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Compare Optimizely Web Experimentation and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Contact Vendor
$300,000.00 Per Year
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(0)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, while Salesforce Marketing Cloud Personalization also performs well with a score of 8.1, but reviewers mention that Optimizely's interface is more intuitive for setting up experiments.
- Reviewers mention that Salesforce Marketing Cloud Personalization shines in Behavioral Targeting with a high score of 9.2, indicating that it offers more advanced targeting capabilities compared to Optimizely's score of 7.6, which users say can limit personalized experiences.
- Users on G2 highlight that Optimizely Web Experimentation provides superior Data Enrichment features with a score of 9.3, allowing for more comprehensive visitor insights, whereas Salesforce's score of 8.1 suggests it may not offer the same depth in data integration.
- Reviewers say that Salesforce Marketing Cloud Personalization has a more robust Personalization Engine with a score of 9.2, which users report leads to better tailored content delivery compared to Optimizely's score of 8.1.
- Users report that Optimizely Web Experimentation has a more user-friendly Ease of Use rating of 8.2, while Salesforce's lower score of 7.5 indicates that some users find it less straightforward to navigate and utilize effectively.
- G2 users mention that Salesforce Marketing Cloud Personalization offers superior Quality of Support with a score of 8.9, which reviewers say is crucial for resolving issues quickly, compared to Optimizely's score of 8.0, which some users feel could be improved.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
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- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Optimizely Web Experimentation
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.4
296
8.6
180
Ease of Use
8.1
309
7.6
195
Ease of Setup
8.0
155
7.7
108
Ease of Admin
8.2
124
7.9
91
Quality of Support
8.0
252
8.9
178
Has the product been a good partner in doing business?
7.9
119
9.1
91
Product Direction (% positive)
7.8
271
8.9
176
Features by Category
Visitor Behavior
7.8
24
|
Verified
9.0
28
|
Verified
8.5
26
|
Verified
9.0
28
|
Verified
7.6
22
|
Verified
8.3
28
|
Verified
Templates
7.8
24
|
Verified
8.0
28
|
Verified
8.3
23
|
Verified
8.8
28
|
Verified
8.4
24
|
Verified
8.7
28
|
Verified
Personalization
7.6
23
|
Verified
8.8
28
|
Verified
7.7
26
|
Verified
8.6
28
|
Verified
7.9
21
|
Verified
8.3
28
|
Verified
Feature Not Available
Feature Not Available
7.5
20
|
Verified
9.3
28
|
Verified
7.0
19
|
Verified
8.8
27
|
Verified
9.0
24
|
Verified
8.3
27
|
Verified
8.6
22
|
Verified
8.6
27
|
Verified
Multichannel
8.5
26
|
Verified
8.8
28
|
Verified
6.9
20
|
Verified
8.8
28
|
Verified
8.9
25
|
Verified
8.7
28
|
Verified
Administration
8.0
22
|
Verified
9.1
27
|
Verified
8.5
22
|
Verified
8.5
27
|
Verified
8.2
22
|
Verified
8.2
27
|
Verified
8.1
23
|
Verified
8.0
27
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
9.0
39
8.1
14
8.6
42
Targeting
7.6
21
9.3
43
7.8
20
9.0
42
Triggered Content
7.8
16
8.6
28
Feature Not Available
8.3
23
7.4
13
9.0
34
Personalized Content
8.0
15
8.8
33
8.1
16
9.0
26
8.7
18
8.9
41
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
20
Not enough data
8.9
21
Platform Reporting
Not enough data
8.6
21
Not enough data
9.0
21
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Computing
7.9
67
Not enough data
6.4
61
8.3
5
6.9
72
8.7
5
Experimental Design
8.4
70
8.3
5
8.7
69
8.7
5
8.7
69
7.7
5
Analytics
8.2
68
7.7
5
5.8
62
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Customer Data Platform (CDP), and Configuration Management
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Computer Software
20.1%
Marketing and Advertising
9.1%
Retail
8.6%
Information Technology and Services
8.6%
Financial Services
5.3%
Other
48.3%
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no discussions with answers
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