# Oracle Eloqua, Ortto vs Adobe Campaign Comparison

| | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 626 | 622 | 347 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Small-Business (70.4% of reviews) | Small-Business (37.0% of reviews) | 
| **Entry Level Price** | $2,000/month  | Starting at $199.00 5000 Contacts | No pricing available | 

---
## Top Pros & Cons

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Ortto

Pros:
- Ease of Use (32 reviews)
- Customer Support (26 reviews)

Cons:
- Expensive (13 reviews)
- Learning Curve (12 reviews)

### Adobe Campaign

Pros:
- Integrations (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
  | **Meets Requirements** | 8.1 (508 reviews) | 8.5 (561 reviews) | 8.5 (287 reviews) | 
  | **Ease of Use** | 7.2 (510 reviews) | 8.7 (566 reviews) | 7.4 (293 reviews) | 
  | **Ease of Setup** | 6.6 (229 reviews) | 8.6 (313 reviews) | 6.8 (108 reviews) | 
  | **Ease of Admin** | 7.3 (231 reviews) | 8.8 (295 reviews) | 7.4 (100 reviews) | 
  | **Quality of Support** | 7.0 (469 reviews) | 8.9 (527 reviews) | 7.8 (277 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (226 reviews) | 8.9 (286 reviews) | 7.8 (99 reviews) | 
  | **Product Direction (% positive)** | 6.7 (492 reviews) | 8.9 (557 reviews) | 7.7 (282 reviews) | 

---
## Pricing

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

### Ortto

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $199.00 5000 Contacts

Description: Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.

Key Features:
- 24/6 support (live chat and email) 
- Visual journey builder
-   Drag and drop email builder

[Browse all 3 editions](https://www.g2.com/products/ortto/pricing)

#### Free Trial

Yes

### Adobe Campaign

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | 7.7/10 | 438 |
| **Ortto** | 7.9/10 | 437 |
| **Adobe Campaign** | 8.1/10 | 183 |

#### Email Marketing

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.3 (387 reviews) ✓ Verified | 8.4 (398 reviews) ✓ Verified | 8.4 (161 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (387 reviews) ✓ Verified | 8.9 (383 reviews) ✓ Verified | 8.4 (157 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (375 reviews) ✓ Verified | 8.3 (377 reviews) ✓ Verified | 8.2 (156 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (354 reviews) ✓ Verified | 9.1 (344 reviews) ✓ Verified | 8.2 (149 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Landing Pages and Forms** | 8.1 (225 reviews) ✓ Verified | 7.0 (197 reviews) ✓ Verified | 8.3 (124 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (334 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 8.1 (155 reviews) ✓ Verified | 
| **A/B Testing** | 7.4 (320 reviews) ✓ Verified | 8.2 (210 reviews) ✓ Verified | 8.1 (136 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.3 (332 reviews) ✓ Verified | 8.3 (266 reviews) ✓ Verified | 7.9 (146 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.3 (289 reviews) ✓ Verified | 7.6 (166 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 

#### Lead Management

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Marketing Lead Database** | 8.2 (211 reviews) ✓ Verified | 8.2 (297 reviews) ✓ Verified | 8.1 (70 reviews) ✓ Verified | 
| **Data Quality Management** | 7.7 (329 reviews) ✓ Verified | 7.8 (270 reviews) ✓ Verified | 8.2 (141 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (350 reviews) ✓ Verified | 8.5 (323 reviews) ✓ Verified | 8.1 (143 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (306 reviews) ✓ Verified | 7.8 (237 reviews) ✓ Verified | 7.9 (64 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (328 reviews) ✓ Verified | 8.8 (320 reviews) ✓ Verified | 8.2 (65 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.9 (308 reviews) ✓ Verified | 8.5 (288 reviews) ✓ Verified | 8.4 (65 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.9 (298 reviews) ✓ Verified | 8.7 (277 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.9 (313 reviews) ✓ Verified | 8.3 (261 reviews) ✓ Verified | 7.9 (124 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Program Management** | 8.1 (322 reviews) ✓ Verified | 7.9 (217 reviews) ✓ Verified | 8.3 (149 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (279 reviews) | 7.6 (142 reviews) | 8.1 (130 reviews) ✓ Verified | 
| **Calendaring** | 7.1 (229 reviews) ✓ Verified | 7.5 (62 reviews) ✓ Verified | 8.1 (128 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (195 reviews) | 7.1 (51 reviews) | 8.0 (109 reviews) ✓ Verified | 

#### Social

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Social Listening** | 6.9 (160 reviews) | 6.6 (115 reviews) | 8.0 (77 reviews) | 
| **Social Sharing** | 7.1 (167 reviews) ✓ Verified | 7.3 (96 reviews) ✓ Verified | 8.4 (122 reviews) ✓ Verified | 
| **Social Campaigns** | 7.2 (179 reviews) ✓ Verified | 7.7 (62 reviews) | 8.4 (125 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.1 (170 reviews) | 7.5 (55 reviews) | 8.2 (75 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.1 (151 reviews) | 7.8 (102 reviews) ✓ Verified | 8.1 (113 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Basic Reporting** | 7.7 (360 reviews) ✓ Verified | 8.2 (346 reviews) ✓ Verified | 8.0 (155 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (298 reviews) ✓ Verified | 7.5 (246 reviews) ✓ Verified | 8.0 (91 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (249 reviews) ✓ Verified | 7.1 (188 reviews) ✓ Verified | 7.8 (73 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (230 reviews) ✓ Verified | 6.8 (159 reviews) ✓ Verified | 8.1 (72 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (205 reviews) | 6.1 (122 reviews) | 8.2 (76 reviews) ✓ Verified | 

#### Platform

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Customization ** | 7.7 (155 reviews) ✓ Verified | 8.1 (199 reviews) ✓ Verified | 8.2 (52 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (148 reviews) ✓ Verified | 8.6 (151 reviews) ✓ Verified | 8.1 (53 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (158 reviews) ✓ Verified | 8.3 (209 reviews) ✓ Verified | 8.0 (51 reviews) ✓ Verified | 
| **Internationalization** | 7.6 (103 reviews) ✓ Verified | 7.6 (42 reviews) | 8.0 (44 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.2 (116 reviews) ✓ Verified | 6.8 (112 reviews) ✓ Verified | 8.3 (45 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (154 reviews) ✓ Verified | 8.6 (219 reviews) ✓ Verified | 8.0 (53 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (105 reviews) ✓ Verified | 7.4 (93 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (14 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.0 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.9 (14 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.7 (14 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.0 (14 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.2 (14 reviews) | Not enough data | 

#### Integration

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.8 (161 reviews) ✓ Verified | 8.5 (214 reviews) ✓ Verified | 7.9 (54 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (142 reviews) ✓ Verified | 8.4 (210 reviews) ✓ Verified | 7.6 (46 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.7 (134 reviews) ✓ Verified | 7.9 (170 reviews) ✓ Verified | 7.1 (42 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | N/A | N/A |
| **Adobe Campaign** | N/A | N/A |

#### Lead Generation

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 7.8/10 | 117 |
| **Adobe Campaign** | N/A | N/A |

#### Templates

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Text and Themes** | Not enough data | 8.0 (81 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Not enough data | 6.9 (52 reviews) ✓ Verified | Not enough data | 
| **Proofing** | Not enough data | 7.7 (57 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | Not enough data | 8.6 (59 reviews) | Not enough data | 

#### Edit

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (63 reviews) ✓ Verified | Not enough data | 
| **Build** | Not enough data | 8.5 (82 reviews) ✓ Verified | Not enough data | 
| **HTML** | Not enough data | Feature Not Available | Not enough data | 

#### Logistics

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Analytics** | Not enough data | 8.1 (82 reviews) ✓ Verified | Not enough data | 
| **Issues** | Not enough data | 7.2 (66 reviews) ✓ Verified | Not enough data | 
| **Integrations** | Not enough data | 7.8 (80 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | Not enough data | 7.7 (45 reviews) | Not enough data | 

#### Generative AI

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (6 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.1 (6 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 7.7/10 | 45 |
| **Adobe Campaign** | N/A | N/A |

#### Data Sourcing

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (27 reviews) | Not enough data | 
| **Expandability** | Not enough data | 8.1 (31 reviews) | Not enough data | 
| **Content Marketing** | Not enough data | 8.6 (36 reviews) | Not enough data | 
| **Multiple Devices** | Not enough data | 8.3 (28 reviews) | Not enough data | 

#### Intelligence

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | 8.2 (36 reviews) | Not enough data | 
| **Predictive Modeling** | Not enough data | 6.6 (20 reviews) | Not enough data | 
| **Recommendation Engine** | Not enough data | 6.7 (22 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 8.0/10 | 90 |
| **Adobe Campaign** | N/A | N/A |

#### Platform Basics

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Templates** | Not enough data | 7.8 (72 reviews) | Not enough data | 
| **Exporting** | Not enough data | 7.9 (61 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (63 reviews) | Not enough data | 
| **Multiple Personas** | Not enough data | 7.9 (47 reviews) | Not enough data | 
| **Data Analytics ** | Not enough data | 7.8 (51 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 8.1/10 | 18 |
| **Adobe Campaign** | N/A | N/A |

#### Design and Customization

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.9 (14 reviews) | Not enough data | 
| **Pop-Up Types** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **No-Code Customization** | Not enough data | 7.7 (13 reviews) | Not enough data | 
| **Mobile Optimized** | Not enough data | 8.7 (10 reviews) | Not enough data | 

#### Campaigns

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Targeting** | Not enough data | 9.1 (9 reviews) | Not enough data | 
| **Triggered Campaigns** | Not enough data | 9.1 (13 reviews) | Not enough data | 
| **A/B Testing** | Not enough data | 8.5 (10 reviews) | Not enough data | 
| **Analytics** | Not enough data | 8.1 (13 reviews) | Not enough data | 

#### Integrations

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **CRM/Email Integrations** | Not enough data | 7.3 (13 reviews) | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Social Media Integrations** | Not enough data | 7.8 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | N/A | N/A |
| **Adobe Campaign** | 8.5/10 | 18 |

#### Platform Basics

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 8.8 (13 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | Not enough data | 8.6 (16 reviews) ✓ Verified | 

#### Platform Data

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 8.3 (15 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | Not enough data | 8.1 (12 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.6 (14 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.6 (14 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 8.6 (12 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.2 (13 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | Not enough data | 8.3 (12 reviews) ✓ Verified | 

#### Agentic AI - Customer Journey Analytics

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 8.2/10 | 40 |
| **Adobe Campaign** | N/A | N/A |

#### Lead Monitoring

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Features** | Not enough data | 8.5 (31 reviews) | Not enough data | 
| **Performance** | Not enough data | 8.1 (32 reviews) | Not enough data | 
| **Identification** | Not enough data | 7.5 (21 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Data Capture

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Mobile** | Not enough data | 8.6 (23 reviews) | Not enough data | 
| **Websites** | Not enough data | 8.9 (21 reviews) | Not enough data | 
| **Social Media** | Not enough data | 8.2 (17 reviews) | Not enough data | 
| **Data** | Not enough data | 8.4 (24 reviews) | Not enough data | 

#### Analytics

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Export/Import** | Not enough data | 8.1 (27 reviews) | Not enough data | 
| **Reporting** | Not enough data | 7.9 (32 reviews) | Not enough data | 

#### Customization

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Forms** | Not enough data | 8.4 (27 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.3 (28 reviews) | Not enough data | 
| **Templates** | Not enough data | 7.9 (29 reviews) | Not enough data | 
| **Integration** | Not enough data | 7.8 (27 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 7.8/10 | 24 |
| **Adobe Campaign** | N/A | N/A |

#### Development 

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | 6.7 (21 reviews) | Not enough data | 
| **Custom Connectors** | Not enough data | 7.1 (17 reviews) | Not enough data | 

#### Management 

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (21 reviews) | Not enough data | 
| **Data Mapping** | Not enough data | 7.9 (19 reviews) | Not enough data | 

#### Integration Options

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **ERP Systems** | Not enough data | 8.0 (11 reviews) | Not enough data | 
| **Accounting Systems** | Not enough data | 8.1 (9 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | Not enough data | 7.8 (20 reviews) | Not enough data | 
| **EDI** | Not enough data | 8.0 (9 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 8.8/10 | 11 |
| **Adobe Campaign** | N/A | N/A |

#### Customization

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Custom Fields** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Conditional Logic** | Not enough data | 8.9 (9 reviews) | Not enough data | 
| **Multi-page Forms** | Not enough data | 8.3 (6 reviews) | Not enough data | 
| **Design** | Not enough data | 8.8 (8 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Embedded Forms** | Not enough data | 9.3 (9 reviews) | Not enough data | 
| **Offline Capability** | Not enough data | Feature Not Available | Not enough data | 
| **Notifications** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Payments** | Not enough data | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Feature Not Available | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 8.2/10 | 17 |
| **Adobe Campaign** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Attribution

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Lead Opportunity** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **Lead Assignment** | Not enough data | 7.4 (12 reviews) | Not enough data | 
| **Pipeline Acceleration** | Not enough data | 7.4 (11 reviews) | Not enough data | 

#### Discovery

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Lead Management** | Not enough data | 7.7 (13 reviews) | Not enough data | 
| **Scoring/Ranking** | Not enough data | 8.6 (15 reviews) | Not enough data | 
| **Lead Context** | Not enough data | 8.6 (12 reviews) | Not enough data | 

#### Management

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Conversion Viability** | Not enough data | 7.9 (11 reviews) | Not enough data | 
| **Workflow** | Not enough data | 8.6 (14 reviews) | Not enough data | 

#### Platform

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Data Synchronization** | Not enough data | 8.6 (16 reviews) | Not enough data | 
| **Analysis** | Not enough data | 8.3 (15 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | N/A | N/A |
| **Adobe Campaign** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 8.5/10 | 31 |
| **Adobe Campaign** | 8.5/10 | 22 |

#### Analysis

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (18 reviews) ✓ Verified | 8.4 (18 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 9.3 (22 reviews) ✓ Verified | 8.5 (21 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.3 (17 reviews) ✓ Verified | 8.2 (17 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.9 (21 reviews) ✓ Verified | 8.1 (18 reviews) ✓ Verified | 

#### Campaigns

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | 7.5 (21 reviews) | 8.6 (19 reviews) | 
| **Push Notifications** | Not enough data | 8.9 (17 reviews) | 8.8 (20 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.2 (19 reviews) | 8.7 (19 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (16 reviews) ✓ Verified | 9.0 (16 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.3 (25 reviews) ✓ Verified | 8.3 (18 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (23 reviews) ✓ Verified | 8.7 (18 reviews) ✓ Verified | 

#### Engagement

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (18 reviews) ✓ Verified | 8.1 (17 reviews) ✓ Verified | 

#### Platform

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Optimization** | Not enough data | 8.7 (23 reviews) ✓ Verified | 8.5 (21 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.3 (22 reviews) ✓ Verified | 8.7 (21 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (20 reviews) ✓ Verified | 8.4 (19 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Ortto** | 8.4/10 | 61 |
| **Adobe Campaign** | 8.4/10 | 29 |

#### Marketing Operations

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 7.9 (32 reviews) ✓ Verified | 7.8 (23 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.6 (43 reviews) ✓ Verified | 8.4 (25 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.4 (41 reviews) ✓ Verified | 8.3 (25 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (38 reviews) ✓ Verified | 8.2 (25 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 8.1 (12 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 8.8 (11 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.5 (52 reviews) ✓ Verified | 8.3 (25 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.5 (52 reviews) ✓ Verified | 8.7 (26 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (41 reviews) ✓ Verified | 8.5 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (41 reviews) ✓ Verified | 8.5 (25 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.1 (43 reviews) ✓ Verified | 8.7 (25 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.5 (18 reviews) | 8.5 (11 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


**Unique to Ortto (11):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Campaign (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Oracle Eloqua | Ortto | Adobe Campaign | 
|---|---|---|---|
| **Small-Business** | 13.7% | 70.4% | 37.0% | 
| **Mid-Market** | 32.1% | 27.2% | 32.7% | 
| **Enterprise** | 54.1% | 2.5% | 30.3% | 

### By Industry

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

#### Ortto

- **Marketing and Advertising:** 13.5%
- **Computer Software:** 11.9%
- **Information Technology and Services:** 8.4%
- **Financial Services:** 4.5%
- **Internet:** 3.8%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 2.6%
- **Insurance:** 2.6%
- **Real Estate:** 2.5%
- **E-Learning:** 2.1%
- **Other:** 44.6%

#### Adobe Campaign

- **Marketing and Advertising:** 16.4%
- **Information Technology and Services:** 5.8%
- **Financial Services:** 4.5%
- **Computer Software:** 3.9%
- **Hospital & Health Care:** 3.6%
- **Retail:** 3.3%
- **Internet:** 3.0%
- **Non-Profit Organization Management:** 3.0%
- **Education Management:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 51.2%

---
## Alternatives

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14746 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14685 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3134 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (274 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Sugar Market](https://www.g2.com/products/sugar-market/reviews) — 4.2/5 stars (219 reviews)

### Alternatives to Ortto

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14685 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14746 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3134 reviews)

### Alternatives to Adobe Campaign

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (621 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14746 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)

---
## Top Discussions

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

### Ortto

- Title: [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, Thanks for the question! 

Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google..."
- Title: [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) — 1 comment
  > **Top comment:** "Comment deleted by user."

### Adobe Campaign

- Title: [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) — 1 comment
  > **Top comment:** "Adobe Campaign Standard or ACS  is the Web Version of Adobe Classic or ACC"
- Title: [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) — 1 comment
  > **Top comment:** "Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time..."
- Title: [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) — 1 comment, 1 upvote
  > **Top comment:** "Windows 10 is needed to run and you can use phones, tablets, and computers."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/oracle-eloqua-vs-ortto-vs-adobe-campaign)