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At a Glance
Market Segments
Small-Business (70.6% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
$120 Per month
Ortto
Star Rating
(616)4.4 out of 5
Market Segments
Small-Business (70.6% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ortto excels in automated email responses, scoring 9.1, which reviewers mention significantly enhances their email marketing efficiency compared to Segment's score of 8.9 in sending outbound emails.
- Reviewers mention that Segment shines in data enrichment with a score of 8.6, while Ortto's score of 7.8 indicates it may not provide as comprehensive data enhancement features, which is crucial for targeted marketing efforts.
- G2 users highlight Ortto's strong performance in lead generation, particularly with its lead builder feature scoring 8.5, while Segment's lead management capabilities, although solid, do not match this level of user satisfaction.
- Users on G2 report that Segment offers superior integrations with a score of 9.1, making it easier to connect with various platforms, whereas Ortto's integration capabilities, while decent, score lower at 8.5.
- Reviewers mention that Ortto's mobile optimization is impressive, scoring 9.0, which is essential for users who prioritize mobile marketing, while Segment's mobile optimization score of 8.8 is slightly behind.
- Users say that Ortto's ease of use is rated at 8.7, which many find beneficial for small businesses, while Segment's ease of use score of 8.8 indicates it may be slightly more user-friendly for mid-market companies.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Ortto
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.5
556
8.9
426
Ease of Use
8.7
561
8.7
428
Ease of Setup
8.5
309
8.5
244
Ease of Admin
8.8
292
8.9
237
Quality of Support
8.9
524
8.6
367
Has the product been a good partner in doing business?
8.9
283
8.8
225
Product Direction (% positive)
8.9
553
8.3
386
Features by Category
Email Marketing
8.4
398
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
9.1
345
|
Verified
Not enough data
Online Marketing
7.0
198
|
Verified
Not enough data
7.9
203
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
7.6
167
|
Verified
Not enough data
Lead Management
8.2
297
|
Verified
Not enough data
7.8
271
|
Verified
Not enough data
8.5
323
|
Verified
Not enough data
7.8
238
|
Verified
Not enough data
8.8
320
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.3
260
|
Verified
Not enough data
Campaign Management
7.9
217
|
Verified
Not enough data
7.6
143
Not enough data
7.5
63
|
Verified
Not enough data
7.1
52
Not enough data
Social
6.6
116
Not enough data
7.3
97
|
Verified
Not enough data
7.8
63
Not enough data
7.5
56
Not enough data
7.8
103
|
Verified
Not enough data
Reporting & Analytics
8.2
346
|
Verified
Not enough data
7.5
247
|
Verified
Not enough data
7.1
189
|
Verified
Not enough data
6.8
160
|
Verified
Not enough data
6.1
123
Not enough data
Platform
8.0
199
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
210
|
Verified
Not enough data
7.6
43
Not enough data
6.8
113
|
Verified
Not enough data
8.5
219
|
Verified
Not enough data
7.4
94
|
Verified
Not enough data
Agentic AI - Marketing Automation
8.0
15
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
8.2
15
Not enough data
Integration
8.5
215
|
Verified
Not enough data
8.4
211
|
Verified
Not enough data
7.9
170
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
82
|
Verified
Not enough data
6.9
53
|
Verified
Not enough data
7.7
58
|
Verified
Not enough data
8.6
60
Not enough data
Edit
8.4
63
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
83
|
Verified
Not enough data
7.2
67
|
Verified
Not enough data
7.8
81
|
Verified
Not enough data
7.7
46
Not enough data
Generative AI
6.9
7
Not enough data
8.1
7
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
28
8.5
142
|
Verified
8.1
32
8.7
146
|
Verified
8.6
37
Feature Not Available
8.3
29
8.6
138
|
Verified
Intelligence
8.2
37
8.0
122
|
Verified
6.7
21
6.9
85
|
Verified
6.7
23
Feature Not Available
Platform Basics
7.8
73
Not enough data
7.8
62
Not enough data
8.4
64
Not enough data
8.0
48
Not enough data
7.8
52
Not enough data
Agentic AI - Customer Journey Mapping
6.3
5
Not enough data
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Lead Monitoring
8.5
32
Not enough data
8.1
33
Not enough data
7.6
22
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.5
24
Not enough data
8.9
22
Not enough data
8.2
18
Not enough data
8.4
25
Not enough data
Analytics
8.1
28
Not enough data
7.9
33
Not enough data
Customization
8.4
28
Not enough data
8.3
29
Not enough data
7.9
30
Not enough data
7.9
28
Not enough data
Development
6.8
22
8.9
47
7.0
18
8.1
39
Management
8.6
22
8.0
46
7.8
20
8.6
43
Integration Options
7.9
12
8.4
23
8.2
10
8.4
23
7.9
21
8.8
39
7.8
10
8.5
20
Customization
8.7
10
Not enough data
8.7
10
Not enough data
8.3
7
Not enough data
8.7
9
Not enough data
Additional Functionality
9.0
10
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
7.3
5
Not enough data
Feature Not Available
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
14
Not enough data
7.4
13
Not enough data
7.4
12
Not enough data
Discovery
7.7
14
Not enough data
8.5
16
Not enough data
8.6
13
Not enough data
Management
7.8
12
Not enough data
8.4
15
Not enough data
Platform
8.6
17
Not enough data
8.3
16
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
19
|
Verified
Not enough data
9.3
23
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
Campaigns
7.4
22
Not enough data
8.9
18
Not enough data
8.2
20
Not enough data
8.7
17
|
Verified
Not enough data
9.3
26
|
Verified
Not enough data
8.9
24
|
Verified
Not enough data
Engagement
8.3
19
|
Verified
Not enough data
Platform
8.7
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.0
21
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
33
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.8
39
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
53
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.3
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.5
19
Not enough data
Agentic AI - Marketing Analytics
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Ortto and Twilio Segment are categorized as Customer Data Platform (CDP) and E-Commerce Data Integration
Unique Categories
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Email Template Builder, Personalization, Online Form Builder, Marketing Analytics, Lead Scoring, Lead Capture, Mobile Marketing, and Marketing Automation
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, and Reverse ETL
Reviews
Reviewers' Company Size
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Computer Software
12.0%
Information Technology and Services
8.5%
Financial Services
4.5%
Internet
3.8%
Other
57.6%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
What is Ortto used for?
1 Comment
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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