Link copied to clipboard # Oracle Eloqua vs Salesforce Marketing Cloud Comparison - What are their main differences? Share [ Export ](/compare/oracle-eloqua/agentforce-marketing-formerly-salesforce-marketing-cloud/export.csv) Oracle EloquaSalesforce Marketing Cloud[+ Add Product](#) Pricing **Oracle Eloqua** **$2,000** /month · Basic **Salesforce Marketing Cloud** **Starting at $1,250.00** Per Month · Pro **Pricing Insights** from reviews Time to Implement **Oracle Eloqua** 4 months Based on 20 responses **Salesforce Marketing Cloud** 3 monthsFaster Based on 427 responses Return on Investment **Oracle Eloqua** 20 months Based on 12 responses **Salesforce Marketing Cloud** 15 months5 months sooner Based on 305 responses Perceived Cost **Oracle Eloqua** $$$$$ **Salesforce Marketing Cloud** $$$$$ Average Discount **Oracle Eloqua** 14% **Salesforce Marketing Cloud** 15%1% more ![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua") ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Oracle Eloqua** [ Marketing Automation (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354671&qs=pros-and-cons#reviews)[ Automation Efficiency (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2393618&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354618&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354659&qs=pros-and-cons#reviews) **Salesforce Marketing Cloud** [ Ease of Use (341) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671807&qs=pros-and-cons#reviews)[ Automation (197) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1672276&qs=pros-and-cons#reviews)[ Learning Curve (209) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669128&qs=pros-and-cons#reviews)[ Steep Learning Curve (152) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1668371&qs=pros-and-cons#reviews) Integrations **Oracle Eloqua** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edb0569d09d7f3bb3496c2c872e952ea/goto-webinar.png "Product Avatar Image") GoTo Webinar ](https://www.g2.com/products/goto-webinar/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_be08dab78dcba32b9dfe8cb030a1c88d/ringcentral-events.png "Product Avatar Image") RingCentral Events ](https://www.g2.com/products/ringcentral-events/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ View all ](https://www.g2.com/products/oracle-eloqua/integrations) **Salesforce Marketing Cloud** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image") Amazon Simple Storage... ](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image") Data 360 (formerly Salesforce Data Cloud) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield ](https://www.g2.com/products/dynamic-yield/reviews)[ View all ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/integrations) Screenshots **Oracle Eloqua** ![Oracle Eloqua screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85419/campaignorchestration.png) **Salesforce Marketing Cloud** ![Salesforce Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58105/1.-einstein-overview.png) **Ratings** from reviews Meets Requirements **Oracle Eloqua** 8.1 8.1510 **Salesforce Marketing Cloud** 8.2 8.23,303 Ease of Use **Oracle Eloqua** 7.2 7.2512 **Salesforce Marketing Cloud** 7.6 7.63,787 Ease of Setup **Oracle Eloqua** 6.6 6.6231 **Salesforce Marketing Cloud** 7.3 7.32,254 Ease of Admin **Oracle Eloqua** 7.3 7.3231 **Salesforce Marketing Cloud** 7.8 7.81,719 Quality of Support **Oracle Eloqua** 7.0 7.0470 **Salesforce Marketing Cloud** 7.7 7.73,118 Has the product been a good partner in doing business? **Oracle Eloqua** 7.5 7.5226 **Salesforce Marketing Cloud** 8.0 8.01,686 Product Direction (% positive) **Oracle Eloqua** 6.7 6.7493 **Salesforce Marketing Cloud** 7.5 7.53,188 **Features** ratings from reviews Marketing Automation 7.7 440 7.7 1,366 Attribution Not enough data 8.5 51 Lead Capture Not enough data 7.8 57 Push Notification Not enough data 9.2 35 A/B Testing Not enough data 8.4 17 Loyalty Management Not enough data 9.2 16 Landing Page Builders Not enough data 7.8 53 AI Marketing Agents Not enough data 9.5 215 Customer Journey Analytics Not enough data 8.0 59 Customer Journey Mapping Not enough data 8.4 122 Personalization Engines Not enough data 8.8 49 SMS Marketing Not enough data 8.9 41 Mobile Marketing Not enough data 8.7 56 Marketing Analytics Not enough data 8.2 148 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 32.2% Enterprise(\> 1000 emp.) 54.1% Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 32.2% Enterprise(\> 1000 emp.) 54.1% Small-Business(50 or fewer emp.) 28.3% Mid-Market(51-1000 emp.) 47.4% Enterprise(\> 1000 emp.) 24.4% Small-Business(50 or fewer emp.) 28.3% Mid-Market(51-1000 emp.) 47.4% Enterprise(\> 1000 emp.) 24.4% **Reviewers' Industry** [![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua")](https://www.g2.com/products/oracle-eloqua/reviews) Oracle Eloqua Computer Software 14.9% Information Technology and Services 12.8% Marketing and Advertising 12.3% Financial Services 5.3% Telecommunications 3.6% Other 51.0% [![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Salesforce Marketing Cloud Computer Software 12.8% Marketing and Advertising 12.0% Information Technology and Services 10.2% Financial Services 5.2% Internet 3.3% Other 56.5% Alternatives **Oracle Eloqua Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") [ Act-On ](/products/act-on/reviews) **Salesforce Marketing Cloud Alternatives** ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ## Oracle Eloqua vs Salesforce Marketing Cloud FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Oracle Eloqua vs Agentforce Marketing...? Agentforce Marketing... stands out for higher reviewer satisfaction on setup, support, and ease of use, while Oracle Eloqua is noted for its segmentation and automation strengths. | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | | --- | --- | | 3.9/5 (626 reviews) | 4.0/5 (4629 reviews) | | Enterprise | Enterprise | | 6.6 | 7.3 | | 7.0 | 7.7 | | Market Segmentation | Personalization and Automation | ### How do the pricing models of Oracle Eloqua and Agentforce Marketing... compare? Agentforce Marketing... is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Oracle Eloqua. - **Oracle Eloqua:** Reviewers frequently cite high cost as a drawback, with multiple mentions of the platform being expensive for small businesses and advanced features adding to the price. - **Agentforce Marketing...:** Reviewers note that while costs can increase with added modules, overall satisfaction with value is higher, and the platform is seen as offering strong capabilities for the price. - **Switching reasons:** Recent reviews mention switching from Oracle Eloqua to Agentforce Marketing... for better integration and automation capabilities, despite the learning curve. ### What are the best alternatives to Oracle Eloqua and Agentforce Marketing...? The top three alternatives to Oracle Eloqua and Agentforce Marketing... are Bloomreach, HubSpot Marketing Hub, and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | 3.9/5 (626 reviews) | Enterprise | Reviewers cite high cost as a drawback | Market Segmentation | | [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4629 reviews) | Enterprise | Costs can increase with added modules | Personalization and Automation | | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5 (777 reviews) | Mid-Market | — | Personalization and AI-driven marketing | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14917 reviews) | Small-Business | — | Ease of use and all-in-one marketing | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | — | Automation and email marketing | ### Which Marketing Automation features should I prioritize when comparing Oracle Eloqua and Agentforce Marketing...? Buyers comparing Oracle Eloqua and Agentforce Marketing... should prioritize segmentation, automation, ease of setup, integration capabilities, and support quality. - **Segmentation:** Oracle Eloqua has 2 all-time mentions for market segmentation; Agentforce Marketing... is frequently cited for advanced segmentation and data-driven targeting in recent reviews. - **Automation:** Oracle Eloqua has 3 all-time mentions for marketing automation and 2 for automation efficiency; Agentforce Marketing... is praised for automation and journey orchestration in recent reviews. - **Ease of Setup:** Oracle Eloqua scores 6.6; Agentforce Marketing... scores 7.3, indicating higher reviewer satisfaction with setup. - **Integration Capabilities:** Oracle Eloqua is noted for integration with internal systems; Agentforce Marketing... is frequently cited for integration with Salesforce and Data Cloud. - **Support Quality:** Oracle Eloqua scores 7.0; Agentforce Marketing... scores 7.7, reflecting higher satisfaction with support. ### What are the pros and cons of Oracle Eloqua vs Agentforce Marketing...? Oracle Eloqua's headline strength is advanced segmentation, while Agentforce Marketing... excels in automation and integration. - **Oracle Eloqua strengths:** Market segmentation (2 all-time mentions), automation efficiency (2), feature variety (2), and robust integration capabilities. - **Oracle Eloqua trade-offs:** Learning curve (3 all-time mentions), expensive (2), limited customization (2), not intuitive (2), and complex setup. - **Agentforce Marketing... strengths:** Personalization and automation, strong integration with Salesforce ecosystem, advanced journey orchestration, and high reviewer satisfaction on support and setup. - **Agentforce Marketing... trade-offs:** Steep learning curve for non-technical users, complex initial setup, and some reviewers cite a clunky user interface. ### Is Oracle Eloqua or Agentforce Marketing... better for small businesses? HubSpot Marketing Hub is the better fit for small businesses, as both Oracle Eloqua and Agentforce Marketing... are primarily used by enterprise reviewers. - **Oracle Eloqua:** Largest reviewer segment is Enterprise; reviewers note high cost and complexity as barriers for small businesses. - **Agentforce Marketing...:** Largest reviewer segment is Enterprise; reviewers highlight advanced features but also mention complexity and resource requirements for smaller teams. ### Which Marketing Automation platform has better integrations? Agentforce Marketing... is favored for integrations, especially with Salesforce and Data Cloud. - **Oracle Eloqua:** Reviewers mention integration with internal systems and CRM, but no third-party integration is cited with a publishable count. - **Agentforce Marketing...:** Tableau is cited in 13 all-time reviews, and recent reviews highlight integration with Salesforce and Data Cloud as key strengths. ### How do Oracle Eloqua and Agentforce Marketing... compare on customer support? Agentforce Marketing... leads Oracle Eloqua on Quality of Support by a material margin, with scores of 7.7 vs 7.0. - **Oracle Eloqua:** Reviewers report mixed experiences, with several citing support as a weakness and noting slow or limited assistance. - **Agentforce Marketing...:** Reviewers consistently praise support, describing it as responsive and helpful, especially during onboarding and complex implementations. ### Which is easier to implement, Oracle Eloqua or Agentforce Marketing...? Agentforce Marketing... is rated higher for Ease of Setup, scoring 7.3 versus Oracle Eloqua's 6.6. - **Oracle Eloqua:** Reviewers describe the setup as complex and requiring technical expertise, with a steep learning curve for new users. - **Agentforce Marketing...:** Reviewers note that while initial setup can be resource-intensive, satisfaction is higher, and onboarding support is frequently cited as a positive. ### Which product has better Segmentation? Agentforce Marketing... is favored for Segmentation, with reviewers highlighting advanced segmentation and data-driven targeting. - **Oracle Eloqua:** 2 all-time mentions for market segmentation; reviewers note robust audience segmentation and targeting capabilities. - **Agentforce Marketing...:** Recent reviews frequently cite advanced segmentation, integration with Data Cloud, and dynamic audience creation as key strengths.