# Backstory vs Balto Comparison --- ## AI Generated Summary - **G2 reviewers report** that Balto excels in **automation** , significantly reducing manual work for users. One user highlighted how Balto provides agents with dynamic prompts for effective discovery questions and rebuttals, streamlining the sales process. - **Users say** that People.ai offers a **transformative experience** for managing sales motions, with insights that drive data-driven decisions. Reviewers appreciate the platform's user-friendly interface and the depth of information it provides, making it a valuable tool for sales teams. - **According to verified reviews** , Balto's **implementation process** is notably smooth, with users praising the clarity and support from the implementation team. This ease of setup contrasts with some users' experiences with People.ai, who mentioned challenges in configuration. - **Reviewers mention** that People.ai's **customer success team** is a standout feature, integrating well with client organizations and influencing product development positively. This level of support is a key differentiator for users who value partnership in their software solutions. - **Users highlight** that Balto's **ease of use** is a significant advantage, with many finding the platform intuitive and efficient for real-time assistance during calls. This user-friendly design contributes to higher satisfaction ratings compared to People.ai. - **According to recent feedback** , while People.ai has a strong presence in the enterprise market, Balto's focus on the mid-market allows it to cater effectively to a different segment, with users appreciating its tailored features for their specific needs. | | Backstory | Balto | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.8 out of 5 | | **Total Reviews** | 630 | 590 | | **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (49.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Backstory Pros: - Helpful (3 reviews) - CRM Integration (2 reviews) ### Balto Pros: - Ease of Use (49 reviews) - Helpful (48 reviews) Cons: - Call Issues (20 reviews) - Accuracy Issues (12 reviews) --- ## Ratings Comparison | Rating | Backstory | Balto | |---|---|---| | **Meets Requirements** | 8.8 (413 reviews) | 9.5 (418 reviews) | | **Ease of Use** | 8.9 (415 reviews) | 9.6 (421 reviews) | | **Ease of Setup** | 8.3 (82 reviews) | 9.5 (229 reviews) | | **Ease of Admin** | 8.3 (85 reviews) | 9.4 (121 reviews) | | **Quality of Support** | 9.1 (330 reviews) | 9.6 (406 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (87 reviews) | 9.8 (123 reviews) | | **Product Direction (% positive)** | 8.0 (353 reviews) | 9.8 (384 reviews) | --- ## Pricing ### Backstory #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Balto #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Account Data Management | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.7/10 | 119 | | **Balto** | N/A | N/A | #### Lead Intelligence | Feature | Backstory | Balto | |---|---|---| | **Market Insights ** | 8.6 (68 reviews) | Not enough data | | **Account-level Insights ** | 8.5 (87 reviews) | Not enough data | | **Lead Analysis ** | Feature Not Available | Not enough data | #### Lead Management | Feature | Backstory | Balto | |---|---|---| | **Segmentation ** | 8.6 (67 reviews) | Not enough data | | **Predictive Scoring ** | 8.5 (68 reviews) | Not enough data | | **Account Identification ** | 8.6 (69 reviews) | Not enough data | #### Marketing Campaigns | Feature | Backstory | Balto | |---|---|---| | **Omni-Channel Tracking ** | Feature Not Available | Not enough data | | **Revenue Planning ** | Feature Not Available | Not enough data | | **Media Attribution ** | 8.7 (46 reviews) | Not enough data | | **Opportunity Timeline ** | 8.6 (72 reviews) ✓ Verified | Not enough data | | **Customization ** | 8.7 (58 reviews) | Not enough data | #### Campaign Execution | Feature | Backstory | Balto | |---|---|---| | **Website Personalization ** | Feature Not Available | Not enough data | | **Prioritized Accounts ** | 9.0 (71 reviews) | Not enough data | | **Trending Accounts ** | 8.9 (69 reviews) | Not enough data | | **Email Campaigns ** | 9.0 (55 reviews) | Not enough data | #### Agentic AI - Account Data Management | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.9/10 | 85 | | **Balto** | N/A | N/A | #### Lead Facilitation | Feature | Backstory | Balto | |---|---|---| | **Customer-facing Chatbot** | Not enough data | Not enough data | | **Lead Qualification** | Feature Not Available | Not enough data | | **Lead Follow-up** | Feature Not Available | Not enough data | | **Meeting Scheduling ** | Feature Not Available | Not enough data | #### Organization | Feature | Backstory | Balto | |---|---|---| | **Opportunity and Pipeline Management ** | 9.0 (54 reviews) ✓ Verified | Not enough data | | **Data Entry** | 9.0 (54 reviews) ✓ Verified | Not enough data | | **Integrations / APIs** | 8.8 (52 reviews) ✓ Verified | Not enough data | #### Performance Analysis | Feature | Backstory | Balto | |---|---|---| | **Coaching ** | 9.0 (57 reviews) ✓ Verified | Not enough data | | **Peformance Tracking** | 9.0 (64 reviews) ✓ Verified | Not enough data | #### Sales Analysis | Feature | Backstory | Balto | |---|---|---| | **ROI Forecasting ** | 8.8 (46 reviews) ✓ Verified | Not enough data | | **Sales Forecasting ** | 9.0 (55 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | Backstory | Balto | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Org Chart | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.8/10 | 34 | | **Balto** | N/A | N/A | #### Logistics | Feature | Backstory | Balto | |---|---|---| | **Integration** | Feature Not Available | Not enough data | | **Analytics** | Feature Not Available | Not enough data | | **Export** | Feature Not Available | Not enough data | | **Upload** | Feature Not Available | Not enough data | | **Employee Directory** | Feature Not Available | Not enough data | #### Editing & Design | Feature | Backstory | Balto | |---|---|---| | **Drag-and-Drop** | 9.2 (11 reviews) | Not enough data | | **Update** | 9.4 (13 reviews) | Not enough data | | **Customize** | 8.6 (16 reviews) | Not enough data | | **Details** | 9.0 (16 reviews) | Not enough data | | **Restructure** | 8.7 (10 reviews) | Not enough data | #### Agentic AI - Org Chart | Feature | Backstory | Balto | |---|---|---| | **Cross-system Integration** | Feature Not Available | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Conversation Intelligence | Product | Score | Reviews | |---|---|---| | **Backstory** | N/A | N/A | | **Balto** | 9.4/10 | 247 | #### Call Analytics | Feature | Backstory | Balto | |---|---|---| | **Call Recording** | Not enough data | 9.4 (205 reviews) | | **Machine Learning** | Not enough data | 9.4 (208 reviews) | | **Call Analysis** | Not enough data | 9.4 (220 reviews) | | **Lead Qualification** | Not enough data | Feature Not Available | #### Artificial Intelligence - Conversation Intelligence | Feature | Backstory | Balto | |---|---|---| | **Customer Scoring** | Not enough data | Feature Not Available | | **Speech-to-Text** | Not enough data | 9.3 (200 reviews) | | **Sentiment Analysis** | Not enough data | Not enough data | #### Generative AI | Feature | Backstory | Balto | |---|---|---| | **AI Text Summarization** | Not enough data | 9.4 (135 reviews) | #### Agentic AI - Conversation Intelligence | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Contact Center Quality Assurance | Product | Score | Reviews | |---|---|---| | **Backstory** | N/A | N/A | | **Balto** | 9.5/10 | 178 | #### Quality Assurance | Feature | Backstory | Balto | |---|---|---| | **Evaluation** | Not enough data | 9.6 (165 reviews) | | **Calibration** | Not enough data | 9.5 (162 reviews) | | **Reports** | Not enough data | 9.5 (160 reviews) | #### Engagement | Feature | Backstory | Balto | |---|---|---| | **Feedback** | Not enough data | 9.6 (170 reviews) | | **Dashboards** | Not enough data | 9.6 (164 reviews) | | **Training** | Not enough data | 9.5 (168 reviews) | #### Performance | Feature | Backstory | Balto | |---|---|---| | **Integrations** | Not enough data | 9.5 (164 reviews) | | **Compliance** | Not enough data | 9.7 (167 reviews) | #### Generative AI | Feature | Backstory | Balto | |---|---|---| | **AI Text Generation** | Not enough data | 9.3 (129 reviews) | | **AI Text Summarization** | Not enough data | 9.3 (128 reviews) | ### Customer Revenue Optimization | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.9/10 | 72 | | **Balto** | N/A | N/A | #### Sales Team | Feature | Backstory | Balto | |---|---|---| | **Flexible Sales Process** | 9.0 (42 reviews) | Not enough data | | **Training Mode** | 8.8 (39 reviews) | Not enough data | | **Playbooks** | 8.9 (40 reviews) | Not enough data | #### Intelligence | Feature | Backstory | Balto | |---|---|---| | **Opportunity Identification** | 9.1 (41 reviews) | Not enough data | | **Zero-touch Renewals** | Feature Not Available | Not enough data | | **Smart Content** | 9.0 (39 reviews) | Not enough data | #### Mapping | Feature | Backstory | Balto | |---|---|---| | **Multiple Org Charts** | 8.9 (45 reviews) | Not enough data | | **Stakeholder Roles** | 8.9 (40 reviews) | Not enough data | #### Agentic AI - Customer Revenue Optimization | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Natural Language Generation (NLG) | Product | Score | Reviews | |---|---|---| | **Backstory** | N/A | N/A | | **Balto** | N/A | N/A | #### Data Ingestion | Feature | Backstory | Balto | |---|---|---| | **Big Data Processing** | Not enough data | Not enough data | | **Unstructed Data Processing** | Not enough data | Not enough data | | **Processing of Various File Types** | Not enough data | Not enough data | #### Presentation | Feature | Backstory | Balto | |---|---|---| | **Report Creation** | Not enough data | Not enough data | | **Charts and Graphs** | Not enough data | Not enough data | | **Tailored Content** | Not enough data | Not enough data | #### System | Feature | Backstory | Balto | |---|---|---| | **Programming Language Support** | Not enough data | Not enough data | | **Drag and Drop** | Not enough data | Not enough data | | **Pre-Built Algorithms** | Not enough data | Not enough data | | **Customizable Models** | Not enough data | Not enough data | #### Generative AI | Feature | Backstory | Balto | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | ### AI Agents For Business Operations | Product | Score | Reviews | |---|---|---| | **Backstory** | N/A | N/A | | **Balto** | N/A | N/A | #### Responses | Feature | Backstory | Balto | |---|---|---| | **Personalization** | Not enough data | Not enough data | | **Route To Human** | Not enough data | Not enough data | | **Natural Language Understanding (NLU)** | Not enough data | Not enough data | #### Automation - AI Agents | Feature | Backstory | Balto | |---|---|---| | **Sales Follow-Up** | Not enough data | Not enough data | | **Customer Interaction Automation** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Document Processing** | Not enough data | Not enough data | | **Feedback Collection** | Not enough data | Not enough data | #### Platform | Feature | Backstory | Balto | |---|---|---| | **Conversation Editor** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | | **Human-In-The-Loop** | Not enough data | Not enough data | #### Autonomy - AI Agents | Feature | Backstory | Balto | |---|---|---| | **Independent Decision Making** | Not enough data | Not enough data | | **Adaptive Responses** | Not enough data | Not enough data | | **Task Execution** | Not enough data | Not enough data | | **Problem Solving** | Not enough data | Not enough data | #### Generative AI | Feature | Backstory | Balto | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Revenue Operations & Intelligence (RO&I) | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.6/10 | 57 | | **Balto** | N/A | N/A | #### Revenue Sourcing and Forecasting | Feature | Backstory | Balto | |---|---|---| | **Revenue History** | 8.9 (27 reviews) | Not enough data | | **Pipeline Management** | 9.0 (37 reviews) | Not enough data | | **Dashboard Analytics** | 8.8 (36 reviews) | Not enough data | | **Multi-Device Data Visualization** | 8.9 (25 reviews) | Not enough data | | **Data Segmentation** | 8.7 (29 reviews) | Not enough data | | **Predictive Forecasting** | 7.5 (6 reviews) | Not enough data | | **Revenue Operations Cadence** | 7.6 (7 reviews) | Not enough data | #### CRM Data Enrichment | Feature | Backstory | Balto | |---|---|---| | **Calendar Sync** | 9.2 (36 reviews) | Not enough data | | **Email Activity Capture** | 9.1 (39 reviews) | Not enough data | | **Conversation Intelligence** | 9.3 (35 reviews) | Not enough data | | **Marketing Leads** | 9.3 (29 reviews) | Not enough data | | **Contact Capture** | 8.0 (9 reviews) | Not enough data | #### Account Management | Feature | Backstory | Balto | |---|---|---| | **Nonengaged Accounts** | 8.9 (35 reviews) | Not enough data | | **Account optimization** | Feature Not Available | Not enough data | | **Historical Patterns** | 9.1 (33 reviews) | Not enough data | | **Rep Performance** | 9.0 (38 reviews) | Not enough data | | **Account Engagement** | 7.8 (10 reviews) | Not enough data | | **Historical Win/Loss Patterns** | 7.7 (5 reviews) | Not enough data | #### Agentic AI - Revenue Operations & Intelligence (RO&I) | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Speech Analytics | Product | Score | Reviews | |---|---|---| | **Backstory** | N/A | N/A | | **Balto** | N/A | N/A | #### Generative AI | Feature | Backstory | Balto | |---|---|---| | **AI Text Summarization** | Not enough data | Not enough data | ### Sales Performance Management | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.7/10 | 228 | | **Balto** | N/A | N/A | #### Agentic AI - Sales Performance Management | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Incentives | Feature | Backstory | Balto | |---|---|---| | **Badges** | 8.6 (82 reviews) | Not enough data | | **Triggers** | 8.6 (91 reviews) | Not enough data | | **Commission Calculator** | 8.3 (55 reviews) ✓ Verified | Not enough data | | **Leaderboards** | 8.9 (119 reviews) | Not enough data | #### Personalization | Feature | Backstory | Balto | |---|---|---| | **Profiles** | 8.7 (102 reviews) | Not enough data | | **Custom Reports** | 8.9 (141 reviews) ✓ Verified | Not enough data | | **Dashboards** | 9.0 (166 reviews) ✓ Verified | Not enough data | | **Goal Setting** | 8.7 (112 reviews) ✓ Verified | Not enough data | #### Administrative | Feature | Backstory | Balto | |---|---|---| | **Integration** | 8.9 (139 reviews) ✓ Verified | Not enough data | | **Employee Structure** | 8.7 (107 reviews) ✓ Verified | Not enough data | | **Behavior Monitoring** | 8.7 (112 reviews) | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.7/10 | 144 | | **Balto** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Sourcing | Feature | Backstory | Balto | |---|---|---| | **Data Sourcing** | 8.6 (88 reviews) | Not enough data | | **Exporting & Sharing Data** | 8.5 (79 reviews) | Not enough data | | **Multi-Device Data Visualization** | 8.8 (72 reviews) | Not enough data | | **Interactive Dashboards** | 8.9 (100 reviews) | Not enough data | | **Data Segmentation** | 8.8 (82 reviews) | Not enough data | #### Predictive Analytics | Feature | Backstory | Balto | |---|---|---| | **Lead Scoring** | 8.7 (80 reviews) | Not enough data | | **Opportunity Scoring** | 8.6 (96 reviews) | Not enough data | | **Risk Analysis** | 8.6 (82 reviews) | Not enough data | | **Live Forecasting** | 8.7 (85 reviews) | Not enough data | #### Sales Management | Feature | Backstory | Balto | |---|---|---| | **Live Pipeline Management** | 8.6 (91 reviews) | Not enough data | | **Sales Gamification** | 8.7 (85 reviews) | Not enough data | | **Account-Based Analytics** | 8.8 (107 reviews) | Not enough data | | **Activity Tracking** | 9.0 (124 reviews) | Not enough data | ### Sales Coaching | Product | Score | Reviews | |---|---|---| | **Backstory** | 8.7/10 | 92 | | **Balto** | 9.4/10 | 172 | #### Agentic AI - Sales Coaching | Feature | Backstory | Balto | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Training | Feature | Backstory | Balto | |---|---|---| | **Knowledge Base** | 8.6 (54 reviews) ✓ Verified | 9.4 (156 reviews) | | **Coaching Materials** | 8.4 (54 reviews) | 9.5 (153 reviews) | | **Playbook Creation** | 8.5 (41 reviews) | 9.3 (145 reviews) | | **Video Record** | 8.7 (36 reviews) | Feature Not Available | #### Feedback | Feature | Backstory | Balto | |---|---|---| | **Review** | 8.7 (45 reviews) ✓ Verified | 9.5 (143 reviews) | | **Scorecard** | 8.9 (60 reviews) ✓ Verified | 9.4 (153 reviews) | | **Coaching Card** | 9.0 (45 reviews) | 9.4 (147 reviews) | | **Leaderboard** | 9.1 (60 reviews) ✓ Verified | 9.3 (148 reviews) | | **Real-Time Updates** | 8.7 (56 reviews) ✓ Verified | 9.3 (150 reviews) | | **Notifications** | 8.7 (49 reviews) ✓ Verified | 9.4 (151 reviews) | | **Competition** | 9.1 (49 reviews) | 9.3 (147 reviews) | #### Generative AI | Feature | Backstory | Balto | |---|---|---| | **AI Text Summarization** | Not enough data | 9.4 (84 reviews) | ### Revenue AI Platforms | Product | Score | Reviews | |---|---|---| | **Backstory** | N/A | N/A | | **Balto** | N/A | N/A | #### Agentic AI - Revenue AI Platforms | Feature | Backstory | Balto | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | #### Platform - Revenue AI Platforms | Feature | Backstory | Balto | |---|---|---| | **Conversation Intelligence** | Not enough data | Not enough data | | **Predictive Forecasting** | Not enough data | Not enough data | | **CRM Data Enrichment** | Not enough data | Not enough data | | **Actionable Insights** | Not enough data | Not enough data | | **Risk Flagging** | Not enough data | Not enough data | | **Workflow Orchestration** | Not enough data | Not enough data | | **Sales Coaching** | Not enough data | Not enough data | | **Pipeline & Deal Management** | Not enough data | Not enough data | | **Customer Data Capture** | Not enough data | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **Backstory** | N/A | N/A | | **Balto** | N/A | N/A | #### Agentic AI - AI Agents | Feature | Backstory | Balto | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Sales Coaching Software](https://www.g2.com/categories/sales-coaching) **Unique to Backstory (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart) **Unique to Balto (5):** [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Natural Language Generation (NLG) Software](https://www.g2.com/categories/natural-language-generation-nlg) --- ## Reviewer Demographics ### By Company Size | Segment | Backstory | Balto | |---|---|---| | **Small-Business** | 10.4% | 24.5% | | **Mid-Market** | 35.5% | 49.8% | | **Enterprise** | 54.1% | 25.6% | ### By Industry #### Backstory - **Computer Software:** 36.0% - **Information Technology and Services:** 31.8% - **Telecommunications:** 9.4% - **Computer & Network Security:** 5.0% - **Internet:** 2.1% - **Marketing and Advertising:** 1.8% - **Staffing and Recruiting:** 1.2% - **Management Consulting:** 1.0% - **Accounting:** 0.7% - **Leisure, Travel & Tourism:** 0.7% - **Other:** 10.4% #### Balto - **Insurance:** 50.1% - **Consumer Services:** 9.4% - **Financial Services:** 5.1% - **Telecommunications:** 4.2% - **Hospital & Health Care:** 4.0% - **Education Management:** 3.3% - **Health, Wellness and Fitness:** 2.8% - **Construction:** 1.7% - **Accounting:** 1.5% - **Real Estate:** 1.3% - **Other:** 16.7% --- ## Alternatives ### Alternatives to Backstory - [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews) - [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews) - [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (983 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews) - [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews) - [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (121 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews) - [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (583 reviews) ### Alternatives to Balto - [Observe.AI](https://www.g2.com/products/observe-ai/reviews) — 4.6/5 stars (239 reviews) - [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews) - [CallMiner Eureka](https://www.g2.com/products/callminer-eureka/reviews) — 4.5/5 stars (230 reviews) - [NICE CXone](https://www.g2.com/products/nice-cxone/reviews) — 4.3/5 stars (1730 reviews) - [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews) - [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2535 reviews) - [Convin.ai](https://www.g2.com/products/convin-ai/reviews) — 4.7/5 stars (549 reviews) - [Fathom](https://www.g2.com/products/fathom-video/reviews) — 5.0/5 stars (6942 reviews) - [Abstrakt Software](https://www.g2.com/products/abstrakt-software/reviews) — 4.7/5 stars (85 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews) --- ## Top Discussions ### Backstory - Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote > **Top comment:** "Hello Mitchel, Thank you for your question. We have a page dedicated to People.ai's Solutions for Sales on our website..." - Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment > **Top comment:** "Yes, absolutely" - Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment > **Top comment:** "What is the polling cycle time to reflect new activity ? " ### Balto - Title: [Can we make it capture keywords faster so it can keep up with our screen pops?](https://www.g2.com/discussions/can-we-make-it-capture-keywords-faster-so-it-can-keep-up-with-our-screen-pops) — 2 comments, 2 upvotes > **Top comment:** "Absolutely. " - Title: [Has there been any thought of Balto in a higher-education context ?](https://www.g2.com/discussions/30243-has-there-been-any-thought-of-balto-in-a-higher-education-context) — 2 comments > **Top comment:** "Hi Adonis! Great idea. We've actually looked into using Balto for alumni relations teams to help universities fundraise and keep their alumni engaged. I..." - Title: [When was Balto created and for what industry was it originally intended for?](https://www.g2.com/discussions/when-was-balto-created-and-for-what-industry-was-it-originally-intended-for) — 1 comment, 1 upvote > **Top comment:** "Charles, thanks so much for your question! Most people are surprised to learn that the first industry Balto targeted was Home Improvement. We realized..." - Title: [No questions.](https://www.g2.com/discussions/35606-no-questions) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/people-ai-backstory-vs-balto)