Compare OptinMonster and Ortto 
Featured Products
At a Glance
Market Segments
Small-Business (69.0% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 5000 Contacts
OptinMonster
Star Rating
(106)4.3 out of 5
Market Segments
Small-Business (69.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OptinMonsterOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in its ability to unify customer data and automate personalized marketing journeys, making it a powerful all-in-one platform. Users appreciate how it allows them to track user behavior and segment audiences effectively, enhancing their marketing strategies.
- Users say that OptinMonster stands out for its user-friendly interface and quick setup process. Many have noted that the initial implementation is straightforward, which helps them engage with new website visitors efficiently, making it a reliable tool for ongoing customer engagement.
- Reviewers mention that while Ortto has a strong focus on customer data integration, it may not offer as many pre-designed templates as OptinMonster. Users have highlighted OptinMonster's extensive library of templates, which simplifies the creation of pop-ups and campaigns, enhancing overall usability.
- According to verified reviews, both products receive similar star ratings, but Ortto has a significantly higher number of reviews, indicating a broader user base and potentially more reliable feedback. This suggests that Ortto's features and performance are well-tested across various small business environments.
- Users highlight that while Ortto provides robust targeting and triggered campaign features, OptinMonster's pop-up types and customization options are more versatile. Reviewers appreciate the variety of pop-up styles available in OptinMonster, which allows for more creative marketing approaches.
- G2 reviewers note that both platforms offer quality support, but Ortto has received slightly higher praise for its customer service. Users have expressed satisfaction with Ortto's support team, emphasizing their responsiveness and helpfulness in resolving issues quickly.
Pricing
Entry-Level Pricing
OptinMonster
No pricing availableOrtto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
OptinMonster
No trial information availableOrtto
Free Trial is available
Ratings
Meets Requirements
8.5
75
8.5
561
Ease of Use
8.8
77
8.7
566
Ease of Setup
9.1
50
8.6
314
Ease of Admin
9.3
40
8.8
296
Quality of Support
8.6
68
8.9
528
Has the product been a good partner in doing business?
8.9
37
8.9
287
Product Direction (% positive)
8.7
72
8.9
558
Features by Category
Email Marketing
Not enough data
8.4
398
|
Verified
Not enough data
8.9
383
|
Verified
Not enough data
8.3
377
|
Verified
Not enough data
9.1
344
|
Verified
Online Marketing
Not enough data
7.0
197
|
Verified
Not enough data
7.9
202
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
266
|
Verified
Not enough data
7.6
166
|
Verified
Lead Management
Not enough data
8.2
298
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
238
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
8.3
260
|
Verified
Campaign Management
Not enough data
7.9
217
|
Verified
Not enough data
7.6
142
Not enough data
7.5
62
|
Verified
Not enough data
7.1
51
Social
Not enough data
6.6
115
Not enough data
7.3
96
|
Verified
Not enough data
7.7
62
Not enough data
7.5
55
Not enough data
7.8
102
|
Verified
Reporting & Analytics
Not enough data
8.2
347
|
Verified
Not enough data
7.5
246
|
Verified
Not enough data
7.1
188
|
Verified
Not enough data
6.8
159
|
Verified
Not enough data
6.1
122
Platform
Not enough data
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
209
|
Verified
Not enough data
7.6
42
Not enough data
6.8
112
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
Not enough data
8.5
214
|
Verified
Not enough data
8.4
210
|
Verified
Not enough data
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
8.8
30
6.9
14
9.1
34
8.3
14
8.5
29
7.7
13
8.8
32
8.7
10
Campaigns
8.8
30
9.1
9
9.2
28
9.1
13
8.6
27
8.5
10
8.6
29
8.1
13
Integrations
8.3
28
7.3
13
7.5
17
Not enough data
8.3
20
7.5
6
7.9
19
7.8
6
Generative AI
7.4
11
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OptinMonster and Ortto are categorized as Personalization and Pop-Up Builder
Unique Categories
OptinMonster has no unique categories
Reviews
Reviewers' Company Size
OptinMonster
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.0%
Health, Wellness and Fitness
5.0%
Consumer Goods
4.0%
Non-Profit Organization Management
4.0%
Other
58.0%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Discussions
What is OptinMonster used for?
1 Comment
AM
OptinMonster helps you grow your email list, leads, and sales by displaying targeted, personalized offers throughout your site. You can use OptinMonster to...Read more
How much does OptinMonster cost?
1 Comment
AM
OptinMonster subscriptions start at $9 a month. You can learn more at optinmonster.com/pricing.Read more
Is OptinMonster free?
1 Comment
AM
OptinMonster is a paid subscription service. We do not offer a free subscription at this time.
More details about our current pricing can be found at...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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