# Oracle Eloqua vs emfluence Marketing Platform Comparison | | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | | **Total Reviews** | 626 | 95 | | **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (53.3% of reviews) | | **Entry Level Price** | $2,000/month | $1,000.00 Per Month | --- ## Top Pros & Cons ### Oracle Eloqua Pros: - Marketing Automation (3 reviews) - Automation Efficiency (2 reviews) Cons: - Learning Curve (3 reviews) - Expensive (2 reviews) ### emfluence Marketing Platform **Not enough data** --- ## Ratings Comparison | Rating | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Meets Requirements** | 8.1 (508 reviews) | 8.7 (81 reviews) | | **Ease of Use** | 7.2 (510 reviews) | 8.5 (82 reviews) | | **Ease of Setup** | 6.6 (229 reviews) | 8.5 (39 reviews) | | **Ease of Admin** | 7.3 (231 reviews) | 8.7 (37 reviews) | | **Quality of Support** | 7.0 (469 reviews) | 9.3 (76 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (226 reviews) | 9.5 (37 reviews) | | **Product Direction (% positive)** | 6.7 (492 reviews) | 9.3 (80 reviews) | --- ## Pricing ### Oracle Eloqua #### Entry-Level Pricing Plan: Basic Price: $2,000 /month [Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing) #### Free Trial No ### emfluence Marketing Platform #### Entry-Level Pricing Plan: Small Business Price: $1,000.00 Per Month Description: Pricing for active email list size up to 30,000 contacts. Key Features: - Unlimited Email Sends - Unlimited Landing Pages - Unlimited Support [Browse all 3 editions](https://www.g2.com/products/emfluence-marketing-platform/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Oracle Eloqua** | 7.7/10 | 438 | | **emfluence Marketing Platform** | 8.5/10 | 75 | #### Email Marketing | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Building and Personalizing Emails** | 8.3 (387 reviews) ✓ Verified | 8.6 (70 reviews) ✓ Verified | | **Sending Outbound Emails** | 8.7 (387 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | | **Manage Email Deliverability** | 8.2 (375 reviews) ✓ Verified | 8.8 (71 reviews) ✓ Verified | | **Automated Email Responses** | 8.5 (354 reviews) ✓ Verified | 8.7 (53 reviews) ✓ Verified | #### Online Marketing | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Landing Pages and Forms** | 8.1 (225 reviews) ✓ Verified | 8.4 (49 reviews) ✓ Verified | | **Dynamic Content** | 7.8 (334 reviews) ✓ Verified | 8.2 (42 reviews) ✓ Verified | | **A/B Testing** | 7.4 (320 reviews) ✓ Verified | 8.6 (44 reviews) ✓ Verified | | **Mobile Optimized** | 7.3 (332 reviews) ✓ Verified | 8.4 (50 reviews) ✓ Verified | | **Search Tracking and Optimization** | 7.3 (289 reviews) ✓ Verified | 8.5 (8 reviews) | #### Lead Management | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Marketing Lead Database** | 8.2 (211 reviews) ✓ Verified | 8.0 (31 reviews) ✓ Verified | | **Data Quality Management** | 7.7 (329 reviews) ✓ Verified | 8.0 (41 reviews) ✓ Verified | | **Segmentation** | 8.2 (350 reviews) ✓ Verified | 8.5 (45 reviews) ✓ Verified | | **Lead Scoring and Grading** | 8.0 (306 reviews) ✓ Verified | 7.9 (29 reviews) ✓ Verified | | **Lead Nurturing** | 8.2 (328 reviews) ✓ Verified | 8.4 (31 reviews) ✓ Verified | | **Online Behavior Tracking** | 7.9 (308 reviews) ✓ Verified | 8.0 (22 reviews) ✓ Verified | | **Automated Alerts and Tasks** | 7.9 (298 reviews) ✓ Verified | 8.2 (27 reviews) ✓ Verified | | **CRM Lead Integration** | 7.9 (313 reviews) ✓ Verified | 8.0 (23 reviews) ✓ Verified | #### Campaign Management | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Program Management** | 8.1 (322 reviews) ✓ Verified | 8.4 (40 reviews) ✓ Verified | | **Event / Webinar Marketing** | 8.0 (279 reviews) | 8.8 (31 reviews) ✓ Verified | | **Calendaring** | 7.1 (229 reviews) ✓ Verified | 8.8 (38 reviews) ✓ Verified | | **Budgeting** | 6.8 (195 reviews) | Feature Not Available | #### Social | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Social Listening** | 6.9 (160 reviews) | Feature Not Available | | **Social Sharing** | 7.1 (167 reviews) ✓ Verified | Feature Not Available | | **Social Campaigns** | 7.2 (179 reviews) ✓ Verified | 8.7 (31 reviews) ✓ Verified | | **Social Media Engagement** | 7.1 (170 reviews) | Feature Not Available | | **Social Media Advertising** | 7.1 (151 reviews) | Feature Not Available | #### Reporting & Analytics | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Basic Reporting** | 7.7 (360 reviews) ✓ Verified | 8.9 (59 reviews) ✓ Verified | | **Web Analytics** | 7.2 (298 reviews) ✓ Verified | 8.6 (39 reviews) ✓ Verified | | **ROI Analytics** | 7.1 (249 reviews) ✓ Verified | Feature Not Available | | **Revenue Analytics** | 7.2 (230 reviews) ✓ Verified | Feature Not Available | | **SEO / Keyword Analytics** | 6.9 (205 reviews) | Feature Not Available | #### Platform | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Customization ** | 7.7 (155 reviews) ✓ Verified | 8.5 (28 reviews) ✓ Verified | | **Workflow Capability** | 8.1 (148 reviews) ✓ Verified | Feature Not Available | | **User, Role, and Access Management** | 8.0 (158 reviews) ✓ Verified | 9.1 (32 reviews) ✓ Verified | | **Internationalization** | 7.6 (103 reviews) ✓ Verified | Feature Not Available | | **Sandbox / Test Environments** | 7.2 (116 reviews) ✓ Verified | 8.4 (16 reviews) ✓ Verified | | **Performance and Reliability** | 7.7 (154 reviews) ✓ Verified | 9.3 (28 reviews) ✓ Verified | | **Output Document Generation** | 7.4 (105 reviews) ✓ Verified | Feature Not Available | #### Agentic AI - Marketing Automation | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Data Import & Export Tools** | 7.8 (161 reviews) ✓ Verified | 8.5 (28 reviews) ✓ Verified | | **Integration APIs** | 7.5 (142 reviews) ✓ Verified | 8.0 (17 reviews) ✓ Verified | | **Breadth of Partner Applications** | 7.7 (134 reviews) ✓ Verified | 9.2 (12 reviews) | --- ## Categories **Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) --- ## Reviewer Demographics ### By Company Size | Segment | Oracle Eloqua | emfluence Marketing Platform | |---|---|---| | **Small-Business** | 13.7% | 34.8% | | **Mid-Market** | 32.1% | 53.3% | | **Enterprise** | 54.1% | 12.0% | ### By Industry #### Oracle Eloqua - **Computer Software:** 14.9% - **Information Technology and Services:** 12.9% - **Marketing and Advertising:** 12.4% - **Financial Services:** 5.3% - **Telecommunications:** 3.6% - **Internet:** 3.1% - **Hospital & Health Care:** 2.6% - **Human Resources:** 2.1% - **Higher Education:** 1.9% - **Education Management:** 1.7% - **Other:** 39.5% #### emfluence Marketing Platform - **Marketing and Advertising:** 20.9% - **Banking:** 4.4% - **Insurance:** 4.4% - **Financial Services:** 4.4% - **Food & Beverages:** 4.4% - **Non-Profit Organization Management:** 3.3% - **Pharmaceuticals:** 3.3% - **Higher Education:** 3.3% - **Retail:** 3.3% - **Transportation/Trucking/Railroad:** 3.3% - **Other:** 45.1% --- ## Alternatives ### Alternatives to Oracle Eloqua - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14687 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3135 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) - [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews) - [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews) ### Alternatives to emfluence Marketing Platform - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews) - [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3135 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14687 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews) --- ## Top Discussions ### Oracle Eloqua - Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment > **Top comment:** "Email marketing" - Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..." ### emfluence Marketing Platform - Title: [How do I choose a marketing automation platform?](https://www.g2.com/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) — 1 comment > **Top comment:** "Making money online" - Title: [What type of support do you offer?](https://www.g2.com/discussions/support-2832882d-d81c-43b7-a462-1c65cd32fab3) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "All emfluence clients receive support for any questions or issues which may arise. emfluence Support is rated in the top 2% of the software industry in terms..." - Title: [Do you offer agency services and production support?](https://www.g2.com/discussions/agency-services) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes, emfluence offers fee-based full service support to clients. Our team of expert digital marketers can help with everything from development of strategy..." - Title: [What is your onboarding process?](https://www.g2.com/discussions/onboarding-7061987d-841e-426a-8c38-06bc160b05f2) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)...." - Title: [What products are available in the emfluence Marketing Platform?](https://www.g2.com/discussions/products-available) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/oracle-eloqua-vs-emfluence-marketing-platform)