# Ovum, Mintel vs Martal Group Comparison

| | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1 | 35 | 134 | 
| **Largest Market Segment** | Small-Business (50.0% of reviews) | Mid-Market (40.0% of reviews) | Small-Business (68.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Contact Us Per Month | 

---
## Top Pros & Cons

### Ovum

Pros:
- Helpful (1 reviews)


### Mintel

**Not enough data**

### Martal Group

Pros:
- Professionalism (7 reviews)
- Expertise (5 reviews)

Cons:
- Expensive (2 reviews)
- Limited Control (2 reviews)

---
## Ratings Comparison
| Rating | Ovum | Mintel | Martal Group | 
|---|---|---|---|
  | **Meets Requirements** | Not enough data | Not enough data | Not enough data | 
  | **Ease of Use** | Not enough data | Not enough data | Not enough data | 
  | **Ease of Setup** | Not enough data | Not enough data | Not enough data | 
  | **Ease of Admin** | Not enough data | Not enough data | Not enough data | 
  | **Quality of Support** | Not enough data | Not enough data | Not enough data | 
  | **Quality of Work** | Not enough data | 8.8 (10 reviews) | 9.1 (105 reviews) | 
  | **Responsiveness** | Not enough data | 8.4 (16 reviews) | 9.4 (105 reviews) | 
  | **Expertise of Team** | Not enough data | 8.6 (16 reviews) | 9.0 (105 reviews) | 
  | **Execution Ability** | Not enough data | 8.5 (16 reviews) | 9.1 (104 reviews) | 
  | **Communication Skills** | Not enough data | 8.9 (17 reviews) | 9.3 (104 reviews) | 
  | **Professionalism** | Not enough data | 9.4 (16 reviews) | 9.3 (104 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.2 (24 reviews) | 9.4 (111 reviews) | 
  | **Product Direction (% positive)** | Not enough data | 8.5 (8 reviews) | Not enough data | 

---
## Pricing

### Ovum

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Mintel

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Martal Group

#### Entry-Level Pricing

Plan: 1 SE | 45+ SQLs

Price: Contact Us Per Month

Key Features:
- One Fractional Sales Executive (NA or EU)
- Email Deliverability Support Specialist
- Up to 2,500 Prospects / Month

[Browse all 6 editions](https://www.g2.com/products/martal-group/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Services

| Product | Score | Reviews |
|---|---|---|
| **Ovum** | N/A | N/A |
| **Mintel** | N/A | N/A |
| **Martal Group** | N/A | N/A |

#### Planning

| Feature | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | Not enough data | 

#### Delivery

| Feature | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | Not enough data | 

### Business Services

| Product | Score | Reviews |
|---|---|---|
| **Ovum** | N/A | N/A |
| **Mintel** | N/A | N/A |
| **Martal Group** | N/A | N/A |

#### Planning

| Feature | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | Not enough data | 

#### Delivery

| Feature | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | Not enough data | 

### Outsourced Sales Providers

| Product | Score | Reviews |
|---|---|---|
| **Ovum** | N/A | N/A |
| **Mintel** | N/A | N/A |
| **Martal Group** | 8.7/10 | 21 |

#### Capabilities

| Feature | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **B2B Lead Development** | Not enough data | Not enough data | 8.7 (21 reviews) | 
| **Onboarding** | Not enough data | Not enough data | 8.8 (19 reviews) | 
| **Lead Qualifying** | Not enough data | Not enough data | 8.3 (20 reviews) | 
| **Qualified Meetings** | Not enough data | Not enough data | 8.4 (21 reviews) | 
| **Sales Account Management** | Not enough data | Not enough data | 8.9 (19 reviews) | 
| **Virtual Support** | Not enough data | Not enough data | 9.0 (15 reviews) | 

#### Expertise

| Feature | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Demand Generation** | Not enough data | Not enough data | 8.5 (16 reviews) | 
| **CRM** | Not enough data | Not enough data | 9.0 (13 reviews) | 
| **Analytics Capabilities** | Not enough data | Not enough data | 8.4 (15 reviews) | 

### B2B Services

| Product | Score | Reviews |
|---|---|---|
| **Ovum** | N/A | N/A |
| **Mintel** | N/A | N/A |
| **Martal Group** | N/A | N/A |

#### Team Quality

| Feature | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Change Management Skills** | Not enough data | Not enough data | Not enough data | 
| **Executive Presence** | Not enough data | Not enough data | Not enough data | 
| **Vertical Expertise** | Not enough data | Not enough data | Not enough data | 
| **Technology Partnerships** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Ovum (2):** [Technology Research Services](https://www.g2.com/categories/technology-research-services), [Market Research Companies](https://www.g2.com/categories/market-research-services)

**Unique to Mintel (1):** [Market Research Companies](https://www.g2.com/categories/market-research-services)

**Unique to Martal Group (5):** [Outsourced Sales Companies](https://www.g2.com/categories/outsourced-sales-providers), [Contact Center Consulting Providers](https://www.g2.com/categories/contact-center-consulting), [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services), [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Ovum | Mintel | Martal Group | 
|---|---|---|---|
| **Small-Business** | 50.0% | 31.4% | 68.9% | 
| **Mid-Market** | 0% | 40.0% | 25.8% | 
| **Enterprise** | 50.0% | 28.6% | 5.3% | 

### By Industry

#### Ovum

- **Management Consulting:** 50.0%
- **Civil Engineering:** 50.0%

#### Mintel

- **Marketing and Advertising:** 42.9%
- **Food & Beverages:** 14.3%
- **Consumer Goods:** 8.6%
- **Entertainment:** 5.7%
- **Sports:** 2.9%
- **Publishing:** 2.9%
- **Online Media:** 2.9%
- **Market Research:** 2.9%
- **Insurance:** 2.9%
- **Information Technology and Services:** 2.9%
- **Other:** 11.4%

#### Martal Group

- **Information Technology and Services:** 20.3%
- **Computer Software:** 17.3%
- **Marketing and Advertising:** 7.5%
- **Telecommunications:** 3.0%
- **Staffing and Recruiting:** 3.0%
- **Security and Investigations:** 3.0%
- **Human Resources:** 3.0%
- **Banking:** 2.3%
- **Computer & Network Security:** 2.3%
- **Information Services:** 2.3%
- **Other:** 36.1%

---
## Alternatives

### Alternatives to Ovum

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5514 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [Gartner](https://www.g2.com/products/gartner/reviews) — 4.0/5 stars (87 reviews)
- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews)
- [Forrester](https://www.g2.com/products/forrester/reviews) — 4.3/5 stars (38 reviews)
- [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews)
- [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews)
- [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (83 reviews)
- [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (80 reviews)
- [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) — 4.1/5 stars (34 reviews)

### Alternatives to Mintel

- [Kantar Media](https://www.g2.com/products/kantar-media/reviews) — 3.8/5 stars (33 reviews)
- [Euromonitor International Passport](https://www.g2.com/products/euromonitor-international-passport/reviews) — 4.0/5 stars (14 reviews)
- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews) — 0.0/5 stars (0 reviews)
- [Datamam](https://www.g2.com/products/datamam/reviews) — 5.0/5 stars (83 reviews)
- [CrawlNow](https://www.g2.com/products/crawlnow/reviews) — 5.0/5 stars (97 reviews)
- [The Sales Factory](https://www.g2.com/products/the-sales-factory/reviews) — 4.5/5 stars (80 reviews)
- [BWT](https://www.g2.com/products/bwt/reviews) — 5.0/5 stars (62 reviews)
- [Fortune Business Insights](https://www.g2.com/products/fortune-business-insights/reviews) — 4.6/5 stars (11 reviews)

### Alternatives to Martal Group

- [CIENCE](https://www.g2.com/products/cience/reviews) — 3.7/5 stars (181 reviews)
- [Belkins](https://www.g2.com/products/belkins/reviews) — 4.8/5 stars (93 reviews)
- [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (397 reviews)
- [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (308 reviews)
- [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (292 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.8/5 stars (253 reviews)
- [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (202 reviews)
- [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews)
- [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (213 reviews)
- [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (202 reviews)


---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ovum-vs-mintel-vs-martal-group)