Introducing G2.ai, the future of software buying.Try now
Compare Pendo and Singular 
Featured Products
At a Glance
Market Segments
Mid-Market (62.9% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free
Free
Pendo
Star Rating
(1,554)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSingular
Star Rating
(466)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pendo excels in providing deep insights into user interactions, with many users praising its comprehensive onboarding guides and walkthroughs that help users navigate the software effectively.
- Users say that Singular stands out for its user-friendly reporting features, making it easy to manage install, click, and revenue attributions, which simplifies the analytics process for many businesses.
- Reviewers mention that Pendo's customer support is highly responsive and effective, with users appreciating the platform's ability to embed user data across various views, offering a holistic understanding of user behavior.
- According to verified reviews, Singular's fraud management suite receives high marks, with users noting its effectiveness in significantly reducing fraud, which is a critical feature for businesses concerned about security.
- G2 reviewers highlight that while Pendo has a solid user experience, some users find challenges in setup and configuration, indicating that it may require a bit more effort to tailor to specific workflows compared to Singular.
- Users report that Singular's ease of use is a strong point, with many appreciating the simplicity of creating deferred deep links and the overall intuitive interface, making it a favorable choice for teams looking for straightforward analytics solutions.
Pricing
Entry-Level Pricing
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Pendo
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.5
1,191
8.8
394
Ease of Use
8.2
1,205
8.7
399
Ease of Setup
7.9
564
8.4
244
Ease of Admin
8.5
555
8.9
173
Quality of Support
8.5
1,041
9.4
393
Has the product been a good partner in doing business?
8.9
531
9.2
179
Product Direction (% positive)
8.5
1,106
9.1
376
Features by Category
Metrics
8.7
454
Not enough data
8.7
472
Not enough data
8.4
420
Not enough data
8.8
465
Not enough data
8.5
422
Not enough data
8.2
395
Not enough data
8.2
359
Not enough data
8.2
335
Not enough data
8.3
395
Not enough data
Reporting
8.4
463
Not enough data
8.5
427
Not enough data
8.7
437
Not enough data
8.7
467
Not enough data
7.8
262
Not enough data
8.1
285
Not enough data
8.2
449
Not enough data
Other
8.7
438
Not enough data
8.0
307
Not enough data
7.5
263
Not enough data
7.9
272
Not enough data
7.3
197
Not enough data
8.5
340
Not enough data
8.2
298
Not enough data
Agentic AI - Digital Analytics
6.4
12
Not enough data
6.5
14
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
8.1
376
Not enough data
8.0
297
Not enough data
8.8
422
Not enough data
8.5
454
Not enough data
User Identification
7.9
110
Feature Not Available
8.6
137
8.3
162
8.0
104
8.6
164
Tracking & Reporting
8.5
126
9.0
178
8.5
132
8.0
172
8.3
109
8.9
176
8.5
142
8.5
184
8.6
134
8.0
128
8.7
138
8.0
112
Metrics
8.8
84
8.4
148
8.4
65
Feature Not Available
8.4
73
8.2
149
8.3
70
8.3
141
8.4
67
8.9
154
User Behavior
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
Not enough data
A/B Testing
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Not enough data
Visitor Information
8.0
22
Not enough data
8.1
20
Not enough data
Agentic AI - Session Replay
7.7
5
Not enough data
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
User Analysis
8.6
343
Not enough data
8.4
389
Not enough data
User Support
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Not enough data
Walkthrough Type
8.1
297
Not enough data
8.6
364
Not enough data
Platform Basics - Digital Adoption Platform
8.4
18
Not enough data
8.9
19
Not enough data
Analytics - Digital Adoption Platform
8.9
19
Not enough data
Functions - Digital Adoption Platform
8.6
19
Not enough data
9.0
20
Not enough data
Agentic AI - Digital Adoption Platform
6.5
11
Not enough data
Product Analytics
8.6
579
Not enough data
8.7
612
Not enough data
8.6
591
Not enough data
8.2
504
Not enough data
8.0
411
Not enough data
8.2
443
Not enough data
8.0
403
Not enough data
7.9
444
Not enough data
Agentic AI - Product Analytics
6.7
26
Not enough data
7.1
26
Not enough data
7.0
25
Not enough data
7.6
24
Not enough data
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.6
44
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Communication
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Not enough data
Planning
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Not enough data
Workflow Management
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
256
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
244
|
Verified
Not enough data
8.6
208
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
248
|
Verified
Not enough data
8.6
262
|
Verified
Not enough data
8.0
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
84
8.4
148
8.4
65
Feature Not Available
8.4
73
8.2
149
8.3
70
8.3
141
8.4
67
8.9
154
Variation Testing
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Not enough data
Reporting
8.6
84
Not enough data
8.6
87
Not enough data
Personalization
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Not enough data
Administration
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Not enough data
Categories
Categories
Shared Categories
Pendo and Singular are categorized as Mobile App Analytics
Unique Categories
Pendo is categorized as Digital Adoption Platform, Product Analytics, Digital Analytics, Product Management, Mobile App Optimization, and Session Replay
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
