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Compare Pendo, Optimizely, and Adobe Target

Pricing

 
Enterprise
Contact Vendor
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Pendo
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable
Adobe Target
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
8.0
Ease of Use
Ease of Use
8.3
8.5
6.4
Ease of Setup
Ease of Setup
8.4
8.7
6.2
Ease of Admin
Ease of Admin
8.6
8.4
6.7
Quality of Support
Quality of Support
9.1
8.0
6.2
Ease of Doing Business With
Ease of Doing Business With
9.5
8.1
7.7
Product Direction (% positive)
Product Direction (% positive)
9.6
7.6
8.3
Meets Requirements
Pendo
8.7
Optimizely
8.6
Adobe Target
8.0
Ease of Use
Pendo
8.3
Optimizely
8.5
Adobe Target
6.4
Ease of Setup
Pendo
8.4
Optimizely
8.7
Adobe Target
6.2
Ease of Admin
Pendo
8.6
Optimizely
8.4
Adobe Target
6.7
Quality of Support
Pendo
9.1
Optimizely
8.0
Adobe Target
6.2
Ease of Doing Business With
Pendo
9.5
Optimizely
8.1
Adobe Target
7.7
Product Direction (% positive)
Pendo
9.6
Optimizely
7.6
Adobe Target
8.3

Features

Variation Testing
A/B Testing
Pendo
Not enough data available
Optimizely
9.5
Adobe Target
8.2
Conversion Goal
Pendo
Not enough data available
Optimizely
8.8
Adobe Target
8.7
Percentage of Traffic
Pendo
8.1
Optimizely
9.2
Adobe Target
8.3
Confidence Level
Pendo
7.0
Optimizely
8.7
Adobe Target
7.6
Multivariate Testing
Pendo
Not enough data available
Optimizely
8.5
Adobe Target
7.4
Split URL Testing
Pendo
Not enough data available
Optimizely
8.7
Adobe Target
8.6
Build
WYSIWYG Editor
Pendo
Not enough data available
Optimizely
7.7
Adobe Target
6.2
Landing Pages
Pendo
Not enough data available
Optimizely
Not enough data available
Adobe Target
7.7
Reporting
Segmentation
Pendo
8.3
Optimizely
7.9
Adobe Target
8.3
Reports and Dashboards
Pendo
7.6
Optimizely
7.9
Adobe Target
7.3
Mobile Optimization
Pendo
Not enough data available
Optimizely
7.3
Adobe Target
6.3
Personalization
Standard Targeting
Pendo
9.2
Optimizely
8.5
Adobe Target
8.5
Custom Targeting
Pendo
9.2
Optimizely
8.0
Adobe Target
8.1
Profile Storage Duration
Pendo
8.9
Optimizely
7.4
Adobe Target
Not enough data available
In-Page Analytics
Click Reporting
Pendo
8.5
Optimizely
8.1
Adobe Target
8.3
Heat Maps
Pendo
8.3
Optimizely
6.6
Adobe Target
Not enough data available
Session Replays
Pendo
5.0
Optimizely
6.1
Adobe Target
Not enough data available
Administration
Performance and Reliability
Pendo
8.3
Optimizely
8.1
Adobe Target
6.7
User, Role, and Access Management
Pendo
8.1
Optimizely
8.8
Adobe Target
7.5
API / Integrations
Pendo
8.3
Optimizely
7.4
Adobe Target
7.0
QA Testing
Pendo
8.7
Optimizely
7.3
Adobe Target
7.1
Variation Testing
A/B Testing
Pendo
Not enough data available
Optimizely
9.4
Adobe Target
8.3
WYSIWYG Editor
Pendo
8.3
Optimizely
7.2
Adobe Target
6.0
Conversion Goal
Pendo
9.7
Optimizely
8.3
Adobe Target
7.8
Percentage of Traffic
Pendo
8.6
Optimizely
8.6
Adobe Target
8.2
Confidence Level
Pendo
8.7
Optimizely
9.5
Adobe Target
7.7
Multivariant Testing
Pendo
Not enough data available
Optimizely
8.1
Adobe Target
7.2
Reporting
Segmentation
Pendo
9.0
Optimizely
7.8
Adobe Target
7.3
Reports and Dashboards
Pendo
8.6
Optimizely
7.4
Adobe Target
7.5
Personalization
Standard Targeting
Pendo
8.7
Optimizely
7.8
Adobe Target
8.7
Custom Targeting
Pendo
8.9
Optimizely
7.9
Adobe Target
7.8
Administration
API / Integrations
Pendo
7.3
Optimizely
Not enough data available
Adobe Target
7.4
QA Testing
Pendo
6.9
Optimizely
Not enough data available
Adobe Target
7.9
Performance and Reliability
Pendo
8.1
Optimizely
8.3
Adobe Target
7.2
User, Role, and Access Management
Pendo
8.2
Optimizely
8.3
Adobe Target
7.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.3%
18.6%
20.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
73.9%
55.7%
15.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.8%
25.8%
65.0%
Pendo
Small-Business
16.3%
Mid-Market
73.9%
Enterprise
9.8%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%
Adobe Target
Small-Business
20.0%
Mid-Market
15.0%
Enterprise
65.0%

Reviewers' Industry

 
Computer Software
58.0%
Internet
18.1%
Marketing and Advertising
28.0%
 
Information Technology and Services
10.9%
Marketing and Advertising
14.7%
Information Technology and Services
12.0%
 
Internet
7.2%
Computer Software
13.8%
Sports
8.0%
 
Marketing and Advertising
5.1%
Information Technology and Services
6.9%
Financial Services
8.0%
 
Education Management
5.1%
Financial Services
5.2%
Consumer Services
8.0%
 
Other
13.8%
Other
41.4%
Other
36.0%
Pendo
Computer Software
58.0%
Information Technology and Services
10.9%
Internet
7.2%
Marketing and Advertising
5.1%
Education Management
5.1%
Other
13.8%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%
Adobe Target
Marketing and Advertising
28.0%
Information Technology and Services
12.0%
Sports
8.0%
Financial Services
8.0%
Consumer Services
8.0%
Other
36.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

G2 User in Design

I dislike that it does not offer a large variety of options for digital targeting (or maybe I haven't figured it out yet). I think that Google currently offers a better way to track conversations, target demographics, and analytics. I wish that it would add...

 
Pendo
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Adobe Target
Most Helpful Favorable Review
Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

Most Helpful Critical Review
G2 User in Design

I dislike that it does not offer a large variety of options for digital targeting (or maybe I haven't figured it out yet). I think that Google currently offers a better way to track conversations, target demographics, and analytics. I wish that it would add...

Screenshots

 
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Videos

 

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

No videos providedNo videos provided
Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Optimizely
No videos provided
Adobe Target
No videos provided

Downloads

 No downloads providedNo downloads provided
Optimizely
No downloads provided
Adobe Target
No downloads provided
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