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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Mid-Market (54.6% of reviews)
Entry-Level Pricing
Contact Vendor
$
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSAP Emarsys
Star Rating
(540)4.3 out of 5
Market Segments
Mid-Market (54.6% of reviews)
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 9.0, highlighting its robust testing capabilities that allow for detailed experimentation. In contrast, SAP Emarsys, while still strong at 8.7, is noted to have fewer advanced features in this area.
- Reviewers mention that SAP Emarsys shines in Email marketing with a score of 9.0, providing comprehensive tools for email campaigns, whereas Optimizely Web Experimentation scores significantly lower at 6.9, indicating a lack of depth in email functionalities.
- Users on G2 highlight that Optimizely Web Experimentation offers superior Ease of Setup with a score of 8.0, making it more user-friendly for new users compared to SAP Emarsys, which has a lower score of 7.3, suggesting a steeper learning curve.
- Reviewers say that SAP Emarsys outperforms in Quality of Support with a score of 8.5, with many users praising the responsiveness and helpfulness of the support team, while Optimizely Web Experimentation scores 8.0, indicating room for improvement in customer service.
- Users report that both platforms are comparable in Ease of Admin, scoring equally at 8.2, but reviewers mention that Optimizely Web Experimentation provides a more intuitive interface for managing experiments and campaigns.
- G2 users note that SAP Emarsys has a slight edge in Product Direction with a score of 9.0, reflecting a strong commitment to innovation and user feedback, while Optimizely Web Experimentation scores 7.8, suggesting it may not be evolving as rapidly in response to market needs.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
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Optimizely Web Experimentation
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
8.4
296
8.3
398
Ease of Use
8.1
309
8.2
403
Ease of Setup
8.0
155
7.1
210
Ease of Admin
8.2
124
8.2
171
Quality of Support
8.0
252
8.4
394
Has the product been a good partner in doing business?
7.9
119
8.5
172
Product Direction (% positive)
7.8
271
8.9
371
Features by Category
Email Marketing
Not enough data
8.7
260
|
Verified
Not enough data
8.7
246
|
Verified
Not enough data
8.5
257
|
Verified
Not enough data
8.3
231
|
Verified
Online Marketing
Not enough data
7.0
156
|
Verified
Not enough data
8.0
190
|
Verified
Not enough data
8.1
217
|
Verified
Not enough data
8.0
214
|
Verified
Not enough data
7.7
157
Lead Management
Not enough data
7.9
173
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
157
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Campaign Management
Not enough data
8.2
181
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Social
Not enough data
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Reporting & Analytics
Not enough data
8.0
236
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Platform
Not enough data
7.6
152
|
Verified
Not enough data
8.0
134
|
Verified
Not enough data
8.5
151
|
Verified
Not enough data
7.9
105
|
Verified
Not enough data
6.8
106
|
Verified
Not enough data
8.5
136
|
Verified
Not enough data
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
Not enough data
7.9
157
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.4
116
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
7.8
24
|
Verified
8.5
94
|
Verified
8.5
26
|
Verified
8.8
101
|
Verified
7.6
22
|
Verified
8.2
79
|
Verified
Templates
7.8
24
|
Verified
8.0
96
|
Verified
8.3
23
|
Verified
8.6
98
|
Verified
8.4
24
|
Verified
8.5
95
|
Verified
Personalization
7.6
23
|
Verified
8.6
104
|
Verified
7.7
26
|
Verified
8.4
93
|
Verified
7.9
21
|
Verified
8.5
96
|
Verified
Feature Not Available
8.4
69
|
Verified
7.5
20
|
Verified
8.7
86
|
Verified
7.0
19
|
Verified
8.6
100
|
Verified
9.0
24
|
Verified
8.5
96
|
Verified
8.6
22
|
Verified
8.7
92
|
Verified
Multichannel
8.5
26
|
Verified
8.3
86
|
Verified
6.9
20
|
Verified
8.9
117
|
Verified
8.9
25
|
Verified
8.4
89
|
Verified
Administration
8.0
22
|
Verified
8.7
105
|
Verified
8.5
22
|
Verified
8.5
111
|
Verified
8.2
22
|
Verified
8.5
102
|
Verified
8.1
23
|
Verified
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
8.8
21
8.8
20
8.1
14
8.9
19
Targeting
7.6
21
8.7
18
7.8
20
8.3
17
Triggered Content
7.8
16
8.1
15
Feature Not Available
8.9
20
7.4
13
8.9
19
Personalized Content
8.0
15
8.3
19
8.1
16
9.0
15
8.7
18
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
49
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Computing
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Not enough data
Experimental Design
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Not enough data
Analytics
8.2
68
Not enough data
5.8
62
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Optimizely Web Experimentation and SAP Emarsys are categorized as Personalization Engines and E-Commerce Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Customer Data Platform (CDP), A/B Testing, Configuration Management, and Personalization
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Retail
27.9%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
4.0%
Other
47.6%
Alternatives
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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