# Pendo vs Totango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pendo excels in providing deep analytics and user insights, with users appreciating its ability to cover the entire product with retroactive analytics. This feature allows teams to gather valuable information without needing to know all the questions upfront, making it a powerful tool for product managers.
- **Users say** that Totango offers innovative features like artificial intelligence for data analysis, which helps streamline the evaluation of client risk. Reviewers highlight the effectiveness of health score tracking and centralized communication, making it easier to manage customer relationships.
- **According to verified reviews** , Pendo's user interface is praised for its ease of use, with many users finding that creating dashboards is straightforward and intuitive. This user-friendly design contributes to a smoother experience for teams looking to analyze product usage.
- **Reviewers mention** that while Totango provides solid functionality, some users face challenges with setup and configuration. Despite its strengths in data visualization, the onboarding process could be more intuitive to enhance user experience right from the start.
- **G2 reviewers highlight** that Pendo's communication features are particularly strong, with users noting the effectiveness of in-app guidance and customer self-service options. This capability allows teams to engage users directly within the product, enhancing overall user satisfaction.
- **Users report** that while Totango has a good range of features, it sometimes falls short in areas like multi-language support and integration capabilities compared to Pendo. This can be a consideration for teams operating in diverse environments or needing seamless integration with other tools.



| | Pendo | Totango | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,798 | 1,150 | 
| **Largest Market Segment** | Mid-Market (61.3% of reviews) | Mid-Market (57.0% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | 

---
## Top Pros & Cons

### Pendo

Pros:
- Ease of Use (202 reviews)
- Insights (165 reviews)

Cons:
- Missing Features (67 reviews)
- Limitations (63 reviews)

### Totango

Pros:
- Ease of Use (202 reviews)
- Customer Support (98 reviews)

Cons:
- Learning Curve (83 reviews)
- Integration Issues (65 reviews)

---
## Ratings Comparison
| Rating | Pendo | Totango | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1209 reviews) | 8.3 (970 reviews) | 
  | **Ease of Use** | 8.2 (1300 reviews) | 8.2 (984 reviews) | 
  | **Ease of Setup** | 7.9 (609 reviews) | 7.4 (494 reviews) | 
  | **Ease of Admin** | 8.5 (561 reviews) | 7.8 (362 reviews) | 
  | **Quality of Support** | 8.5 (1052 reviews) | 8.4 (816 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (536 reviews) | 8.6 (361 reviews) | 
  | **Product Direction (% positive)** | 8.5 (1122 reviews) | 8.7 (946 reviews) | 

---
## Pricing

### Pendo

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.

Key Features:
- Product analytics
- In-app guides
- Net Promoter Score (NPS)  

[Browse all 5 editions](https://www.g2.com/products/pendo-io-pendo/pricing)

#### Free Trial

Yes

### Totango

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us Per Year

Description: Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.

Key Features:
-  10 users (Practitioner seats)
- 2,000 customer accounts
-  5 teams

[Browse all 2 editions](https://www.g2.com/products/totango/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.0/10 | 604 |
| **Totango** | N/A | N/A |

#### Metrics

| Feature | Pendo | Totango | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (456 reviews) | Not enough data | 
| **Engagement** | 8.7 (473 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (420 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.8 (466 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.5 (423 reviews) | Not enough data | 
| **Retention** | 8.2 (395 reviews) | Not enough data | 
| **Return** | 8.2 (357 reviews) | Not enough data | 
| **Conversions** | 8.2 (334 reviews) | Not enough data | 
| **Funnels** | 8.3 (396 reviews) | Not enough data | 

#### Reporting

| Feature | Pendo | Totango | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (462 reviews) | Not enough data | 
| **Trending** | 8.5 (427 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (436 reviews) | Not enough data | 
| **Segmentation** | 8.7 (469 reviews) | Not enough data | 
| **Mobile Reporting** | 7.8 (262 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (284 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.2 (449 reviews) | Not enough data | 

#### Other

| Feature | Pendo | Totango | 
|---|---|---|
| **User Data** | 8.7 (439 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (305 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.5 (262 reviews) | Not enough data | 
| **Campaign Tracking** | 7.9 (271 reviews) | Not enough data | 
| **E-Commerce** | 7.2 (195 reviews) | Not enough data | 
| **Promotional Messages** | 8.5 (343 reviews) | Not enough data | 
| **Administration Alerts** | 8.2 (297 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (11 reviews) | Not enough data | 
| **Decision Making** | 5.8 (11 reviews) | Not enough data | 

#### Administration

| Feature | Pendo | Totango | 
|---|---|---|
| **API / Integrations** | 8.1 (379 reviews) | Not enough data | 
| **QA Testing** | 7.9 (295 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (421 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (453 reviews) | Not enough data | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | 7.9/10 | 822 |

#### Customer Information

| Feature | Pendo | Totango | 
|---|---|---|
| **Customer Health Scores** | Not enough data | 8.2 (775 reviews) ✓ Verified | 
| **Customer Monitoring** | Not enough data | 8.4 (753 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.4 (748 reviews) ✓ Verified | 
| **Playbooks** | Not enough data | 7.7 (639 reviews) ✓ Verified | 
| **Customer Segments** | Not enough data | 8.5 (759 reviews) ✓ Verified | 
| **Product Engagement** | Not enough data | 8.0 (697 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 7.3 (569 reviews) ✓ Verified | 

#### Predictions

| Feature | Pendo | Totango | 
|---|---|---|
| **Churn Risk** | Not enough data | 7.8 (667 reviews) ✓ Verified | 
| **Upsell Opportunities** | Not enough data | 7.1 (634 reviews) ✓ Verified | 
| **Custom Triggers** | Not enough data | 7.9 (674 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 6.6 (495 reviews) ✓ Verified | 

#### Platform

| Feature | Pendo | Totango | 
|---|---|---|
| **Reporting & Dashboards** | Not enough data | 8.0 (756 reviews) ✓ Verified | 
| **API & Integrations** | Not enough data | 7.7 (692 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 7.9 (690 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (701 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 7.9 (726 reviews) ✓ Verified | 
| **Customization** | Not enough data | 7.9 (717 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 8.3 (710 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 8.5 (632 reviews) ✓ Verified | 
| **Performance & Reliability** | Not enough data | 8.2 (742 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.3 (710 reviews) ✓ Verified | 

#### Generative AI

| Feature | Pendo | Totango | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Success

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (51 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (52 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.4/10 | 156 |
| **Totango** | N/A | N/A |

#### User Identification

| Feature | Pendo | Totango | 
|---|---|---|
| **Demographics** | 7.9 (109 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (136 reviews) | Not enough data | 
| **Geolocation** | 8.0 (103 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Pendo | Totango | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (125 reviews) | Not enough data | 
| **Real-Time Insights** | 8.5 (131 reviews) | Not enough data | 
| **Attribution** | 8.3 (108 reviews) | Not enough data | 
| **Dashboard** | 8.5 (142 reviews) | Not enough data | 
| **User Path Tracking** | 8.5 (133 reviews) | Not enough data | 
| **User Activity History** | 8.7 (137 reviews) | Not enough data | 

#### Metrics

| Feature | Pendo | Totango | 
|---|---|---|
| **Engagement** | 8.8 (83 reviews) | Not enough data | 
| **Exit Tracking** | 8.4 (64 reviews) | Not enough data | 
| **Retention** | 8.4 (72 reviews) | Not enough data | 
| **Return** | 8.3 (69 reviews) | Not enough data | 
| **Conversions** | 8.4 (66 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.0/10 | 26 |
| **Totango** | N/A | N/A |

#### User Behavior

| Feature | Pendo | Totango | 
|---|---|---|
| **Click Tracking** | 9.1 (23 reviews) | Not enough data | 
| **Mouse Movement ** | 8.0 (22 reviews) | Not enough data | 
| **Frustration Tracking** | 8.6 (23 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Pendo | Totango | 
|---|---|---|
| **Error and Bug Tracking** | 7.4 (19 reviews) | Not enough data | 
| **Split URL Testing** | 7.0 (19 reviews) | Not enough data | 
| **Data Analysis** | 8.8 (21 reviews) | Not enough data | 
| **Notes** | 6.8 (19 reviews) | Not enough data | 

#### Visitor Information

| Feature | Pendo | Totango | 
|---|---|---|
| **User Identification** | 7.9 (21 reviews) | Not enough data | 
| **Search Box** | 8.0 (19 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Pendo | Totango | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.3/10 | 433 |
| **Totango** | 6.8/10 | 63 |

#### User Analysis

| Feature | Pendo | Totango | 
|---|---|---|
| **Survey Implementation** | 8.6 (345 reviews) | 7.1 (50 reviews) | 
| **Data Analysis** | 8.5 (392 reviews) | 7.0 (55 reviews) | 

#### User Support

| Feature | Pendo | Totango | 
|---|---|---|
| **User Segmentation** | 8.5 (391 reviews) | 7.9 (55 reviews) | 
| **Multi-Language Support** | 7.6 (206 reviews) | 6.9 (39 reviews) | 
| **Behavior-responsive Messaging** | 8.0 (294 reviews) | Feature Not Available | 

#### Walkthrough Type

| Feature | Pendo | Totango | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (296 reviews) | Feature Not Available | 
| **Text Bubble Walkthroughs** | 8.7 (364 reviews) | 6.6 (41 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Pendo | Totango | 
|---|---|---|
| **Integration** | 8.2 (20 reviews) | 7.1 (7 reviews) | 
| **Communications** | 9.2 (24 reviews) | 6.4 (7 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Pendo | Totango | 
|---|---|---|
| **Analytics** | 9.0 (24 reviews) | 6.2 (7 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Pendo | Totango | 
|---|---|---|
| **Customer self-service** | 8.6 (18 reviews) | 7.1 (7 reviews) | 
| **In-app guidance** | 9.3 (27 reviews) | 5.8 (8 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Pendo | Totango | 
|---|---|---|
| **Adaptive Learning** | 6.2 (10 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.1/10 | 710 |
| **Totango** | N/A | N/A |

#### Product Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **Account-Level Analytics** | 8.7 (585 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (633 reviews) | Not enough data | 
| **Segmentation** | 8.6 (593 reviews) | Not enough data | 
| **Funnels** | 8.2 (504 reviews) | Not enough data | 
| **Alerts** | 7.9 (408 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.2 (441 reviews) | Not enough data | 
| **User Scoring** | 8.0 (400 reviews) | Not enough data | 
| **Integrations** | 7.9 (451 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (27 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (21 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 10.0 (21 reviews) | Not enough data | 
| **Account level Analytics** | 10.0 (5 reviews) | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 7.9 (8 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | 7.6/10 | 224 |

#### Data Sourcing

| Feature | Pendo | Totango | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | 7.1 (110 reviews) | 
| **Multiple Devices** | Not enough data | 7.6 (113 reviews) | 

#### Intelligence

| Feature | Pendo | Totango | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Feature Not Available | 
| **Predictive Modeling** | Not enough data | 7.2 (157 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | 7.7/10 | 92 |

#### Sales Team

| Feature | Pendo | Totango | 
|---|---|---|
| **Flexible Sales Process** | Not enough data | 7.4 (68 reviews) | 
| **Training Mode** | Not enough data | Feature Not Available | 
| **Playbooks** | Not enough data | 7.6 (74 reviews) | 

#### Intelligence

| Feature | Pendo | Totango | 
|---|---|---|
| **Opportunity Identification** | Not enough data | 7.3 (72 reviews) | 
| **Zero-touch Renewals** | Not enough data | 6.8 (66 reviews) | 
| **Smart Content** | Not enough data | 6.8 (62 reviews) | 

#### Mapping

| Feature | Pendo | Totango | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | Feature Not Available | 
| **Stakeholder Roles** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 7.9 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | 7.7/10 | 192 |

#### Platform Basics

| Feature | Pendo | Totango | 
|---|---|---|
| **Templates** | Not enough data | 8.0 (143 reviews) | 
| **Exporting** | Not enough data | 7.7 (146 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.2 (139 reviews) | 
| **Multiple Personas** | Not enough data | Feature Not Available | 
| **Data Analytics ** | Not enough data | 7.6 (132 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | 8.1/10 | 270 |

#### Platform Basics

| Feature | Pendo | Totango | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.4 (228 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Data

| Feature | Pendo | Totango | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (221 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 7.9 (222 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Pendo | Totango | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.2 (219 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.9 (227 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 8.1 (199 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | 7.8/10 | 126 |

#### Analytics

| Feature | Pendo | Totango | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.1 (101 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.2 (95 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | Feature Not Available | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Pendo | Totango | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 8.0 (90 reviews) | 
| **Multilanguage Support** | Not enough data | Feature Not Available | 
| **Multiple Branding Support** | Not enough data | 7.6 (76 reviews) | 
| **Vertical-specific Solutions** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Pendo | Totango | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (51 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (52 reviews) | 

#### Agentic AI - Experience Management

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 

### Client Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | 8.1/10 | 243 |

#### Onboarding Setup

| Feature | Pendo | Totango | 
|---|---|---|
| **Workflows** | Not enough data | 8.2 (221 reviews) | 
| **Templates** | Not enough data | 7.9 (212 reviews) | 
| **Checklists** | Not enough data | 8.0 (202 reviews) | 

#### Project Tracking

| Feature | Pendo | Totango | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (199 reviews) | 
| **Resources** | Not enough data | Feature Not Available | 
| **Content** | Not enough data | 8.0 (195 reviews) | 
| **Tasks** | Not enough data | 8.4 (212 reviews) | 
| **Optimization** | Not enough data | 8.0 (193 reviews) | 

#### Customer Engagement

| Feature | Pendo | Totango | 
|---|---|---|
| **Portal** | Not enough data | 7.9 (188 reviews) | 
| **Engagement** | Not enough data | 8.0 (204 reviews) | 
| **Branding** | Not enough data | 7.7 (199 reviews) | 
| **Visibility** | Not enough data | 8.3 (198 reviews) | 
| **Collaboration** | Not enough data | Feature Not Available | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Pendo | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.4/10 | 92 |
| **Totango** | N/A | N/A |

#### Metrics

| Feature | Pendo | Totango | 
|---|---|---|
| **Engagement** | 8.8 (83 reviews) | Not enough data | 
| **Exit Tracking** | 8.4 (64 reviews) | Not enough data | 
| **Retention** | 8.4 (72 reviews) | Not enough data | 
| **Return** | 8.3 (69 reviews) | Not enough data | 
| **Conversions** | 8.4 (66 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Pendo (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Totango (8):** [Client Onboarding Software](https://www.g2.com/categories/client-onboarding), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Customer Success Software](https://www.g2.com/categories/customer-success), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Experience Management Software](https://www.g2.com/categories/experience-management), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [SAP Store Software](https://www.g2.com/categories/sap-store)


---
## Reviewer Demographics

### By Company Size

| Segment | Pendo | Totango | 
|---|---|---|
| **Small-Business** | 17.5% | 22.3% | 
| **Mid-Market** | 61.3% | 57.0% | 
| **Enterprise** | 21.2% | 20.7% | 

### By Industry

#### Pendo

- **Computer Software:** 32.5%
- **Information Technology and Services:** 15.0%
- **Marketing and Advertising:** 6.9%
- **Financial Services:** 4.5%
- **Hospital & Health Care:** 3.3%
- **Education Management:** 2.5%
- **Human Resources:** 1.9%
- **Computer & Network Security:** 1.9%
- **E-Learning:** 1.6%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 28.5%

#### Totango

- **Computer Software:** 36.2%
- **Information Technology and Services:** 19.0%
- **Telecommunications:** 4.3%
- **Internet:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.1%
- **Financial Services:** 2.6%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.5%
- **E-Learning:** 1.5%
- **Other:** 23.5%

---
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- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2940 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2383 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (997 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (638 reviews)

### Alternatives to Totango

- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (508 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1601 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (940 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1746 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (701 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2915 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (769 reviews)

---
## Top Discussions

### Pendo

- Title: [Which integrations does Pendo support?](https://www.g2.com/discussions/integrations-0d945a1b-6d44-4202-97e3-b771b8c3f56b) — 2 comments, 2 upvotes
  > **Top comment:** "Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is..."
- Title: [How is feature adoption measured?](https://www.g2.com/discussions/how-is-feature-adoption-measured) — 1 comment
  > **Top comment:** "With a Digital Adoption Platform such as Whatfix, you can place a widget called a User Action on the feature. Then every time a user clicks on the feature it..."
- Title: [What is feature adoption?](https://www.g2.com/discussions/what-is-feature-adoption) — 1 comment
  > **Top comment:** "In software terms, a feature refers to a specific functionality or capability that is designed and implemented within a software application. Features are..."
- Title: [What is pendo used for?](https://www.g2.com/discussions/what-is-pendo-used-for) — 1 comment
  > **Top comment:** "User analytics and on-screen messages / guides."
- Title: [How can I participate remotely in a PUG?](https://www.g2.com/discussions/how-can-i-participate-remotely-in-a-pug) — 1 comment, 1 upvote
  > **Top comment:** "Right now all of our local user groups are in person and do not have a virtual element as it will not be a great experience for those attending..."

### Totango

- Title: [What would be the best way to load the pages faster?](https://www.g2.com/discussions/51442-what-would-be-the-best-way-to-load-the-pages-faster) — 2 comments
  > **Top comment:** "Only way I've seen is to restrict your filters on notifications (the first page for me at least)"
- Title: [What are best practices for CSM assignment process - both dynamic and static?](https://www.g2.com/discussions/16231-what-are-best-practices-for-csm-assignment-process-both-dynamic-and-static) — 2 comments, 1 upvote
  > **Top comment:** "Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequently"
- Title: [1. Embed a PDF fillable form? 2. Prepopulated email response be hyperlink to an automated email](https://www.g2.com/discussions/1-embed-a-pdf-fillable-form-2-prepopulated-email-response-be-hyperlink-to-an-automated-email) — 1 comment, 1 upvote
  > **Top comment:** "Julio, thank you for your questions and  patience. 
Totango support forms, however not in a PDF format. As for triggering responses, we can absolutely..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/totango-i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jon,

That definitely a great idea. The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment
  > **Top comment:** "Hi Jon, 

The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the features are coming directly..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pendo-io-pendo-vs-totango)