Compare Pathmatics by Sensor Tower and SE Ranking 
At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Small-Business (89.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $103.20
Pathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSE Ranking
Star Rating
(1,464)4.8 out of 5
Market Segments
Small-Business (89.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $103.20
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SE Ranking excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pathmatics by Sensor Tower. Users appreciate its all-in-one SEO capabilities, highlighting features like rank tracking, site audits, and keyword research that make it a powerful tool for digital marketing.
- Users say that SE Ranking's intuitive interface and clear dashboards contribute to a smoother user experience, making it easier to navigate and utilize its features effectively. In contrast, while Pathmatics by Sensor Tower is also noted for its ease of use, it doesn't quite match the comprehensive functionality that SE Ranking offers.
- Reviewers mention that SE Ranking has a robust support system, with a high quality of customer service that enhances the overall experience. Users have praised the platform for being a reliable partner in their SEO efforts, while Pathmatics by Sensor Tower has received mixed feedback regarding its support quality, indicating room for improvement.
- According to verified reviews, SE Ranking's implementation process is quick and straightforward, with users highlighting the intuitive onboarding wizard that helps them get started efficiently. On the other hand, Pathmatics by Sensor Tower, while user-friendly, may not provide the same level of guidance during setup, which could lead to a steeper learning curve for new users.
- Users appreciate SE Ranking's extensive reporting tools, which allow for detailed insights and data-driven decision-making. This feature is particularly valued by those managing SEO campaigns. Pathmatics by Sensor Tower, while offering valuable media strategy insights, may not provide the same depth in reporting that SE Ranking users have come to rely on.
- Reviewers highlight that SE Ranking is particularly well-suited for small businesses, with a majority of its user base falling into this category. This focus allows it to cater specifically to the needs of smaller teams. In contrast, Pathmatics by Sensor Tower has a more mid-market focus, which may not align as well with the requirements of smaller organizations looking for tailored solutions.
Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableSE Ranking
Core
Starting at $103.20
SEO + GEO for marketing teams with repeatable delivery
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 50 domains in GEO research
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
SE Ranking
Free Trial is available
Ratings
Meets Requirements
8.2
272
9.3
1,105
Ease of Use
9.2
270
9.2
1,113
Ease of Setup
9.1
122
9.3
816
Ease of Admin
8.7
114
9.2
764
Quality of Support
8.7
224
9.4
1,054
Has the product been a good partner in doing business?
9.0
110
9.4
746
Product Direction (% positive)
8.4
255
9.5
1,046
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
9.4
342
|
Verified
Not enough data
8.7
170
Not enough data
8.5
179
Not enough data
Feature Not Available
Not enough data
7.9
234
|
Verified
Not enough data
9.1
333
|
Verified
Platform Basics
8.3
39
9.0
141
8.0
32
9.1
136
Agentic AI - Competitive Intelligence
Not enough data
8.3
10
Platform Data
7.1
33
Feature Not Available
Feature Not Available
Feature Not Available
7.2
28
Feature Not Available
Platform Content
8.3
18
8.0
110
Platform Reporting
8.5
33
8.3
126
7.7
25
Feature Not Available
SEO Auditing & Monitoring
Not enough data
8.7
411
Not enough data
9.3
340
Not enough data
9.3
314
Not enough data
9.0
330
Agentic AI - SEO Tools
Not enough data
7.5
23
Not enough data
7.6
23
Not enough data
8.0
23
Not enough data
7.4
24
Not enough data
7.2
23
Not enough data
7.5
23
Not enough data
7.7
24
SEO Content & Rankings
Not enough data
8.2
695
Not enough data
8.8
786
Not enough data
9.3
776
Not enough data
8.7
401
Not enough data
8.4
284
SEO Reporting
Not enough data
9.0
760
Not enough data
9.1
464
Not enough data
8.7
420
Not enough data
8.8
341
Generative AI
Not enough data
7.6
140
Not enough data
7.8
136
Platform Insights
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.4
22
Not enough data
8.5
21
Not enough data
Platform Basics
Not enough data
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Platform Data
Not enough data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.8
111
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
126
Agentic AI - Content Analytics
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.3
9
Marketing Operations
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Not enough data
Campaign Activity
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and SE Ranking are categorized as Competitive Intelligence
Unique Categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics and Digital Advertising Intelligence
SE Ranking is categorized as SEO Tools, Answer Engine Optimization (AEO), Local SEO, Content Analytics, Paid Search Intelligence, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
40.8%
Internet
7.8%
Information Technology and Services
5.8%
Computer Software
4.5%
Retail
2.4%
Other
38.7%
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
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