Introducing G2.ai, the future of software buying.Try now
Compare Peer Insights and SparkToro 
At a Glance
Market Segments
Mid-Market (54.5% of reviews)
Small-Business (91.7% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Peer Insights
Star Rating
(11)4.6 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Peer InsightsSparkToro
Star Rating
(12)4.5 out of 5
Market Segments
Small-Business (91.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SparkToroSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Peer Insights excels in meeting requirements with a score of 9.5, indicating that users find it highly effective for their needs, while SparkToro falls behind with a score of 8.3, suggesting some users feel it may not fully meet their expectations.
- Users report that both Peer Insights and SparkToro have an ease of use rating of 9.3, highlighting that both platforms are user-friendly and accessible for their target audiences.
- Reviewers mention that Peer Insights has a strong product direction with a perfect score of 10.0, indicating a clear vision for future updates and improvements, whereas SparkToro lacks this clarity, which may concern some users about its long-term viability.
- G2 users highlight that Peer Insights has a quality of support rating of 8.0, which suggests that users have had positive experiences with customer service, while SparkToro does not provide a comparable support rating, leaving some users feeling unsupported.
- Users on G2 note that Peer Insights is particularly favored by mid-market companies, making it a robust choice for businesses in that segment, while SparkToro is more popular among small businesses, which may limit its appeal for larger organizations.
- Reviewers mention that Peer Insights has a total of 11 reviews, indicating a solid user base, while SparkToro has slightly more with 12 reviews, suggesting a slightly broader user experience to draw from, but the difference is minimal.
Pricing
Entry-Level Pricing
Peer Insights
No pricing availableSparkToro
No pricing availableFree Trial
Peer Insights
No trial information availableSparkToro
No trial information availableRatings
Meets Requirements
9.5
7
8.3
5
Ease of Use
9.3
7
9.3
5
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
8.0
5
Not enough data
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
10.0
7
Not enough data
Categories
Categories
Shared Categories
Peer Insights and SparkToro are categorized as Technology Research Services
Unique Categories
Peer Insights has no unique categories
SparkToro has no unique categories
Reviews
Reviewers' Company Size
Peer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkToro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
45.5%
Marketing and Advertising
18.2%
Internet
9.1%
Higher Education
9.1%
Computer Software
9.1%
Other
9.1%
Marketing and Advertising
33.3%
Health, Wellness and Fitness
25.0%
Program Development
8.3%
Information Technology and Services
8.3%
Hospital & Health Care
8.3%
Other
16.7%
Discussions
Peer Insights has no discussions with answers
What is SparkToro used for?
2 Comments
HF
If you're looking for a deeper understanding of your audiences, like what are the websites that they read, and who they follow on Twitter, Youtube and more,...Read more
How does SparkToro work?
1 Comment
AG
SparkToro is an audience research tool that shows the websites your customers visit,social accounts they follow, hashtags they use, and more — so you can do...Read more
SparkToro has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
