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Compare Ortto and Smaply 
Featured Products
At a Glance
Market Segments
Small-Business (70.4% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
€0.00 1 user Per Year
Ortto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSmaply
Star Rating
(15)4.5 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
€0.00 1 user Per Year
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in overall user satisfaction, boasting a higher G2 Score compared to Smaply. Users appreciate its all-in-one capabilities, highlighting features like customer data unification and marketing automation that make their marketing efforts more effective.
- Users say that Ortto's implementation process is straightforward, with many finding it easy to learn and integrate with existing CRM systems. This ease of setup is a significant advantage for small businesses looking to streamline their operations.
- Reviewers mention that while Smaply is intuitive and user-friendly, especially for those new to journey mapping, it has a smaller user base and fewer recent reviews, which may indicate less community support and fewer updates compared to Ortto.
- According to verified reviews, Ortto's quality of support is highly rated, with users noting responsive assistance that enhances their experience. In contrast, Smaply also receives positive feedback for its support, but Ortto's higher ratings suggest a more robust support system.
- Users highlight that Smaply provides excellent templates and resources for journey mapping, making it a great choice for those focused on this specific area. However, Ortto's broader feature set, including audience segmentation and personalized messaging, appeals to users looking for a comprehensive marketing solution.
- Reviewers indicate that while both platforms are effective, Ortto's ability to automate personalized customer journeys across multiple channels stands out. This feature is particularly beneficial for businesses aiming to enhance customer engagement and streamline their marketing efforts.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Smaply
Free
€0.00
1 user Per Year
Simple journey maps for quick results.
- 1 personal workspace
- 10 maps
- 10 personas
Free Trial
Ortto
Free Trial is available
Smaply
Free Trial is available
Ratings
Meets Requirements
8.5
559
9.8
9
Ease of Use
8.7
564
9.5
10
Ease of Setup
8.6
312
Not enough data
Ease of Admin
8.8
295
Not enough data
Quality of Support
8.9
527
9.8
9
Has the product been a good partner in doing business?
8.9
286
Not enough data
Product Direction (% positive)
8.9
556
10.0
9
Features by Category
Email Marketing
8.4
397
|
Verified
Not enough data
8.9
383
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
9.1
344
|
Verified
Not enough data
Online Marketing
7.0
197
|
Verified
Not enough data
7.9
202
|
Verified
Not enough data
8.2
209
|
Verified
Not enough data
8.3
266
|
Verified
Not enough data
7.6
166
|
Verified
Not enough data
Lead Management
8.2
297
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
238
|
Verified
Not enough data
8.8
321
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
8.3
260
|
Verified
Not enough data
Campaign Management
7.9
217
|
Verified
Not enough data
7.6
142
Not enough data
7.5
62
|
Verified
Not enough data
7.1
51
Not enough data
Social
6.6
115
Not enough data
7.3
96
|
Verified
Not enough data
7.7
62
Not enough data
7.5
55
Not enough data
7.8
102
|
Verified
Not enough data
Reporting & Analytics
8.2
346
|
Verified
Not enough data
7.5
246
|
Verified
Not enough data
7.1
188
|
Verified
Not enough data
6.8
159
|
Verified
Not enough data
6.1
122
Not enough data
Platform
8.1
200
|
Verified
Not enough data
8.6
149
|
Verified
Not enough data
8.3
209
|
Verified
Not enough data
7.6
42
Not enough data
6.8
112
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
Integration
8.5
214
|
Verified
Not enough data
8.4
210
|
Verified
Not enough data
7.9
169
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Not enough data
Edit
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Not enough data
Generative AI
6.7
6
Not enough data
8.1
6
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Not enough data
Intelligence
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Not enough data
Platform Basics
7.8
72
9.2
8
7.9
61
9.0
8
8.4
63
9.4
8
7.9
47
9.4
8
7.8
51
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Not enough data
Analytics
8.1
27
Not enough data
7.9
32
Not enough data
Customization
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Not enough data
Development
6.7
21
Not enough data
7.1
17
Not enough data
Management
8.6
21
Not enough data
7.9
19
Not enough data
Integration Options
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Not enough data
Customization
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Not enough data
Discovery
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Not enough data
Management
7.9
11
Not enough data
8.6
14
Not enough data
Platform
8.6
16
Not enough data
8.3
15
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Campaigns
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Not enough data
Engagement
8.4
18
|
Verified
Not enough data
Platform
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ortto and Smaply are categorized as Customer Journey Mapping
Unique Categories
Smaply has no unique categories
Reviews
Reviewers' Company Size
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smaply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Information Technology and Services
20.0%
Financial Services
13.3%
Banking
13.3%
Consulting
6.7%
Telecommunications
6.7%
Other
40.0%
Discussions
What is Ortto used for?
1 Comment
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
Smaply has no discussions with answers
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