# OptimoRoute vs Upper Comparison

| | OptimoRoute | Upper | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 57 | 11 | 
| **Largest Market Segment** | Small-Business (70.4% of reviews) | Small-Business (100.0% of reviews) | 
| **Entry Level Price** | $35.10 1 Driver/Month | $40.00 1 User Per Month | 

---
## Top Pros & Cons

### OptimoRoute

Pros:
- Ease of Use (9 reviews)
- Features (7 reviews)

Cons:
- Inefficient Routing (4 reviews)
- Expensive (3 reviews)

### Upper

Pros:
- Delivery Management (3 reviews)
- Route Optimization (3 reviews)

Cons:
- Limited Customization (2 reviews)
- Feature Limitations (1 reviews)

---
## Ratings Comparison
| Rating | OptimoRoute | Upper | 
|---|---|---|
  | **Meets Requirements** | 9.0 (49 reviews) | 9.4 (9 reviews) | 
  | **Ease of Use** | 9.0 (49 reviews) | 9.7 (10 reviews) | 
  | **Ease of Setup** | 9.2 (43 reviews) | 9.3 (9 reviews) | 
  | **Ease of Admin** | 9.4 (34 reviews) | 9.3 (5 reviews) | 
  | **Quality of Support** | 9.5 (46 reviews) | 9.6 (9 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (35 reviews) | 9.7 (5 reviews) | 
  | **Product Direction (% positive)** | 9.3 (47 reviews) | 10.0 (10 reviews) | 

---
## Pricing

### OptimoRoute

#### Entry-Level Pricing

Plan: Lite

Price: $35.10 1 Driver/Month

Description: Per driver/month

Key Features:
- Plan up to 700 orders at once 
- Mobile App for drivers 
- Route history 

[Browse all 3 editions](https://www.g2.com/products/optimoroute/pricing)

#### Free Trial

Yes

### Upper

#### Entry-Level Pricing

Plan: Starter

Price: $40.00 1 User Per Month

Key Features:
- 250 stops per route
- Route optimization
- Driver app (iOS/Android)

[Browse all 4 editions](https://www.g2.com/products/upper-inc-upper/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Route Planning

| Product | Score | Reviews |
|---|---|---|
| **OptimoRoute** | 8.9/10 | 48 |
| **Upper** | 9.2/10 | 7 |

#### Routing

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Master Routing** | 9.2 (40 reviews) | 9.0 (7 reviews) | 
| **Default Routes** | 8.6 (30 reviews) | 8.6 (7 reviews) | 
| **Route Assignment** | 9.0 (41 reviews) | 9.3 (7 reviews) | 

#### Scheduling

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Master Schedule** | 9.0 (31 reviews) | 9.5 (7 reviews) | 
| **Constraints** | 8.8 (38 reviews) | 8.1 (7 reviews) | 
| **Adjustments** | 8.9 (38 reviews) | 9.3 (7 reviews) | 
| **ETA** | 8.2 (34 reviews) | 9.0 (7 reviews) | 

#### Optimization

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Priorities** | 9.1 (42 reviews) | 9.8 (7 reviews) | 
| **Real Time** | 8.8 (35 reviews) | 9.5 (7 reviews) | 
| **Dynamic Routing** | 9.0 (38 reviews) | 9.5 (7 reviews) | 

#### Analytics

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Performance** | 9.1 (32 reviews) | 9.5 (7 reviews) | 
| **Time & Costs** | 8.6 (32 reviews) | 9.3 (7 reviews) | 
| **Productivity** | 9.1 (31 reviews) | 9.8 (7 reviews) | 

### Fleet Management

| Product | Score | Reviews |
|---|---|---|
| **OptimoRoute** | N/A | N/A |
| **Upper** | N/A | N/A |

#### Vehicle Management

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Inventory** | Not enough data | Not enough data | 
| **Fuel Management** | Not enough data | Not enough data | 
| **Maintenance** | Not enough data | Not enough data | 
| **Vehicle Tracking** | Not enough data | Not enough data | 

#### ELD Compliance

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Hours Logged** | Not enough data | Not enough data | 
| **Preventive Maintenance** | Not enough data | Not enough data | 
| **DVIR** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 

#### Driver Management 

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **Safety** | Not enough data | Not enough data | 
| **Driver Tracking** | Not enough data | Not enough data | 
| **Driver Behavior** | Not enough data | Not enough data | 

#### Deliveries

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **ETAs** | Not enough data | Not enough data | 
| **Proof of delivery** | Not enough data | Not enough data | 
| **Route Optimization** | Not enough data | Not enough data | 

#### Dashcam

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Automatic Incident Detection** | Not enough data | Not enough data | 
| **Safety Score** | Not enough data | Feature Not Available | 
| **Automated Footage Upload** | Not enough data | Feature Not Available | 

#### Analytics

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Vehicle Performance** | Not enough data | Not enough data | 
| **Driver Performance** | Not enough data | Not enough data | 
| **Costs** | Not enough data | Not enough data | 

#### Agentic AI - Fleet Management

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Collision Detection** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Facial Recognition** | Not enough data | Not enough data | 

#### Generative AI - Fleet Management

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Text Summarization** | Not enough data | Not enough data | 

### Fleet Tracking

| Product | Score | Reviews |
|---|---|---|
| **OptimoRoute** | N/A | N/A |
| **Upper** | N/A | N/A |

#### Vehicle Tracking

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Alerts** | Not enough data | Not enough data | 
| **Locations** | Not enough data | Not enough data | 
| **Fuel Consumption** | Not enough data | Not enough data | 
| **Inventory** | Not enough data | Feature Not Available | 
| **Geofencing** | Not enough data | Not enough data | 

#### Driver Tracking

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Alerts** | Not enough data | Not enough data | 
| **Mileage** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **ETAs** | Not enough data | Not enough data | 

#### Analytics

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Vehicle Performance** | Not enough data | Not enough data | 
| **Driver Performance** | Not enough data | Not enough data | 
| **Cost** | Not enough data | Not enough data | 

#### Agentic AI - Fleet Tracking

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Direct Store Delivery

| Product | Score | Reviews |
|---|---|---|
| **OptimoRoute** | N/A | N/A |
| **Upper** | N/A | N/A |

#### Route Planning

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Route optimizing** | Not enough data | Not enough data | 
| **Dynamic Routing** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **ETA** | Not enough data | Not enough data | 

#### Analytics

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Predictive analytics** | Not enough data | Not enough data | 
| **Management dashboard** | Not enough data | Not enough data | 
| **Costs** | Not enough data | Not enough data | 

#### Payments

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Sales orders** | Not enough data | Not enough data | 
| **Recieve payments** | Not enough data | Not enough data | 
| **Returns** | Not enough data | Feature Not Available | 

#### Route accounting

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Direct store distribution** | Not enough data | Not enough data | 
| **Pre-sales** | Not enough data | Not enough data | 
| **Delivery confirmation** | Not enough data | Not enough data | 

### Last Mile Delivery

| Product | Score | Reviews |
|---|---|---|
| **OptimoRoute** | N/A | N/A |
| **Upper** | N/A | N/A |

#### Dispatching

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Route optimization** | Not enough data | Not enough data | 
| **Auto dispatch** | Not enough data | Not enough data | 
| **Order management** | Not enough data | Not enough data | 

#### Customer portal

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Status updates** | Not enough data | Not enough data | 
| **Real-time driver tracking** | Not enough data | Not enough data | 
| **Customer communication** | Not enough data | Not enough data | 
| **Customer feedback** | Not enough data | Not enough data | 
| **Delivery customization** | Not enough data | Not enough data | 

#### Driver tools

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Delivery rescheduling** | Not enough data | Not enough data | 
| **Proof of delivery** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Adaptive deliveries** | Not enough data | Not enough data | 

#### Reports

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Delivery metrics** | Not enough data | Not enough data | 
| **Heat maps** | Not enough data | Feature Not Available | 
| **Driver rating** | Not enough data | Feature Not Available | 

### Field Service Management

| Product | Score | Reviews |
|---|---|---|
| **OptimoRoute** | 9.3/10 | 7 |
| **Upper** | N/A | N/A |

#### Generative AI

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **AI Image-to-Text** | Feature Not Available | Not enough data | 

#### Before the Job

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Calendar** | 9.0 (5 reviews) | Not enough data | 
| **Dispatch** | 9.7 (6 reviews) | Not enough data | 
| **Roles** | 9.7 (5 reviews) | Not enough data | 
| **Booking** | Not enough data | Feature Not Available | 

#### On the Job

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Location** | 10.0 (6 reviews) | Not enough data | 
| **Employee Communication** | Feature Not Available | Not enough data | 
| **Behavior Monitoring** | 9.3 (5 reviews) | Not enough data | 
| **Client Notifications** | 8.3 (5 reviews) | Not enough data | 
| **Field Sales** | 8.7 (5 reviews) | Not enough data | 

#### After the Job

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Reports** | 9.3 (5 reviews) | Not enough data | 
| **Analytics** | 9.2 (6 reviews) | Not enough data | 
| **Invoicing** | Feature Not Available | Not enough data | 
| **CRM Integrations** | 9.7 (5 reviews) | Not enough data | 

#### Agentic AI - Field Service Management

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Non-Emergency Medical Transportation (NEMT)

| Product | Score | Reviews |
|---|---|---|
| **OptimoRoute** | N/A | N/A |
| **Upper** | N/A | N/A |

#### Trip Management - Non-Emergency Medical Transportation (NEMT)

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Dispatching** | Not enough data | Not enough data | 
| **Route Optimization** | Not enough data | Not enough data | 
| **Trip Customization** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Real Time updates** | Not enough data | Not enough data | 

#### Fleet and Driver Management - Non-Emergency Medical Transportation (NEMT)

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Real-Time Vehicle Tracking** | Not enough data | Not enough data | 
| **Fleet Maintenance** | Not enough data | Not enough data | 
| **Driver’s Performance** | Not enough data | Not enough data | 

#### Financial Management - Non-Emergency Medical Transportation (NEMT)

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Billing and Invoicing** | Not enough data | Not enough data | 

#### Reporting and Insights - Non-Emergency Medical Transportation (NEMT)

| Feature | OptimoRoute | Upper | 
|---|---|---|
| **Regulatory Compliance** | Not enough data | Not enough data | 
| **Passenger Feedback** | Not enough data | Not enough data | 
| **Reports and Analytics** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Field Service Management Software](https://www.g2.com/categories/field-service-management), [Route Planning Software](https://www.g2.com/categories/route-planning-software)


**Unique to Upper (5):** [Direct Store Delivery Software](https://www.g2.com/categories/direct-store-delivery), [Fleet Management Software](https://www.g2.com/categories/fleet-management), [Fleet Tracking Software](https://www.g2.com/categories/fleet-tracking), [Last Mile Delivery Software](https://www.g2.com/categories/last-mile-delivery), [Non-Emergency Medical Transportation (NEMT) Software](https://www.g2.com/categories/non-emergency-medical-transportation-nemt)


---
## Reviewer Demographics

### By Company Size

| Segment | OptimoRoute | Upper | 
|---|---|---|
| **Small-Business** | 70.4% | 100.0% | 
| **Mid-Market** | 22.2% | 0% | 
| **Enterprise** | 7.4% | 0% | 

### By Industry

#### OptimoRoute

- **Food & Beverages:** 18.9%
- **Retail:** 11.3%
- **Logistics and Supply Chain:** 9.4%
- **Consumer Services:** 5.7%
- **Real Estate:** 5.7%
- **Food Production:** 5.7%
- **Transportation/Trucking/Railroad:** 3.8%
- **Automotive:** 1.9%
- **Building Materials:** 1.9%
- **Business Supplies and Equipment:** 1.9%
- **Other:** 34.0%

#### Upper

- **Real Estate:** 18.2%
- **Logistics and Supply Chain:** 9.1%
- **Health, Wellness and Fitness:** 9.1%
- **Food & Beverages:** 9.1%
- **Environmental Services:** 9.1%
- **Consumer Services:** 9.1%
- **Construction:** 9.1%
- **Computer Software:** 9.1%
- **Computer Networking:** 9.1%
- **Arts and Crafts:** 9.1%

---
## Alternatives

### Alternatives to OptimoRoute

- [Onfleet](https://www.g2.com/products/onfleet/reviews) — 4.6/5 stars (140 reviews)
- [Verizon Connect](https://www.g2.com/products/verizon-connect/reviews) — 3.8/5 stars (961 reviews)
- [Routific](https://www.g2.com/products/routific/reviews) — 4.8/5 stars (46 reviews)
- [Route4Me](https://www.g2.com/products/route4me/reviews) — 4.7/5 stars (129 reviews)
- [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (328 reviews)
- [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (433 reviews)
- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)
- [Agentforce Field Service (formerly Salesforce Field Service)](https://www.g2.com/products/agentforce-field-service-formerly-salesforce-field-service/reviews) — 4.4/5 stars (1045 reviews)
- [ServiceTitan](https://www.g2.com/products/servicetitan/reviews) — 4.5/5 stars (372 reviews)
- [Skedulo](https://www.g2.com/products/skedulo/reviews) — 4.1/5 stars (422 reviews)

### Alternatives to Upper

- [Verizon Connect](https://www.g2.com/products/verizon-connect/reviews) — 3.8/5 stars (961 reviews)
- [Samsara](https://www.g2.com/products/samsara/reviews) — 4.5/5 stars (4146 reviews)
- [Motive](https://www.g2.com/products/motive-technologies/reviews) — 4.4/5 stars (3110 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5252 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4836 reviews)
- [Connecteam](https://www.g2.com/products/connecteam/reviews) — 4.6/5 stars (3505 reviews)
- [Quickbase](https://www.g2.com/products/quickbase/reviews) — 4.5/5 stars (1549 reviews)
- [Agentforce Field Service (formerly Salesforce Field Service)](https://www.g2.com/products/agentforce-field-service-formerly-salesforce-field-service/reviews) — 4.4/5 stars (1045 reviews)
- [project44](https://www.g2.com/products/project44/reviews) — 4.7/5 stars (708 reviews)
- [Coupa](https://www.g2.com/products/coupa-software-coupa/reviews) — 4.2/5 stars (569 reviews)

---
## Top Discussions

### OptimoRoute

- Title: [You asked a question about reselling OptimoRoute. Can I become a reseller?](https://www.g2.com/discussions/33716-you-asked-a-question-about-reselling-optimoroute-can-i-become-a-reseller) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin, 

Apologies for the late reply and thanks for your interest in working with OptimoRoute! Please send your franchise request to our sales team..."
- Title: [How do I exactly import orders into the software and what order criteria is supported?](https://www.g2.com/discussions/importing-orders-tasks) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Orders are entered manually or can be imported using Excel or CSV file or via an API integration to OptimoRoute™ web-based application. Based on the entered..."
- Title: [Types of businesses?](https://www.g2.com/discussions/types-of-businesses-76d3bed0-8634-45e8-bd46-2218258271f3) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Different types of companies as well as individuals having deliveries, pickups or service tasks need this kind of service. Among them you may find:
-Home..."

### Upper

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/optimoroute-vs-upper-inc-upper)