Compare Oracle Eloqua, HubSpot, and Marketo

Pricing

 
Basic
$2,000
/month
Marketing Hub Free
$0
Marketo Solution Bundles
Contact Us
 
Standard
$4,000
/month
Marketing Hub Starter
$50
/month
 
Enterprise
Contact Sales
/month
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Oracle Eloqua
Basic
$2,000/month
Standard
$4,000/month
Enterprise
Contact Sales/month
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.1
8.5
8.3
Ease of Use
Ease of Use
7.1
8.4
7.1
Ease of Setup
Ease of Setup
6.5
8.0
6.4
Ease of Admin
Ease of Admin
7.3
8.5
7.6
Quality of Support
Quality of Support
6.9
8.7
7.2
Ease of Doing Business With
Ease of Doing Business With
7.5
8.7
7.6
Product Direction (% positive)
Product Direction (% positive)
6.6
8.6
7.9
Meets Requirements
Oracle Eloqua
8.1
HubSpot
8.5
Marketo
8.3
Ease of Use
Oracle Eloqua
7.1
HubSpot
8.4
Marketo
7.1
Ease of Setup
Oracle Eloqua
6.5
HubSpot
8.0
Marketo
6.4
Ease of Admin
Oracle Eloqua
7.3
HubSpot
8.5
Marketo
7.6
Quality of Support
Oracle Eloqua
6.9
HubSpot
8.7
Marketo
7.2
Ease of Doing Business With
Oracle Eloqua
7.5
HubSpot
8.7
Marketo
7.6
Product Direction (% positive)
Oracle Eloqua
6.6
HubSpot
8.6
Marketo
7.9

Features

Email Marketing
Building and Personalizing Emails
Oracle Eloqua
8.2
HubSpot
8.8
Marketo
8.2
Sending Outbound Emails
Oracle Eloqua
8.7
HubSpot
8.9
Marketo
8.7
Manage Email Deliverability
Oracle Eloqua
8.2
HubSpot
8.7
Marketo
8.0
Automated Email Responses
Oracle Eloqua
8.4
HubSpot
8.8
Marketo
8.5
Online Marketing
Landing Pages and Forms
Oracle Eloqua
8.0
HubSpot
8.6
Marketo
7.7
Dynamic Content
Oracle Eloqua
7.7
HubSpot
8.4
Marketo
7.7
A/B Testing
Oracle Eloqua
7.2
HubSpot
8.2
Marketo
7.8
Mobile Optimized
Oracle Eloqua
7.2
HubSpot
8.4
Marketo
7.1
Search Tracking and Optimization
Oracle Eloqua
7.2
HubSpot
8.3
Marketo
7.2
Lead Management
Marketing Lead Database
Oracle Eloqua
8.0
HubSpot
8.6
Marketo
8.5
Data Quality Management
Oracle Eloqua
7.6
HubSpot
8.2
Marketo
7.7
Segmentation
Oracle Eloqua
8.1
HubSpot
8.5
Marketo
8.2
Lead Scoring and Grading
Oracle Eloqua
7.9
HubSpot
8.2
Marketo
8.2
Lead Nurturing
Oracle Eloqua
8.2
HubSpot
8.6
Marketo
8.3
Online Behavior Tracking
Oracle Eloqua
7.8
HubSpot
8.4
Marketo
7.9
Automated Alerts and Tasks
Oracle Eloqua
7.7
HubSpot
8.5
Marketo
8.2
CRM Lead Integration
Oracle Eloqua
7.7
HubSpot
8.3
Marketo
8.2
Campaign Management
Program Management
Oracle Eloqua
8.0
HubSpot
8.3
Marketo
8.3
Event / Webinar Marketing
Oracle Eloqua
7.9
HubSpot
8.1
Marketo
8.3
Calendaring
Oracle Eloqua
6.8
HubSpot
8.0
Marketo
7.0
Budgeting
Oracle Eloqua
6.4
HubSpot
7.4
Marketo
6.7
Social
Social Listening
Oracle Eloqua
6.6
HubSpot
8.1
Marketo
6.8
Social Sharing
Oracle Eloqua
6.9
HubSpot
8.4
Marketo
7.3
Social Campaigns
Oracle Eloqua
7.0
HubSpot
8.3
Marketo
7.3
Social Engagement
Oracle Eloqua
6.8
HubSpot
8.2
Marketo
7.1
Social Ads
Oracle Eloqua
6.8
HubSpot
7.7
Marketo
7.1
Reporting & Analytics
Basic Reporting
Oracle Eloqua
7.5
HubSpot
8.4
Marketo
7.5
Web Analytics
Oracle Eloqua
7.0
HubSpot
8.1
Marketo
7.0
ROI Analytics
Oracle Eloqua
6.8
HubSpot
7.6
Marketo
6.9
Revenue Analytics
Oracle Eloqua
6.9
HubSpot
7.5
Marketo
7.0
SEO / Keyword Analytics
Oracle Eloqua
6.6
HubSpot
8.0
Marketo
6.5
Platform
Customization
Oracle Eloqua
7.7
HubSpot
7.9
Marketo
7.5
Workflow Capability
Oracle Eloqua
8.0
HubSpot
8.4
Marketo
7.8
User, Role, and Access Management
Oracle Eloqua
7.9
HubSpot
8.7
Marketo
8.3
Internationalization
Oracle Eloqua
7.5
HubSpot
8.0
Marketo
7.4
Sandbox / Test Environments
Oracle Eloqua
7.0
HubSpot
7.5
Marketo
6.9
Performance and Reliability
Oracle Eloqua
7.7
HubSpot
8.6
Marketo
7.5
Output Document Generation
Oracle Eloqua
7.3
HubSpot
8.1
Marketo
7.4
Integration
Data Import & Export Tools
Oracle Eloqua
7.8
HubSpot
8.4
Marketo
8.0
Integration APIs
Oracle Eloqua
7.5
HubSpot
8.1
Marketo
7.8
Breadth of Partner Applications
Oracle Eloqua
7.8
HubSpot
8.1
Marketo
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
10.7%
55.2%
17.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.3%
38.4%
57.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
57.1%
6.3%
24.5%
Oracle Eloqua
Small-Business
10.7%
Mid-Market
32.3%
Enterprise
57.1%
HubSpot
Small-Business
55.2%
Mid-Market
38.4%
Enterprise
6.3%
Marketo
Small-Business
17.9%
Mid-Market
57.6%
Enterprise
24.5%

Reviewers' Industry

 
Computer Software
16.1%
Marketing and Advertising
17.6%
Computer Software
28.0%
 
Information Technology and Services
12.3%
Computer Software
13.4%
Information Technology and Services
12.2%
 
Marketing and Advertising
10.8%
Information Technology and Services
9.7%
Marketing and Advertising
12.0%
 
Financial Services
5.9%
Internet
5.2%
Internet
6.7%
 
Telecommunications
4.0%
Financial Services
3.2%
Financial Services
4.2%
 
Other
50.7%
Other
50.8%
Other
36.9%
Oracle Eloqua
Computer Software
16.1%
Information Technology and Services
12.3%
Marketing and Advertising
10.8%
Financial Services
5.9%
Telecommunications
4.0%
Other
50.7%
HubSpot
Marketing and Advertising
17.6%
Computer Software
13.4%
Information Technology and Services
9.7%
Internet
5.2%
Financial Services
3.2%
Other
50.8%
Marketo
Computer Software
28.0%
Information Technology and Services
12.2%
Marketing and Advertising
12.0%
Internet
6.7%
Financial Services
4.2%
Other
36.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
Robert P.
Administrator in Marketing and Advertising

* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
Oracle Eloqua
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...

Most Helpful Critical Review
Robert P.
Administrator in Marketing and Advertising

* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Screenshots

 
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Videos

 No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Oracle Eloqua
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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