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- Pathmatics by Sensor Tower-vs-Whatagraph
Compare Pathmatics by Sensor Tower and Whatagraph 
At a Glance
Market Segments
Pathmatics by Sensor Tower
Mid-Market (47.5% of reviews)
Whatagraph
Small-Business (77.9% of reviews)
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableWhatagraph
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Pathmatics by Sensor Tower vs Whatagraph
- Users report that Pathmatics by Sensor Tower excels in Ad Creatives with a score of 9.4, highlighting its comprehensive library of ad examples that help in understanding competitor strategies. In contrast, Whatagraph's score of 8.7 in this area suggests it may not offer the same depth of creative insights.
- Reviewers mention that Whatagraph shines in Data Collection with a score of 9.1, indicating a more robust capability to gather and analyze data across various channels compared to Pathmatics' score of 8.4, which some users feel could be improved.
- G2 users highlight the ease of use of Pathmatics by Sensor Tower, scoring 9.2, which reviewers say makes it more accessible for teams without extensive technical expertise. Whatagraph, while still user-friendly, has a slightly lower score of 8.8, suggesting a steeper learning curve for some users.
- Users on G2 report that Whatagraph's Campaign Insights feature, scoring 8.8, provides detailed analytics that help in optimizing marketing strategies, whereas Pathmatics' score of 8.2 indicates it may not offer the same level of detail in campaign performance analysis.
- Reviewers mention that Pathmatics by Sensor Tower has a superior Reports Interface with a score of 8.9, which users appreciate for its intuitive design and ease of navigation. Whatagraph's score of 8.6 suggests it may not be as streamlined, leading to potential frustrations in report generation.
- Users say that Whatagraph's White Label feature, scoring 8.5, is a significant advantage for agencies looking to present data to clients under their own branding, while Pathmatics' lower score of 6.9 indicates it may not cater as effectively to this need.
Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableWhatagraph
Custom
Contact Us
Whatagraph's flexible pricing is designed to fit your unique needs.
Our marketing data platform can be customized to fit the needs of your marketing team - whether you want an easy way to monitor the performance of your marketing campaigns, automate client reporting or transfer data to a BigQuery warehouse. The best way to understand our pricing is to get in touch so that we can provide a quote tailored to your team's needs.
- 50+ Native Integrations
- Data Organization
- Performance Monitoring
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
Whatagraph
Free Trial is available
Ratings
Meets Requirements
8.2
272
8.7
178
Ease of Use
9.2
270
8.8
179
Ease of Setup
9.1
122
8.1
104
Ease of Admin
8.7
114
8.6
103
Quality of Support
8.7
224
8.9
175
Has the product been a good partner in doing business?
9.0
110
8.6
101
Product Direction (% positive)
8.4
255
8.9
151
Features by Category
Reports
Not enough data
8.9
88
Not enough data
7.8
24
Not enough data
8.9
90
Not enough data
Feature Not Available
Not enough data
8.8
88
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.9
88
Not enough data
7.8
24
Not enough data
8.9
90
Not enough data
Feature Not Available
Not enough data
8.8
88
Reports
Not enough data
8.6
31
Not enough data
8.9
28
Not enough data
8.4
25
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Visualization
Not enough data
8.7
31
Not enough data
Feature Not Available
Not enough data
8.4
30
Not enough data
8.7
25
Data Updates
Not enough data
8.2
25
Not enough data
8.3
26
Collaboration
Not enough data
8.8
26
Not enough data
8.1
24
Not enough data
Feature Not Available
Data Updates
Not enough data
8.6
66
Not enough data
8.8
77
Not enough data
8.5
77
Platform Basics
8.3
39
Not enough data
8.0
32
Not enough data
Platform Data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Not enough data
Platform Content
8.3
18
Not enough data
Platform Reporting
8.5
33
Not enough data
7.7
25
Not enough data
Platform Insights
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Not enough data
Platform Additional Functionality
8.4
22
Not enough data
8.5
21
Not enough data
Marketing Operations
7.3
76
|
Verified
8.8
67
8.4
147
|
Verified
9.1
77
7.5
95
|
Verified
Feature Not Available
8.1
89
|
Verified
8.8
67
Feature Not Available
Feature Not Available
6.9
8
8.5
61
Campaign Activity
8.2
164
|
Verified
8.8
75
8.6
167
|
Verified
9.4
80
7.8
105
|
Verified
Feature Not Available
8.2
141
|
Verified
9.0
77
8.0
120
|
Verified
Feature Not Available
7.4
12
Feature Not Available
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and Whatagraph are categorized as Marketing Analytics
Unique Categories
Pathmatics by Sensor Tower is categorized as Competitive Intelligence and Digital Advertising Intelligence
Whatagraph is categorized as Data Visualization
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
67.1%
Information Technology and Services
2.4%
Public Relations and Communications
2.0%
Market Research
2.0%
Financial Services
2.0%
Other
24.5%
Most Helpful Reviews
Pathmatics by Sensor Tower
Most Helpful Favorable Review
Verified User in Market Research
Pathmatics platform is super easy to use. Pulls the information I need quickly. And lastly, their customer support has been fantastic!
Most Helpful Critical Review
Verified User in Online Media
The search results are extremely broad and it's sometimes hard to navigate the site. Also, some major competitors just don't show up at all in our searches.
Whatagraph
Most Helpful Favorable Review
Vani B.
Verified User in Marketing and Advertising
It helps us to easily move data from popular marketing platforms to Google BioQuery in just quick simple steps. Amazing platform to rely on.
Most Helpful Critical Review
Nichael S.
Verified User in Pharmaceuticals
Nothing really. It helped us manage our marketing resources so well.
Verified User in Market Research
Pathmatics platform is super easy to use. Pulls the information I need quickly. And lastly, their customer support has been fantastic!
Vani B.
Verified User in Marketing and Advertising
It helps us to easily move data from popular marketing platforms to Google BioQuery in just quick simple steps. Amazing platform to rely on.
Verified User in Online Media
The search results are extremely broad and it's sometimes hard to navigate the site. Also, some major competitors just don't show up at all in our searches.
Nichael S.
Verified User in Pharmaceuticals
Nothing really. It helped us manage our marketing resources so well.
Alternatives
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
How many integrations does Whatagraph support?
3 comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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