# Pentaho Data Integration, Power Query vs Supermetrics Comparison

| | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 17 | 16 | 823 | 
| **Largest Market Segment** | Mid-Market (41.2% of reviews) | Mid-Market (50.0% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Pentaho Data Integration

Pros:
- Features (2 reviews)
- API Integration (1 reviews)

Cons:
- Performance Issues (2 reviews)
- Learning Curve (1 reviews)

### Power Query

Pros:
- Automation (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Lack of Real-Time Data (1 reviews)
- Refresh Issues (1 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (15 reviews) | 8.6 (15 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.6 (15 reviews) | 8.9 (16 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.0 (9 reviews) | 8.3 (5 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.6 (7 reviews) | Not enough data | 8.0 (380 reviews) | 
  | **Quality of Support** | 7.2 (12 reviews) | 8.6 (14 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (6 reviews) | Not enough data | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.2 (14 reviews) | 10.0 (16 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Pentaho Data Integration

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Power Query

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | N/A | N/A |
| **Power Query** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | 9.1/10 | 5 |
| **Power Query** | 8.7/10 | 15 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Reporting** | 8.7 (5 reviews) | 9.0 (14 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 9.0 (5 reviews) | 8.5 (14 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Extraction** | 9.7 (5 reviews) | 8.6 (15 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 9.7 (5 reviews) | 9.0 (15 reviews) | 8.2 (62 reviews) | 
| **Loading** | 9.3 (5 reviews) | 8.3 (14 reviews) | 8.2 (61 reviews) | 
| **Automation** | 8.3 (5 reviews) | 8.8 (14 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.7 (5 reviews) | 8.5 (14 reviews) | Feature Not Available | 

### Cloud Migration

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | N/A | N/A |
| **Power Query** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Data Migration** | Not enough data | Not enough data | Not enough data | 
| **Data Variety** | Not enough data | Not enough data | Not enough data | 
| **Alerts and Logging** | Not enough data | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Backup and Recovery** | Not enough data | Not enough data | Not enough data | 
| **Integration Variety** | Not enough data | Not enough data | Not enough data | 
| **Access and Security** | Not enough data | Not enough data | Not enough data | 
| **Real time Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Data Protection** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Cloud Migration

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Data Mapping

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | N/A | N/A |
| **Power Query** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Data visualisation** | Not enough data | Not enough data | Not enough data | 
| **Data transformation** | Not enough data | Not enough data | Not enough data | 
| **Data migration** | Not enough data | Not enough data | Not enough data | 
| **Process various formats** | Not enough data | Not enough data | Not enough data | 
| **No-code functionality** | Not enough data | Not enough data | Not enough data | 
| **Data manipulation** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | N/A | N/A |
| **Power Query** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | N/A | N/A |
| **Power Query** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (12 reviews) | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | N/A | N/A |
| **Power Query** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Database

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Real-Time Data Collection** | Not enough data | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | Not enough data | 
| **Data Lake** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Machine Scaling** | Not enough data | Not enough data | Not enough data | 
| **Data Preparation** | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | 

#### Processing

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Cloud Processing** | Not enough data | Not enough data | Not enough data | 
| **Workload Processing** | Not enough data | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Pentaho Data Integration** | N/A | N/A |
| **Power Query** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Building Reports

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Pentaho Data Integration (5):** [Cloud Migration Software](https://www.g2.com/categories/cloud-migration), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [On-Premise Data Integration Software](https://www.g2.com/categories/on-premise-data-integration), [Data Mapping Software](https://www.g2.com/categories/data-mapping), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution)


**Unique to Supermetrics (3):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Pentaho Data Integration | Power Query | Supermetrics | 
|---|---|---|---|
| **Small-Business** | 17.6% | 31.3% | 55.5% | 
| **Mid-Market** | 41.2% | 50.0% | 35.1% | 
| **Enterprise** | 41.2% | 18.8% | 9.4% | 

### By Industry

#### Pentaho Data Integration

- **Information Technology and Services:** 35.3%
- **Telecommunications:** 11.8%
- **Banking:** 11.8%
- **Internet:** 5.9%
- **Information Services:** 5.9%
- **Import and Export:** 5.9%
- **Higher Education:** 5.9%
- **Education Management:** 5.9%
- **Aviation & Aerospace:** 5.9%
- **Airlines/Aviation:** 5.9%

#### Power Query

- **Financial Services:** 12.5%
- **Transportation/Trucking/Railroad:** 6.3%
- **Telecommunications:** 6.3%
- **Retail:** 6.3%
- **Non-Profit Organization Management:** 6.3%
- **Management Consulting:** 6.3%
- **Leisure, Travel & Tourism:** 6.3%
- **Insurance:** 6.3%
- **Information Technology and Services:** 6.3%
- **Computer Software:** 6.3%
- **Other:** 31.3%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Pentaho Data Integration

- [Informatica PowerCenter](https://www.g2.com/products/informatica-powercenter/reviews) — 4.3/5 stars (90 reviews)
- [IBM DataStage](https://www.g2.com/products/ibm-datastage/reviews) — 4.0/5 stars (73 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (801 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews)
- [Azure Data Factory](https://www.g2.com/products/azure-data-factory/reviews) — 4.6/5 stars (100 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Apache NiFi](https://www.g2.com/products/apache-nifi/reviews) — 4.2/5 stars (26 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)

### Alternatives to Power Query

- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (801 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (758 reviews)
- [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) — 4.5/5 stars (576 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (300 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (450 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3949 reviews)

---
## Top Discussions

### Pentaho Data Integration

No discussions available for this product.

### Power Query

No discussions available for this product.

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pentaho-data-integration-vs-power-query-vs-supermetrics)