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At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Optimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Responsys has a lower ease of use rating (6.7) compared to Optimove (8.6), indicating that users find Optimove's interface more intuitive and user-friendly.
- Reviewers mention that the quality of support for Optimove (9.4) significantly outperforms Oracle Responsys (6.5), suggesting that users feel more supported and valued with Optimove's customer service.
- G2 users highlight that Optimove excels in A/B Testing (9.2) compared to Oracle Responsys (7.8), with many reviewers appreciating the robust testing capabilities that allow for better campaign optimization.
- Users on G2 note that Oracle Responsys struggles with ease of setup (5.6), while Optimove scores a much higher 8.0, indicating that users find it easier to get started with Optimove's platform.
- Reviewers mention that Optimove's audience segmentation capabilities (9.3) are superior to those of Oracle Responsys (7.3), allowing for more precise targeting and personalized marketing efforts.
- Users say that while both platforms offer email marketing features, Optimove's email building and personalization (9.1) are rated higher than Oracle Responsys (8.3), leading to more effective email campaigns.
Pricing
Entry-Level Pricing
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Oracle Responsys
No pricing availableFree Trial
Optimove
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.7
200
8.0
97
Ease of Use
8.6
201
6.8
96
Ease of Setup
8.0
117
5.7
43
Ease of Admin
8.8
66
6.4
45
Quality of Support
9.3
199
6.5
95
Has the product been a good partner in doing business?
9.1
67
7.1
45
Product Direction (% positive)
9.3
195
6.7
95
Features by Category
Email Marketing
9.2
131
|
Verified
8.3
45
|
Verified
9.3
139
|
Verified
8.3
45
|
Verified
8.9
133
|
Verified
8.0
45
|
Verified
8.7
125
|
Verified
8.1
44
|
Verified
Online Marketing
7.6
95
7.0
18
|
Verified
8.1
114
|
Verified
8.0
46
|
Verified
9.2
138
|
Verified
7.8
47
|
Verified
8.6
117
|
Verified
7.5
38
|
Verified
8.2
97
7.7
33
Lead Management
8.5
107
|
Verified
8.0
16
|
Verified
8.6
112
7.6
34
|
Verified
9.3
136
|
Verified
7.3
41
|
Verified
8.3
102
|
Verified
7.4
21
|
Verified
8.3
103
|
Verified
8.1
25
|
Verified
8.3
104
|
Verified
7.6
26
|
Verified
8.3
104
|
Verified
8.2
30
|
Verified
8.6
114
|
Verified
8.1
28
|
Verified
Campaign Management
8.8
120
|
Verified
8.3
41
|
Verified
8.1
97
8.1
24
8.5
119
|
Verified
8.4
25
|
Verified
7.5
94
7.9
20
Social
7.2
85
8.3
10
7.5
89
8.7
15
|
Verified
7.5
92
8.2
15
|
Verified
7.2
86
8.1
15
|
Verified
7.2
89
8.4
15
Reporting & Analytics
8.9
128
|
Verified
7.9
45
|
Verified
8.1
101
|
Verified
7.9
25
|
Verified
8.4
115
|
Verified
7.5
26
|
Verified
8.5
126
|
Verified
7.4
26
|
Verified
7.2
87
7.9
19
Platform
8.4
106
|
Verified
7.4
21
|
Verified
8.4
96
7.9
20
|
Verified
9.0
104
|
Verified
7.3
22
|
Verified
8.3
86
8.0
14
|
Verified
7.9
89
|
Verified
6.4
17
|
Verified
8.5
101
|
Verified
8.0
20
|
Verified
8.4
88
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Not enough data
Integration
8.2
105
|
Verified
7.6
21
|
Verified
8.0
102
|
Verified
7.8
20
|
Verified
8.0
91
|
Verified
7.8
17
|
Verified
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
72
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Not enough data
Intelligence
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Not enough data
Platform Basics
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
Platform Data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Not enough data
Platform Additional Functionality
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Agentic AI - Personalization
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
Analysis
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Campaigns
Not enough data
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Engagement
Not enough data
8.5
8
|
Verified
Platform
Not enough data
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Categories
Categories
Shared Categories
Optimove and Oracle Responsys are categorized as Marketing Automation
Unique Categories
Optimove is categorized as Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Personalization
Oracle Responsys is categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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