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Compare Oracle Eloqua and Zoho Marketing Automation 
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At a Glance
Market Segments
Enterprise (54.9% of reviews)
Small-Business (55.4% of reviews)
Entry-Level Pricing
$2,000/month
Free Trial
Oracle Eloqua
Star Rating
(617)3.9 out of 5
Market Segments
Enterprise (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansZoho Marketing Automation
Star Rating
(90)4.2 out of 5
Market Segments
Small-Business (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in its Automated Email Responses feature, scoring an impressive 8.5, which reviewers mention allows for effective engagement with leads. In contrast, Zoho Marketing Automation also scores 8.5 but lacks the same level of customization options that Eloqua offers.
- Reviewers mention that Zoho Marketing Automation shines in Social Media Engagement, with a score of 8.3, highlighting its user-friendly interface for managing social campaigns. Oracle Eloqua, however, scores lower at 7.1, indicating a less intuitive experience in this area.
- G2 users note that Oracle Eloqua's Lead Nurturing capabilities are robust, scoring 8.2, which allows for effective follow-up strategies. Users on G2 report that Zoho's score of 8.6 in this category reflects its superior automation features, making it a strong contender for nurturing leads.
- Reviewers mention that Zoho Marketing Automation's Mobile Optimization feature is particularly strong, scoring 8.4, which is crucial for reaching users on-the-go. In comparison, Oracle Eloqua's score of 7.3 indicates it may not be as effective in this increasingly important area.
- Users say that Oracle Eloqua's Campaign Management tools, particularly in Program Management, score 8.1, providing a comprehensive approach to managing marketing campaigns. However, Zoho's higher score of 8.4 suggests it offers more streamlined processes and better user experiences.
- Reviewers mention that Zoho Marketing Automation's Data Import & Export Tools score of 8.3 is highly praised for its ease of use, while Oracle Eloqua's score of 7.8 indicates some limitations in this area, making Zoho a more favorable option for users needing seamless data integration.
Pricing
Entry-Level Pricing
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
Oracle Eloqua
No trial information availableZoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.1
504
8.1
70
Ease of Use
7.2
505
8.1
70
Ease of Setup
6.5
223
7.8
38
Ease of Admin
7.3
230
7.6
32
Quality of Support
7.0
464
8.1
64
Has the product been a good partner in doing business?
7.5
225
8.1
32
Product Direction (% positive)
6.7
488
8.6
68
Features by Category
Email Marketing
8.3
385
|
Verified
8.2
42
8.7
385
|
Verified
8.6
42
8.2
374
|
Verified
8.5
42
8.5
352
|
Verified
8.7
45
Online Marketing
8.1
223
|
Verified
8.2
44
7.8
333
|
Verified
7.8
43
7.4
319
|
Verified
8.0
38
7.3
332
|
Verified
8.1
40
7.3
289
|
Verified
7.9
44
Lead Management
8.2
211
|
Verified
8.6
46
7.7
329
|
Verified
Feature Not Available
8.2
349
|
Verified
8.2
45
8.0
305
|
Verified
8.2
46
8.2
326
|
Verified
8.5
46
7.9
308
|
Verified
8.2
46
7.8
297
|
Verified
8.2
46
7.9
313
|
Verified
8.6
44
Campaign Management
8.1
321
|
Verified
8.3
42
8.0
279
7.5
42
7.1
229
|
Verified
8.3
43
6.7
193
7.5
40
Social
6.9
160
8.0
42
7.1
167
|
Verified
8.0
41
7.2
179
|
Verified
8.5
40
7.1
170
8.0
42
7.1
150
7.9
42
Reporting & Analytics
7.7
359
|
Verified
8.4
46
7.2
298
|
Verified
8.2
44
7.1
249
|
Verified
7.8
43
7.2
230
|
Verified
7.8
44
6.9
205
7.3
41
Platform
7.7
154
|
Verified
7.7
35
8.1
148
|
Verified
8.4
36
8.0
158
|
Verified
8.5
35
7.6
103
|
Verified
7.4
34
7.2
116
|
Verified
7.8
31
7.7
154
|
Verified
8.4
35
7.4
105
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
161
|
Verified
8.3
37
7.5
142
|
Verified
7.9
36
7.7
134
|
Verified
7.9
36
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.1
21
Campaign Activity
Not enough data
8.5
24
|
Verified
Not enough data
7.9
24
|
Verified
Not enough data
8.3
24
|
Verified
Not enough data
8.2
23
|
Verified
Not enough data
8.0
23
|
Verified
Not enough data
7.1
22
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oracle Eloqua and Zoho Marketing Automation are categorized as Marketing Automation
Unique Categories
Oracle Eloqua has no unique categories
Zoho Marketing Automation is categorized as Marketing Analytics, WhatsApp Marketing, and SMS Marketing
Reviews
Reviewers' Company Size
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.1%
Information Technology and Services
12.8%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.6%
Other
50.8%
Marketing and Advertising
19.3%
Information Technology and Services
12.0%
Computer Software
8.4%
Retail
6.0%
Financial Services
4.8%
Other
49.4%
Alternatives
Discussions
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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