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Compare Optimizely Web Experimentation and Tealium Customer Data Hub 
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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Enterprise (51.7% of reviews)
Entry-Level Pricing
Contact Vendor
Contact Us
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationTealium Customer Data Hub
Star Rating
(405)4.3 out of 5
Market Segments
Enterprise (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in Data Enrichment, scoring a remarkable 9.3, which reviewers mention allows for deeper insights into user behavior and more effective targeting in experiments.
- Reviewers mention that Tealium Customer Data Hub shines in Quality of Support, with a score of 9.0, indicating that users appreciate the responsive and knowledgeable support team that assists with complex data integration challenges.
- G2 users highlight that Optimizely Web Experimentation offers superior Ease of Use with a score of 8.1, making it easier for teams to set up and run experiments without extensive technical knowledge, while Tealium's score of 7.7 suggests a steeper learning curve.
- Users on G2 report that Tealium Customer Data Hub has better Expandability with a score of 8.6, allowing businesses to scale their data solutions effectively, whereas Optimizely's score of 8.0 indicates some limitations in this area.
- Reviewers mention that while both products have strong Product Direction, Tealium's score of 8.7 suggests a more positive outlook on future developments compared to Optimizely's 7.8, indicating a stronger commitment to evolving their platform.
- Users say that Optimizely Web Experimentation's Ease of Setup is a strong point with a score of 8.0, which is appreciated by teams looking to quickly implement A/B testing, while Tealium's score of 7.5 indicates a more complex setup process that may require additional resources.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Optimizely Web Experimentation
No trial information availableTealium Customer Data Hub
No trial information availableRatings
Meets Requirements
8.4
296
8.7
319
Ease of Use
8.1
309
7.7
317
Ease of Setup
8.0
155
7.6
211
Ease of Admin
8.2
124
7.9
180
Quality of Support
8.0
252
8.9
304
Has the product been a good partner in doing business?
7.9
119
8.9
176
Product Direction (% positive)
7.8
271
8.8
312
Features by Category
Visitor Behavior
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Not enough data
Templates
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
Personalization
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Multichannel
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Administration
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
6.8
16
Not enough data
6.8
17
Management
Not enough data
7.3
14
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
6.7
15
Not enough data
7.8
15
Compliance
Not enough data
8.4
17
Not enough data
6.9
17
Not enough data
7.7
17
Not enough data
7.2
17
Security
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
7.7
15
Data Quality
Not enough data
7.7
16
Not enough data
7.2
15
Not enough data
8.0
15
Maintainence
Not enough data
8.1
15
Not enough data
8.2
15
Generative AI
Not enough data
5.3
10
Not enough data
5.5
10
Agentic AI - Data Governance
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
8.3
115
|
Verified
8.0
5
8.5
114
|
Verified
Not enough data
Feature Not Available
7.2
6
8.3
112
|
Verified
Intelligence
Not enough data
7.5
102
|
Verified
Not enough data
7.0
84
|
Verified
Not enough data
7.1
87
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
7.7
16
Not enough data
8.0
16
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
Not enough data
8.1
30
Not enough data
7.8
30
Platform Data
Not enough data
8.0
31
Not enough data
8.3
31
Not enough data
8.2
31
Not enough data
7.8
31
Platform Additional Functionality
Not enough data
7.7
31
Not enough data
7.9
30
Not enough data
7.8
31
Agentic AI - Customer Journey Analytics
Not enough data
8.3
20
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.1
20
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Development
Not enough data
7.9
16
Not enough data
7.6
16
Management
Not enough data
8.8
16
Not enough data
8.1
16
Integration Options
Not enough data
8.4
16
Not enough data
7.7
16
Not enough data
8.3
16
Not enough data
8.2
15
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
Computing
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Not enough data
Experimental Design
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Not enough data
Analytics
8.2
68
Not enough data
5.8
62
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Tealium Customer Data Hub are categorized as Customer Data Platform (CDP)
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, Configuration Management, and Personalization
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Identity Resolution, Tag Management Systems, Customer Journey Analytics, Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Financial Services
8.3%
Retail
7.2%
Information Technology and Services
6.1%
Marketing and Advertising
5.0%
Insurance
5.0%
Other
68.5%
Alternatives
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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