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Compare OptinMonster and Sumo 
Featured Products
At a Glance
Market Segments
Small-Business (69.0% of reviews)
Small-Business (65.5% of reviews)
Entry-Level Pricing
No pricing available
FREE
OptinMonster
Star Rating
(106)4.3 out of 5
Market Segments
Small-Business (69.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OptinMonsterSumo
Star Rating
(55)4.0 out of 5
Market Segments
Small-Business (65.5% of reviews)
Pros & Cons
Entry-Level Pricing
FREE
Browse all 4 pricing plansOptinMonster vs Sumo
When assessing the two solutions, reviewers found OptinMonster easier to use, set up, and administer. Reviewers also preferred doing business with OptinMonster overall.
- Reviewers felt that OptinMonster meets the needs of their business better than Sumo.
- When comparing quality of ongoing product support, reviewers felt that OptinMonster is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OptinMonster over Sumo.
Pricing
Entry-Level Pricing
OptinMonster
No pricing availableSumo
JUST STARTING
FREE
New Businesses / Side Projects
- 200 Subscribers
- Basic Email Integrations
- Pro Design Tools
Free Trial
OptinMonster
No trial information availableSumo
Free Trial is available
Ratings
Meets Requirements
8.5
75
8.1
54
Ease of Use
8.8
77
8.2
54
Ease of Setup
9.1
50
8.0
27
Ease of Admin
9.3
40
7.9
27
Quality of Support
8.6
68
7.8
36
Has the product been a good partner in doing business?
8.9
37
7.9
21
Product Direction (% positive)
8.7
72
7.4
53
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
8.8
30
Not enough data
9.1
34
Not enough data
8.5
29
Not enough data
8.8
32
Not enough data
Campaigns
8.8
30
Not enough data
9.2
28
Not enough data
8.6
27
Not enough data
8.6
29
Not enough data
Integrations
8.3
28
Not enough data
7.5
17
Not enough data
8.3
20
Not enough data
7.9
19
Not enough data
Generative AI
7.4
11
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
6.9
18
Not enough data
7.5
16
Not enough data
7.8
16
Metrics
Not enough data
7.5
16
Not enough data
7.3
15
Not enough data
7.7
19
Not enough data
7.4
17
Not enough data
7.4
16
Not enough data
8.0
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OptinMonster and Sumo are categorized as Pop-Up Builder
Unique Categories
OptinMonster is categorized as Personalization
Sumo is categorized as Content Analytics
Reviews
Reviewers' Company Size
OptinMonster
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.0%
Health, Wellness and Fitness
5.0%
Non-Profit Organization Management
4.0%
Consumer Goods
4.0%
Other
58.0%
Marketing and Advertising
23.6%
Computer Software
10.9%
Internet
9.1%
Retail
7.3%
Apparel & Fashion
5.5%
Other
43.6%
Alternatives
Discussions
What is OptinMonster used for?
1 Comment
AM
OptinMonster helps you grow your email list, leads, and sales by displaying targeted, personalized offers throughout your site. You can use OptinMonster to...Read more
How much does OptinMonster cost?
1 Comment
AM
OptinMonster subscriptions start at $9 a month. You can learn more at optinmonster.com/pricing.Read more
Is OptinMonster free?
1 Comment
AM
OptinMonster is a paid subscription service. We do not offer a free subscription at this time.
More details about our current pricing can be found at...Read more
Sumo has no discussions with answers
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