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Compare Oracle BlueKai Data Management Platform and Oracle Data Cloud 
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At a Glance
Market Segments
Enterprise (47.1% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Oracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformOracle Data Cloud
Star Rating
(42)4.0 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle BlueKai Data Management Platform excels in 1st-Party Data Integration with a score of 8.3, while Oracle Data Cloud shines in 3rd-Party Data Integration, achieving a higher score of 9.3. This indicates that Oracle Data Cloud may offer more robust options for integrating external data sources.
- Reviewers mention that the audience segmentation feature in Oracle Data Cloud is particularly strong, scoring 9.5, compared to Oracle BlueKai's score of 8.4. This suggests that users may find Oracle Data Cloud more effective for targeted marketing efforts.
- G2 users highlight the quality of support as a significant differentiator, with Oracle BlueKai receiving a lower score of 6.4 compared to Oracle Data Cloud's impressive 8.4. This indicates that users may experience better assistance and resources with Oracle Data Cloud.
- Users on G2 report that the standard dashboards in Oracle Data Cloud are more user-friendly and visually appealing, scoring 8.8, while Oracle BlueKai's score of 6.8 suggests that its dashboards may lack some of the intuitive design elements that users prefer.
- Reviewers say that Oracle Data Cloud's performance and reliability score of 9.2 stands out, indicating a more stable and dependable platform compared to Oracle BlueKai's score of 7.1, which may lead to better user experiences during critical operations.
- Users report that Oracle Data Cloud offers superior data export tools, scoring 8.7, which allows for easier data manipulation and reporting, while Oracle BlueKai's score of 7.9 suggests it may not provide the same level of flexibility in this area.
Pricing
Entry-Level Pricing
Oracle BlueKai Data Management Platform
No pricing availableOracle Data Cloud
No pricing availableFree Trial
Oracle BlueKai Data Management Platform
No trial information availableOracle Data Cloud
No trial information availableRatings
Meets Requirements
8.0
19
8.7
31
Ease of Use
7.5
19
8.2
31
Ease of Setup
7.3
8
7.8
12
Ease of Admin
7.4
9
8.3
10
Quality of Support
6.4
17
8.4
30
Has the product been a good partner in doing business?
6.9
9
8.5
11
Product Direction (% positive)
7.5
19
8.0
29
Features by Category
Data Integration
8.3
12
9.2
6
7.4
11
8.8
7
8.4
18
9.3
9
7.8
10
8.3
15
7.0
15
8.5
13
7.9
11
8.7
9
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.4
19
9.5
10
7.2
17
8.4
15
6.8
16
8.8
14
Feature Not Available
8.5
8
Platform
7.7
15
8.7
13
7.5
17
8.6
13
Feature Not Available
9.2
10
7.7
16
8.3
9
8.2
11
9.0
10
Marketing Operations
Not enough data
9.0
5
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oracle BlueKai Data Management Platform and Oracle Data Cloud are categorized as Data Management Platform (DMP)
Unique Categories
Oracle BlueKai Data Management Platform has no unique categories
Oracle Data Cloud is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Marketing and Advertising
23.7%
Information Technology and Services
21.1%
Retail
10.5%
Health, Wellness and Fitness
5.3%
Financial Services
5.3%
Other
34.2%
Alternatives
Discussions
Offline data upload in bluekai
1 Comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
Oracle Data Cloud has no discussions with answers
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