# PayU vs cashfree Comparison

| | PayU | cashfree | 
|---|---|---|
| **Star Rating** | 3.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 25 | 21 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (85.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### PayU

Pros:
- Ease of Use (2 reviews)
- Affordable (1 reviews)

Cons:
- Delays (2 reviews)
- Difficult Setup (2 reviews)

### cashfree

Pros:
- Response Time (3 reviews)
- API Usability (2 reviews)

Cons:
- Poor Customer Support (2 reviews)
- Account Blocking (1 reviews)

---
## Ratings Comparison
| Rating | PayU | cashfree | 
|---|---|---|
  | **Meets Requirements** | 7.0 (18 reviews) | 8.8 (20 reviews) | 
  | **Ease of Use** | 7.9 (19 reviews) | 9.1 (20 reviews) | 
  | **Ease of Setup** | 5.9 (9 reviews) | 8.9 (11 reviews) | 
  | **Ease of Admin** | 5.0 (7 reviews) | Not enough data | 
  | **Quality of Support** | 6.2 (17 reviews) | 8.7 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 4.5 (7 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 6.8 (18 reviews) | 8.7 (18 reviews) | 

---
## Pricing

### PayU

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### cashfree

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Payment Gateways

| Product | Score | Reviews |
|---|---|---|
| **PayU** | 7.9/10 | 15 |
| **cashfree** | 9.0/10 | 18 |

#### Payment Options

| Feature | PayU | cashfree | 
|---|---|---|
| **Coupons, Discounts, Promotions, and Gift Cards** | 6.2 (10 reviews) | 7.6 (9 reviews) | 
| **Recurring Billing** | 6.5 (11 reviews) | 8.1 (9 reviews) | 
| **Instant Payment** | 7.9 (13 reviews) | 9.2 (11 reviews) | 
| **Accepted Credit Cards and Debit Cards** | 9.1 (13 reviews) | 9.2 (11 reviews) | 
| **ACH Payments and eCheck Processing** | 6.0 (8 reviews) | 7.8 (9 reviews) | 
| **Split Payments** | 4.8 (7 reviews) | 8.5 (9 reviews) | 
| **Real-Time Payments** | 8.2 (11 reviews) | 9.7 (12 reviews) | 
| **Multi-Currency** | Not enough data | 8.2 (11 reviews) | 
| **Online payment portal** | 8.8 (8 reviews) | 9.2 (11 reviews) | 

#### Administration

| Feature | PayU | cashfree | 
|---|---|---|
| **Reporting/Dashboards** | 7.1 (11 reviews) | 9.4 (13 reviews) | 
| **User, Role, and Access Management** | 7.1 (11 reviews) | 9.5 (11 reviews) | 
| **Payout Time** | 6.9 (12 reviews) | 9.1 (11 reviews) | 
| **Manual Payment Entry** | 7.0 (9 reviews) | 9.3 (9 reviews) | 
| **Dispute Resolution** | 6.2 (11 reviews) | 8.9 (11 reviews) | 
| **Omnichannel** | 8.3 (5 reviews) | 9.2 (10 reviews) | 
| **Levels 1 & 2** | 7.0 (5 reviews) | 9.1 (9 reviews) | 
| **Level 3** | 6.3 (5 reviews) | 9.1 (9 reviews) | 

#### Security

| Feature | PayU | cashfree | 
|---|---|---|
| **PCI Compliance** | 6.4 (7 reviews) | 9.8 (7 reviews) | 
| **Fraud Protection Tools** | 7.4 (11 reviews) | 9.7 (10 reviews) | 
| **Data Tokenization** | 6.9 (9 reviews) | 9.7 (10 reviews) | 
| **Two-Factor Authentication** | 7.6 (12 reviews) | 9.3 (10 reviews) | 
| **POS Verification** | 8.7 (5 reviews) | 8.3 (9 reviews) | 

#### Development

| Feature | PayU | cashfree | 
|---|---|---|
| **Customization (Fields, Objects, and Layouts)** | 6.7 (11 reviews) | 8.8 (11 reviews) | 
| **APIs** | 7.6 (11 reviews) | 9.7 (16 reviews) | 
| **Accounting Software Integration** | 7.2 (10 reviews) | 8.3 (9 reviews) | 
| **E-Commerce Software Integration** | 7.4 (12 reviews) | 9.6 (12 reviews) | 

#### Platform

| Feature | PayU | cashfree | 
|---|---|---|
| **Performance and Reliability** | 7.7 (13 reviews) | 9.2 (15 reviews) | 
| **Internationalization - Currency/Language** | 6.3 (10 reviews) | 8.5 (11 reviews) | 
| **Internationalization - Operating Country** | 6.5 (9 reviews) | 9.1 (9 reviews) | 
| **API / Integrations** | 7.8 (9 reviews) | 9.6 (13 reviews) | 
| **PCI Regulation Compliance** | 7.3 (8 reviews) | 9.3 (10 reviews) | 
| **Supplemental Technology** | 6.7 (8 reviews) | 8.3 (8 reviews) | 
| **Accounting integration** | 8.3 (6 reviews) | 9.3 (9 reviews) | 
| **E-commerce Integration** | 8.3 (6 reviews) | 9.5 (11 reviews) | 

#### Agentic AI - Payment Gateways

| Feature | PayU | cashfree | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **PayU** | 7.5/10 | 10 |
| **cashfree** | N/A | N/A |

#### Payment Processing

| Feature | PayU | cashfree | 
|---|---|---|
| **Encryption** | 7.5 (6 reviews) | Not enough data | 
| **Credit Card Processing** | 7.6 (7 reviews) | Not enough data | 
| **Mobile Payments** | 7.6 (7 reviews) | Not enough data | 
| **Digital Wallet Integration** | 7.1 (7 reviews) | Not enough data | 

#### Administration

| Feature | PayU | cashfree | 
|---|---|---|
| **Reporting & Analytics** | 6.9 (6 reviews) | Not enough data | 
| **E-commerce Integration** | 7.2 (6 reviews) | Not enough data | 
| **Processing Fees** | 5.8 (6 reviews) | Not enough data | 
| **POS Integration** | 6.0 (5 reviews) | Not enough data | 
| **Omnichannel** | 8.3 (5 reviews) | 9.2 (10 reviews) | 
| **Levels 1 & 2** | 7.0 (5 reviews) | 9.1 (9 reviews) | 
| **Level 3** | 6.3 (5 reviews) | 9.1 (9 reviews) | 

#### Payment Options

| Feature | PayU | cashfree | 
|---|---|---|
| **Multi-Currency** | Not enough data | 8.2 (11 reviews) | 
| **Online payment portal** | 8.8 (8 reviews) | 9.2 (11 reviews) | 

#### Security

| Feature | PayU | cashfree | 
|---|---|---|
| **POS Verification** | 8.7 (5 reviews) | 8.3 (9 reviews) | 

#### Platform

| Feature | PayU | cashfree | 
|---|---|---|
| **Accounting integration** | 8.3 (6 reviews) | 9.3 (9 reviews) | 
| **E-commerce Integration** | 8.3 (6 reviews) | 9.5 (11 reviews) | 

### Embedded Payments

| Product | Score | Reviews |
|---|---|---|
| **PayU** | N/A | N/A |
| **cashfree** | N/A | N/A |

#### Payments - Embedded Payments

| Feature | PayU | cashfree | 
|---|---|---|
| **Processing** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Payment Methods** | Not enough data | Not enough data | 

#### Personalization - Embedded Payments

| Feature | PayU | cashfree | 
|---|---|---|
| **Customer Onboarding** | Not enough data | Not enough data | 
| **Checkout Customization** | Not enough data | Not enough data | 
| **Localization** | Not enough data | Not enough data | 
| **Merchant Portal** | Not enough data | Not enough data | 

#### Setup - Embedded Payments

| Feature | PayU | cashfree | 
|---|---|---|
| **Payment Flows** | Not enough data | Not enough data | 
| **APIs** | Not enough data | Not enough data | 
| **Dispute Management** | Not enough data | Not enough data | 

#### Analytics - Embedded Payments

| Feature | PayU | cashfree | 
|---|---|---|
| **Transactions** | Not enough data | Not enough data | 
| **Reconciliation** | Not enough data | Not enough data | 
| **Revenue** | Not enough data | Not enough data | 

#### Agentic AI - Embedded Payments

| Feature | PayU | cashfree | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Identity Verification

| Product | Score | Reviews |
|---|---|---|
| **PayU** | N/A | N/A |
| **cashfree** | N/A | N/A |

#### Identity Verification Functions - Identity Verification

| Feature | PayU | cashfree | 
|---|---|---|
| **Multi-Method Verification** | Not enough data | Not enough data | 
| **AI Document Check** | Not enough data | Not enough data | 
| **Biometric Face Match** | Not enough data | Not enough data | 
| **Integration Options** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 

#### Risk & Fraud Prevention - Identity Verification

| Feature | PayU | cashfree | 
|---|---|---|
| **Liveness Detection** | Not enough data | Not enough data | 
| **AI Risk Scoring** | Not enough data | Not enough data | 
| **Document Forensics** | Not enough data | Not enough data | 

#### Compliance & Governance - Identity Verification

| Feature | PayU | cashfree | 
|---|---|---|
| **Standards Compliance** | Not enough data | Not enough data | 
| **AML/PEP Screening** | Not enough data | Not enough data | 
| **Global Coverage** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Payment Gateways](https://www.g2.com/categories/payment-gateways)

**Unique to PayU (1):** [Payment Processing Software](https://www.g2.com/categories/payment-processing)

**Unique to cashfree (2):** [Embedded Payments Software](https://www.g2.com/categories/embedded-payments), [Identity Verification Software](https://www.g2.com/categories/identity-verification)


---
## Reviewer Demographics

### By Company Size

| Segment | PayU | cashfree | 
|---|---|---|
| **Small-Business** | 79.2% | 85.7% | 
| **Mid-Market** | 12.5% | 4.8% | 
| **Enterprise** | 8.3% | 9.5% | 

### By Industry

#### PayU

- **Retail:** 12.5%
- **Computer Software:** 8.3%
- **Information Technology and Services:** 8.3%
- **Accounting:** 4.2%
- **Building Materials:** 4.2%
- **Business Supplies and Equipment:** 4.2%
- **Consumer Goods:** 4.2%
- **Education Management:** 4.2%
- **E-Learning:** 4.2%
- **Entertainment:** 4.2%
- **Other:** 41.7%

#### cashfree

- **Financial Services:** 14.3%
- **Information Technology and Services:** 9.5%
- **Health, Wellness and Fitness:** 9.5%
- **Computer Software:** 9.5%
- **Apparel & Fashion:** 9.5%
- **Accounting:** 9.5%
- **Textiles:** 4.8%
- **Program Development:** 4.8%
- **Marketing and Advertising:** 4.8%
- **Insurance:** 4.8%
- **Other:** 19.0%

---
## Alternatives

### Alternatives to PayU

- [PayPal Payments](https://www.g2.com/products/paypal/reviews) — 4.4/5 stars (2745 reviews)
- [Paytm Business](https://www.g2.com/products/paytm-business/reviews) — 4.5/5 stars (282 reviews)
- [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) — 4.2/5 stars (453 reviews)
- [Razorpay](https://www.g2.com/products/razorpay/reviews) — 4.2/5 stars (122 reviews)
- [Adyen Payments](https://www.g2.com/products/adyen-payments/reviews) — 4.0/5 stars (42 reviews)
- [Payoneer](https://www.g2.com/products/payoneer/reviews) — 3.2/5 stars (368 reviews)
- [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) — 4.4/5 stars (249 reviews)
- [GoCardless](https://www.g2.com/products/gocardless/reviews) — 4.6/5 stars (321 reviews)
- [Amazon Pay for Business](https://www.g2.com/products/amazon-pay-for-business/reviews) — 4.5/5 stars (583 reviews)
- [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) — 4.4/5 stars (367 reviews)

### Alternatives to cashfree

- [PayPal Payments](https://www.g2.com/products/paypal/reviews) — 4.4/5 stars (2745 reviews)
- [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) — 4.2/5 stars (453 reviews)
- [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews)
- [Payoneer](https://www.g2.com/products/payoneer/reviews) — 3.2/5 stars (368 reviews)
- [Razorpay](https://www.g2.com/products/razorpay/reviews) — 4.2/5 stars (122 reviews)
- [GoCardless](https://www.g2.com/products/gocardless/reviews) — 4.6/5 stars (321 reviews)
- [Paytm Business](https://www.g2.com/products/paytm-business/reviews) — 4.5/5 stars (282 reviews)
- [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) — 4.4/5 stars (249 reviews)
- [FullCircl](https://www.g2.com/products/fullcircl/reviews) — 4.5/5 stars (243 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)

---
## Top Discussions

### PayU

- Title: [Payouts](https://www.g2.com/discussions/12162-payouts) — 2 comments, 1 upvote
  > **Top comment:** "Withdraw"
- Title: [What is PayU used for?](https://www.g2.com/discussions/what-is-payu-used-for) — 1 comment
  > **Top comment:** "Payu is a payment gateway for collecting payments on your website or app. "

### cashfree

- Title: [How is Cashfree different from Razorpay?](https://www.g2.com/discussions/how-is-cashfree-different-from-razorpay) — 1 comment
  > **Top comment:** "CHARGES ARE LESSER THEN RAZOR PAY, BUT AT THE SAME TIME THE SERVICE OF RAZOR PAY IS FAR BETTER THEN CASHFREE. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/payu-vs-cashfree)