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Compare Pathmatics by Sensor Tower and SE Ranking 
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At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Small-Business (89.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $65.00
Pathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSE Ranking
Star Rating
(1,415)4.8 out of 5
Market Segments
Small-Business (89.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $65.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that SE Ranking excels in SEO Auditing with a score of 9.3, highlighting its comprehensive tools for tracking SEO changes and alerts, while Pathmatics by Sensor Tower scores lower at 8.7 in similar functionalities.
- Reviewers mention that SE Ranking's Rank Tracking feature is particularly robust, scoring 9.4, which users appreciate for its accuracy and ease of use, whereas Pathmatics by Sensor Tower's tracking capabilities are rated at 8.0, indicating a less favorable user experience.
- G2 users note that SE Ranking's Quality of Support is rated at 9.4, with many praising the responsiveness and helpfulness of the support team, while Pathmatics by Sensor Tower's support is rated lower at 8.7, suggesting room for improvement in customer service.
- Users on G2 highlight SE Ranking's Content Management tools, scoring 8.4, as user-friendly and effective for organizing marketing efforts, while Pathmatics by Sensor Tower lacks in this area with no specific score provided, indicating a potential gap in content management capabilities.
- Reviewers say that SE Ranking's Dashboards and Reporting features are highly customizable and intuitive, earning a score of 9.0, which users find beneficial for tracking performance metrics, compared to Pathmatics by Sensor Tower's lower score of 8.5, which may not meet the same level of user expectations.
- Users report that SE Ranking's Ease of Setup is rated at 9.3, making it a straightforward choice for new users, while Pathmatics by Sensor Tower, with a score of 9.1, is still user-friendly but may require slightly more time to get accustomed to its interface.
Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableSE Ranking
ESSENTIAL
Starting at $65.00
For individual SEO professionals
- 1 manager seat
- 5 projects
- 500 keywords to track daily
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
SE Ranking
Free Trial is available
Ratings
Meets Requirements
8.2
272
9.2
1,082
Ease of Use
9.2
270
9.2
1,090
Ease of Setup
9.1
122
9.3
793
Ease of Admin
8.7
114
9.2
756
Quality of Support
8.7
224
9.4
1,033
Has the product been a good partner in doing business?
9.0
110
9.4
738
Product Direction (% positive)
8.4
255
9.5
1,024
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
9.4
341
|
Verified
Not enough data
8.7
170
Not enough data
8.5
177
Not enough data
Feature Not Available
Not enough data
7.9
233
|
Verified
Not enough data
9.1
333
|
Verified
Platform Basics
8.3
39
9.0
138
8.0
32
9.1
136
Agentic AI - Competitive Intelligence
Not enough data
8.0
11
Platform Data
7.1
33
Feature Not Available
Feature Not Available
Feature Not Available
7.2
28
Feature Not Available
Platform Content
8.3
18
8.0
110
Platform Reporting
8.5
33
8.3
126
7.7
25
Feature Not Available
SEO Auditing & Monitoring
Not enough data
8.7
408
Not enough data
9.3
332
Not enough data
9.2
311
Not enough data
9.0
325
Agentic AI - SEO Tools
Not enough data
7.5
23
Not enough data
7.6
23
Not enough data
8.0
23
Not enough data
7.3
23
Not enough data
7.2
23
Not enough data
7.5
23
Not enough data
7.8
23
SEO Content & Rankings
Not enough data
8.2
689
Not enough data
8.8
774
Not enough data
9.3
763
Not enough data
8.7
398
Not enough data
8.4
281
SEO Reporting
Not enough data
9.0
747
Not enough data
9.1
461
Not enough data
8.7
416
Not enough data
8.8
340
Generative AI
Not enough data
7.6
137
Not enough data
7.7
134
Platform Insights
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.4
22
Not enough data
8.5
21
Not enough data
Platform Basics
Not enough data
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Platform Data
Not enough data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.8
111
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
125
Agentic AI - Content Analytics
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
8.5
10
Marketing Operations
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Not enough data
Campaign Activity
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and SE Ranking are categorized as Competitive Intelligence
Unique Categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics and Digital Advertising Intelligence
SE Ranking is categorized as SEO Tools, Answer Engine Optimization (AEO), Local SEO, Content Analytics, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
41.1%
Internet
7.8%
Information Technology and Services
5.8%
Computer Software
4.5%
Retail
2.5%
Other
38.3%
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
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