# PartnerStack vs Rakuten Advertising Comparison
---
## AI Generated Summary
- **G2 reviewers report** that PartnerStack excels in user experience, with many users praising its **clean interface** and **transparent reporting**. One user highlighted how everything from tracking referrals to checking commissions is organized in one place, making it easy to manage partner programs without manual follow-ups.
- **Users say** that Rakuten Advertising is also user-friendly, helping them stay organized in their affiliate marketing efforts. Reviewers appreciate its ability to **track performance** and identify top partners, which is crucial for optimizing marketing strategies.
- **According to verified reviews** , PartnerStack stands out for its quick and straightforward setup process. Users have noted that the initial setup was easy and followed a standard procedure, allowing them to get started without hassle.
- **Reviewers mention** that while Rakuten Advertising has a visually appealing layout, some users find it less intuitive than PartnerStack. Despite its ease of use, there are comments about needing more clarity in certain features, which can affect overall efficiency.
- **G2 reviewers highlight** that PartnerStack's support quality is notably high, with users rating it positively for being responsive and helpful. This level of support is essential for businesses that rely on effective partner management.
- **Users report** that Rakuten Advertising provides valuable link tracking features, which simplify affiliate payments. However, some users feel that it lacks the comprehensive customization options that PartnerStack offers, which can limit flexibility in managing affiliate programs.



| | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 917 | 93 | 
| **Largest Market Segment** | Small-Business (84.3% of reviews) | Small-Business (54.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### PartnerStack

Pros:
- Ease of Use (127 reviews)
- Partner Management (75 reviews)

Cons:
- Payment Issues (29 reviews)
- Poor Reporting (19 reviews)

### Rakuten Advertising

Pros:
- Helpful (17 reviews)
- Ease of Use (15 reviews)

Cons:
- Time Delays (7 reviews)
- Improvement Needed (5 reviews)

---
## Ratings Comparison
| Rating | PartnerStack | Rakuten Advertising | 
|---|---|---|
  | **Meets Requirements** | 9.1 (699 reviews) | 8.4 (76 reviews) | 
  | **Ease of Use** | 9.2 (715 reviews) | 8.0 (77 reviews) | 
  | **Ease of Setup** | 9.1 (500 reviews) | 8.5 (59 reviews) | 
  | **Ease of Admin** | 9.2 (306 reviews) | 8.8 (36 reviews) | 
  | **Quality of Support** | 9.1 (589 reviews) | 8.7 (72 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (303 reviews) | 9.1 (37 reviews) | 
  | **Product Direction (% positive)** | 8.9 (667 reviews) | 8.8 (75 reviews) | 

---
## Pricing

### PartnerStack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Rakuten Advertising

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **PartnerStack** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Channel Functionality

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **PartnerStack** | N/A | N/A |
| **Rakuten Advertising** | 8.3/10 | 7 |

#### Retargeting

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.0 (5 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (6 reviews) | 
| **Behavioral Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.6 (6 reviews) | 
| **Geo Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Cross-channel Retargeting** | Not enough data | 8.3 (5 reviews) | 
| **Personalization** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Retargeting

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **PartnerStack** | 8.4/10 | 465 |
| **Rakuten Advertising** | 6.6/10 | 66 |

#### Link Options

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Custom Links** | 9.2 (410 reviews) | 7.5 (59 reviews) | 
| **Referral Link Generator** | 9.3 (414 reviews) | 7.2 (57 reviews) | 
| **Smart Link** | Feature Not Available | 6.3 (52 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (48 reviews) | 5.0 (8 reviews) | 
| **Multi-step Planning** | 7.4 (47 reviews) | 4.6 (8 reviews) | 
| **Cross-system Integration** | 7.9 (47 reviews) | 5.2 (8 reviews) | 
| **Adaptive Learning** | 7.7 (46 reviews) | 5.6 (8 reviews) | 
| **Proactive Assistance** | 7.6 (48 reviews) | 4.8 (8 reviews) | 
| **Decision Making** | 7.9 (46 reviews) | 5.0 (8 reviews) | 

#### Tracking Options

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Email Updates** | 8.7 (382 reviews) | 7.5 (55 reviews) | 
| **Affiliate Tracking** | 9.1 (406 reviews) | 8.2 (61 reviews) | 
| **Cookieless Tracking** | 8.6 (339 reviews) | 6.9 (54 reviews) | 

#### Affiliate Management

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Affiliate Network** | 9.0 (380 reviews) | 8.9 (58 reviews) | 
| **Commissions and Payouts** | 8.9 (420 reviews) | 8.4 (57 reviews) | 
| **Customization** | 8.5 (365 reviews) | 7.4 (55 reviews) | 

### Partner Relationship Management (PRM)

| Product | Score | Reviews |
|---|---|---|
| **PartnerStack** | 8.1/10 | 327 |
| **Rakuten Advertising** | N/A | N/A |

#### Control

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Role-Based Permissions** | 8.7 (227 reviews) ✓ Verified | Not enough data | 
| **Opportunity Management** | 8.5 (221 reviews) ✓ Verified | Not enough data | 
| **Recognized Escalation** | 8.4 (202 reviews) ✓ Verified | Not enough data | 

#### Platform - Partner Relationship Management (PRM)

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Individual Portals** | 8.6 (231 reviews) ✓ Verified | Not enough data | 
| **Content Repository** | 8.4 (230 reviews) ✓ Verified | Not enough data | 
| **Revenue Tracking** | 8.7 (26 reviews) | Not enough data | 
| **Cross-System Integration** | 8.2 (23 reviews) | Not enough data | 
| **Workflow Automation & Notifications** | 8.3 (20 reviews) | Not enough data | 
| **Onboarding, Training & Certifications** | 7.8 (18 reviews) | Not enough data | 
| **Payouts & Global Compliance** | 8.4 (25 reviews) | Not enough data | 
| **Partner Discovery & Recruitment** | 8.2 (23 reviews) | Not enough data | 
| **Incentive Management** | 8.1 (23 reviews) | Not enough data | 
| **Recognized Escalation** | 7.7 (18 reviews) | Not enough data | 
| **Dashboards & Reporting** | 8.9 (32 reviews) | Not enough data | 
| **Marketing Tools** | 7.8 (18 reviews) | Not enough data | 
| **Deal Management** | 7.9 (19 reviews) | Not enough data | 

#### Agentic AI - Partner Relationship Management (PRM)

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Adaptive Learning** | 7.5 (17 reviews) | Not enough data | 
| **Autonomous Task Execution** | 7.6 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (18 reviews) | Not enough data | 

### Partner Ecosystem Platforms

| Product | Score | Reviews |
|---|---|---|
| **PartnerStack** | 8.5/10 | 158 |
| **Rakuten Advertising** | N/A | N/A |

#### Account Mapping

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Common overlaps** | 8.4 (117 reviews) | Not enough data | 
| **Mapping Segmentation** | 8.5 (115 reviews) | Not enough data | 
| **Account Mapping Playbook** | Feature Not Available | Not enough data | 

#### Partner Discovery

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Competitive Discovery** | Feature Not Available | Not enough data | 
| **Social media discovery** | Feature Not Available | Not enough data | 
| **Content-Based Discovery** | 8.6 (123 reviews) | Not enough data | 

#### Partner Collaboration

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Brand Messaging** | 8.6 (125 reviews) | Not enough data | 
| **Offer Management** | 8.7 (124 reviews) | Not enough data | 
| **Catalog Management** | 8.6 (120 reviews) | Not enough data | 

#### Analytics

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Conversion Tracking** | 8.8 (134 reviews) | Not enough data | 
| **Customer value tracking** | 8.6 (124 reviews) | Not enough data | 
| **ROI Measurement** | 8.6 (121 reviews) | Not enough data | 

#### Integrations

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Data warehouse Integration** | 8.1 (105 reviews) | Not enough data | 
| **CRM Integration** | 8.5 (110 reviews) | Not enough data | 
| **Account-Based Marketing Software Integration** | 8.3 (107 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **PartnerStack** | 8.5/10 | 88 |
| **Rakuten Advertising** | N/A | N/A |

#### Influencer Marketing

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Influencer Recruitment** | 8.6 (83 reviews) | Not enough data | 
| **Influencer Scoring** | 8.6 (84 reviews) | Not enough data | 
| **Audience Analysis** | 8.9 (82 reviews) | Not enough data | 
| **Influencer Segmentation** | 8.6 (82 reviews) | Not enough data | 
| **Influencer Collaboration** | 8.8 (83 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 8.7 (83 reviews) | Not enough data | 
| **Content Approval** | 8.6 (83 reviews) | Not enough data | 
| **Campaign Analytics** | 8.7 (84 reviews) | Not enough data | 
| **Reporting and Dashboards** | 8.9 (84 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 9.0 (83 reviews) | Not enough data | 
| **Influencer Whitelisting** | 8.6 (82 reviews) | Not enough data | 
| **Influencer Compensation** | 8.8 (82 reviews) | Not enough data | 
| **Social Commerce** | 8.6 (82 reviews) | Not enough data | 
| **E-Commerce Integration** | 8.5 (82 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (21 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (21 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (21 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (21 reviews) | Not enough data | 
| **Decision Making** | 8.0 (21 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **PartnerStack** | N/A | N/A |
| **Rakuten Advertising** | 7.6/10 | 20 |

#### Marketing Operations

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (17 reviews) | 
| **Data Collection** | Not enough data | 8.6 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (16 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 5.6 (15 reviews) | 

#### Campaign Activity

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (17 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (18 reviews) | 
| **Campaign Stickiness** | Not enough data | 6.4 (16 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.3 (18 reviews) | 
| **Brand Optimization** | Not enough data | 7.9 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 6.1 (15 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to PartnerStack (2):** [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms), [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm)

**Unique to Rakuten Advertising (3):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | PartnerStack | Rakuten Advertising | 
|---|---|---|
| **Small-Business** | 84.3% | 54.8% | 
| **Mid-Market** | 14.0% | 26.2% | 
| **Enterprise** | 1.7% | 19.0% | 

### By Industry

#### PartnerStack

- **Marketing and Advertising:** 28.1%
- **Computer Software:** 13.4%
- **Information Technology and Services:** 9.9%
- **Management Consulting:** 4.6%
- **Consulting:** 4.2%
- **Accounting:** 3.4%
- **Design:** 2.8%
- **Internet:** 2.6%
- **Financial Services:** 2.5%
- **E-Learning:** 1.8%
- **Other:** 26.7%

#### Rakuten Advertising

- **Marketing and Advertising:** 28.9%
- **Apparel & Fashion:** 15.7%
- **Retail:** 9.6%
- **Consumer Goods:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Leisure, Travel & Tourism:** 3.6%
- **Banking:** 3.6%
- **Cosmetics:** 3.6%
- **Food & Beverages:** 2.4%
- **Entertainment:** 2.4%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to PartnerStack

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (705 reviews)
- [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) — 4.5/5 stars (554 reviews)
- [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews) — 4.4/5 stars (275 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [Kiflo](https://www.g2.com/products/kiflo/reviews) — 4.8/5 stars (117 reviews)
- [Channelscaler](https://www.g2.com/products/channelscaler/reviews) — 4.4/5 stars (453 reviews)
- [Crossbeam](https://www.g2.com/products/crossbeam/reviews) — 4.8/5 stars (396 reviews)
- [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews) — 4.4/5 stars (501 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (460 reviews)

### Alternatives to Rakuten Advertising

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (460 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (705 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (526 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)

---
## Top Discussions

### PartnerStack

- Title: [How can I withdraw my rewards?](https://www.g2.com/discussions/43732-how-can-i-withdraw-my-rewards) — 6 comments, 3 upvotes *(includes official response)*
  > **Top comment:** "PartnerStack pays partners right on the platform! Your rewards automatically become available for you to withdraw each month through Paypal or Stripe. This..."
- Title: [What is PartnerStack used for?](https://www.g2.com/discussions/what-is-partnerstack-used-for) — 3 comments, 4 upvotes
  > **Top comment:** "PartnerStack is a platform that hooks up SaaS companies with a big network of affiliate partners to grow their business. It also has all the tools both the..."
- Title: [Hello partnerstack team I want to know when you adding another payout method?](https://www.g2.com/discussions/hello-partnerstack-team-i-want-to-know-when-you-adding-another-payout-method) — 2 comments, 1 upvote
  > **Top comment:** "Hello partnerstack please add other payment method local bank, cryptocurrency, "
- Title: [How do you find the best tactic to sell PartnerStack affiliates?](https://www.g2.com/discussions/39500-how-do-you-find-the-best-tactic-to-sell-partnerstack-affiliates) — 2 comments, 1 upvote
  > **Top comment:** "A blog specialized in a topic, including a subscriber base."
- Title: [How best can I increase my earnings as an affiliate marketer working with partnerstack?](https://www.g2.com/discussions/34356-how-best-can-i-increase-my-earnings-as-an-affiliate-marketer-working-with-partnerstack) — 2 comments, 1 upvote
  > **Top comment:** "The question is do you have the targeted traffic ??? if the answer is yes then the success belongs to you well you can do facebook ad and Google ad and..."

### Rakuten Advertising

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/partnerstack-vs-rakuten-advertising)