Compare Pendo and UserGuiding 
Featured Products
At a Glance
Market Segments
Mid-Market (61.3% of reviews)
Small-Business (56.4% of reviews)
Entry-Level Pricing
Free
Free Trial
Pendo
Star Rating
(1,761)4.4 out of 5
Market Segments
Mid-Market (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansUserGuiding
Star Rating
(758)4.7 out of 5
Market Segments
Small-Business (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pendo excels in providing deep insights into customer behavior, with users appreciating its ability to track how customers interact with products. One user noted, "I like Pendo for its easy-to-use platform and capabilities, which help in tracking how our customers use our products and features."
- Users say that UserGuiding stands out for its intuitive setup and configuration, making it easy to create guides and surveys. A reviewer mentioned, "I like that UserGuiding is intuitive and very easy to configure," highlighting its user-friendly design.
- Reviewers mention that while Pendo offers robust analytics and in-app guidance, some users find it less straightforward to implement compared to UserGuiding. One user expressed appreciation for Pendo's observability but noted the complexity in setup.
- According to verified reviews, UserGuiding shines in its ease of use, with many users praising its straightforward process for creating onboarding guides without needing any coding skills. A user stated, "I use UserGuiding to create in-app guides, product tours, and tooltips that help new users learn how to use our product quickly."
- G2 reviewers highlight that Pendo's customer support is highly regarded, with users expressing satisfaction with the company's culture and assistance. One user remarked, "I love Pendo as a company for the reps, the culture, and the support," indicating a strong partnership experience.
- Users report that while UserGuiding offers excellent support and suggestions for user experience, Pendo's advanced features may appeal more to mid-market companies looking for comprehensive analytics. A reviewer noted, "I enjoy the guides and I'm excited about the AI tools that are going to enhance the guide building process," showcasing Pendo's forward-thinking approach.
Pricing
Entry-Level Pricing
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
UserGuiding
Free Trial
Free Trial
14-day free trial, no credit-card needed!
- All Professional Plan Features are included in the Free Trial
Free Trial
Pendo
Free Trial is available
UserGuiding
Free Trial is available
Ratings
Meets Requirements
8.5
1,208
8.9
667
Ease of Use
8.2
1,264
9.1
686
Ease of Setup
7.9
607
8.9
620
Ease of Admin
8.5
561
9.1
410
Quality of Support
8.5
1,052
9.5
642
Has the product been a good partner in doing business?
8.9
536
9.4
399
Product Direction (% positive)
8.4
1,121
9.6
669
Features by Category
Metrics
8.7
456
Not enough data
8.7
473
Not enough data
8.4
420
Not enough data
8.8
466
Not enough data
8.5
423
Not enough data
8.2
395
Not enough data
8.2
357
Not enough data
8.2
334
Not enough data
8.3
396
Not enough data
Reporting
8.4
462
Not enough data
8.5
427
Not enough data
8.7
436
Not enough data
8.7
469
Not enough data
7.8
262
Not enough data
8.1
284
Not enough data
8.2
449
Not enough data
Other
8.7
439
Not enough data
8.0
305
Not enough data
7.5
262
Not enough data
7.9
271
Not enough data
7.2
195
Not enough data
8.5
343
Not enough data
8.2
297
Not enough data
Agentic AI - Digital Analytics
5.7
10
Not enough data
6.3
13
Not enough data
5.8
11
Not enough data
5.8
11
Not enough data
Administration
8.1
379
Not enough data
7.9
295
Not enough data
8.7
421
Not enough data
8.5
453
Not enough data
User Identification
7.9
109
Not enough data
8.5
136
Not enough data
8.0
103
Not enough data
Tracking & Reporting
8.5
125
Not enough data
8.5
131
Not enough data
8.3
108
Not enough data
8.5
142
Not enough data
8.5
133
Not enough data
8.7
137
Not enough data
Metrics
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Not enough data
User Behavior
9.1
23
Not enough data
8.0
22
Not enough data
8.6
23
Not enough data
A/B Testing
7.4
19
Not enough data
7.0
19
Not enough data
8.8
21
Not enough data
6.8
19
Not enough data
Visitor Information
7.9
21
Not enough data
8.0
19
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
User Analysis
8.6
345
9.0
400
8.5
392
8.5
405
User Support
8.5
391
8.7
406
7.6
206
8.4
367
8.0
294
8.4
383
Walkthrough Type
8.1
296
8.6
383
8.7
363
9.1
411
Platform Basics - Digital Adoption Platform
8.2
20
8.5
98
9.1
23
8.8
105
Analytics - Digital Adoption Platform
9.0
24
8.1
98
Functions - Digital Adoption Platform
8.5
17
8.6
99
9.3
26
8.6
105
Agentic AI - Digital Adoption Platform
6.2
10
7.4
85
Product Analytics
8.7
585
Not enough data
8.7
632
Not enough data
8.6
593
Not enough data
8.2
504
Not enough data
7.9
408
Not enough data
8.2
441
Not enough data
8.0
400
Not enough data
7.9
450
Not enough data
Agentic AI - Product Analytics
6.4
27
Not enough data
7.0
25
Not enough data
6.7
22
Not enough data
7.4
21
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
10.0
20
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
7
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.8
137
Self-Service Experience
Not enough data
8.9
371
Not enough data
8.8
367
Not enough data
7.6
339
Not enough data
Feature Not Available
Not enough data
8.6
356
Self-Service Platform
Not enough data
8.8
364
Not enough data
8.5
207
Not enough data
7.2
189
Not enough data
8.4
352
Agentic AI - Customer Self-Service
Not enough data
7.1
49
Not enough data
7.6
48
Not enough data
7.6
46
Not enough data
7.5
48
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.4
47
Metrics
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Not enough data
Categories
Categories
Shared Categories
Pendo and UserGuiding are categorized as Digital Adoption Platform
Unique Categories
Pendo is categorized as Product Analytics, Session Replay, Mobile App Analytics, and Digital Analytics
UserGuiding is categorized as Customer Self-Service
Reviews
Reviewers' Company Size
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserGuiding
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
15.1%
Marketing and Advertising
7.0%
Financial Services
4.4%
Hospital & Health Care
3.3%
Other
37.4%
Computer Software
38.3%
Information Technology and Services
16.6%
Marketing and Advertising
4.9%
Financial Services
3.8%
Accounting
3.8%
Other
32.5%
Discussions
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How is feature adoption measured?
1 Comment
GF
With a Digital Adoption Platform such as Whatfix, you can place a widget called a User Action on the feature. Then every time a user clicks on the feature it...Read more
What is feature adoption?
1 Comment
GF
In software terms, a feature refers to a specific functionality or capability that is designed and implemented within a software application. Features are...Read more
RTL support
2 Comments
HV
Hi Medhat! UserGuiding supports RTL text by means of theme customization. You can read more about it here:...Read more
What is UserGuiding used for?
1 Comment
CD
User Onboarding, Product Tours, Interactive Guides, Feature Announcements, and User Education.Read more
Are there adoption tools for products that change often?
1 Comment
TG
For those who understand and can code use CSS elements to tag your location and steps instead of mouse selection this will keep the guides intact firmly.Read more
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