Compare Ortto and UXPressia

At a Glance
Ortto
Ortto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plans
UXPressia
UXPressia
Star Rating
(36)4.5 out of 5
Market Segments
Small-Business (55.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Ortto excels in its ability to unify customer data and automate personalized journeys, making marketing efforts more effective. Users appreciate its all-in-one platform that integrates customer data, marketing automation, and analytics, allowing for seamless tracking of user behavior and audience segmentation.
  • Users say that UXPressia stands out for its intuitive design, particularly when creating customer journey maps from scratch. Reviewers highlight the platform's flexibility, describing it as a "white canvas" that enables tailored journey creation, which is especially beneficial for visual thinkers.
  • According to verified reviews, Ortto's ease of learning and integration with existing CRM systems is a significant advantage for small businesses. Users find it straightforward to implement, which is crucial for teams looking to quickly leverage customer insights without extensive training.
  • Reviewers mention that while UXPressia offers a free entry-level option, it may not provide the same depth of features as Ortto, which, despite its higher starting price, delivers a more comprehensive suite of tools for marketing automation and analytics.
  • G2 reviewers highlight that Ortto has a strong support system, with users noting high-quality assistance and resources that enhance their experience. This is contrasted with UXPressia, where while support is good, some users feel it could be more robust given the complexity of their needs.
  • Users report that both platforms have their strengths in collaboration features, but UXPressia slightly edges out with better multi-user access and collaboration tools, making it a preferred choice for teams that require extensive cooperation on projects.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Browse all 3 pricing plans
UXPressia
FOREVER FREE
Free
Browse all 4 pricing plans
Free Trial
Ortto
Free Trial is available
UXPressia
Free Trial is available
Ratings
Meets Requirements
8.5
561
8.3
30
Ease of Use
8.7
566
9.0
30
Ease of Setup
8.6
314
9.6
15
Ease of Admin
8.8
296
8.5
10
Quality of Support
8.9
528
9.2
26
Has the product been a good partner in doing business?
8.9
287
9.2
8
Product Direction (% positive)
8.9
558
9.6
29
Features by Category
7.9
436
Not enough data
Email Marketing
8.4
398
|
Verified
Not enough data
8.9
383
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
9.1
344
|
Verified
Not enough data
Online Marketing
7.0
197
|
Verified
Not enough data
7.9
202
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
266
|
Verified
Not enough data
7.6
166
|
Verified
Not enough data
Lead Management
8.2
298
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
238
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
8.3
260
|
Verified
Not enough data
Campaign Management
7.9
217
|
Verified
Not enough data
7.6
142
Not enough data
7.5
62
|
Verified
Not enough data
7.1
51
Not enough data
Social
6.6
115
Not enough data
7.3
96
|
Verified
Not enough data
7.7
62
Not enough data
7.5
55
Not enough data
7.8
102
|
Verified
Not enough data
Reporting & Analytics
8.2
347
|
Verified
Not enough data
7.5
246
|
Verified
Not enough data
7.1
188
|
Verified
Not enough data
6.8
159
|
Verified
Not enough data
6.1
122
Not enough data
Platform
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
209
|
Verified
Not enough data
7.6
42
Not enough data
6.8
112
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
Integration
8.5
214
|
Verified
Not enough data
8.4
210
|
Verified
Not enough data
7.9
169
|
Verified
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
7.8
117
Not enough data
Templates
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Not enough data
Edit
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Not enough data
Generative AI
6.7
6
Not enough data
8.1
6
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
7.7
45
Not enough data
Data Sourcing
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Not enough data
Intelligence
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Not enough data
Customer Journey MappingHide 6 FeaturesShow 6 Features
8.0
90
8.5
21
Platform Basics
7.8
72
8.7
20
7.9
61
8.5
19
8.4
63
8.8
21
7.9
47
9.1
17
7.8
51
7.4
17
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
8.1
18
Not enough data
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Visual Collaboration PlatformsHide 10 FeaturesShow 10 Features
Not enough data
8.3
5
Collaboration
Not enough data
9.3
5
Not enough data
7.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Hardware
Not enough data
Feature Not Available
Not enough data
9.0
5
Security
Not enough data
7.7
5
Not enough data
8.0
5
Agentic AI - Visual Collaboration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
8.2
40
Not enough data
Lead Monitoring
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Not enough data
Analytics
8.1
27
Not enough data
7.9
32
Not enough data
Customization
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Not enough data
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
7.8
24
Not enough data
Development
6.7
21
Not enough data
7.1
17
Not enough data
Management
8.6
21
Not enough data
7.9
19
Not enough data
Integration Options
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Not enough data
8.8
11
Not enough data
Customization
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.2
17
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Not enough data
Discovery
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Not enough data
Management
7.9
11
Not enough data
8.6
14
Not enough data
Platform
8.6
16
Not enough data
8.3
15
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
31
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Campaigns
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Not enough data
Engagement
8.4
18
|
Verified
Not enough data
Platform
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.4
61
Not enough data
Marketing Operations
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ortto
Ortto
UXPressia
UXPressia
Ortto and UXPressia are categorized as Customer Journey Mapping
Reviews
Reviewers' Company Size
Ortto
Ortto
Small-Business(50 or fewer emp.)
70.4%
Mid-Market(51-1000 emp.)
27.2%
Enterprise(> 1000 emp.)
2.5%
UXPressia
UXPressia
Small-Business(50 or fewer emp.)
55.6%
Mid-Market(51-1000 emp.)
19.4%
Enterprise(> 1000 emp.)
25.0%
Reviewers' Industry
Ortto
Ortto
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
UXPressia
UXPressia
Higher Education
13.9%
Design
11.1%
Education Management
11.1%
Consulting
11.1%
Information Technology and Services
8.3%
Other
44.4%
Alternatives
Ortto
Ortto Alternatives
Klaviyo
Klaviyo
Add Klaviyo
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Iterable
Iterable
Add Iterable
Act-On
Act-On
Add Act-On
UXPressia
UXPressia Alternatives
Miro
Miro
Add Miro
Lucid Visual Collaboration Suite
Lucid Visual Collaboration...
Add Lucid Visual Collaboration Suite
Mural
Mural
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MoEngage
MoEngage
Add MoEngage
Discussions
Ortto
Ortto Discussions
What is Ortto used for?
1 Comment
Daniel R.
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
James O.
JO
Hi Mark, Thanks for the question! Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Monty the Mongoose crying
Ortto has no more discussions with answers
UXPressia
UXPressia Discussions
How do you use Uxpressia?
1 Comment
US
You sign up, create your first journey mapping or personas project and start working. With a PRO account, there are almost no limits to your mapping...Read more
How do I create a customer journey map online?
1 Comment
US
With a professional journey mapping tool like UXPressia. Of course, you may use Excel for your mapping project, but to save effort and time, it’s better not...Read more
How do you create a customer journey map in UX?
1 Comment
US
Set a goal, conduct proper research (less guessing, more customer interviews), build user/buyer/you-name-it personas, create a map (or two-five-many if...Read more