# Oracle Responsys vs Sailthru by Marigold Comparison

| | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 130 | 155 | 
| **Largest Market Segment** | Mid-Market (47.6% of reviews) | Mid-Market (59.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

### Sailthru by Marigold

Pros:
- Automation (2 reviews)
- Automation Features (2 reviews)

Cons:
- Difficult Learning (2 reviews)
- Inadequate Reporting (2 reviews)

---
## Ratings Comparison
| Rating | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
  | **Meets Requirements** | 7.9 (100 reviews) | 8.7 (134 reviews) | 
  | **Ease of Use** | 6.8 (99 reviews) | 8.3 (134 reviews) | 
  | **Ease of Setup** | 5.8 (46 reviews) | 8.0 (53 reviews) | 
  | **Ease of Admin** | 6.4 (45 reviews) | 8.5 (54 reviews) | 
  | **Quality of Support** | 6.5 (98 reviews) | 8.5 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.1 (45 reviews) | 8.7 (51 reviews) | 
  | **Product Direction (% positive)** | 6.4 (98 reviews) | 7.6 (130 reviews) | 

---
## Pricing

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sailthru by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | 7.8/10 | 54 |
| **Sailthru by Marigold** | 8.1/10 | 101 |

#### Email Marketing

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (46 reviews) ✓ Verified | 8.6 (95 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (47 reviews) ✓ Verified | 9.0 (94 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.0 (45 reviews) ✓ Verified | 8.6 (95 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.1 (45 reviews) ✓ Verified | 8.6 (78 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (19 reviews) ✓ Verified | 7.9 (57 reviews) ✓ Verified | 
| **Dynamic Content** | 7.9 (47 reviews) ✓ Verified | 8.3 (72 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (48 reviews) ✓ Verified | 8.6 (82 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.5 (38 reviews) ✓ Verified | 8.7 (73 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.7 (33 reviews) | 8.1 (12 reviews) | 

#### Lead Management

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (16 reviews) ✓ Verified | 7.9 (22 reviews) ✓ Verified | 
| **Data Quality Management** | 7.6 (34 reviews) ✓ Verified | 7.7 (37 reviews) ✓ Verified | 
| **Segmentation** | 7.3 (42 reviews) ✓ Verified | 8.1 (41 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.4 (21 reviews) ✓ Verified | 7.5 (25 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.1 (25 reviews) ✓ Verified | 7.8 (30 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.6 (26 reviews) ✓ Verified | 7.7 (35 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.2 (30 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.1 (28 reviews) ✓ Verified | 7.5 (27 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Program Management** | 8.3 (41 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.1 (24 reviews) | 7.9 (12 reviews) | 
| **Calendaring** | 8.4 (25 reviews) ✓ Verified | 9.2 (10 reviews) | 
| **Budgeting** | 7.9 (20 reviews) | 8.3 (9 reviews) | 

#### Social

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Social Listening** | 8.3 (10 reviews) | 8.5 (10 reviews) | 
| **Social Sharing** | 8.7 (15 reviews) ✓ Verified | 8.2 (46 reviews) ✓ Verified | 
| **Social Campaigns** | 8.2 (15 reviews) ✓ Verified | 7.0 (11 reviews) | 
| **Social Media Engagement** | 8.1 (15 reviews) ✓ Verified | 8.2 (10 reviews) | 
| **Social Media Advertising** | 8.4 (15 reviews) | 7.5 (12 reviews) | 

#### Reporting & Analytics

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Basic Reporting** | 7.9 (45 reviews) ✓ Verified | 7.9 (95 reviews) ✓ Verified | 
| **Web Analytics** | 7.9 (25 reviews) ✓ Verified | 7.8 (74 reviews) ✓ Verified | 
| **ROI Analytics** | 7.5 (26 reviews) ✓ Verified | 8.0 (57 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.4 (26 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.9 (19 reviews) | 7.7 (13 reviews) | 

#### Platform

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Customization ** | 7.4 (21 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (22 reviews) ✓ Verified | 7.8 (29 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.3 (22 reviews) ✓ Verified | 8.8 (32 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (14 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.4 (17 reviews) ✓ Verified | 7.3 (5 reviews) | 
| **Performance and Reliability** | 8.0 (20 reviews) ✓ Verified | 8.6 (32 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (15 reviews) ✓ Verified | 8.2 (22 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (21 reviews) ✓ Verified | 8.4 (30 reviews) ✓ Verified | 
| **Integration APIs** | 7.7 (21 reviews) ✓ Verified | 8.6 (30 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.7 (18 reviews) ✓ Verified | 7.5 (24 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Administration

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Diagnosis

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | 7.7/10 | 8 |
| **Sailthru by Marigold** | N/A | N/A |

#### Campaigns

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Customize** | 7.5 (8 reviews) | Not enough data | 
| **Scheduling** | 8.8 (8 reviews) | Not enough data | 
| **Retarget** | 8.6 (7 reviews) | Not enough data | 
| **Segmentation** | 8.3 (8 reviews) | Not enough data | 
| **Triggered Notifications** | 8.1 (8 reviews) | Not enough data | 

#### Analytics

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | 8.5 (8 reviews) | Not enough data | 
| **Audience Insights** | 7.5 (8 reviews) | Not enough data | 

#### Optimization

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | 6.7 (8 reviews) | Not enough data | 
| **Personalization** | 6.7 (8 reviews) | Not enough data | 
| **Rich Notifications** | 7.1 (7 reviews) | Not enough data | 
| **Integrations** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Segmentation

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (8 reviews) | 
| **Customer Profiles** | Not enough data | 9.2 (6 reviews) | 

#### Targeting

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.9 (6 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (5 reviews) | 

#### Triggered Content

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Geofencing** | Not enough data | 10.0 (5 reviews) | 
| **Triggered Emails** | Not enough data | 9.6 (9 reviews) | 
| **Triggered Messages** | Not enough data | 9.5 (7 reviews) | 

#### Personalized Content

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.3 (7 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Templates

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Text Messaging

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Performance** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Design and Customization

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Page Customization

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Oracle Responsys** | 8.4/10 | 8 |
| **Sailthru by Marigold** | 8.6/10 | 18 |

#### Analysis

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Application Attribution** | 8.1 (8 reviews) ✓ Verified | 8.3 (9 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.5 (8 reviews) ✓ Verified | 8.6 (13 reviews) | 
| **Uninstall Tracking** | 8.6 (6 reviews) ✓ Verified | 8.3 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | 7.8 (6 reviews) ✓ Verified | 9.0 (7 reviews) ✓ Verified | 

#### Campaigns

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Proximity Marketing** | 8.3 (8 reviews) | 8.1 (9 reviews) | 
| **Push Notifications** | 7.5 (8 reviews) ✓ Verified | 8.5 (9 reviews) ✓ Verified | 
| **Bulk SMS** | 8.6 (7 reviews) | 8.9 (6 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.1 (7 reviews) ✓ Verified | 9.0 (5 reviews) ✓ Verified | 
| **Email Campaigns** | 9.2 (6 reviews) ✓ Verified | 9.2 (12 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.9 (6 reviews) ✓ Verified | 8.3 (10 reviews) ✓ Verified | 

#### Engagement

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Coupons and Promotions** | 8.5 (8 reviews) ✓ Verified | 8.5 (11 reviews) ✓ Verified | 

#### Platform

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Optimization** | 8.8 (8 reviews) ✓ Verified | 8.3 (13 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.8 (8 reviews) | 7.9 (12 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (8 reviews) ✓ Verified | 9.2 (12 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


**Unique to Sailthru by Marigold (10):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Oracle Responsys | Sailthru by Marigold | 
|---|---|---|
| **Small-Business** | 13.7% | 20.9% | 
| **Mid-Market** | 47.6% | 59.5% | 
| **Enterprise** | 38.7% | 19.6% | 

### By Industry

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

#### Sailthru by Marigold

- **Retail:** 12.5%
- **Publishing:** 12.5%
- **Marketing and Advertising:** 8.6%
- **Media Production:** 7.9%
- **Apparel & Fashion:** 7.2%
- **Consumer Goods:** 6.6%
- **Internet:** 6.6%
- **Online Media:** 6.6%
- **Newspapers:** 4.6%
- **Entertainment:** 4.6%
- **Other:** 22.4%

---
## Alternatives

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (614 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3132 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14725 reviews)

### Alternatives to Sailthru by Marigold

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12957 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)

---
## Top Discussions

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

### Sailthru by Marigold

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/oracle-responsys-vs-sailthru-by-marigold)