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Compare Pendo, Optimizely, and Mixpanel

Pricing

 
Enterprise
Contact Vendor
 
Free Trial
Free Trial Unavailable
Free Trial
Pendo
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
8.2
Ease of Use
Ease of Use
8.3
8.5
7.7
Ease of Setup
Ease of Setup
8.4
8.7
7.1
Ease of Admin
Ease of Admin
8.6
8.4
7.5
Quality of Support
Quality of Support
9.1
8.0
7.8
Ease of Doing Business With
Ease of Doing Business With
9.5
8.1
8.2
Product Direction (% positive)
Product Direction (% positive)
9.6
7.6
6.7
Meets Requirements
Pendo
8.7
Optimizely
8.6
Mixpanel
8.2
Ease of Use
Pendo
8.3
Optimizely
8.5
Mixpanel
7.7
Ease of Setup
Pendo
8.4
Optimizely
8.7
Mixpanel
7.1
Ease of Admin
Pendo
8.6
Optimizely
8.4
Mixpanel
7.5
Quality of Support
Pendo
9.1
Optimizely
8.0
Mixpanel
7.8
Ease of Doing Business With
Pendo
9.5
Optimizely
8.1
Mixpanel
8.2
Product Direction (% positive)
Pendo
9.6
Optimizely
7.6
Mixpanel
6.7

Features

Variation Testing
A/B Testing
Pendo
Not enough data available
Optimizely
9.5
Mixpanel
Not enough data available
Conversion Goal
Pendo
Not enough data available
Optimizely
8.8
Mixpanel
Not enough data available
Percentage of Traffic
Pendo
8.1
Optimizely
9.2
Mixpanel
Not enough data available
Confidence Level
Pendo
7.0
Optimizely
8.7
Mixpanel
Not enough data available
Multivariate Testing
Pendo
Not enough data available
Optimizely
8.5
Mixpanel
Not enough data available
Split URL Testing
Pendo
Not enough data available
Optimizely
8.7
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Pendo
Not enough data available
Optimizely
7.7
Mixpanel
Not enough data available
Landing Pages
Pendo
Not enough data available
Optimizely
Not enough data available
Mixpanel
Not enough data available
Reporting
Segmentation
Pendo
8.3
Optimizely
7.9
Mixpanel
Not enough data available
Reports and Dashboards
Pendo
7.6
Optimizely
7.9
Mixpanel
Not enough data available
Mobile Optimization
Pendo
Not enough data available
Optimizely
7.3
Mixpanel
Not enough data available
Personalization
Standard Targeting
Pendo
9.2
Optimizely
8.5
Mixpanel
Not enough data available
Custom Targeting
Pendo
9.2
Optimizely
8.0
Mixpanel
Not enough data available
Profile Storage Duration
Pendo
8.9
Optimizely
7.4
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Pendo
8.5
Optimizely
8.1
Mixpanel
Not enough data available
Heat Maps
Pendo
8.3
Optimizely
6.6
Mixpanel
Not enough data available
Session Replays
Pendo
5.0
Optimizely
6.1
Mixpanel
Not enough data available
Administration
Performance and Reliability
Pendo
8.3
Optimizely
8.1
Mixpanel
8.2
User, Role, and Access Management
Pendo
8.1
Optimizely
8.8
Mixpanel
8.0
API / Integrations
Pendo
8.3
Optimizely
7.4
Mixpanel
7.9
QA Testing
Pendo
8.7
Optimizely
7.3
Mixpanel
7.7
Variation Testing
A/B Testing
Pendo
Not enough data available
Optimizely
9.4
Mixpanel
6.8
WYSIWYG Editor
Pendo
8.3
Optimizely
7.2
Mixpanel
5.8
Conversion Goal
Pendo
9.7
Optimizely
8.3
Mixpanel
6.7
Percentage of Traffic
Pendo
8.6
Optimizely
8.6
Mixpanel
6.7
Confidence Level
Pendo
8.7
Optimizely
9.5
Mixpanel
7.1
Multivariant Testing
Pendo
Not enough data available
Optimizely
8.1
Mixpanel
6.7
Reporting
Segmentation
Pendo
9.0
Optimizely
7.8
Mixpanel
7.9
Reports and Dashboards
Pendo
8.6
Optimizely
7.4
Mixpanel
7.6
Personalization
Standard Targeting
Pendo
8.7
Optimizely
7.8
Mixpanel
6.8
Custom Targeting
Pendo
8.9
Optimizely
7.9
Mixpanel
6.7
Administration
API / Integrations
Pendo
7.3
Optimizely
Not enough data available
Mixpanel
7.1
QA Testing
Pendo
6.9
Optimizely
Not enough data available
Mixpanel
7.0
Performance and Reliability
Pendo
8.1
Optimizely
8.3
Mixpanel
8.0
User, Role, and Access Management
Pendo
8.2
Optimizely
8.3
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.3%
18.6%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
73.9%
55.7%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.8%
25.8%
4.7%
Pendo
Small-Business
16.3%
Mid-Market
73.9%
Enterprise
9.8%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Computer Software
58.0%
Internet
18.1%
Computer Software
25.8%
 
Information Technology and Services
10.9%
Marketing and Advertising
14.7%
Internet
18.7%
 
Internet
7.2%
Computer Software
13.8%
Information Technology and Services
14.4%
 
Marketing and Advertising
5.1%
Information Technology and Services
6.9%
Marketing and Advertising
7.0%
 
Education Management
5.1%
Financial Services
5.2%
Financial Services
7.0%
 
Other
13.8%
Other
41.4%
Other
27.1%
Pendo
Computer Software
58.0%
Information Technology and Services
10.9%
Internet
7.2%
Marketing and Advertising
5.1%
Education Management
5.1%
Other
13.8%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Pendo
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Optimizely
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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