# #paid vs Meltwater Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in providing comprehensive media monitoring capabilities, with users appreciating features like the ability to track Canadian media coverage and set up daily alerts for mentions, which helps them stay informed about their clients and competitors.
- **Users say** that #paid stands out for its streamlined creator collaboration process, allowing teams to manage and track campaigns in one place. Reviewers highlight the platform's organized workflow, which eliminates the need for manual tracking through emails and spreadsheets.
- **According to verified reviews** , Meltwater's new AI tool has been a game-changer for users, making it easier to be self-sufficient in content creation and curation, which is particularly beneficial for those managing newsletters and social media posts.
- **Reviewers mention** that #paid offers superior reporting and performance visibility, helping users understand which campaigns and content types drive better engagement. This feature is particularly praised for enhancing decision-making in influencer marketing strategies.
- **G2 reviewers highlight** that while Meltwater has a solid support system, #paid's quality of support is notably higher, with users appreciating the responsive assistance and guidance they receive, which contributes to a smoother overall experience.
- **Users report** that Meltwater's user interface can be less intuitive compared to #paid's clean and easy-to-navigate design, which has made onboarding and daily use more straightforward for teams using #paid.



| | #paid | Meltwater | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 429 | 2,666 | 
| **Largest Market Segment** | Small-Business (82.6% of reviews) | Small-Business (41.4% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### #paid

Pros:
- Ease of Use (13 reviews)
- Time-saving (10 reviews)

Cons:
- Time Delays (6 reviews)
- Creator Issues (4 reviews)

### Meltwater

Pros:
- Ease of Use (190 reviews)
- Features (156 reviews)

Cons:
- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | #paid | Meltwater | 
|---|---|---|
  | **Meets Requirements** | 9.2 (372 reviews) | 7.9 (2181 reviews) | 
  | **Ease of Use** | 9.2 (376 reviews) | 7.9 (2286 reviews) | 
  | **Ease of Setup** | 9.1 (124 reviews) | 7.9 (1254 reviews) | 
  | **Ease of Admin** | 9.0 (84 reviews) | 8.1 (939 reviews) | 
  | **Quality of Support** | 9.4 (366 reviews) | 8.6 (2104 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (84 reviews) | 8.4 (945 reviews) | 
  | **Product Direction (% positive)** | 9.4 (359 reviews) | 8.0 (2154 reviews) | 

---
## Pricing

### #paid

#### Entry-Level Pricing

Plan: Custom pricing + RFP

Price: Contact Us

Description: Move your key metrics with large, measurable, creator marketing campaigns.

Key Features:
- Access to usage rights across channels
- Creator sourcing and management
- Advanced audience demographics

[Learn more about #paid](https://www.g2.com/products/paid-paid/reviews)

#### Free Trial

No

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | 7.6/10 | 659 |

#### Social Analytics

| Feature | #paid | Meltwater | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.8 (530 reviews) | 
| **Follower Analysis** | Not enough data | 7.7 (514 reviews) | 
| **Post Performance** | Not enough data | 8.0 (520 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 6.8 (376 reviews) | 
| **Attribution** | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | Not enough data | 7.5 (393 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (427 reviews) | 

#### Reports & Dashboards

| Feature | #paid | Meltwater | 
|---|---|---|
| **Report Customizability** | Not enough data | 7.7 (550 reviews) | 
| **Report Exporting** | Not enough data | 8.0 (568 reviews) | 
| **Scalability** | Not enough data | 7.9 (482 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Content Creation

| Feature | #paid | Meltwater | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | #paid | Meltwater | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | #paid | Meltwater | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | 7.3/10 | 311 |

#### Content & Collaboration

| Feature | #paid | Meltwater | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (239 reviews) | 
| **Content Library** | Not enough data | 7.3 (211 reviews) | 
| **Shared Inbox** | Not enough data | 7.3 (202 reviews) | 
| **Approval Workflows** | Not enough data | 7.5 (204 reviews) | 
| **Users and Permissions** | Not enough data | 8.0 (229 reviews) | 
| **Content Creation** | Not enough data | 7.6 (211 reviews) | 

#### Social Management

| Feature | #paid | Meltwater | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (285 reviews) | 
| **Social Publishing** | Not enough data | 7.8 (272 reviews) | 
| **Campaign Optimization** | Not enough data | 7.4 (237 reviews) | 
| **Social Engagement** | Not enough data | 7.9 (276 reviews) | 
| **Social Ads** | Not enough data | 6.5 (208 reviews) | 
| **Campaign Planning** | Not enough data | 7.1 (208 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | 

#### Agentic AI - Social Media Management

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | 6.2 (23 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | 7.3/10 | 821 |

#### Media Channels

| Feature | #paid | Meltwater | 
|---|---|---|
| **Broadcast Media** | Not enough data | 7.3 (645 reviews) | 
| **Print Media** | Not enough data | 7.2 (667 reviews) | 
| **Online Media** | Not enough data | 8.5 (746 reviews) | 

#### Geographic Coverage

| Feature | #paid | Meltwater | 
|---|---|---|
| **Local Media** | Not enough data | 7.8 (711 reviews) | 
| **National Media** | Not enough data | 8.3 (720 reviews) | 
| **International Media** | Not enough data | 7.6 (644 reviews) | 

#### Reporting

| Feature | #paid | Meltwater | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.2 (724 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 8.1 (705 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (712 reviews) | 
| **Dashboards** | Not enough data | 8.0 (739 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | #paid | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (291 reviews) | 
| **AI Text Summarization** | Not enough data | 6.6 (284 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | 7.7/10 | 53 |

#### Audiences

| Feature | #paid | Meltwater | 
|---|---|---|
| **Audience Insights** | Not enough data | 8.0 (46 reviews) | 
| **Influencer Identification** | Not enough data | 7.3 (44 reviews) | 
| **Buyer Personas** | Not enough data | 7.0 (42 reviews) | 
| **Segmentation** | Not enough data | 7.4 (42 reviews) | 

#### Data Analysis

| Feature | #paid | Meltwater | 
|---|---|---|
| **Network Analysis** | Not enough data | 7.5 (42 reviews) | 
| **Dashboards** | Not enough data | 8.2 (47 reviews) | 
| **Visualizations** | Not enough data | 8.1 (43 reviews) | 
| **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | 

#### Administration

| Feature | #paid | Meltwater | 
|---|---|---|
| **Marketing Integrations** | Not enough data | Feature Not Available | 
| **Ad Integrations** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.9 (44 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | 7.5/10 | 983 |

#### Monitoring & Listening

| Feature | #paid | Meltwater | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.1 (822 reviews) | 
| **Influencer Identification** | Not enough data | 7.3 (707 reviews) | 
| **Brand Monitoring** | Not enough data | 8.2 (547 reviews) | 
| **Keyword Tracking** | Not enough data | 8.3 (536 reviews) | 
| **Trend Analysis** | Not enough data | 7.8 (502 reviews) | 
| **Competitor Analysis** | Not enough data | 7.9 (485 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (85 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (88 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (84 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Data Management & Analysis

| Feature | #paid | Meltwater | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 6.9 (793 reviews) | 
| **Social Reporting** | Not enough data | 8.0 (819 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.1 (492 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (485 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **#paid** | 8.8/10 | 253 |
| **Meltwater** | 7.2/10 | 222 |

#### Influencer Marketing

| Feature | #paid | Meltwater | 
|---|---|---|
| **Influencer Recruitment** | 9.1 (147 reviews) ✓ Verified | 7.8 (206 reviews) | 
| **Influencer Scoring** | 8.9 (107 reviews) ✓ Verified | 7.8 (206 reviews) | 
| **Audience Analysis** | 8.9 (118 reviews) ✓ Verified | 8.0 (211 reviews) | 
| **Influencer Segmentation** | 8.7 (106 reviews) ✓ Verified | 7.7 (199 reviews) | 
| **Influencer Collaboration** | 9.1 (184 reviews) ✓ Verified | 7.4 (197 reviews) | 
| **User-Generated Content (UGC) Management** | 9.0 (108 reviews) ✓ Verified | 6.9 (162 reviews) | 
| **Content Approval** | 9.2 (172 reviews) ✓ Verified | 7.4 (170 reviews) | 
| **Campaign Analytics** | 8.9 (138 reviews) ✓ Verified | 8.0 (199 reviews) | 
| **Reporting and Dashboards** | 8.8 (133 reviews) ✓ Verified | 7.9 (200 reviews) | 
| **Data Importing and Exporting Tools** | 8.7 (91 reviews) ✓ Verified | 7.7 (185 reviews) | 
| **Influencer Whitelisting** | 9.0 (83 reviews) ✓ Verified | Feature Not Available | 
| **Influencer Compensation** | 8.9 (122 reviews) ✓ Verified | 6.7 (148 reviews) | 
| **Social Commerce** | Feature Not Available | 6.7 (135 reviews) | 
| **E-Commerce Integration** | 8.6 (41 reviews) | 6.3 (115 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (5 reviews) | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | 7.3 (5 reviews) | 5.5 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **#paid** | 8.9/10 | 148 |
| **Meltwater** | N/A | N/A |

#### Planning

| Feature | #paid | Meltwater | 
|---|---|---|
| **Scheduling Integration** | 9.0 (8 reviews) | Not enough data | 

#### Publishing

| Feature | #paid | Meltwater | 
|---|---|---|
| **Execute Content Publication** | 9.0 (8 reviews) | Not enough data | 

#### Social Media

| Feature | #paid | Meltwater | 
|---|---|---|
| **Social Media Integration** | 9.0 (13 reviews) | Not enough data | 

#### Planning

| Feature | #paid | Meltwater | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 8.6 (76 reviews) | Not enough data | 

#### Generative AI

| Feature | #paid | Meltwater | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Image** | Feature Not Available | Not enough data | 
| **AI Text-to-Video** | Feature Not Available | Not enough data | 

#### Agentic AI - Content Creation

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |

#### Generative AI

| Feature | #paid | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | #paid | Meltwater | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | #paid | Meltwater | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | #paid | Meltwater | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | #paid | Meltwater | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Feature Not Available | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | #paid | Meltwater | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Feature Not Available | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **#paid** | N/A | N/A |
| **Meltwater** | 7.4/10 | 530 |

#### Database

| Feature | #paid | Meltwater | 
|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | 
| **Newsroom** | Not enough data | 8.0 (390 reviews) | 

#### Outreach

| Feature | #paid | Meltwater | 
|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | 

#### Reporting

| Feature | #paid | Meltwater | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (486 reviews) | 
| **Response Desk** | Not enough data | 8.3 (362 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | #paid | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | 

#### User Rights/Roles

| Feature | #paid | Meltwater | 
|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | 
| **Team Collaboration** | Not enough data | 8.0 (327 reviews) | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to #paid (1):** [Content Creation Software](https://www.g2.com/categories/content-creation)

**Unique to Meltwater (9):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | #paid | Meltwater | 
|---|---|---|
| **Small-Business** | 82.6% | 41.4% | 
| **Mid-Market** | 12.9% | 38.0% | 
| **Enterprise** | 4.5% | 20.6% | 

### By Industry

#### #paid

- **Marketing and Advertising:** 29.3%
- **Apparel & Fashion:** 5.7%
- **Online Media:** 5.5%
- **Health, Wellness and Fitness:** 5.2%
- **Food & Beverages:** 4.8%
- **Consumer Goods:** 4.5%
- **Entertainment:** 4.3%
- **Photography:** 4.3%
- **Leisure, Travel & Tourism:** 2.4%
- **Information Technology and Services:** 2.4%
- **Other:** 31.7%

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to #paid

- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (580 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (374 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2399 reviews)
- [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (146 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7383 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

---
## Top Discussions

### #paid

- Title: [What is #paid used for?](https://www.g2.com/discussions/what-is-paid-used-for) — 3 comments, 2 upvotes
  > **Top comment:** "It helps brands discover creators, manage influencer campaigns, collaborate on content, and track campaign performance in one place. Companies use it to run..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/paid-paid-vs-meltwater)