# Ovum, Mintel, SmartSites vs CIENCE Comparison | | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 4.8 out of 5 | 3.7 out of 5 | | **Total Reviews** | 1 | 35 | 253 | 181 | | **Largest Market Segment** | Small-Business (50.0% of reviews) | Mid-Market (40.0% of reviews) | Small-Business (84.1% of reviews) | Small-Business (57.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | Contact Us Per Month | No pricing available | --- ## Top Pros & Cons ### Ovum Pros: - Helpful (1 reviews) ### Mintel **Not enough data** ### SmartSites Pros: - Communication (24 reviews) - Customer Support (20 reviews) Cons: - Communication Issues (13 reviews) - Slow Response Time (9 reviews) ### CIENCE Pros: - Expertise (2 reviews) - Business Growth (1 reviews) Cons: - Delivery Delays (1 reviews) - Expensive (1 reviews) --- ## Ratings Comparison | Rating | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Meets Requirements** | Not enough data | Not enough data | Not enough data | Not enough data | | **Ease of Use** | Not enough data | Not enough data | Not enough data | Not enough data | | **Ease of Setup** | Not enough data | Not enough data | Not enough data | Not enough data | | **Ease of Admin** | Not enough data | Not enough data | Not enough data | Not enough data | | **Quality of Support** | Not enough data | Not enough data | Not enough data | Not enough data | | **Quality of Work** | Not enough data | 8.8 (10 reviews) | 9.6 (213 reviews) | 7.0 (121 reviews) | | **Responsiveness** | Not enough data | 8.4 (16 reviews) | 9.8 (209 reviews) | 7.9 (124 reviews) | | **Expertise of Team** | Not enough data | 8.6 (16 reviews) | 9.7 (212 reviews) | 7.0 (125 reviews) | | **Execution Ability** | Not enough data | 8.5 (16 reviews) | 9.6 (211 reviews) | 7.0 (124 reviews) | | **Communication Skills** | Not enough data | 8.9 (17 reviews) | 9.7 (211 reviews) | 7.5 (125 reviews) | | **Professionalism** | Not enough data | 9.4 (16 reviews) | 9.8 (212 reviews) | 7.9 (125 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 9.2 (24 reviews) | 9.7 (225 reviews) | 7.5 (141 reviews) | | **Product Direction (% positive)** | Not enough data | 8.5 (8 reviews) | Not enough data | Not enough data | --- ## Pricing ### Ovum #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Mintel #### Entry-Level Pricing No pricing available #### Free Trial No information available ### SmartSites #### Entry-Level Pricing Plan: Organic SEO Price: Contact Us Per Month Key Features: - Dedicated Project Manager - Real-Time Marketing Reports - Leads Analysis & Management [Browse all 5 editions](https://www.g2.com/products/smartsites/pricing) #### Free Trial Yes ### CIENCE #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Professional Services | Product | Score | Reviews | |---|---|---| | **Ovum** | N/A | N/A | | **Mintel** | N/A | N/A | | **SmartSites** | N/A | N/A | | **CIENCE** | N/A | N/A | #### Planning | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | #### Delivery | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | #### Support | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Go Live Support** | Not enough data | Not enough data | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Training ** | Not enough data | Not enough data | Not enough data | Not enough data | | **Metrics** | Not enough data | Not enough data | Not enough data | Not enough data | | **Admin Services** | Not enough data | Not enough data | Not enough data | Not enough data | ### Marketing Services | Product | Score | Reviews | |---|---|---| | **Ovum** | N/A | N/A | | **Mintel** | N/A | N/A | | **SmartSites** | N/A | N/A | | **CIENCE** | N/A | N/A | #### Planning | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | #### Delivery | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | ### Business Services | Product | Score | Reviews | |---|---|---| | **Ovum** | N/A | N/A | | **Mintel** | N/A | N/A | | **SmartSites** | N/A | N/A | | **CIENCE** | N/A | N/A | #### Planning | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | #### Delivery | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | ### Ecosystem Service Providers | Product | Score | Reviews | |---|---|---| | **Ovum** | N/A | N/A | | **Mintel** | N/A | N/A | | **SmartSites** | N/A | N/A | | **CIENCE** | N/A | N/A | #### Planning | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | #### Delivery | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | #### Support | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Go Live Support** | Not enough data | Not enough data | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Training ** | Not enough data | Not enough data | Not enough data | Not enough data | | **Metrics** | Not enough data | Not enough data | Not enough data | Not enough data | | **Admin Services** | Not enough data | Not enough data | Not enough data | Not enough data | ### Outsourced Sales Providers | Product | Score | Reviews | |---|---|---| | **Ovum** | N/A | N/A | | **Mintel** | N/A | N/A | | **SmartSites** | N/A | N/A | | **CIENCE** | 7.2/10 | 15 | #### Capabilities | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **B2B Lead Development** | Not enough data | Not enough data | Not enough data | 7.4 (15 reviews) | | **Onboarding** | Not enough data | Not enough data | Not enough data | 7.7 (15 reviews) | | **Lead Qualifying** | Not enough data | Not enough data | Not enough data | 7.1 (15 reviews) | | **Qualified Meetings** | Not enough data | Not enough data | Not enough data | 6.9 (15 reviews) | | **Sales Account Management** | Not enough data | Not enough data | Not enough data | 6.9 (12 reviews) | | **Virtual Support** | Not enough data | Not enough data | Not enough data | 7.2 (13 reviews) | #### Expertise | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Demand Generation** | Not enough data | Not enough data | Not enough data | 7.3 (13 reviews) | | **CRM** | Not enough data | Not enough data | Not enough data | 6.7 (12 reviews) | | **Analytics Capabilities** | Not enough data | Not enough data | Not enough data | 7.4 (15 reviews) | ### Marketing Strategy | Product | Score | Reviews | |---|---|---| | **Ovum** | N/A | N/A | | **Mintel** | N/A | N/A | | **SmartSites** | 9.9/10 | 20 | | **CIENCE** | N/A | N/A | #### Other Platform Features | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Notifications & Reminders** | Not enough data | Not enough data | 9.9 (14 reviews) | Not enough data | | **Contract Database** | Not enough data | Not enough data | 10.0 (9 reviews) | Not enough data | | **Contract Compliance** | Not enough data | Not enough data | 9.8 (10 reviews) | Not enough data | | **Integrations / APIs** | Not enough data | Not enough data | 9.7 (10 reviews) | Not enough data | | **E-Signature** | Not enough data | Not enough data | 9.9 (12 reviews) | Not enough data | ### B2B Services | Product | Score | Reviews | |---|---|---| | **Ovum** | N/A | N/A | | **Mintel** | N/A | N/A | | **SmartSites** | N/A | N/A | | **CIENCE** | N/A | N/A | #### Team Quality | Feature | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Change Management Skills** | Not enough data | Not enough data | Not enough data | Not enough data | | **Executive Presence** | Not enough data | Not enough data | Not enough data | Not enough data | | **Vertical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | | **Technology Partnerships** | Not enough data | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Market Research Companies](https://www.g2.com/categories/market-research-services) **Unique to Ovum (1):** [Technology Research Services](https://www.g2.com/categories/technology-research-services) **Unique to SmartSites (27):** [HubSpot Consulting Services](https://www.g2.com/categories/hubspot-consulting-services), [Klaviyo Consulting Providers](https://www.g2.com/categories/klaviyo-consulting), [Shopify Marketing Experts ](https://www.g2.com/categories/shopify-marketing-experts), [Shopify Web Developers ](https://www.g2.com/categories/shopify-web-developers), [Shopify Designers ](https://www.g2.com/categories/shopify-designers), [Node.js Developers ](https://www.g2.com/categories/node-js-developers), [Blog Writing Services Providers](https://www.g2.com/categories/blog-writing-services), [Content Editing Services Providers](https://www.g2.com/categories/content-editing-services), [JavaScript Developers ](https://www.g2.com/categories/javascript-developers), [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services), [WordPress Developers ](https://www.g2.com/categories/wordpress-developers), [PHP Developers ](https://www.g2.com/categories/php-developers), [E-Commerce Development Companies](https://www.g2.com/categories/e-commerce-development), [Drupal Development Companies](https://www.g2.com/categories/drupal-development), [Website Design Services](https://www.g2.com/categories/website-design), [User Experience (UX) Design Services Providers](https://www.g2.com/categories/user-experience-ux-design-services), [Graphic Design Companies](https://www.g2.com/categories/graphic-design-services), [Content Writing Services](https://www.g2.com/categories/content-writing-services), [Marketing Strategy Agencies](https://www.g2.com/categories/marketing-strategy), [Branding Agencies ](https://www.g2.com/categories/branding-agencies), [Social Media Marketing (SMM) Companies ](https://www.g2.com/categories/social-media-marketing-smm-companies), [PPC Agencies](https://www.g2.com/categories/ppc-services), [SEO Services Providers](https://www.g2.com/categories/seo-services), [Content Marketing Agencies ](https://www.g2.com/categories/content-marketing-agencies), [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing), [Amazon Marketing Services Providers](https://www.g2.com/categories/amazon-marketing-services) **Unique to CIENCE (6):** [Outsourced Sales Companies](https://www.g2.com/categories/outsourced-sales-providers), [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services), [Sales Consultants](https://www.g2.com/categories/sales-consulting), [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing), [HubSpot Consulting Services](https://www.g2.com/categories/hubspot-consulting-services) --- ## Reviewer Demographics ### By Company Size | Segment | Ovum | Mintel | SmartSites | CIENCE | |---|---|---|---|---| | **Small-Business** | 50.0% | 31.4% | 84.1% | 57.8% | | **Mid-Market** | 0% | 40.0% | 13.4% | 38.3% | | **Enterprise** | 50.0% | 28.6% | 2.4% | 3.9% | ### By Industry #### Ovum - **Management Consulting:** 50.0% - **Civil Engineering:** 50.0% #### Mintel - **Marketing and Advertising:** 42.9% - **Food & Beverages:** 14.3% - **Consumer Goods:** 8.6% - **Entertainment:** 5.7% - **Sports:** 2.9% - **Publishing:** 2.9% - **Online Media:** 2.9% - **Market Research:** 2.9% - **Insurance:** 2.9% - **Information Technology and Services:** 2.9% - **Other:** 11.4% #### SmartSites - **Retail:** 9.3% - **Construction:** 7.3% - **Health, Wellness and Fitness:** 6.5% - **Apparel & Fashion:** 6.1% - **Financial Services:** 5.3% - **Consumer Goods:** 4.9% - **Automotive:** 4.5% - **Marketing and Advertising:** 4.1% - **Computer Software:** 2.8% - **Legal Services:** 2.4% - **Other:** 46.7% #### CIENCE - **Computer Software:** 16.6% - **Information Technology and Services:** 15.5% - **Marketing and Advertising:** 11.6% - **Financial Services:** 3.9% - **Biotechnology:** 2.8% - **Education Management:** 2.8% - **Hospital & Health Care:** 2.8% - **Professional Training & Coaching:** 2.8% - **Internet:** 2.2% - **Industrial Automation:** 2.2% - **Other:** 37.0% --- ## Alternatives ### Alternatives to Ovum - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5515 reviews) - [Gartner](https://www.g2.com/products/gartner/reviews) — 4.0/5 stars (87 reviews) - [Forrester](https://www.g2.com/products/forrester/reviews) — 4.3/5 stars (38 reviews) - [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews) - [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews) - [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (82 reviews) - [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (79 reviews) - [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) — 4.1/5 stars (34 reviews) - [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews) - [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews) ### Alternatives to Mintel - [Kantar Media](https://www.g2.com/products/kantar-media/reviews) — 3.8/5 stars (33 reviews) - [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) — 4.0/5 stars (14 reviews) - [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews) - [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (82 reviews) - [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews) - [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (79 reviews) - [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews) - [Fortune Business Insights](https://www.g2.com/products/fortune-business-insights/reviews) — 4.6/5 stars (11 reviews) - [Kai Analytics](https://www.g2.com/products/kai-analytics/reviews) — 4.9/5 stars (31 reviews) - [The Insight Collective](https://www.g2.com/products/the-insight-collective/reviews) — 4.5/5 stars (25 reviews) ### Alternatives to SmartSites - [WebFX](https://www.g2.com/products/webfx/reviews) — 4.9/5 stars (202 reviews) - [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (397 reviews) - [The Free Website Guys](https://www.g2.com/products/the-free-website-guys/reviews) — 4.9/5 stars (1350 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (292 reviews) - [DashClicks](https://www.g2.com/products/dashclicks/reviews) — 4.7/5 stars (245 reviews) - [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (212 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (308 reviews) - [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews) - [Design Pickle](https://www.g2.com/products/design-pickle/reviews) — 4.4/5 stars (227 reviews) - [OpenMoves](https://www.g2.com/products/openmoves/reviews) — 4.9/5 stars (129 reviews) ### Alternatives to CIENCE - [Belkins](https://www.g2.com/products/belkins/reviews) — 4.8/5 stars (93 reviews) - [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (397 reviews) - [Martal Group](https://www.g2.com/products/martal-group/reviews) — 4.6/5 stars (134 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (292 reviews) - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) — 4.8/5 stars (760 reviews) - [WebFX](https://www.g2.com/products/webfx/reviews) — 4.9/5 stars (202 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (308 reviews) - [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews) - [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (212 reviews) - [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (202 reviews) --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ovum-vs-mintel-vs-smartsites-vs-cience)