# Outbrain Direct Response by Teads vs Sprinklr Marketing Comparison

| | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Star Rating** | 3.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 91 | 110 | 
| **Largest Market Segment** | Mid-Market (54.4% of reviews) | Enterprise (44.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Seat/Per month (billed annually) Per Year | 

---
## Top Pros & Cons

### Outbrain Direct Response by Teads


Cons:
- Insufficient Training (1 reviews)
- Poor Customer Support (1 reviews)

### Sprinklr Marketing

Pros:
- Automation (3 reviews)
- Social Media Management (3 reviews)

Cons:
- Learning Curve (3 reviews)
- Limited Customization (3 reviews)

---
## Ratings Comparison
| Rating | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
  | **Meets Requirements** | 7.1 (84 reviews) | 8.3 (89 reviews) | 
  | **Ease of Use** | 7.8 (84 reviews) | 7.5 (89 reviews) | 
  | **Ease of Setup** | 7.5 (42 reviews) | 7.0 (50 reviews) | 
  | **Ease of Admin** | 7.9 (42 reviews) | 7.4 (48 reviews) | 
  | **Quality of Support** | 6.7 (75 reviews) | 8.1 (84 reviews) | 
  | **Has the product been a good partner in doing business?** | 6.7 (40 reviews) | 8.1 (45 reviews) | 
  | **Product Direction (% positive)** | 4.6 (80 reviews) | 7.4 (86 reviews) | 

---
## Pricing

### Outbrain Direct Response by Teads

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprinklr Marketing

#### Entry-Level Pricing

Plan: Sprinklr Marketing Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform

[Learn more about Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Sprinklr Marketing** | N/A | N/A |

#### Content Creation

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | 9.6/10 | 8 |
| **Sprinklr Marketing** | N/A | N/A |

#### Retargeting

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **A/B Testing** | 9.5 (7 reviews) | Not enough data | 
| **Audience Segmentation** | 9.8 (7 reviews) | Not enough data | 
| **Behavioral Targeting** | 10.0 (7 reviews) | Not enough data | 
| **Reporting & Analytics** | 9.0 (7 reviews) | Not enough data | 
| **Geo Targeting** | 10.0 (7 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 9.3 (7 reviews) | Not enough data | 
| **Personalization** | 9.3 (7 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Sprinklr Marketing** | 8.3/10 | 27 |

#### Platform Basics

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Drag & Drop Scheduling** | Not enough data | 8.3 (22 reviews) | 
| **Project and Task Lists Organization** | Not enough data | 8.1 (18 reviews) | 
| **Project Templates** | Not enough data | 8.0 (14 reviews) | 
| **Budgeting and Cost Estimation** | Not enough data | Feature Not Available | 
| **Team Member Roles** | Not enough data | 8.5 (21 reviews) | 
| **Automated Alerts and Notficiations** | Not enough data | 8.5 (24 reviews) | 

#### Content Planning

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Content Organization** | Not enough data | 8.1 (22 reviews) | 
| **Task Assignment** | Not enough data | 8.7 (20 reviews) | 
| **Content Scheduling** | Not enough data | 8.6 (23 reviews) | 

#### Marketing Campaign Performance

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Performance and ROI Tracking** | Not enough data | 8.1 (18 reviews) | 
| **Activity Tracking** | Not enough data | 8.4 (21 reviews) | 

#### Agentic AI - Marketing Calendar

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Other Features

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Integrations** | Not enough data | 8.0 (17 reviews) | 
| **Reporting** | Not enough data | 8.7 (22 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Sprinklr Marketing** | 8.4/10 | 38 |

#### Platform Interoperability

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.1 (20 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.9 (32 reviews) | 

#### Campaign Management

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.7 (31 reviews) | 
| **Campaign Optimization** | Not enough data | 8.6 (30 reviews) | 
| **Reach** | Not enough data | 8.2 (31 reviews) | 
| **Bulk Editing** | Not enough data | 8.4 (27 reviews) | 
| **Batch Uploading** | Not enough data | 8.6 (28 reviews) | 
| **Brand Safety** | Not enough data | 8.9 (27 reviews) | 
| **Fraud Protection** | Not enough data | 8.6 (24 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (26 reviews) | 
| **Budget Pacing** | Not enough data | 8.5 (27 reviews) | 
| **Creative Optimization** | Not enough data | 8.3 (26 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.2 (25 reviews) | 
| **In-App Ads** | Not enough data | 8.0 (23 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (24 reviews) | 

#### Targeting

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Targeting** | Not enough data | 8.4 (33 reviews) | 
| **Retargeting** | Not enough data | 8.4 (30 reviews) | 
| **Geo-Targeting** | Not enough data | 8.6 (31 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (28 reviews) | 

#### Platform

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.0 (28 reviews) | 
| **Custom Reports** | Not enough data | 8.7 (33 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (32 reviews) | 
| **Performance and Reliability** | Not enough data | 8.2 (32 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (31 reviews) | 
| **Customization** | Not enough data | 8.5 (32 reviews) | 
| **Workflow Capability** | Not enough data | 8.2 (31 reviews) | 
| **Internationalization** | Not enough data | 8.1 (28 reviews) | 
| **Notifications** | Not enough data | 8.3 (32 reviews) | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Sprinklr Marketing** | 9.4/10 | 9 |

#### Content Creation

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Content Management** | Not enough data | 9.4 (9 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Optimization

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **ROI Reporting** | Not enough data | Feature Not Available | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Sprinklr Marketing** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | 7.1/10 | 52 |
| **Sprinklr Marketing** | 8.6/10 | 37 |

#### Agentic AI - Content Distribution

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Planning

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 7.1 (30 reviews) | 8.6 (34 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Sprinklr Marketing** | 8.3/10 | 48 |

#### Marketing Operations

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (32 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (36 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.4 (34 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.5 (39 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.5 (42 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (45 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Feature Not Available | 
| **Multichannel Tracking** | Not enough data | 8.0 (42 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (38 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.3 (24 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Content Distribution Software](https://www.g2.com/categories/content-distribution)

**Unique to Outbrain Direct Response by Teads (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Retargeting Software](https://www.g2.com/categories/retargeting)

**Unique to Sprinklr Marketing (4):** [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Outbrain Direct Response by Teads | Sprinklr Marketing | 
|---|---|---|
| **Small-Business** | 38.9% | 31.1% | 
| **Mid-Market** | 54.4% | 24.5% | 
| **Enterprise** | 6.7% | 44.3% | 

### By Industry

#### Outbrain Direct Response by Teads

- **Marketing and Advertising:** 35.6%
- **Internet:** 13.3%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.6%
- **Publishing:** 4.4%
- **Insurance:** 2.2%
- **Logistics and Supply Chain:** 2.2%
- **Consumer Goods:** 2.2%
- **Public Relations and Communications:** 2.2%
- **Consumer Electronics:** 1.1%
- **Other:** 24.4%

#### Sprinklr Marketing

- **Marketing and Advertising:** 27.4%
- **Information Technology and Services:** 9.4%
- **Financial Services:** 4.7%
- **Computer Software:** 4.7%
- **Automotive:** 3.8%
- **Consumer Goods:** 3.8%
- **Banking:** 2.8%
- **Leisure, Travel & Tourism:** 1.9%
- **Market Research:** 1.9%
- **Events Services:** 1.9%
- **Other:** 37.7%

---
## Alternatives

### Alternatives to Outbrain Direct Response by Teads

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Realize](https://www.g2.com/products/taboola-realize/reviews) — 3.5/5 stars (53 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (354 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (880 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (655 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
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- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (472 reviews)

### Alternatives to Sprinklr Marketing

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7354 reviews)
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- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13803 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (640 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (354 reviews)

---
## Top Discussions

### Outbrain Direct Response by Teads

- Title: [How much does outbrain cost?](https://www.g2.com/discussions/how-much-does-outbrain-cost) — 1 comment
  > **Top comment:** "We are sorry for the late reply. Outbrain runs on a Cost-Per-Click, or CPC, pricing model. You will be charged for the number of clicks each campaign..."
- Title: [What is outbrain used for?](https://www.g2.com/discussions/what-is-outbrain-used-for) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [What is outbrain amplify?](https://www.g2.com/discussions/what-is-outbrain-amplify) — 1 comment
  > **Top comment:** "Amplify is Outbrain dashboard that allows advertises​​ to connect with one-third of the world's consumers engaging with content on the open web."

### Sprinklr Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/outbrain-direct-response-by-teads-vs-sprinklr-marketing)