# Peel Analytics, Triple Whale vs Northbeam Comparison | | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.5 out of 5 | | **Total Reviews** | 31 | 481 | 16 | | **Largest Market Segment** | Small-Business (60.0% of reviews) | Small-Business (88.0% of reviews) | Small-Business (68.8% of reviews) | | **Entry Level Price** | $499.00 Per Month | Free | $1,000.00 | --- ## Top Pros & Cons ### Peel Analytics **Not enough data** ### Triple Whale Pros: - Customer Support (3 reviews) - Ease of Use (3 reviews) Cons: - Data Inaccuracy (2 reviews) - Expensive (2 reviews) ### Northbeam Pros: - Attribution Accuracy (9 reviews) - Attribution Tracking (7 reviews) Cons: - Complexity (5 reviews) - Learning Curve (5 reviews) --- ## Ratings Comparison | Rating | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Meets Requirements** | 9.1 (22 reviews) | 8.7 (424 reviews) | 8.2 (16 reviews) | | **Ease of Use** | 9.2 (22 reviews) | 8.7 (429 reviews) | 7.5 (16 reviews) | | **Ease of Setup** | 9.0 (7 reviews) | 8.7 (241 reviews) | 7.8 (16 reviews) | | **Ease of Admin** | 8.6 (7 reviews) | 8.7 (238 reviews) | 9.2 (8 reviews) | | **Quality of Support** | 9.4 (21 reviews) | 8.9 (393 reviews) | 8.4 (16 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (6 reviews) | 9.1 (236 reviews) | 9.2 (8 reviews) | | **Product Direction (% positive)** | 8.3 (20 reviews) | 9.6 (439 reviews) | 9.3 (16 reviews) | --- ## Pricing ### Peel Analytics #### Entry-Level Pricing Plan: Essentials Price: $499.00 Per Month Description: The most advanced retention analytics for successful teams looking for self-service no-code analyses Key Features: - 3 stores on Shopify or Amazon - Product Support via Live chat and Email - Customer Audiences & RFM analysis [Browse all 3 editions](https://www.g2.com/products/peel-analytics/pricing) #### Free Trial Yes ### Triple Whale #### Entry-Level Pricing Plan: Free Price: Free Description: Essential tools for tracking the metrics that matter most, in real time. Key Features: - Key Channel Performance Across Ads, Amazon, Email, SMS, & more - First- and Last-Click Attribution Models - Standard Shop Performance 
& Logistics [Browse all 4 editions](https://www.g2.com/products/triple-whale/pricing) #### Free Trial Yes ### Northbeam #### Entry-Level Pricing Plan: Starter MTA Price: $1,000.00 Description: Early-stage brands with up to 1 million page views per month Key Features: - Multi-touch attribution across all your channels - Variable monthly pricing based on your pageviews - Automatic integration with Shopify [Browse all 4 editions](https://www.g2.com/products/northbeam/pricing) #### Free Trial No --- ## Features Comparison By Category ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Peel Analytics** | 8.2/10 | 11 | | **Triple Whale** | 8.1/10 | 360 | | **Northbeam** | N/A | N/A | #### Analytics | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Reports** | 8.9 (11 reviews) | 8.8 (338 reviews) | Not enough data | | **Dashboard** | 8.9 (11 reviews) | 9.1 (350 reviews) | Not enough data | | **Web Analytics** | 8.5 (10 reviews) | 8.7 (309 reviews) | Not enough data | | **Campaign Tracking** | 8.3 (8 reviews) | 8.9 (331 reviews) | Not enough data | | **Customer Demographics** | 7.2 (9 reviews) | 7.6 (258 reviews) | Not enough data | | **Predictive Analytics** | Feature Not Available | 7.7 (198 reviews) | Not enough data | #### Administration | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Data Storage** | 9.4 (8 reviews) | 8.3 (186 reviews) | Not enough data | | **A/B Testing** | Feature Not Available | 7.7 (170 reviews) | Not enough data | | **Integrations** | 8.5 (11 reviews) | 8.7 (314 reviews) | Not enough data | #### Generative AI | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **AI Text Generation** | Not enough data | 5.9 (17 reviews) | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **Peel Analytics** | N/A | N/A | | **Triple Whale** | 8.5/10 | 294 | | **Northbeam** | N/A | N/A | #### Attribution Modeling | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Single-Touch Attribution** | Not enough data | 8.7 (247 reviews) | Not enough data | | **Multi-Touch Attribution** | Not enough data | 8.8 (259 reviews) | Not enough data | | **Algorithmic Attribution** | Not enough data | 8.7 (204 reviews) | Not enough data | | **Cross-Device Attribution** | Not enough data | 8.4 (222 reviews) | Not enough data | | **Offline Attribution** | Not enough data | Feature Not Available | Not enough data | | **Custom Attribution** | Not enough data | 8.1 (151 reviews) | Not enough data | #### Agentic AI - Attribution | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Marketing | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **B2B Attribution** | Not enough data | 6.9 (82 reviews) | Not enough data | | **B2C Attribution** | Not enough data | 8.8 (202 reviews) | Not enough data | | **Marketing Channels** | Not enough data | 8.9 (255 reviews) | Not enough data | | **Integrations** | Not enough data | 8.8 (245 reviews) | Not enough data | #### Reporting | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Dashboards** | Not enough data | 8.8 (269 reviews) | Not enough data | | **Data Visualizations** | Not enough data | 8.6 (254 reviews) | Not enough data | | **Custom Reporting** | Not enough data | 8.2 (202 reviews) | Not enough data | ### E-Commerce Data Integration | Product | Score | Reviews | |---|---|---| | **Peel Analytics** | N/A | N/A | | **Triple Whale** | 8.3/10 | 156 | | **Northbeam** | N/A | N/A | #### Development | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Pre-built Connectors** | Not enough data | 9.0 (135 reviews) | Not enough data | | **Custom Connectors** | Not enough data | 7.7 (79 reviews) | Not enough data | #### Management | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Reporting and Analytics** | Not enough data | 9.1 (155 reviews) | Not enough data | | **Data Mapping** | Not enough data | 8.6 (136 reviews) | Not enough data | #### Integration Options | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **ERP Systems** | Not enough data | Feature Not Available | Not enough data | | **Accounting Systems** | Not enough data | 7.3 (67 reviews) | Not enough data | | **CRM and Marketing Automation Systems** | Not enough data | 8.2 (87 reviews) | Not enough data | | **EDI** | Not enough data | Feature Not Available | Not enough data | ### Retail Intelligence | Product | Score | Reviews | |---|---|---| | **Peel Analytics** | N/A | N/A | | **Triple Whale** | 8.7/10 | 27 | | **Northbeam** | N/A | N/A | #### Data Management | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Data Types** | Not enough data | 8.8 (24 reviews) | Not enough data | | **Consolidation** | Not enough data | 8.8 (24 reviews) | Not enough data | | **Cleansing** | Not enough data | 8.0 (20 reviews) | Not enough data | | **Validation** | Not enough data | Feature Not Available | Not enough data | | **Correction** | Not enough data | Feature Not Available | Not enough data | #### Analytics | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Forecasting** | Feature Not Available | 8.0 (22 reviews) | Not enough data | | **KPIs** | Not enough data | 9.1 (27 reviews) | Not enough data | | **Dashboards** | Not enough data | 9.2 (27 reviews) | Not enough data | | **Integration** | Not enough data | 8.8 (27 reviews) | Not enough data | #### Generative AI | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Retail Intelligence | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Retail Analytics | Product | Score | Reviews | |---|---|---| | **Peel Analytics** | N/A | N/A | | **Triple Whale** | 8.5/10 | 49 | | **Northbeam** | N/A | N/A | #### Data Management | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Consolidation ** | Not enough data | 8.3 (24 reviews) | Not enough data | | **Data types ** | Not enough data | 8.3 (30 reviews) | Not enough data | | **Correction** | Not enough data | 8.3 (25 reviews) | Not enough data | | **Cleansing** | Not enough data | 8.1 (23 reviews) | Not enough data | | **Validation ** | Not enough data | 8.2 (30 reviews) | Not enough data | #### Analytics | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **KPIs** | Not enough data | 8.9 (37 reviews) | Not enough data | | **Forecasting** | Not enough data | 8.6 (32 reviews) | Not enough data | | **Reports and Dashboards** | Not enough data | 9.1 (44 reviews) | Not enough data | | **Predictive analytics** | Not enough data | 8.8 (31 reviews) | Not enough data | #### Mobile | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Mobile dashboard** | Not enough data | 8.9 (28 reviews) | Not enough data | | **Mobile application** | Not enough data | 8.8 (26 reviews) | Not enough data | #### Platform Additional Functionality | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Cloud** | Not enough data | 8.3 (17 reviews) | Not enough data | | **On-Premise** | Not enough data | Feature Not Available | Not enough data | #### Integration | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Marketplace** | Not enough data | 8.7 (23 reviews) | Not enough data | | **Retail POS** | Not enough data | 8.2 (20 reviews) | Not enough data | | **Other software** | Not enough data | 8.5 (16 reviews) | Not enough data | #### Generative AI | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **AI Text Generation** | Not enough data | 8.7 (5 reviews) | Not enough data | #### Agentic AI - Retail Analytics | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **Peel Analytics** | N/A | N/A | | **Triple Whale** | N/A | N/A | | **Northbeam** | N/A | N/A | #### Marketing Distribution | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Segmentation ** | Not enough data | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | Not enough data | #### Campaign Planning | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | Not enough data | #### Integrations | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Peel Analytics** | N/A | N/A | | **Triple Whale** | N/A | N/A | | **Northbeam** | 6.9/10 | 5 | #### Marketing Operations | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **ROI Tracking** | Not enough data | Not enough data | 7.0 (5 reviews) | | **Data Collection** | Not enough data | Not enough data | 6.7 (5 reviews) | | **Customer Insights** | Not enough data | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | Not enough data | #### Campaign Activity | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Campaign Insights** | Not enough data | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Unique to Peel Analytics (2):** [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence), [Retail Analytics Software](https://www.g2.com/categories/retail-analytics) **Unique to Triple Whale (4):** [Retail Analytics Software](https://www.g2.com/categories/retail-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Attribution Software](https://www.g2.com/categories/attribution), [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) **Unique to Northbeam (2):** [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Peel Analytics | Triple Whale | Northbeam | |---|---|---|---| | **Small-Business** | 60.0% | 88.0% | 68.8% | | **Mid-Market** | 33.3% | 12.0% | 12.5% | | **Enterprise** | 6.7% | 0% | 18.8% | ### By Industry #### Peel Analytics - **Consumer Goods:** 23.3% - **Marketing and Advertising:** 16.7% - **Retail:** 13.3% - **Information Technology and Services:** 10.0% - **Restaurants:** 3.3% - **Plastics:** 3.3% - **Luxury Goods & Jewelry:** 3.3% - **Insurance:** 3.3% - **Health, Wellness and Fitness:** 3.3% - **Food & Beverages:** 3.3% - **Other:** 16.7% #### Triple Whale - **Marketing and Advertising:** 22.8% - **Retail:** 18.6% - **Apparel & Fashion:** 15.4% - **Consumer Goods:** 11.2% - **Health, Wellness and Fitness:** 8.4% - **Food & Beverages:** 5.1% - **Luxury Goods & Jewelry:** 3.4% - **Cosmetics:** 2.7% - **Consumer Electronics:** 1.3% - **Sporting Goods:** 1.3% - **Other:** 9.9% #### Northbeam - **Marketing and Advertising:** 31.3% - **Health, Wellness and Fitness:** 12.5% - **Retail:** 6.3% - **Market Research:** 6.3% - **Information Technology and Services:** 6.3% - **Hospital & Health Care:** 6.3% - **Fine Art:** 6.3% - **Education Management:** 6.3% - **Consumer Services:** 6.3% - **Consumer Goods:** 6.3% - **Other:** 6.3% --- ## Alternatives ### Alternatives to Peel Analytics - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews) - [Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) — 4.6/5 stars (571 reviews) - [SuperAGI](https://www.g2.com/products/superagi/reviews) — 4.5/5 stars (445 reviews) - [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) — 4.8/5 stars (425 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) — 4.4/5 stars (366 reviews) - [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews) ### Alternatives to Triple Whale - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14741 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews) ### Alternatives to Northbeam - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14741 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1640 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews) --- ## Top Discussions ### Peel Analytics No discussions available for this product. ### Triple Whale No discussions available for this product. ### Northbeam No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/peel-analytics-vs-triple-whale-vs-northbeam)