Compare Panoply and Supermetrics 
At a Glance
Market Segments
Small-Business (46.8% of reviews)
Small-Business (55.5% of reviews)
Entry-Level Pricing
Free Trial
Starting at €29.00 1 user Per Month
Panoply
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (46.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSupermetrics
Star Rating
(822)4.4 out of 5
Market Segments
Small-Business (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite for users who need to manage multiple KPIs efficiently. One user mentioned, "I love that Supermetrics just works well, especially with Google Sheets," highlighting its time-saving capabilities.
- Users say that Panoply stands out for its exceptional customer support, with many praising the responsiveness and helpfulness of the team. A user noted, "The customer success team is really what sets the service apart," indicating that the support experience can significantly enhance the overall usability of the platform.
- Reviewers mention that Supermetrics has a straightforward user interface that simplifies the process of changing data sources. One user appreciated its intuitive design, stating, "I like Supermetrics because it has a straightforward UI/UX that's easy to set up," which can be a major advantage for users looking for a quick learning curve.
- According to verified reviews, Panoply is praised for its ease of setup and administration, with users reporting a seamless onboarding experience. One user highlighted, "The platform is very intuitive and easy to use," which can be crucial for teams needing to get up and running quickly.
- G2 reviewers report that while Supermetrics has a solid performance in reporting features, Panoply edges it out in terms of extraction and loading capabilities. Users have noted that Panoply's loading process is particularly efficient, with one stating, "Panoply solved a huge problem we had with trying to analyze our Paid Media Analytics."
- Users say that Supermetrics provides a good balance of features for small businesses, with a significant portion of its user base coming from this segment. However, Panoply's free trial offers a lower barrier to entry, making it an attractive option for startups and smaller teams looking to explore ETL tools without immediate financial commitment.
Pricing
Entry-Level Pricing
Panoply
Proof of Value
Free Trial
Use the platform for free for 21 days
- Managed data warehouse included
- Use of all Panoply connectors
- Unlimited users
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Panoply
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
63
8.5
624
Ease of Use
8.9
65
8.2
632
Ease of Setup
9.4
41
8.1
419
Ease of Admin
9.3
37
8.0
380
Quality of Support
9.3
63
7.8
566
Has the product been a good partner in doing business?
9.5
39
8.2
375
Product Direction (% positive)
8.0
59
7.9
582
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
8.3
13
8.6
67
7.6
11
8.1
57
Functionality
9.4
16
8.7
58
8.6
13
8.2
62
9.8
16
8.2
61
8.8
15
8.5
64
8.8
15
Feature Not Available
Data Management
9.1
22
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
7.4
19
|
Verified
Not enough data
6.3
15
|
Verified
Not enough data
7.0
15
|
Verified
Not enough data
Integration
5.6
15
|
Verified
Not enough data
9.0
23
|
Verified
Not enough data
7.8
16
|
Verified
Not enough data
Deployment
7.1
15
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
Performance
8.1
23
|
Verified
Not enough data
Security
7.8
20
|
Verified
Not enough data
8.7
18
|
Verified
Not enough data
Generative AI
5.4
9
Not enough data
5.0
9
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
359
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
387
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
328
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
7.3
19
Not enough data
6.3
12
Categories
Categories
Shared Categories
Panoply and Supermetrics are categorized as ETL Tools
Unique Categories
Panoply is categorized as Data Warehouse
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Panoply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
8.9%
Marketing and Advertising
7.6%
Computer Software
7.6%
Apparel & Fashion
6.3%
Retail
5.1%
Other
64.6%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.9%
Alternatives
Discussions
What does Panoply do?
1 Comment
DL
Panoply provides a managed data warehouse and no-code ELT data connectors all in one easy-to-use platform. Try it out today!Read more
How much does panoply cost?
1 Comment
Official Response from Panoply
Annual contract: our usage-based pricing starts at $399/month for 50 GiB Query Bytes, and scales up to $1719/month for 5000 GiB Query Bytes
Monthly...Read more
How do I use panoply software?
1 Comment
Official Response from Panoply
Panoply is super easy to use; you can try our interactive demo to see how the platform works: https://panoply.io/interactive-demo/
You can also get...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
AC
Hey Mathias,
There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges...Read more
What is Supermetrics used for?
1 Comment
EK
Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
