Link copied to clipboard # Oracle Responsys vs Sailthru by Marigold Comparison - What are their main differences? Share [ Export ](/compare/oracle-responsys/sailthru-by-marigold/export.csv) Oracle ResponsysSailthru by Marigold[+ Add Product](#) Pricing **Oracle Responsys** No pricing available **Sailthru by Marigold** No pricing available **Pricing Insights** from reviews Perceived Cost **Oracle Responsys** $$$$$ **Sailthru by Marigold** $$$$$ Average Discount **Oracle Responsys** Not enough reviews yet **Sailthru by Marigold** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Oracle Responsys** 6 months Based on 100 responses **Sailthru by Marigold** 6 months Based on 100 responses Return on Investment **Oracle Responsys** 6 months Based on 100 responses **Sailthru by Marigold** 6 months Based on 100 responses ![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys") ![Sailthru by Marigold](https://images.g2crowd.com/uploads/product/hd_favicon/25e354569f689f1e93476d791791dbe2/sailthru-by-marigold.svg "Sailthru by Marigold") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Oracle Responsys** [ Ease of Use (5) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=1325648&qs=pros-and-cons#reviews)[ Easy Setup (4) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373229&qs=pros-and-cons#reviews)[ Poor Interface Design (2) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373223&qs=pros-and-cons#reviews)[ Poor UX (2) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373339&qs=pros-and-cons#reviews) **Sailthru by Marigold** [ Automation (2) ](https://www.g2.com/products/sailthru-by-marigold/reviews?filters%5Bsentiment_snippet%5D=2341565&qs=pros-and-cons#reviews)[ Automation Features (2) ](https://www.g2.com/products/sailthru-by-marigold/reviews?filters%5Bsentiment_snippet%5D=2341813&qs=pros-and-cons#reviews)[ Difficult Learning (2) ](https://www.g2.com/products/sailthru-by-marigold/reviews?filters%5Bsentiment_snippet%5D=2341780&qs=pros-and-cons#reviews)[ Inadequate Reporting (2) ](https://www.g2.com/products/sailthru-by-marigold/reviews?filters%5Bsentiment_snippet%5D=2341625&qs=pros-and-cons#reviews) Integrations **Oracle Responsys** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ View all ](https://www.g2.com/products/oracle-responsys/integrations) **Sailthru by Marigold** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ View all ](https://www.g2.com/products/sailthru-by-marigold/integrations) Screenshots **Oracle Responsys** ![Oracle Responsys screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/3852/screenshot_lrg_Program_1_Cross_Channel_Visual_Design.png) **Sailthru by Marigold** No screenshot available **Ratings** from reviews Meets Requirements **Oracle Responsys** **7.9** /10 Based on 100 responses **Sailthru by Marigold** **8.7** /10 Based on 134 responses Ease of Use **Oracle Responsys** **6.8** /10 Based on 99 responses **Sailthru by Marigold** **8.3** /10 Based on 134 responses Ease of Setup **Oracle Responsys** **5.8** /10 Based on 46 responses **Sailthru by Marigold** **8.0** /10 Based on 53 responses Ease of Admin **Oracle Responsys** **6.4** /10 Based on 45 responses **Sailthru by Marigold** **8.5** /10 Based on 54 responses Quality of Support **Oracle Responsys** **6.5** /10 Based on 98 responses **Sailthru by Marigold** **8.5** /10 Based on 126 responses Has the product been a good partner in doing business? **Oracle Responsys** **7.1** /10 Based on 45 responses **Sailthru by Marigold** **8.7** /10 Based on 51 responses Product Direction (% positive) **Oracle Responsys** **6.4** /10 Based on 98 responses **Sailthru by Marigold** **7.6** /10 Based on 130 responses **Features** ratings from reviews Marketing Automation **7.8** /10 Based on 54 responses **8.1** /10 Based on 101 responses Mobile Marketing **8.4** /10 Based on 8 responses **8.6** /10 Based on 18 responses Push Notification **7.7** /10 Based on 8 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 38.7% Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 38.7% Small-Business(50 or fewer emp.) 20.9% Mid-Market(51-1000 emp.) 59.5% Enterprise(\> 1000 emp.) 19.6% Small-Business(50 or fewer emp.) 20.9% Mid-Market(51-1000 emp.) 59.5% Enterprise(\> 1000 emp.) 19.6% **Reviewers' Industry** [![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")](https://www.g2.com/products/oracle-responsys/reviews) Oracle Responsys Marketing and Advertising 26.6% Retail 8.9% Financial Services 7.3% Information Technology and Services 4.8% Internet 4.0% Other 48.4% [![Sailthru by Marigold](https://images.g2crowd.com/uploads/product/hd_favicon/25e354569f689f1e93476d791791dbe2/sailthru-by-marigold.svg "Sailthru by Marigold")](https://www.g2.com/products/sailthru-by-marigold/reviews) Sailthru by Marigold Retail 12.5% Publishing 12.5% Marketing and Advertising 8.6% Media Production 7.9% Apparel & Fashion 7.2% Other 51.3% Alternatives **Oracle Responsys Alternatives** ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) **Sailthru by Marigold Alternatives** ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor") [ Campaign Monitor ](/products/campaign-monitor/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ## Oracle Responsys vs Sailthru by Marigold FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Oracle Responsys vs Sailthru by Marigold? Sailthru by Marigold stands out for higher reviewer satisfaction across all major dimensions compared to Oracle Responsys. | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) | | --- | --- | | 3.9/5 (130 reviews) | 4.2/5 (155 reviews) | | Mid-Market | Mid-Market | | 5.8 | 8.0 | | 6.5 | 8.5 | | Ease of Use (5 all-time mentions) | Personalization (2 all-time mentions) | ### How do the pricing models of Oracle Responsys and Sailthru by Marigold compare? Sailthru by Marigold is rated as the stronger value, with a higher satisfaction score on price and cost-related dimensions. - **Oracle Responsys:** Reviewers frequently cite high cost and pricing concerns, with several noting it is expensive for small and medium-sized businesses. - **Sailthru by Marigold:** Reviewers are more satisfied with the value, highlighting advanced personalization and automation as key benefits relative to cost. - **Switching reasons:** Recent reviews indicate buyers move to Sailthru by Marigold for better value and more advanced automation features. ### What are the best alternatives to Oracle Responsys and Sailthru by Marigold? The top three alternatives to Oracle Responsys and Sailthru by Marigold are Agentforce Marketing (formerly Salesforce Marketing Cloud), Dotdigital, and Campaign Monitor. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | 3.9/5 (130 reviews) | Mid-Market | Reviewers cite high cost and complexity | Ease of Use (5 all-time mentions) | | [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) | 4.2/5 (155 reviews) | Mid-Market | Reviewers highlight strong value for advanced automation | Personalization (2 all-time mentions) | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4629 reviews) | Enterprise | — | — | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1237 reviews) | Mid-Market | — | — | | [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) | 4.1/5 (731 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing Oracle Responsys and Sailthru by Marigold? Buyers should prioritize segmentation, automation, ease of use, personalization, and analytics when comparing Oracle Responsys and Sailthru by Marigold. - **Segmentation:** Oracle Responsys (2 all-time mentions), Sailthru by Marigold (recent reviews cite segmentation as a limitation). - **Automation:** Oracle Responsys (3 all-time mentions for automation efficiency), Sailthru by Marigold (2 all-time mentions for automation features). - **Ease of Use:** Oracle Responsys (5 all-time mentions), Sailthru by Marigold (8.3 Ease of Use score). - **Personalization:** Oracle Responsys (2 all-time mentions), Sailthru by Marigold (2 all-time mentions). - **Analytics:** Sailthru by Marigold (recent reviews highlight analytics as a strength and a trade-off due to reporting limitations). ### What are the pros and cons of Oracle Responsys vs Sailthru by Marigold? Sailthru by Marigold's headline strength is advanced personalization, while Oracle Responsys is noted for ease of use and automation efficiency. - **Oracle Responsys strengths:** Ease of Use (5 all-time mentions), Easy Setup (4), Automation Efficiency (3), Flexibility (3), Integrations (3), Market Segmentation (2), Multichannel Marketing (2), Personalization (2). - **Oracle Responsys trade-offs:** Poor Interface Design (2), Poor UX (2), Complex Features (1), high cost and complexity for small and medium-sized businesses. - **Sailthru by Marigold strengths:** Personalization (2 all-time mentions), Automation (2), Automation Features (2), Effectiveness (2), Intuitive (2), Advanced Capabilities (1), Analytics (1). - **Sailthru by Marigold trade-offs:** Difficult Learning (2), Steep Learning Curve (2), Limited Reporting (2), Poor Reporting (2), some reviewers cite segmentation as limited. ### Is Oracle Responsys or Sailthru by Marigold better for small businesses? Sailthru by Marigold is the better fit for small businesses, with higher Ease of Setup and Ease of Use scores and positive small-business reviewer sentiment. - **Oracle Responsys:** Largest segment is Mid-Market; reviewers note complexity and high cost as barriers for small businesses. - **Sailthru by Marigold:** Largest segment is Mid-Market; recent reviews from small-business users highlight ease of setup and user-friendly interface as advantages. ### Which Marketing Automation platform has better integrations? Oracle Responsys and Sailthru by Marigold are at parity for integrations, with both products mentioned for integration capabilities but no dominant third-party tool cited in recent reviews. - **Oracle Responsys:** Integrations mentioned in 3 all-time reviews, with recent reviewers noting integration with other Oracle products and some challenges with API and forms. - **Sailthru by Marigold:** Recent reviews mention API integration and data feed capabilities, with some reviewers noting limitations in native integrations and API support for external systems. ### How do Oracle Responsys and Sailthru by Marigold compare on customer support? Sailthru by Marigold leads Oracle Responsys in Quality of Support by a material margin, with scores of 8.5 versus 6.5. - **Oracle Responsys:** Reviewers report mixed support experiences, with some citing slow response times and limited documentation, while others note helpful support for onboarding and campaign management. - **Sailthru by Marigold:** Reviewers consistently highlight responsive and helpful support, dedicated account management, and strong onboarding, though some mention delays for complex issues and a learning curve for advanced features. ### Which is easier to implement, Oracle Responsys or Sailthru by Marigold? Sailthru by Marigold is easier to implement, with an Ease of Setup score of 8.0 compared to Oracle Responsys at 5.8. - **Oracle Responsys:** Reviewers describe the setup as complex, often requiring technical expertise or professional services, especially for advanced features and integrations. - **Sailthru by Marigold:** Reviewers highlight straightforward implementation, user-friendly onboarding, and a drag-and-drop campaign builder, with some noting a learning curve for advanced configurations. ### Which product has better Segmentation? Oracle Responsys and Sailthru by Marigold both offer strong segmentation capabilities, but Oracle Responsys is more frequently cited for advanced segmentation in reviews. - **Oracle Responsys:** Segmentation cited in 2 all-time mentions, with reviewers highlighting advanced audience segmentation and dynamic content personalization. - **Sailthru by Marigold:** Recent reviews note segmentation as a limitation, with some users finding list-based segmentation less flexible for complex needs. ## Oracle Responsys vs Sailthru by Marigold When assessing the two solutions, reviewers found Sailthru by Marigold easier to use, set up, and administer. Reviewers also preferred doing business with Sailthru by Marigold overall. - Reviewers felt that Sailthru by Marigold meets the needs of their business better than Oracle Responsys. - When comparing quality of ongoing product support, reviewers felt that Sailthru by Marigold is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Sailthru by Marigold over Oracle Responsys.