# Pathmatics by Sensor Tower vs Semrush Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Semrush excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pathmatics by Sensor Tower. Users appreciate its comprehensive suite of SEO tools, particularly highlighting the effectiveness of its backlink audits.
- **Users say** that Semrush offers a user-friendly interface that is clean and intuitive, making it easy for newcomers to navigate. In contrast, while Pathmatics is also noted for its ease of use, some users feel that it lacks the depth of features that Semrush provides.
- **Reviewers mention** that Semrush has a quick implementation process, with many praising the intuitive onboarding wizard that simplifies setup. Pathmatics, while also easy to implement, has received feedback indicating that it may not be as seamless for all users, particularly those looking for advanced functionalities.
- **According to verified reviews** , Semrush shines in its ability to meet diverse marketing needs, with users noting its extensive range of features. Pathmatics, however, is recognized for its strong visualizations that aid in media strategy and execution, making it particularly valuable for users focused on competitive analysis.
- **Users highlight** that Semrush's support quality is commendable, with many reviewers expressing satisfaction with the assistance they receive. Pathmatics also receives positive remarks for its support, but some users feel that Semrush's larger community and resources provide an edge in troubleshooting and guidance.
- **Reviewers appreciate** the robust reporting capabilities of Semrush, which allow for detailed insights into campaign performance. Pathmatics, while offering useful insights, is often seen as more limited in its reporting features, which may affect users looking for comprehensive analytics.



| | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 345 | 3,378 | 
| **Largest Market Segment** | Mid-Market (47.6% of reviews) | Small-Business (65.0% of reviews) | 
| **Entry Level Price** | No pricing available | $139.94 Per Month | 

---
## Top Pros & Cons

### Pathmatics by Sensor Tower

**Not enough data**

### Semrush

Pros:
- Features (798 reviews)
- Ease of Use (780 reviews)

Cons:
- Expensive (540 reviews)
- High Pricing (468 reviews)

---
## Ratings Comparison
| Rating | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
  | **Meets Requirements** | 8.2 (271 reviews) | 8.8 (2666 reviews) | 
  | **Ease of Use** | 9.2 (269 reviews) | 8.3 (2694 reviews) | 
  | **Ease of Setup** | 9.1 (122 reviews) | 8.6 (1891 reviews) | 
  | **Ease of Admin** | 8.7 (114 reviews) | 8.6 (1353 reviews) | 
  | **Quality of Support** | 8.7 (223 reviews) | 8.5 (2338 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (110 reviews) | 8.7 (1332 reviews) | 
  | **Product Direction (% positive)** | 8.3 (254 reviews) | 8.8 (2572 reviews) | 

---
## Pricing

### Pathmatics by Sensor Tower

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Semrush

#### Entry-Level Pricing

Plan: Pro

Price: $139.94 Per Month

Description: For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Key Features:
- 10,000 results per report
- 3,000 reports per day
- Display advertising research

[Browse all 5 editions](https://www.g2.com/products/semrush/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 7.7/10 | 521 |

#### Metrics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.4 (446 reviews) | 
| **Engagement** | Not enough data | 8.2 (435 reviews) | 
| **Entry and Exit Pages** | Not enough data | 7.9 (417 reviews) | 
| **Standard Event Tracking** | Not enough data | 7.7 (389 reviews) | 
| **Custom Event Tracking** | Not enough data | 7.4 (377 reviews) | 
| **Retention** | Not enough data | 7.5 (371 reviews) | 
| **Return** | Not enough data | 7.4 (373 reviews) | 
| **Conversions** | Not enough data | 7.5 (384 reviews) | 
| **Funnels** | Not enough data | 7.2 (370 reviews) | 

#### Reporting

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (427 reviews) | 
| **Trending** | Not enough data | 8.2 (419 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (401 reviews) | 
| **Segmentation** | Not enough data | 7.7 (399 reviews) | 
| **Mobile Reporting** | Not enough data | 7.9 (395 reviews) | 
| **Unification Across Devices** | Not enough data | 7.6 (374 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.1 (412 reviews) | 

#### Other

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **User Data** | Not enough data | 7.7 (387 reviews) | 
| **Site Search Reporting** | Not enough data | 8.1 (400 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.7 (389 reviews) | 
| **Campaign Tracking** | Not enough data | 8.0 (393 reviews) | 
| **E-Commerce** | Not enough data | 7.4 (358 reviews) | 
| **Promotional Messages** | Not enough data | 7.0 (336 reviews) | 
| **Administration Alerts** | Not enough data | 7.6 (355 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (45 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (47 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (45 reviews) | 
| **Decision Making** | Not enough data | 6.9 (43 reviews) | 

#### Administration

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.7 (370 reviews) | 
| **QA Testing** | Not enough data | 7.4 (353 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (409 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (397 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.1/10 | 333 |

#### Social Analytics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.8 (295 reviews) | 
| **Follower Analysis** | Not enough data | 8.5 (274 reviews) | 
| **Post Performance** | Not enough data | 8.7 (281 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 8.2 (248 reviews) | 
| **Attribution** | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | Not enough data | 8.1 (217 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.0 (213 reviews) | 

#### Reports & Dashboards

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.4 (277 reviews) | 
| **Report Exporting** | Not enough data | 8.8 (286 reviews) | 
| **Scalability** | Not enough data | 8.7 (271 reviews) | 
| **White Label** | Not enough data | 7.9 (210 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (22 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (22 reviews) | 
| **Decision Making** | Not enough data | 7.9 (22 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Content Creation

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.5/10 | 294 |

#### Listing Management

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Network Directory** | Not enough data | 8.6 (246 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.2 (241 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.5 (244 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.6 (257 reviews) ✓ Verified | 

#### Performance

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.3 (264 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.8 (272 reviews) ✓ Verified | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.5/10 | 668 |

#### Local Search Optimization

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Rank Tracking** | Not enough data | 8.9 (608 reviews) ✓ Verified | 
| **Online Listings** | Not enough data | 8.4 (555 reviews) ✓ Verified | 
| **Google My Business** | Not enough data | 8.4 (529 reviews) ✓ Verified | 
| **Reputation Management** | Not enough data | 8.3 (537 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 7.8 (520 reviews) ✓ Verified | 
| **Dashboards and Reporting** | Not enough data | 8.8 (587 reviews) ✓ Verified | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | 7.9/10 | 45 |
| **Semrush** | 8.0/10 | 692 |

#### Platform Basics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Centralized Platform** | 8.3 (39 reviews) | 8.5 (582 reviews) | 
| **Web Tracking** | 8.0 (32 reviews) | 8.6 (585 reviews) | 

#### Agentic AI - Competitive Intelligence

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (76 reviews) | 

#### Platform Data

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Product Details** | 7.1 (33 reviews) | Feature Not Available | 
| **Channel Acquisition** | 7.2 (28 reviews) | 8.1 (536 reviews) | 

#### Platform Content 

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Battlecards** | 8.3 (18 reviews) | 7.3 (473 reviews) | 

#### Platform Reporting

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Customizable Dashboard** | 8.5 (33 reviews) | 8.0 (548 reviews) | 
| **Benchmark Reporting** | 7.7 (25 reviews) | 8.3 (557 reviews) | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 7.9/10 | 144 |

#### Platform Basics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Drag & Drop Scheduling** | Not enough data | 8.5 (107 reviews) | 
| **Project and Task Lists Organization** | Not enough data | 8.1 (104 reviews) | 
| **Project Templates** | Not enough data | Feature Not Available | 
| **Budgeting and Cost Estimation** | Not enough data | Feature Not Available | 
| **Team Member Roles** | Not enough data | 8.1 (96 reviews) | 
| **Automated Alerts and Notficiations** | Not enough data | 8.4 (107 reviews) | 

#### Content Planning

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Content Organization** | Not enough data | Feature Not Available | 
| **Task Assignment** | Not enough data | 8.2 (100 reviews) | 
| **Content Scheduling** | Not enough data | 8.7 (110 reviews) | 

#### Marketing Campaign Performance

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Performance and ROI Tracking** | Not enough data | 8.5 (82 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (83 reviews) | 

#### Agentic AI - Marketing Calendar

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (12 reviews) | 

#### Other Features

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (108 reviews) | 
| **Reporting** | Not enough data | 8.8 (94 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 7.8/10 | 1927 |

#### SEO Auditing & Monitoring

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **SEO Alerting** | Not enough data | 8.7 (1036 reviews) | 
| **SEO Auditing** | Not enough data | 9.1 (1001 reviews) | 
| **SEO Change Tracking** | Not enough data | 8.8 (877 reviews) | 
| **Technical SEO** | Not enough data | 8.9 (925 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (181 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (183 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (189 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (181 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.6 (181 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (174 reviews) | 
| **Decision Making** | Not enough data | 6.8 (179 reviews) | 

#### SEO Content & Rankings

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Link Building** | Not enough data | 8.2 (1537 reviews) | 
| **Keyword Research** | Not enough data | 9.1 (1723 reviews) | 
| **SERP Rank Tracking** | Not enough data | 8.9 (1600 reviews) | 
| **Localization** | Not enough data | 8.2 (940 reviews) | 
| **Content Insights** | Not enough data | 8.5 (910 reviews) | 

#### SEO Reporting

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.9 (1682 reviews) | 
| **Data Visualization** | Not enough data | 8.6 (1027 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (989 reviews) | 
| **White Label** | Not enough data | 7.8 (846 reviews) | 

#### Generative AI

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (411 reviews) | 
| **AI Text Summarization** | Not enough data | 6.8 (401 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.1/10 | 268 |

#### Content & Collaboration

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.8 (194 reviews) | 
| **Content Library** | Not enough data | Feature Not Available | 
| **Shared Inbox** | Not enough data | Feature Not Available | 
| **Approval Workflows** | Not enough data | 8.1 (182 reviews) | 
| **Users and Permissions** | Not enough data | Feature Not Available | 
| **Content Creation** | Not enough data | 8.2 (167 reviews) | 

#### Social Management

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.7 (237 reviews) | 
| **Social Publishing** | Not enough data | 8.8 (231 reviews) | 
| **Campaign Optimization** | Not enough data | Feature Not Available | 
| **Social Engagement** | Not enough data | 8.5 (229 reviews) | 
| **Social Ads** | Not enough data | 7.9 (203 reviews) | 
| **Campaign Planning** | Not enough data | 8.0 (179 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.8 (149 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (15 reviews) | 
| **Decision Making** | Not enough data | 7.9 (15 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.0/10 | 147 |

#### Media Channels

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Broadcast Media** | Not enough data | Feature Not Available | 
| **Print Media** | Not enough data | Feature Not Available | 
| **Online Media** | Not enough data | 8.5 (120 reviews) | 

#### Geographic Coverage

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Local Media** | Not enough data | Feature Not Available | 
| **National Media** | Not enough data | 8.2 (106 reviews) | 
| **International Media** | Not enough data | 8.1 (98 reviews) | 

#### Reporting

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 9.0 (137 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | Feature Not Available | 
| **Custom Reports** | Not enough data | 8.9 (125 reviews) | 
| **Dashboards** | Not enough data | 9.0 (135 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (15 reviews) | 

#### Generative AI

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (23 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (24 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.2/10 | 127 |

#### Platform Interoperability

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.4 (80 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | 6.3 (5 reviews) | 

#### Social Functionality

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.8 (98 reviews) | 

#### Campaign Management

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 9.0 (97 reviews) | 
| **Campaign Optimization** | Not enough data | 8.7 (95 reviews) | 
| **Reach** | Not enough data | 8.6 (95 reviews) | 
| **Bulk Editing** | Not enough data | 8.6 (88 reviews) | 
| **Batch Uploading** | Not enough data | 8.6 (89 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (91 reviews) | 
| **Fraud Protection** | Not enough data | 8.5 (87 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (89 reviews) | 
| **Budget Pacing** | Not enough data | 8.3 (88 reviews) | 
| **Creative Optimization** | Not enough data | 8.5 (92 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.4 (90 reviews) | 
| **In-App Ads** | Not enough data | 8.0 (86 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (88 reviews) | 

#### Targeting

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (91 reviews) | 
| **Retargeting** | Not enough data | 8.5 (86 reviews) | 
| **Geo-Targeting** | Not enough data | 8.5 (85 reviews) | 
| **Contextual Targeting** | Not enough data | 8.6 (85 reviews) | 

#### Platform

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (88 reviews) | 
| **Custom Reports** | Not enough data | 8.7 (96 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (94 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (95 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.7 (92 reviews) | 
| **Customization** | Not enough data | 8.6 (90 reviews) | 
| **Workflow Capability** | Not enough data | 8.4 (84 reviews) | 
| **Internationalization** | Not enough data | 8.5 (86 reviews) | 
| **Notifications** | Not enough data | 8.5 (89 reviews) | 

### Proofreading

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 7.8/10 | 30 |

#### Grammar Tools

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Vocabulary Recommendations** | Not enough data | 8.5 (25 reviews) | 
| **Sentence Rephrasing** | Not enough data | 8.9 (28 reviews) | 
| **Dictionary** | Not enough data | 8.2 (24 reviews) | 

#### Writing Support

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Text Reader** | Not enough data | 7.8 (26 reviews) | 
| **Machine Translation** | Not enough data | 8.3 (25 reviews) | 
| **Custom Style Guides** | Not enough data | 7.6 (26 reviews) | 
| **Reporting** | Not enough data | 7.8 (26 reviews) | 

#### Software Availability

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Word Processor** | Not enough data | 8.5 (26 reviews) | 
| **Integrations** | Not enough data | 8.3 (25 reviews) | 
| **Browser Plug-In** | Not enough data | 7.3 (26 reviews) | 

#### Generative AI

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 6.9 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.0/10 | 309 |

#### Data collection

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.7 (198 reviews) | 
| **Data Sources** | Not enough data | 8.1 (225 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.1 (215 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 7.5 (197 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.1 (215 reviews) | 

#### Segment Trending

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Web** | Not enough data | 8.6 (248 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (234 reviews) ✓ Verified | 
| **Benchmarks** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 7.3 (202 reviews) | 

#### Analysis

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.3 (234 reviews) | 
| **Reports** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.3 (216 reviews) ✓ Verified | 

#### Platform

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Search** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.4 (242 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (215 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.3 (237 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.1 (211 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.2 (208 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.2 (34 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (33 reviews) | 

### Digital Advertising Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | 8.8/10 | 34 |
| **Semrush** | N/A | N/A |

#### Platform Insights

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Ad Creatives** | 9.4 (32 reviews) | Not enough data | 
| **Buying Strategies** | 8.9 (29 reviews) | Not enough data | 
| **Publisher Data** | 8.6 (27 reviews) | Not enough data | 
| **Advertising Spend** | 8.9 (32 reviews) | Not enough data | 
| **Websites and Social Channels** | 8.8 (31 reviews) | Not enough data | 
| **Device Insights** | 8.8 (30 reviews) | Not enough data | 
| **Ad Intelligence Reporting** | 9.0 (28 reviews) | Not enough data | 

#### Agentic AI - Digital Advertising Intelligence

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Ad Competitive Benchmarking** | 8.4 (22 reviews) | Not enough data | 
| **Alerts** | 8.5 (21 reviews) | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 8.1/10 | 167 |

#### Platform Basics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Benchmarking** | Not enough data | 8.5 (143 reviews) | 
| **Ad Creatives** | Not enough data | 7.7 (127 reviews) | 
| **Paid Search Data** | Not enough data | 8.4 (147 reviews) | 

#### Platform Data

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Alerts** | Not enough data | 8.2 (133 reviews) | 
| **Data Access** | Not enough data | 8.3 (138 reviews) | 
| **Web Traffic** | Not enough data | 8.6 (150 reviews) | 
| **Subdomains** | Not enough data | 8.3 (133 reviews) | 

#### Agentic AI - Operational Risk Management

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Proactive Assistance** | Not enough data | 6.9 (18 reviews) | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 7.3/10 | 526 |

#### Planning

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Scheduling Integration** | Not enough data | 7.7 (236 reviews) | 

#### Publishing

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Execute Content Publication** | Not enough data | 7.7 (238 reviews) | 

#### Social Media

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Social Media Integration** | Not enough data | 7.6 (239 reviews) | 

#### Planning

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 7.9 (363 reviews) | 

#### Generative AI

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (146 reviews) | 
| **AI Text Generation** | Not enough data | 7.2 (142 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (141 reviews) | 
| **AI Text-to-Image** | Not enough data | 6.6 (139 reviews) | 
| **AI Text-to-Video** | Not enough data | 6.4 (136 reviews) | 

#### Agentic AI - Content Creation

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (48 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (48 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (49 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (48 reviews) | 
| **Decision Making** | Not enough data | 7.2 (48 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 7.5/10 | 100 |

#### AI Visibility & Tracking

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | 7.9 (77 reviews) | 
| **AI Search Ranking Insights** | Not enough data | 8.0 (89 reviews) | 

#### Sentiment & Brand Analysis

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | 7.9 (70 reviews) | 
| **AI Hallucination Detection** | Not enough data | 6.3 (58 reviews) | 

#### Competitive Benchmarking

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | 7.3 (61 reviews) | 
| **Competitor AI Presence Comparison** | Not enough data | 7.6 (70 reviews) | 

#### AI Content Optimization

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | 7.7 (65 reviews) | 
| **AI-Driven Content Recommendations** | Not enough data | 7.8 (69 reviews) | 

#### Reporting & Alerts

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | 6.8 (60 reviews) | 
| **AI Visibility Reporting** | Not enough data | 7.7 (72 reviews) | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | 7.9/10 | 811 |

#### Tools

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Contact Collection** | Not enough data | Feature Not Available | 
| **Audience Insights** | Not enough data | 8.2 (668 reviews) | 
| **Social Sharing** | Not enough data | Feature Not Available | 

#### Metrics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | Feature Not Available | 
| **Sessions** | Not enough data | 8.1 (658 reviews) | 
| **Engagement** | Not enough data | 8.2 (644 reviews) | 
| **Return** | Not enough data | 8.0 (585 reviews) | 
| **Conversions** | Not enough data | 7.7 (583 reviews) | 
| **Search Rank** | Not enough data | 8.9 (721 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (60 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (60 reviews) | 
| **Decision Making** | Not enough data | 7.6 (61 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | 7.9/10 | 214 |
| **Semrush** | 7.9/10 | 538 |

#### Marketing Operations

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **ROI Tracking** | 7.3 (76 reviews) ✓ Verified | 7.7 (394 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (146 reviews) ✓ Verified | 8.4 (418 reviews) ✓ Verified | 
| **Customer Insights** | 7.5 (94 reviews) ✓ Verified | 8.0 (404 reviews) ✓ Verified | 
| **Multi-User Access** | 8.1 (89 reviews) ✓ Verified | 8.0 (382 reviews) ✓ Verified | 
| **White Label** | 6.7 (7 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Campaign Insights** | 8.2 (163 reviews) ✓ Verified | 8.3 (396 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.6 (166 reviews) ✓ Verified | 8.6 (437 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.8 (104 reviews) ✓ Verified | 7.7 (365 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.2 (141 reviews) ✓ Verified | 8.0 (380 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (119 reviews) ✓ Verified | 8.2 (407 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.6 (11 reviews) | 7.9 (357 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (60 reviews) | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Pathmatics by Sensor Tower** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Platform

| Feature | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Pathmatics by Sensor Tower (1):** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence)

**Unique to Semrush (17):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Proofreading Software](https://www.g2.com/categories/proofreading), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Content Creation Software](https://www.g2.com/categories/content-creation), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [SEO Tools](https://www.g2.com/categories/seo-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Pathmatics by Sensor Tower | Semrush | 
|---|---|---|
| **Small-Business** | 12.5% | 65.0% | 
| **Mid-Market** | 47.6% | 29.1% | 
| **Enterprise** | 39.8% | 5.9% | 

### By Industry

#### Pathmatics by Sensor Tower

- **Marketing and Advertising:** 62.1%
- **Online Media:** 4.7%
- **Consumer Goods:** 3.4%
- **Market Research:** 3.1%
- **Internet:** 2.8%
- **Broadcast Media:** 2.2%
- **Entertainment:** 2.2%
- **Retail:** 1.9%
- **Media Production:** 1.3%
- **Financial Services:** 1.3%
- **Other:** 15.0%

#### Semrush

- **Marketing and Advertising:** 29.4%
- **Information Technology and Services:** 8.8%
- **Computer Software:** 8.0%
- **Retail:** 3.7%
- **Internet:** 3.7%
- **Financial Services:** 2.8%
- **Construction:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Hospital & Health Care:** 1.4%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 36.6%

---
## Alternatives

### Alternatives to Pathmatics by Sensor Tower

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### Alternatives to Semrush

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- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1165 reviews)
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- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)

---
## Top Discussions

### Pathmatics by Sensor Tower

- Title: [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) — 1 comment
  > **Top comment:** "Great question Allie.  What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like..."

### Semrush

- Title: [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) — 4 comments
  > **Top comment:** "It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management."
- Title: [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) — 3 comments, 2 upvotes
  > **Top comment:** "Yes they have a free plan where you can add 1 website."
- Title: [What can SEMrush do?](https://www.g2.com/discussions/what-can-semrush-do) — 3 comments
  > **Top comment:** "SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features..."
- Title: [What is SEMrush tool?](https://www.g2.com/discussions/what-is-semrush-tool) — 3 comments
  > **Top comment:** "SEMrush is a powerful and versatile SEO tool that can help you improve your website's visibility in search engines. SEMrush offers a variety of features that..."
- Title: [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) — 2 comments, 3 upvotes
  > **Top comment:** "Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-semrush)