# Pendo vs airfocus by Lucid Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pendo excels in providing deep insights into user interactions, with features like comprehensive onboarding guides and walkthroughs that help users navigate the platform effectively. This level of support is often highlighted as a key advantage over airfocus.
- **Users say** that airfocus stands out for its modularity and customization options, allowing teams to tailor their workflows and roadmap views to fit specific needs. This flexibility is particularly appreciated by those integrating with tools like Azure DevOps.
- **Reviewers mention** that Pendo's customer support is consistently praised for being responsive and helpful, which enhances the overall user experience. In contrast, while airfocus also receives positive feedback for customer success, it may not match the level of support reported by Pendo users.
- **According to verified reviews** , Pendo has a significantly larger user base, reflected in its higher G2 Score and total number of reviews. This suggests a broader acceptance and satisfaction among users, which can be reassuring for potential buyers.
- **Users highlight** that airfocus is effective in collecting and connecting user feedback to product initiatives, making it easier to align roadmaps with user needs. However, some users feel that Pendo's comprehensive data embedding offers a more holistic view of user behavior.
- **Reviewers note** that while both platforms have similar star ratings, Pendo's overall user satisfaction is bolstered by its extensive feature set and insights capabilities, which some users find more beneficial for product management compared to airfocus's focus on customization.



| | Pendo | airfocus by Lucid | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,808 | 142 | 
| **Largest Market Segment** | Mid-Market (61.4% of reviews) | Small-Business (46.0% of reviews) | 
| **Entry Level Price** | Free | Contact Us | 

---
## Top Pros & Cons

### Pendo

Pros:
- Ease of Use (202 reviews)
- Insights (165 reviews)

Cons:
- Missing Features (67 reviews)
- Limitations (63 reviews)

### airfocus by Lucid

Pros:
- Ease of Use (6 reviews)
- Collaboration (5 reviews)

Cons:
- Automation Difficulty (2 reviews)
- Confusing Usage (2 reviews)

---
## Ratings Comparison
| Rating | Pendo | airfocus by Lucid | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1211 reviews) | 8.3 (115 reviews) | 
  | **Ease of Use** | 8.2 (1307 reviews) | 8.5 (115 reviews) | 
  | **Ease of Setup** | 7.9 (610 reviews) | 8.5 (64 reviews) | 
  | **Ease of Admin** | 8.5 (562 reviews) | 8.7 (61 reviews) | 
  | **Quality of Support** | 8.5 (1053 reviews) | 9.2 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (537 reviews) | 9.1 (58 reviews) | 
  | **Product Direction (% positive)** | 8.4 (1124 reviews) | 9.2 (107 reviews) | 

---
## Pricing

### Pendo

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.

Key Features:
- Product analytics
- In-app guides
- Net Promoter Score (NPS)  

[Browse all 5 editions](https://www.g2.com/products/pendo-io-pendo/pricing)

#### Free Trial

Yes

### airfocus by Lucid

#### Entry-Level Pricing

Plan: Professional

Price: Contact Us

Description: For product teams that need decisions traceable, strategy connected, and feedback routed automatically.

Key Features:
- Unlimited free contributors & workspaces
- Roadmaps
- Advanced prioritization

[Browse all 2 editions](https://www.g2.com/products/airfocus-by-lucid/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.0/10 | 604 |
| **airfocus by Lucid** | N/A | N/A |

#### Metrics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (456 reviews) | Not enough data | 
| **Engagement** | 8.7 (473 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (420 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.8 (466 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.5 (423 reviews) | Not enough data | 
| **Retention** | 8.2 (395 reviews) | Not enough data | 
| **Return** | 8.2 (357 reviews) | Not enough data | 
| **Conversions** | 8.2 (334 reviews) | Not enough data | 
| **Funnels** | 8.3 (396 reviews) | Not enough data | 

#### Reporting

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (462 reviews) | Not enough data | 
| **Trending** | 8.5 (427 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (436 reviews) | Not enough data | 
| **Segmentation** | 8.7 (469 reviews) | Not enough data | 
| **Mobile Reporting** | 7.8 (262 reviews) | Not enough data | 
| **Unification Across Devices** | 8.1 (284 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.2 (449 reviews) | Not enough data | 

#### Other

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **User Data** | 8.7 (439 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (305 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.5 (262 reviews) | Not enough data | 
| **Campaign Tracking** | 7.9 (271 reviews) | Not enough data | 
| **E-Commerce** | 7.2 (195 reviews) | Not enough data | 
| **Promotional Messages** | 8.5 (343 reviews) | Not enough data | 
| **Administration Alerts** | 8.2 (297 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (11 reviews) | Not enough data | 
| **Decision Making** | 5.8 (11 reviews) | Not enough data | 

#### Administration

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **API / Integrations** | 8.1 (379 reviews) | Not enough data | 
| **QA Testing** | 7.9 (295 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (421 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (453 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.4/10 | 156 |
| **airfocus by Lucid** | N/A | N/A |

#### User Identification

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Demographics** | 7.9 (109 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (136 reviews) | Not enough data | 
| **Geolocation** | 8.0 (103 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (125 reviews) | Not enough data | 
| **Real-Time Insights** | 8.5 (131 reviews) | Not enough data | 
| **Attribution** | 8.3 (108 reviews) | Not enough data | 
| **Dashboard** | 8.5 (142 reviews) | Not enough data | 
| **User Path Tracking** | 8.5 (133 reviews) | Not enough data | 
| **User Activity History** | 8.7 (137 reviews) | Not enough data | 

#### Metrics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Engagement** | 8.8 (83 reviews) | Not enough data | 
| **Exit Tracking** | 8.4 (64 reviews) | Not enough data | 
| **Retention** | 8.4 (72 reviews) | Not enough data | 
| **Return** | 8.3 (69 reviews) | Not enough data | 
| **Conversions** | 8.4 (66 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.0/10 | 26 |
| **airfocus by Lucid** | N/A | N/A |

#### User Behavior

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Click Tracking** | 9.1 (23 reviews) | Not enough data | 
| **Mouse Movement ** | 8.0 (22 reviews) | Not enough data | 
| **Frustration Tracking** | 8.6 (23 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Error and Bug Tracking** | 7.4 (19 reviews) | Not enough data | 
| **Split URL Testing** | 7.0 (19 reviews) | Not enough data | 
| **Data Analysis** | 8.8 (21 reviews) | Not enough data | 
| **Notes** | 6.8 (19 reviews) | Not enough data | 

#### Visitor Information

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **User Identification** | 7.9 (21 reviews) | Not enough data | 
| **Search Box** | 8.0 (19 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Strategy and Innovation Roadmapping Tools

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **airfocus by Lucid** | 8.0/10 | 70 |

#### Analytics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Analytics** | Not enough data | Feature Not Available | 

#### Execution

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Team Collaboration** | Not enough data | 8.0 (58 reviews) | 
| **Project Management** | Not enough data | 7.4 (62 reviews) | 
| **Task Management** | Not enough data | 6.5 (55 reviews) | 

#### Roadmapping

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Roadmaps** | Not enough data | 9.1 (68 reviews) | 
| **Timelines** | Not enough data | 8.8 (65 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.3/10 | 435 |
| **airfocus by Lucid** | N/A | N/A |

#### User Analysis

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Survey Implementation** | 8.6 (345 reviews) | Not enough data | 
| **Data Analysis** | 8.5 (392 reviews) | Not enough data | 

#### User Support

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **User Segmentation** | 8.5 (391 reviews) | Not enough data | 
| **Multi-Language Support** | 7.6 (206 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.0 (294 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (296 reviews) | Not enough data | 
| **Text Bubble Walkthroughs** | 8.7 (364 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Integration** | 8.2 (20 reviews) | Not enough data | 
| **Communications** | 9.2 (25 reviews) | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Analytics** | 8.9 (26 reviews) | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Customer self-service** | 8.6 (18 reviews) | Not enough data | 
| **In-app guidance** | 9.3 (27 reviews) | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Adaptive Learning** | 6.2 (10 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.1/10 | 709 |
| **airfocus by Lucid** | N/A | N/A |

#### Product Analytics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Account-Level Analytics** | 8.7 (585 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (633 reviews) | Not enough data | 
| **Segmentation** | 8.6 (593 reviews) | Not enough data | 
| **Funnels** | 8.2 (504 reviews) | Not enough data | 
| **Alerts** | 7.9 (408 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.2 (441 reviews) | Not enough data | 
| **User Scoring** | 8.0 (400 reviews) | Not enough data | 
| **Integrations** | 7.9 (451 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (27 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (21 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 10.0 (21 reviews) | Not enough data | 
| **Account level Analytics** | 10.0 (5 reviews) | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 7.9 (8 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Decision-Making

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **airfocus by Lucid** | N/A | N/A |

#### Agentic AI - Decision-Making

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Product Management

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | N/A | N/A |
| **airfocus by Lucid** | 6.7/10 | 78 |

#### Communication

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Wiki Documentation** | Not enough data | Feature Not Available | 
| **Community Forum** | Not enough data | Feature Not Available | 
| **Customer Ideation** | Not enough data | 7.2 (58 reviews) | 

#### Planning

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Work Capacity** | Not enough data | 5.8 (50 reviews) | 
| **Task Ranking** | Not enough data | 8.1 (67 reviews) | 
| **Kanban Board** | Not enough data | 8.0 (61 reviews) | 
| **Custom Workflows** | Not enough data | 6.9 (51 reviews) | 
| **Release Forecasting** | Not enough data | 6.7 (52 reviews) | 

#### Workflow Management

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Time Tracking** | Not enough data | 5.5 (43 reviews) | 
| **Progress Monitoring** | Not enough data | 7.1 (58 reviews) | 
| **Budgeting** | Not enough data | 5.2 (42 reviews) | 
| **Team Scorecard** | Not enough data | 6.2 (44 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pendo** | 8.4/10 | 92 |
| **airfocus by Lucid** | N/A | N/A |

#### Metrics

| Feature | Pendo | airfocus by Lucid | 
|---|---|---|
| **Engagement** | 8.8 (83 reviews) | Not enough data | 
| **Exit Tracking** | 8.4 (64 reviews) | Not enough data | 
| **Retention** | 8.4 (72 reviews) | Not enough data | 
| **Return** | 8.3 (69 reviews) | Not enough data | 
| **Conversions** | 8.4 (66 reviews) | Not enough data | 

---
## Categories

**Unique to Pendo (5):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to airfocus by Lucid (3):** [Product Management Software](https://www.g2.com/categories/product-management-software), [Strategy And Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools), [Decision-Making Software](https://www.g2.com/categories/decision-making)


---
## Reviewer Demographics

### By Company Size

| Segment | Pendo | airfocus by Lucid | 
|---|---|---|
| **Small-Business** | 17.5% | 46.0% | 
| **Mid-Market** | 61.4% | 41.0% | 
| **Enterprise** | 21.1% | 12.9% | 

### By Industry

#### Pendo

- **Computer Software:** 32.5%
- **Information Technology and Services:** 15.1%
- **Marketing and Advertising:** 6.8%
- **Financial Services:** 4.4%
- **Hospital & Health Care:** 3.3%
- **Education Management:** 2.5%
- **Human Resources:** 1.9%
- **Computer & Network Security:** 1.8%
- **E-Learning:** 1.6%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 28.5%

#### airfocus by Lucid

- **Computer Software:** 26.6%
- **Information Technology and Services:** 12.9%
- **Financial Services:** 7.9%
- **Leisure, Travel & Tourism:** 4.3%
- **Marketing and Advertising:** 3.6%
- **Telecommunications:** 2.9%
- **Internet:** 2.9%
- **Construction:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Insurance:** 2.2%
- **Other:** 32.4%

---
## Alternatives

### Alternatives to Pendo

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1052 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2968 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2395 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1371 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (1002 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (344 reviews)

### Alternatives to airfocus by Lucid

- [Productboard](https://www.g2.com/products/productboard/reviews) — 4.3/5 stars (254 reviews)
- [Aha!](https://www.g2.com/products/aha/reviews) — 4.4/5 stars (365 reviews)
- [Craft.io](https://www.g2.com/products/craft-io-craft-io/reviews) — 4.5/5 stars (90 reviews)
- [ProductPlan](https://www.g2.com/products/productplan/reviews) — 4.3/5 stars (220 reviews)
- [Airtable](https://www.g2.com/products/airtable/reviews) — 4.6/5 stars (3284 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (13549 reviews)
- [Jira](https://www.g2.com/products/jira/reviews) — 4.3/5 stars (7909 reviews)
- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13826 reviews)
- [Roadmunk by Tempo](https://www.g2.com/products/roadmunk-by-tempo/reviews) — 4.0/5 stars (101 reviews)
- [Diligent Boards](https://www.g2.com/products/diligent-boards/reviews) — 4.5/5 stars (498 reviews)

---
## Top Discussions

### Pendo

- Title: [Which integrations does Pendo support?](https://www.g2.com/discussions/integrations-0d945a1b-6d44-4202-97e3-b771b8c3f56b) — 2 comments, 2 upvotes
  > **Top comment:** "Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is..."
- Title: [How is feature adoption measured?](https://www.g2.com/discussions/how-is-feature-adoption-measured) — 1 comment
  > **Top comment:** "With a Digital Adoption Platform such as Whatfix, you can place a widget called a User Action on the feature. Then every time a user clicks on the feature it..."
- Title: [What is feature adoption?](https://www.g2.com/discussions/what-is-feature-adoption) — 1 comment
  > **Top comment:** "In software terms, a feature refers to a specific functionality or capability that is designed and implemented within a software application. Features are..."
- Title: [What is pendo used for?](https://www.g2.com/discussions/what-is-pendo-used-for) — 1 comment
  > **Top comment:** "User analytics and on-screen messages / guides."
- Title: [How can I participate remotely in a PUG?](https://www.g2.com/discussions/how-can-i-participate-remotely-in-a-pug) — 1 comment, 1 upvote
  > **Top comment:** "Right now all of our local user groups are in person and do not have a virtual element as it will not be a great experience for those attending..."

### airfocus by Lucid

- Title: [Do I need a credit card to try airfocus?](https://www.g2.com/discussions/payment-81f255b9-15a9-409b-b4ae-352309b5fb85) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "No, you can start your free trial without submitting any credit card information. Upgrade to a paid plan at any time from the in-app billing page."
- Title: [What payment methods do you offer?](https://www.g2.com/discussions/payment-7bbe49b5-062e-47d6-801c-2f36e7159297) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can pay with any of the major credit and debit cards."
- Title: [Is my data secure?](https://www.g2.com/discussions/security-93640f75-0e85-45b6-a8ce-65257ca1f054) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, your data is safe with us. Security and privacy of your data is our number one priority. We perform automated and manual security testing on a regular..."
- Title: [What integrations do you provide?](https://www.g2.com/discussions/integrations-39549ccb-0368-4da9-9ea4-8a2cef8fb556) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We provide import integrations into Trello (see a detailed how to guide here and a "Getting started" video here), Jira (see a detailed help article here),..."
- Title: [Can I use airfocus with my team?](https://www.g2.com/discussions/pricing-e89d9d1b-447d-4e04-a68b-6711c8330993) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. We provide plans for teams. Start a 14 day free trial now on airfocus.io."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pendo-io-pendo-vs-airfocus-by-lucid)