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Compare PathFactory and Turtl 
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At a Glance
Market Segments
Mid-Market (49.0% of reviews)
Enterprise (42.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
PathFactory
Star Rating
(198)4.4 out of 5
Market Segments
Mid-Market (49.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PathFactoryTurtl
Star Rating
(83)4.4 out of 5
Market Segments
Enterprise (42.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TurtlSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that PathFactory excels in Content Management with a score of 8.8, highlighting its robust features for organizing and managing content effectively. In contrast, Turtl, while still strong, has a slightly lower score of 8.6, indicating it may not be as comprehensive in this area.
- Reviewers mention that PathFactory's Quality of Support is outstanding, scoring 9.4, which users attribute to responsive and helpful customer service. Turtl also has a high score of 9.3, but some users feel that PathFactory's support is more proactive and tailored to their needs.
- G2 users highlight that PathFactory's Content Creation Tools score of 8.3 is effective for creating engaging content, but Turtl shines with a higher score of 8.9, with users praising its intuitive interface and diverse templates that facilitate easier content creation.
- Users on G2 report that PathFactory's Audience Targeting capabilities, scoring 7.9, are effective but not as advanced as Turtl's 6.9. Reviewers mention that Turtl's targeting features allow for more precise segmentation, which can enhance marketing efforts.
- Reviewers mention that PathFactory's Integrations & APIs score of 8.0 is robust, allowing seamless connections with various platforms. However, Turtl's lower score of 6.3 indicates that users find its integration capabilities less flexible and comprehensive.
- Users say that PathFactory's Content Curation score of 8.6 is impressive, with many praising its ability to streamline the curation process. Turtl, with a score of 8.1, is seen as effective but not as user-friendly in this aspect, according to some reviewers.
Pricing
Entry-Level Pricing
PathFactory
No pricing availableTurtl
No pricing availableFree Trial
PathFactory
No trial information availableTurtl
No trial information availableRatings
Meets Requirements
8.7
166
8.3
66
Ease of Use
8.3
167
8.4
66
Ease of Setup
7.9
85
8.4
35
Ease of Admin
8.6
92
8.1
17
Quality of Support
9.4
157
9.2
59
Has the product been a good partner in doing business?
9.5
94
8.6
16
Product Direction (% positive)
9.0
159
9.0
61
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
37
8.3
5
8.9
43
8.3
5
Platform Reporting
8.1
42
7.7
5
8.0
43
8.0
5
Content Creation
8.5
50
|
Verified
7.4
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
7.3
39
|
Verified
6.9
7
|
Verified
Planning
Not enough data
7.5
25
Publishing
Not enough data
8.6
25
Social Media
Not enough data
7.3
24
Planning
Feature Not Available
7.4
29
Generative AI
Not enough data
7.2
23
Not enough data
7.3
23
Not enough data
7.4
23
Not enough data
7.2
23
Not enough data
7.1
23
Agentic AI - Content Creation
Not enough data
7.2
21
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.5
20
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.2
20
Agentic AI - Personalization
Not enough data
7.4
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.6
7
Agentic AI - Sales Enablement
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.5
6
Content Management
Not enough data
7.8
12
Not enough data
9.0
14
Not enough data
8.5
13
Not enough data
7.9
12
Not enough data
8.0
14
Analytics
Not enough data
8.6
14
Not enough data
7.3
11
Not enough data
7.8
12
Not enough data
8.5
12
Learning Management - Sales Enablement
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.2
6
Revenue Enablement - Sales Enablement
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.2
6
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
29
Not enough data
8.5
35
Not enough data
7.8
33
Not enough data
Lead Management
8.0
32
Not enough data
7.5
26
Not enough data
7.9
35
Not enough data
Marketing Campaigns
8.3
32
Not enough data
6.6
19
Not enough data
7.7
22
Not enough data
6.4
18
Not enough data
7.9
32
Not enough data
8.1
31
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Feature Not Available
7.4
29
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
8
Not enough data
8.8
8
Not enough data
8.8
8
Metrics
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
8.1
8
Agentic AI - Content Analytics
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
7.7
8
Marketing Operations
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
7.5
6
Not enough data
8.3
6
Campaign Activity
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.3
6
Agentic AI - Marketing Analytics
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.3
6
Categories
Categories
Shared Categories
PathFactory and Turtl are categorized as Account-Based Web and Content Experiences, Content Experience Platforms, and Account-Based Analytics
Unique Categories
PathFactory is categorized as Content Distribution
Turtl is categorized as Personalization, Content Creation, Sales Enablement, Content Analytics, and Marketing Analytics
Reviews
Reviewers' Company Size
PathFactory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Turtl
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.7%
Information Technology and Services
18.6%
Marketing and Advertising
9.8%
Telecommunications
2.6%
Real Estate
2.6%
Other
26.8%
Marketing and Advertising
14.5%
Information Technology and Services
10.5%
Financial Services
7.9%
Automotive
7.9%
Computer Software
6.6%
Other
52.6%
Alternatives
Discussions
How much content do I need to have to make use of PathFactory?
2 Comments
JT
I would suggest enough to make at least 1 track with 3 pieces of content on each of your webpages. For example, if you had 5 webpages with content, you...Read more
Do I have to upload all of my content to your platform?
1 Comment
Official Response from PathFactory
No, your content will continue to live on your website, and can be put into Content Tracks through an iFrame. To enable your content in the PathFactory...Read more
How does PathFactory help prove marketing’s contribution to revenue?
1 Comment
Official Response from PathFactory
An educated lead is a qualified lead. By enabling your prospects with all the content they need to accelerate through to purchase, and understanding which...Read more
What's the most user-friendly way to embed audio in a Turtl story?
1 Comment
Official Response from Turtl
Hi David, with our software you can easily embed audio directly into your content. There is an audio widget that allows you to directly upload an MP3 file,...Read more
Turtl has no more discussions with answers
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