# OWOX, Supermetrics vs Windsor.ai Comparison

| | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 296 | 823 | 86 | 
| **Largest Market Segment** | Small-Business (47.8% of reviews) | Small-Business (55.5% of reviews) | Small-Business (61.0% of reviews) | 
| **Entry Level Price** | Free Per Month | Starting at €29.00 1 user Per Month | Free | 

---
## Top Pros & Cons

### OWOX

Pros:
- Ease of Use (21 reviews)
- Helpful (15 reviews)

Cons:
- Data Management Issues (4 reviews)
- Error Handling (3 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

### Windsor.ai

Pros:
- Ease of Use (18 reviews)
- Integrations (17 reviews)

Cons:
- Missing Features (8 reviews)
- Learning Curve (6 reviews)

---
## Ratings Comparison
| Rating | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
  | **Meets Requirements** | 9.7 (267 reviews) | 8.5 (625 reviews) | 8.9 (59 reviews) | 
  | **Ease of Use** | 8.8 (266 reviews) | 8.2 (633 reviews) | 8.2 (63 reviews) | 
  | **Ease of Setup** | 9.0 (66 reviews) | 8.1 (420 reviews) | 8.3 (51 reviews) | 
  | **Ease of Admin** | 9.1 (69 reviews) | 8.0 (380 reviews) | 8.6 (32 reviews) | 
  | **Quality of Support** | 9.8 (260 reviews) | 7.8 (566 reviews) | 9.1 (56 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (67 reviews) | 8.2 (375 reviews) | 9.2 (33 reviews) | 
  | **Product Direction (% positive)** | 9.5 (259 reviews) | 7.9 (582 reviews) | 9.4 (56 reviews) | 

---
## Pricing

### OWOX

#### Entry-Level Pricing

Plan: Community

Price: Free Per Month

Description: Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.


Key Features:
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management

[Browse all 3 editions](https://www.g2.com/products/owox/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

### Windsor.ai

#### Entry-Level Pricing

Plan: Free

Price: Free

Key Features:
- 1 user
- 1 data source
- 1 account

[Browse all 6 editions](https://www.g2.com/products/windsor-ai/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Windsor.ai** | N/A | N/A |

#### Reports

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Data Preparation

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Connectors** | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data Querying** | Not enough data | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |
| **Windsor.ai** | 8.2/10 | 24 |

#### Metrics

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 8.8 (17 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 8.4 (15 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 8.0 (16 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 7.8 (16 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 7.5 (16 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 7.6 (13 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 7.6 (15 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 8.2 (16 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 8.0 (14 reviews) | 

#### Reporting

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 8.1 (16 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 7.0 (15 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 7.9 (14 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 8.9 (14 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 8.2 (14 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 8.3 (14 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 8.6 (15 reviews) | 

#### Other

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 8.9 (15 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 8.1 (13 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 8.1 (14 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 8.9 (14 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 8.3 (13 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 7.8 (13 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 8.0 (14 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | Feature Not Available | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | Feature Not Available | 

#### Administration

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 8.7 (22 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 8.2 (13 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 8.3 (17 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 8.3 (12 reviews) | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Windsor.ai** | N/A | N/A |

#### Data Source Access

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Breadth of Data Sources** | Not enough data | Not enough data | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | Not enough data | Not enough data | 
| **API Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Data Interaction

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Profiling and Classification** | Not enough data | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **Data Joining** | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | Not enough data | Not enough data | 
| **Data Sharing** | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | Not enough data | 

#### Data Exporting

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Breadth of Integrations** | Not enough data | Not enough data | Not enough data | 
| **Ease of Integrations** | Not enough data | Not enough data | Not enough data | 
| **Data Workflows** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Windsor.ai** | N/A | N/A |

#### Administration

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Data Profililng** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 

#### Compliance

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 
| **Training and Guidelines** | Not enough data | Not enough data | Not enough data | 
| **Policy Enforcement** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Access Control** | Not enough data | Not enough data | Not enough data | 
| **Roles Management** | Not enough data | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | Not enough data | 

#### Data Quality

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | Not enough data | 

#### Maintainence

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | 9.3/10 | 128 |
| **Supermetrics** | N/A | N/A |
| **Windsor.ai** | N/A | N/A |

#### Analytics

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Reports** | 9.7 (122 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 9.7 (121 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | 9.8 (121 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | 9.7 (118 reviews) | Not enough data | Not enough data | 
| **Customer Demographics** | 9.2 (105 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 9.7 (105 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data Storage** | 9.8 (115 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | 8.8 (98 reviews) | Not enough data | Not enough data | 
| **Integrations** | 9.7 (118 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |
| **Windsor.ai** | N/A | N/A |

#### Management

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | Not enough data | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | Not enough data | 

#### Functionality

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | Not enough data | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | Not enough data | 
| **Loading** | Not enough data | 8.2 (61 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.5 (64 reviews) | Not enough data | 
| **Scalability** | Not enough data | Feature Not Available | Not enough data | 

### Data Mapping

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Windsor.ai** | N/A | N/A |

#### Functionality

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Data visualisation** | Not enough data | Not enough data | Not enough data | 
| **Data transformation** | Not enough data | Not enough data | Not enough data | 
| **Data migration** | Not enough data | Not enough data | Not enough data | 
| **Process various formats** | Not enough data | Not enough data | Not enough data | 
| **No-code functionality** | Not enough data | Not enough data | Not enough data | 
| **Data manipulation** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Windsor.ai** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **OWOX** | 9.6/10 | 233 |
| **Supermetrics** | 7.9/10 | 421 |
| **Windsor.ai** | N/A | N/A |

#### Marketing Operations

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **ROI Tracking** | 9.8 (205 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 9.9 (215 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 9.5 (201 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 9.5 (204 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 9.6 (69 reviews) ✓ Verified | 8.0 (161 reviews) | Not enough data | 
| **White Label** | 9.1 (56 reviews) | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Campaign Insights** | 9.7 (203 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 9.8 (215 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 9.2 (200 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 9.8 (206 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 9.3 (189 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 9.6 (58 reviews) ✓ Verified | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | Not enough data | 

---
## Categories

**Unique to OWOX (6):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Mapping Software](https://www.g2.com/categories/data-mapping), [Data Preparation Software](https://www.g2.com/categories/data-preparation)

**Unique to Supermetrics (4):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Windsor.ai (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | OWOX | Supermetrics | Windsor.ai | 
|---|---|---|---|
| **Small-Business** | 47.8% | 55.5% | 61.0% | 
| **Mid-Market** | 43.3% | 35.1% | 31.2% | 
| **Enterprise** | 9.0% | 9.4% | 7.8% | 

### By Industry

#### OWOX

- **Marketing and Advertising:** 19.7%
- **Information Technology and Services:** 12.5%
- **Computer Software:** 10.7%
- **Retail:** 9.3%
- **Internet:** 4.2%
- **Financial Services:** 3.8%
- **Education Management:** 3.1%
- **E-Learning:** 2.4%
- **Entertainment:** 2.4%
- **Accounting:** 1.7%
- **Other:** 30.1%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

#### Windsor.ai

- **Marketing and Advertising:** 40.8%
- **Retail:** 6.6%
- **Education Management:** 5.3%
- **Financial Services:** 3.9%
- **Computer Software:** 3.9%
- **Information Technology and Services:** 3.9%
- **Higher Education:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Consumer Goods:** 2.6%
- **Electrical/Electronic Manufacturing:** 1.3%
- **Other:** 26.3%

---
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- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (223 reviews)

### Alternatives to Windsor.ai

- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6833 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)

---
## Top Discussions

### OWOX

- Title: [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

### Windsor.ai

- Title: [What is Windsor.ai used for?](https://www.g2.com/discussions/what-is-windsor-ai-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "To bring data from more than 70 marketing data sources (such as Facebook Ads, Google Analytics, Instagram, Salesforce, HubSpot,..)  to your data destination..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/owox-vs-supermetrics-vs-windsor-ai)