# Partnerize vs Rakuten Advertising Comparison

| | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 107 | 93 | 
| **Largest Market Segment** | Mid-Market (45.2% of reviews) | Small-Business (54.8% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Partnerize

Pros:
- Customer Support (6 reviews)
- Ease of Use (5 reviews)

Cons:
- Complexity (5 reviews)
- Navigation Issues (4 reviews)

### Rakuten Advertising

Pros:
- Helpful (17 reviews)
- Ease of Use (15 reviews)

Cons:
- Time Delays (7 reviews)
- Improvement Needed (5 reviews)

---
## Ratings Comparison
| Rating | Partnerize | Rakuten Advertising | 
|---|---|---|
  | **Meets Requirements** | 8.5 (82 reviews) | 8.4 (76 reviews) | 
  | **Ease of Use** | 7.9 (83 reviews) | 8.0 (77 reviews) | 
  | **Ease of Setup** | 8.1 (39 reviews) | 8.5 (59 reviews) | 
  | **Ease of Admin** | 8.2 (36 reviews) | 8.8 (36 reviews) | 
  | **Quality of Support** | 8.6 (83 reviews) | 8.7 (72 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (36 reviews) | 9.1 (37 reviews) | 
  | **Product Direction (% positive)** | 8.7 (80 reviews) | 8.8 (75 reviews) | 

---
## Pricing

### Partnerize

#### Entry-Level Pricing

Plan: Platform Pricing

Price: Contact Us

Key Features:
- Fixed license fee 
-  Percentage-based fee

[Browse all 3 editions](https://www.g2.com/products/partnerize/pricing)

#### Free Trial

No

### Rakuten Advertising

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Partnerize** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Channel Functionality

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Partnerize** | N/A | N/A |
| **Rakuten Advertising** | 8.3/10 | 7 |

#### Retargeting

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.0 (5 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (6 reviews) | 
| **Behavioral Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.6 (6 reviews) | 
| **Geo Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Cross-channel Retargeting** | Not enough data | 8.3 (5 reviews) | 
| **Personalization** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Retargeting

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Partnerize** | 8.0/10 | 66 |
| **Rakuten Advertising** | 6.6/10 | 66 |

#### Link Options

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Custom Links** | 8.1 (54 reviews) | 7.5 (59 reviews) | 
| **Referral Link Generator** | 8.3 (48 reviews) | 7.2 (57 reviews) | 
| **Smart Link** | 7.1 (25 reviews) | 6.3 (52 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 4.6 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.2 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 4.8 (8 reviews) | 
| **Decision Making** | Not enough data | 5.0 (8 reviews) | 

#### Tracking Options

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Email Updates** | 7.6 (47 reviews) | 7.5 (55 reviews) | 
| **Affiliate Tracking** | 8.8 (62 reviews) | 8.2 (61 reviews) | 
| **Cookieless Tracking** | 7.9 (41 reviews) | 6.9 (54 reviews) | 

#### Affiliate Management

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Affiliate Network** | 8.2 (38 reviews) | 8.9 (58 reviews) | 
| **Commissions and Payouts** | 8.3 (39 reviews) | 8.4 (57 reviews) | 
| **Customization** | 7.4 (36 reviews) | 7.4 (55 reviews) | 

### Partner Ecosystem Platforms

| Product | Score | Reviews |
|---|---|---|
| **Partnerize** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Account Mapping

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Common overlaps** | Not enough data | Not enough data | 
| **Mapping Segmentation** | Not enough data | Not enough data | 
| **Account Mapping Playbook** | Not enough data | Not enough data | 

#### Partner Discovery

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Competitive Discovery** | Not enough data | Not enough data | 
| **Social media discovery** | Not enough data | Not enough data | 
| **Content-Based Discovery** | Not enough data | Not enough data | 

#### Partner Collaboration

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Brand Messaging** | Not enough data | Not enough data | 
| **Offer Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 

#### Analytics

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Customer value tracking** | Not enough data | Not enough data | 
| **ROI Measurement** | Not enough data | Not enough data | 

#### Integrations

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Data warehouse Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Account-Based Marketing Software Integration** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Partnerize** | 6.2/10 | 6 |
| **Rakuten Advertising** | N/A | N/A |

#### Influencer Marketing

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Influencer Recruitment** | 5.0 (6 reviews) | Not enough data | 
| **Influencer Scoring** | 4.0 (5 reviews) | Not enough data | 
| **Audience Analysis** | 5.3 (6 reviews) | Not enough data | 
| **Influencer Segmentation** | 3.3 (6 reviews) | Not enough data | 
| **Influencer Collaboration** | 6.3 (5 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | 7.8 (6 reviews) | Not enough data | 
| **Reporting and Dashboards** | 7.2 (6 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 7.8 (6 reviews) | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | 7.3 (5 reviews) | Not enough data | 
| **E-Commerce Integration** | 8.0 (5 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Partnerize** | N/A | N/A |
| **Rakuten Advertising** | 7.7/10 | 20 |

#### Marketing Operations

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (17 reviews) | 
| **Data Collection** | Not enough data | 8.6 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (16 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 5.6 (15 reviews) | 

#### Campaign Activity

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (17 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (18 reviews) | 
| **Campaign Stickiness** | Not enough data | 6.4 (16 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.3 (18 reviews) | 
| **Brand Optimization** | Not enough data | 7.9 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 6.1 (15 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Partnerize (1):** [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms)

**Unique to Rakuten Advertising (3):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Partnerize | Rakuten Advertising | 
|---|---|---|
| **Small-Business** | 40.4% | 54.8% | 
| **Mid-Market** | 45.2% | 26.2% | 
| **Enterprise** | 14.4% | 19.0% | 

### By Industry

#### Partnerize

- **Retail:** 15.4%
- **Marketing and Advertising:** 15.4%
- **Apparel & Fashion:** 13.5%
- **Online Media:** 6.7%
- **Leisure, Travel & Tourism:** 5.8%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.8%
- **Publishing:** 3.8%
- **Health, Wellness and Fitness:** 3.8%
- **Consumer Goods:** 2.9%
- **Other:** 24.0%

#### Rakuten Advertising

- **Marketing and Advertising:** 28.9%
- **Apparel & Fashion:** 15.7%
- **Retail:** 9.6%
- **Consumer Goods:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Leisure, Travel & Tourism:** 3.6%
- **Banking:** 3.6%
- **Cosmetics:** 3.6%
- **Food & Beverages:** 2.4%
- **Entertainment:** 2.4%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to Partnerize

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (915 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (460 reviews)
- [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (696 reviews)
- [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) — 4.5/5 stars (555 reviews)
- [Crossbeam](https://www.g2.com/products/crossbeam/reviews) — 4.8/5 stars (396 reviews)
- [Everflow](https://www.g2.com/products/everflow/reviews) — 4.7/5 stars (192 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

### Alternatives to Rakuten Advertising

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (460 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (915 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14738 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (696 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (527 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)

---
## Top Discussions

### Partnerize

- Title: [What does Partnerize do?](https://www.g2.com/discussions/what-does-partnerize-do) — 1 comment
  > **Top comment:** "Partnerize is an affiliate company that bridges communications/promotions/awareness/etc. between brands and a number of digital publishers. The publisher..."

### Rakuten Advertising

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/partnerize-vs-rakuten-advertising)