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Compare Ortto and WebEngage 
At a Glance
Market Segments
Small-Business (70.3% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Talk To Us Up To 10K Monthly Active Users (MAU)
Ortto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansWebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansOrtto vs WebEngage
When assessing the two solutions, reviewers found WebEngage easier to use. However, Ortto is easier to set up and administer. Reviewers also preferred doing business with Ortto overall.
- Ortto and WebEngage both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Ortto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of WebEngage over Ortto.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Ortto
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.5
560
8.5
622
Ease of Use
8.7
565
8.8
626
Ease of Setup
8.6
313
8.3
396
Ease of Admin
8.8
295
8.7
264
Quality of Support
8.9
528
8.6
615
Has the product been a good partner in doing business?
8.9
286
8.8
264
Product Direction (% positive)
8.9
557
9.6
600
Features by Category
Email Marketing
8.4
398
|
Verified
8.8
338
|
Verified
8.9
384
|
Verified
8.8
330
|
Verified
8.3
378
|
Verified
8.6
329
|
Verified
9.1
345
|
Verified
8.5
302
|
Verified
Online Marketing
7.0
198
|
Verified
8.0
258
7.9
203
|
Verified
8.3
308
|
Verified
8.2
210
|
Verified
8.6
309
|
Verified
8.3
267
|
Verified
8.3
308
|
Verified
7.6
167
|
Verified
Feature Not Available
Lead Management
8.2
298
|
Verified
8.3
296
|
Verified
7.8
271
|
Verified
8.4
294
|
Verified
8.5
325
|
Verified
8.7
324
|
Verified
7.8
239
|
Verified
8.2
270
|
Verified
8.8
322
|
Verified
8.5
281
|
Verified
8.5
289
|
Verified
8.6
300
|
Verified
8.7
278
|
Verified
8.4
288
|
Verified
8.3
261
|
Verified
8.4
280
|
Verified
Campaign Management
8.0
218
|
Verified
8.4
296
|
Verified
7.6
143
Feature Not Available
7.5
63
|
Verified
Feature Not Available
7.1
52
Feature Not Available
Social
6.6
116
Feature Not Available
7.3
97
|
Verified
7.8
243
7.8
63
Feature Not Available
7.5
56
7.7
248
7.8
103
|
Verified
7.7
246
Reporting & Analytics
8.2
347
|
Verified
8.4
330
|
Verified
7.5
247
|
Verified
8.4
321
|
Verified
7.1
189
|
Verified
8.0
307
|
Verified
6.8
160
|
Verified
8.0
300
|
Verified
6.1
123
7.5
243
Platform
8.1
201
|
Verified
8.5
301
|
Verified
8.6
150
|
Verified
8.6
289
|
Verified
8.3
210
|
Verified
8.9
301
|
Verified
7.6
43
8.1
255
|
Verified
6.8
113
|
Verified
8.2
271
|
Verified
8.6
221
|
Verified
8.6
288
|
Verified
7.4
94
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
8.0
15
8.1
19
8.0
15
8.4
18
7.8
15
8.2
17
7.8
15
8.4
17
8.0
15
8.4
17
8.2
15
8.3
17
Integration
8.5
215
|
Verified
8.5
303
|
Verified
8.4
211
|
Verified
8.5
306
|
Verified
7.9
170
|
Verified
8.2
279
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
265
Not enough data
8.9
258
Analytics
Not enough data
8.5
270
Not enough data
8.3
255
Optimization
Not enough data
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Templates
8.0
82
|
Verified
Not enough data
6.9
53
|
Verified
Not enough data
7.7
58
|
Verified
Not enough data
8.6
60
Not enough data
Edit
8.4
64
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
83
|
Verified
Not enough data
7.2
67
|
Verified
Not enough data
7.8
81
|
Verified
Not enough data
7.7
46
Not enough data
Generative AI
6.9
7
Not enough data
8.1
7
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
7.7
28
8.3
119
8.1
32
8.2
118
8.6
37
8.4
117
8.3
29
8.4
122
Intelligence
8.2
37
8.6
121
6.7
21
7.8
122
6.7
23
7.9
116
Platform Basics
7.8
73
8.0
265
7.8
62
8.2
256
8.4
64
8.6
252
8.0
48
8.2
244
7.8
52
8.3
183
Agentic AI - Customer Journey Mapping
6.3
5
6.7
5
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
272
|
Verified
Not enough data
8.9
273
|
Verified
Platform Data
Not enough data
8.7
280
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Lead Monitoring
8.5
32
Not enough data
8.1
33
Not enough data
7.6
22
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.5
24
Not enough data
8.9
22
Not enough data
8.2
18
Not enough data
8.4
25
Not enough data
Analytics
8.1
28
Not enough data
7.9
33
Not enough data
Customization
8.4
28
Not enough data
8.3
29
Not enough data
7.9
30
Not enough data
7.9
28
Not enough data
Development
6.8
22
Not enough data
7.0
18
Not enough data
Management
8.6
22
Not enough data
7.8
20
Not enough data
Integration Options
7.9
12
Not enough data
8.2
10
Not enough data
7.9
21
Not enough data
7.8
10
Not enough data
Customization
8.7
10
Not enough data
8.7
10
Not enough data
8.3
7
Not enough data
8.7
9
Not enough data
Additional Functionality
9.0
10
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
7.3
5
Not enough data
Feature Not Available
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
14
Not enough data
7.4
13
Not enough data
7.4
12
Not enough data
Discovery
7.7
14
Not enough data
8.5
16
Not enough data
8.6
13
Not enough data
Management
7.8
12
Not enough data
8.4
15
Not enough data
Platform
8.6
17
Not enough data
8.3
16
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
19
|
Verified
8.3
121
9.3
23
|
Verified
8.9
130
|
Verified
8.2
18
|
Verified
8.2
114
7.9
22
|
Verified
8.4
118
Campaigns
7.4
22
8.3
111
|
Verified
8.9
18
9.1
129
|
Verified
8.2
20
8.9
119
|
Verified
8.7
17
|
Verified
Feature Not Available
9.3
26
|
Verified
9.0
120
8.9
24
|
Verified
8.8
123
Engagement
8.3
19
|
Verified
8.3
110
Platform
8.7
24
|
Verified
8.8
120
8.3
23
|
Verified
8.7
110
|
Verified
8.0
21
|
Verified
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
33
|
Verified
8.3
214
|
Verified
8.6
45
|
Verified
8.6
224
|
Verified
8.4
42
|
Verified
8.6
233
|
Verified
8.8
39
|
Verified
8.9
230
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.5
54
|
Verified
8.7
231
|
Verified
8.5
54
|
Verified
8.5
237
|
Verified
8.1
42
|
Verified
8.4
229
|
Verified
8.3
42
|
Verified
8.6
230
|
Verified
8.1
44
|
Verified
8.3
223
|
Verified
8.5
19
8.0
198
Agentic AI - Marketing Analytics
5.3
5
8.1
7
5.3
5
8.1
7
5.3
5
8.1
6
Categories
Categories
Shared Categories
Ortto and WebEngage are categorized as Customer Journey Mapping, Personalization, Customer Data Platform (CDP), Marketing Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
Ortto is categorized as Pop-Up Builder, Email Template Builder, Online Form Builder, E-Commerce Data Integration, Lead Scoring, and Lead Capture
WebEngage is categorized as SMS Marketing, Push Notification, E-Commerce Personalization, Customer Journey Analytics, Transactional Email, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
58.7%
Alternatives
Discussions
What is Ortto used for?
1 Comment
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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