# Pathmatics by Sensor Tower, Similarweb vs Looker Comparison

| | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 345 | 1,167 | 1,644 | 
| **Largest Market Segment** | Mid-Market (47.6% of reviews) | Mid-Market (41.8% of reviews) | Mid-Market (60.6% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Pathmatics by Sensor Tower

**Not enough data**

### Similarweb

Pros:
- Ease of Use (132 reviews)
- Insights (111 reviews)

Cons:
- Data Inaccuracy (55 reviews)
- Inaccurate Data (52 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (271 reviews) | 8.5 (911 reviews) | 8.7 (1129 reviews) | 
  | **Ease of Use** | 9.2 (269 reviews) | 8.6 (925 reviews) | 8.3 (1135 reviews) | 
  | **Ease of Setup** | 9.1 (122 reviews) | 8.7 (424 reviews) | 8.3 (611 reviews) | 
  | **Ease of Admin** | 8.7 (114 reviews) | 8.6 (286 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.7 (223 reviews) | 8.7 (808 reviews) | 8.6 (964 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (110 reviews) | 8.6 (292 reviews) | 8.9 (409 reviews) | 
  | **Product Direction (% positive)** | 8.3 (254 reviews) | 8.9 (874 reviews) | 8.7 (1057 reviews) | 

---
## Pricing

### Pathmatics by Sensor Tower

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Similarweb

#### Entry-Level Pricing

Plan: Free trial

Price: Free Trial

Description: Ideal for Individual marketers who want to have basic data about their competitors. 

Key Features:
- Basic Traffic Overview

[Browse all 6 editions](https://www.g2.com/products/similarweb/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | 8.3/10 | 781 |

#### Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | Not enough data | 8.4 (646 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | Not enough data | 8.0 (518 reviews) ✓ Verified | 

#### Building Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | 8.2/10 | 747 |

#### Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.5 (112 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 8.5 (109 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 8.5 (116 reviews) | 
| **Score Cards** | Not enough data | Not enough data | 8.4 (111 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (116 reviews) | 
| **Formats** | Not enough data | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.3 (107 reviews) | 

#### Collaboration

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.0 (143 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 8.5 (145 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | 7.9/10 | 803 |

#### Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Connectors** | Not enough data | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Querying** | Not enough data | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.8 (40 reviews) | 

#### Self Service 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | Not enough data | 8.4 (646 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | Not enough data | 8.0 (518 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | 7.1 (56 reviews) | 
| **Concurrent User Support** | Not enough data | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | 8.2 (44 reviews) | 
| **Notebook and Script Integration** | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | 7.4 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | 8.4/10 | 773 |

#### Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | Not enough data | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Building Reports

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (239 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Content Creation

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | 7.9/10 | 45 |
| **Similarweb** | 8.2/10 | 659 |
| **Looker** | N/A | N/A |

#### Platform Basics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Centralized Platform** | 8.3 (39 reviews) | 8.4 (503 reviews) | Not enough data | 
| **Web Tracking** | 8.0 (32 reviews) | 8.4 (245 reviews) | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (24 reviews) | Not enough data | 

#### Platform Data

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Product Details** | 7.1 (33 reviews) | Feature Not Available | Not enough data | 
| **Customer Feedback & Reviews** | Feature Not Available | Feature Not Available | Not enough data | 
| **Channel Acquisition** | 7.2 (28 reviews) | 8.2 (534 reviews) | Not enough data | 

#### Platform Content 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Battlecards** | 8.3 (18 reviews) | Feature Not Available | Not enough data | 

#### Platform Reporting

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Customizable Dashboard** | 8.5 (33 reviews) | 8.2 (521 reviews) | Not enough data | 
| **Benchmark Reporting** | 7.7 (25 reviews) | 8.4 (545 reviews) | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | 8.2/10 | 234 |
| **Looker** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **SEO Alerting** | Not enough data | 7.6 (54 reviews) | Not enough data | 
| **SEO Auditing** | Not enough data | 8.2 (56 reviews) | Not enough data | 
| **SEO Change Tracking** | Not enough data | 8.2 (139 reviews) | Not enough data | 
| **Technical SEO** | Not enough data | 7.4 (50 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (12 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | 8.6 (11 reviews) | Not enough data | 

#### SEO Content & Rankings

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Link Building** | Not enough data | 7.7 (138 reviews) | Not enough data | 
| **Keyword Research** | Not enough data | 8.5 (203 reviews) | Not enough data | 
| **SERP Rank Tracking** | Not enough data | 8.2 (161 reviews) | Not enough data | 
| **Localization** | Not enough data | 7.8 (147 reviews) | Not enough data | 
| **Content Insights** | Not enough data | 8.1 (152 reviews) | Not enough data | 

#### SEO Reporting

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Competitor Analysis** | Not enough data | 9.1 (209 reviews) | Not enough data | 
| **Data Visualization** | Not enough data | 8.7 (180 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 8.2 (164 reviews) | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Not enough data | Feature Not Available | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | 8.0/10 | 551 |
| **Looker** | N/A | N/A |

#### Data collection

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.2 (270 reviews) | Not enough data | 
| **Data Sources** | Not enough data | Feature Not Available | Not enough data | 
| **Custom Research Sources** | Not enough data | 7.8 (344 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | Not enough data | Feature Not Available | Not enough data | 
| **Advanced Data Collection** | Not enough data | 7.8 (342 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Web** | Not enough data | 8.4 (450 reviews) ✓ Verified | Not enough data | 
| **Social** | Not enough data | 7.5 (382 reviews) | Not enough data | 
| **Benchmarks** | Not enough data | 8.3 (428 reviews) ✓ Verified | Not enough data | 
| **Finance ** | Not enough data | Feature Not Available | Not enough data | 

#### Analysis

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Custom Dashboards** | Not enough data | 8.3 (421 reviews) | Not enough data | 
| **Reports** | Not enough data | 8.4 (448 reviews) ✓ Verified | Not enough data | 
| **Integrations** | Not enough data | 7.7 (329 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Search** | Not enough data | 8.5 (465 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | Not enough data | 8.3 (392 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | Not enough data | 7.3 (317 reviews) ✓ Verified | Not enough data | 
| **Alerts** | Not enough data | 7.5 (306 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | Not enough data | 7.8 (334 reviews) ✓ Verified | Not enough data | 
| **Compliance** | Not enough data | 8.0 (313 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 8.5 (13 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 

### Digital Advertising Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | 8.8/10 | 34 |
| **Similarweb** | 7.8/10 | 251 |
| **Looker** | N/A | N/A |

#### Platform Insights

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Ad Creatives** | 9.4 (32 reviews) | 7.6 (200 reviews) | Not enough data | 
| **Buying Strategies** | 8.9 (29 reviews) | 7.6 (182 reviews) | Not enough data | 
| **Publisher Data** | 8.6 (27 reviews) | 7.8 (197 reviews) | Not enough data | 
| **Advertising Spend** | 8.9 (32 reviews) | 7.2 (211 reviews) | Not enough data | 
| **Websites and Social Channels** | 8.8 (31 reviews) | 8.1 (221 reviews) | Not enough data | 
| **Device Insights** | 8.8 (30 reviews) | 8.0 (210 reviews) | Not enough data | 
| **Ad Intelligence Reporting** | 9.0 (28 reviews) | 7.9 (207 reviews) | Not enough data | 

#### Agentic AI - Digital Advertising Intelligence

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | Not enough data | 

#### Platform Additional Functionality

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Ad Competitive Benchmarking** | 8.4 (22 reviews) | 8.0 (207 reviews) | Not enough data | 
| **Alerts** | 8.5 (21 reviews) | 7.0 (167 reviews) | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | 8.0/10 | 240 |
| **Looker** | N/A | N/A |

#### Platform Basics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Benchmarking** | Not enough data | 8.4 (217 reviews) | Not enough data | 
| **Ad Creatives** | Not enough data | 7.4 (193 reviews) | Not enough data | 
| **Paid Search Data** | Not enough data | 8.1 (226 reviews) | Not enough data | 

#### Platform Data

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Alerts** | Not enough data | 7.4 (163 reviews) | Not enough data | 
| **Data Access** | Not enough data | 8.0 (188 reviews) | Not enough data | 
| **Web Traffic** | Not enough data | 8.8 (227 reviews) | Not enough data | 
| **Subdomains** | Not enough data | 7.6 (185 reviews) | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 

### Data as a Service (DaaS)

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | 9.4/10 | 6 |
| **Looker** | N/A | N/A |

#### Data Management

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Migration** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Managing Data** | Not enough data | 9.4 (6 reviews) | Not enough data | 
| **Secured Data Storage** | Not enough data | Feature Not Available | Not enough data | 

#### Data as a Service

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Self-Service Isights** | Not enough data | 9.4 (6 reviews) | Not enough data | 
| **DaaS Quality** | Not enough data | 9.7 (6 reviews) | Not enough data | 

#### Architecture

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Fabric Creation** | Not enough data | Feature Not Available | Not enough data | 
| **DaaS Architecture** | Not enough data | Feature Not Available | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | 9.7/10 | 18 |
| **Looker** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **AI Mention Tracking** | Not enough data | 9.3 (9 reviews) | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | 9.4 (12 reviews) | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | 10.0 (6 reviews) | Not enough data | 

#### AI Content Optimization

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | 10.0 (5 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | N/A | N/A |
| **Looker** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Similarweb** | 8.2/10 | 157 |
| **Looker** | N/A | N/A |

#### Tools

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Contact Collection** | Not enough data | Feature Not Available | Not enough data | 
| **Audience Insights** | Not enough data | 8.7 (145 reviews) | Not enough data | 
| **Social Sharing** | Not enough data | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.1 (116 reviews) | Not enough data | 
| **Sessions** | Not enough data | 8.3 (131 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.3 (129 reviews) | Not enough data | 
| **Return** | Not enough data | 8.0 (119 reviews) | Not enough data | 
| **Conversions** | Not enough data | 7.7 (116 reviews) | Not enough data | 
| **Search Rank** | Not enough data | 8.7 (130 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (13 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.6 (13 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.9 (13 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.1 (14 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.8 (14 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | 7.9/10 | 214 |
| **Similarweb** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **ROI Tracking** | 7.3 (76 reviews) ✓ Verified | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (146 reviews) ✓ Verified | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | 7.5 (94 reviews) ✓ Verified | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | 8.1 (89 reviews) ✓ Verified | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | Not enough data | 8.4 (130 reviews) | 
| **White Label** | 6.7 (7 reviews) | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Campaign Insights** | 8.2 (163 reviews) ✓ Verified | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.6 (166 reviews) ✓ Verified | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.8 (104 reviews) ✓ Verified | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.2 (141 reviews) ✓ Verified | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (119 reviews) ✓ Verified | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (11 reviews) | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 

---
## Categories

**Unique to Pathmatics by Sensor Tower (3):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence)

**Unique to Similarweb (9):** [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Data as a Service (DaaS) Software](https://www.g2.com/categories/data-as-a-service-daas), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Pathmatics by Sensor Tower | Similarweb | Looker | 
|---|---|---|---|
| **Small-Business** | 12.5% | 24.3% | 19.3% | 
| **Mid-Market** | 47.6% | 41.8% | 60.6% | 
| **Enterprise** | 39.8% | 33.9% | 20.1% | 

### By Industry

#### Pathmatics by Sensor Tower

- **Marketing and Advertising:** 62.1%
- **Online Media:** 4.7%
- **Consumer Goods:** 3.4%
- **Market Research:** 3.1%
- **Internet:** 2.8%
- **Broadcast Media:** 2.2%
- **Entertainment:** 2.2%
- **Retail:** 1.9%
- **Media Production:** 1.3%
- **Financial Services:** 1.3%
- **Other:** 15.0%

#### Similarweb

- **Marketing and Advertising:** 26.6%
- **Retail:** 7.2%
- **Financial Services:** 6.3%
- **Information Technology and Services:** 6.1%
- **Computer Software:** 4.3%
- **Market Research:** 3.1%
- **Consumer Goods:** 3.0%
- **Internet:** 2.6%
- **Automotive:** 2.1%
- **Apparel & Fashion:** 2.0%
- **Other:** 36.8%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Pathmatics by Sensor Tower

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [MediaRadar](https://www.g2.com/products/mediaradar/reviews) — 4.5/5 stars (135 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)
- [Crayon](https://www.g2.com/products/crayon-crayon/reviews) — 4.6/5 stars (385 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (703 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)

### Alternatives to Similarweb

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1567 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (703 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (820 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (780 reviews)
- [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) — 4.3/5 stars (144 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (277 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

---
## Top Discussions

### Pathmatics by Sensor Tower

- Title: [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) — 1 comment
  > **Top comment:** "Great question Allie.  What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like..."

### Similarweb

- Title: [ffffff](https://www.g2.com/discussions/ffffff) — 2 comments, 1 upvote
  > **Top comment:** "It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition. 
"
- Title: [When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory](https://www.g2.com/discussions/when-will-similarweb-apis-be-available-for-new-metrics-like-sessions-per-user-avg-session-time-in-app-analysis-catgeory) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:..."
- Title: [Can I see what e-Commerce platform that use by the website?](https://www.g2.com/discussions/can-i-see-what-e-commerce-platform-that-use-by-the-website) — 1 comment, 1 upvote
  > **Top comment:** "Hi Lifnur, 

Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb-vs-looker)