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At a Glance
Market Segments
Small-Business (83.0% of reviews)
Small-Business (65.5% of reviews)
Entry-Level Pricing
Free Per Month
FREE
OptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSumo
Star Rating
(55)4.0 out of 5
Market Segments
Small-Business (65.5% of reviews)
Pros & Cons
Entry-Level Pricing
FREE
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sumo's Lead Builder feature is effective for generating leads, but reviewers mention that OptiMonk's Behavioral Targeting capabilities provide a more personalized experience, leading to higher conversion rates.
- Reviewers mention that Sumo's Ease of Setup is rated at 8.0, which is decent, but users on G2 highlight that OptiMonk's setup process is smoother, with a score of 8.9, making it more user-friendly for small businesses.
- G2 users report that Sumo's Quality of Support is rated at 7.8, which some find lacking, while OptiMonk shines with a score of 9.7, with reviewers praising their responsive customer service and helpful resources.
- Users say that Sumo's Content Management tools are functional but limited, whereas OptiMonk's Content Creation Tools are more robust, allowing for better customization and engagement strategies.
- Reviewers mention that while Sumo offers basic Analytics features, OptiMonk's advanced Reporting and Analytics capabilities, rated at 9.1, provide deeper insights into user behavior and campaign performance.
- Users on G2 report that Sumo's Personalization features are good but not as comprehensive as OptiMonk's, which boasts a perfect score of 10.0 for Personalized Messaging, making it a standout for targeted marketing efforts.
Pricing
Entry-Level Pricing
OptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Sumo
JUST STARTING
FREE
New Businesses / Side Projects
- 200 Subscribers
- Basic Email Integrations
- Pro Design Tools
Free Trial
OptiMonk
Free Trial is available
Sumo
Free Trial is available
Ratings
Meets Requirements
9.2
102
8.1
54
Ease of Use
8.9
107
8.2
54
Ease of Setup
8.9
52
8.0
27
Ease of Admin
9.1
48
7.9
27
Quality of Support
9.7
104
7.8
36
Has the product been a good partner in doing business?
9.5
48
7.9
21
Product Direction (% positive)
9.4
95
7.4
53
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.1
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Templates
9.5
7
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Personalization
9.4
9
Not enough data
9.4
9
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
9.4
8
Not enough data
9.5
7
Not enough data
Multichannel
9.4
9
Not enough data
Feature Not Available
Not enough data
9.0
8
Not enough data
Administration
9.4
6
Not enough data
7.9
7
Not enough data
9.4
6
Not enough data
8.1
7
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
8.7
51
Not enough data
8.5
54
Not enough data
9.0
50
Not enough data
8.7
51
Not enough data
Campaigns
8.9
45
Not enough data
8.9
44
Not enough data
9.0
36
Not enough data
8.5
43
Not enough data
Integrations
8.6
34
Not enough data
8.6
24
Not enough data
8.8
32
Not enough data
8.9
25
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
Analytics
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Not enough data
Customization
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
Computing
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
Experimental Design
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.7
5
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
6.9
18
Not enough data
7.5
16
Not enough data
7.8
16
Metrics
Not enough data
7.5
16
Not enough data
7.3
15
Not enough data
7.7
19
Not enough data
7.4
17
Not enough data
7.4
16
Not enough data
8.0
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OptiMonk and Sumo are categorized as Pop-Up Builder
Unique Categories
OptiMonk is categorized as Retargeting, Lead Capture, A/B Testing, Personalization Engines, and E-Commerce Personalization
Sumo is categorized as Content Analytics
Reviews
Reviewers' Company Size
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sumo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Marketing and Advertising
23.6%
Computer Software
10.9%
Internet
9.1%
Retail
7.3%
Apparel & Fashion
5.5%
Other
43.6%
Alternatives
Discussions
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
Sumo has no discussions with answers
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