# Optimizely Web Experimentation vs Sanity Comparison

| | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 411 | 915 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Small-Business (73.0% of reviews) | 
| **Entry Level Price** | Contact Vendor | Free | 

---
## Top Pros & Cons

### Optimizely Web Experimentation

Pros:
- Ease of Use (28 reviews)
- Experimentation (27 reviews)

Cons:
- Learning Curve (16 reviews)
- Difficulty of Use (13 reviews)

### Sanity

Pros:
- Customizability (93 reviews)
- Features (85 reviews)

Cons:
- Learning Curve (66 reviews)
- Learning Difficulty (32 reviews)

---
## Ratings Comparison
| Rating | Optimizely Web Experimentation | Sanity | 
|---|---|---|
  | **Meets Requirements** | 8.4 (296 reviews) | 9.0 (708 reviews) | 
  | **Ease of Use** | 8.1 (309 reviews) | 8.6 (721 reviews) | 
  | **Ease of Setup** | 8.0 (155 reviews) | 8.7 (574 reviews) | 
  | **Ease of Admin** | 8.2 (123 reviews) | 9.0 (548 reviews) | 
  | **Quality of Support** | 8.0 (252 reviews) | 8.9 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.9 (118 reviews) | 9.2 (486 reviews) | 
  | **Product Direction (% positive)** | 7.8 (271 reviews) | 9.4 (635 reviews) | 

---
## Pricing

### Optimizely Web Experimentation

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Vendor

Description: Customized For Your Business.



[Learn more about Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)

#### Free Trial

No

### Sanity

#### Entry-Level Pricing

Plan: Free forever

Price: Free

Description: For individuals experimenting or shipping smaller projects.

Key Features:
- 20 user seats included
- 2 datasets (public)
- Unlimited content types and locales

[Browse all 3 editions](https://www.g2.com/products/sanity/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **Sanity** | 8.4/10 | 323 |

#### Content

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Content Authoring** | Not enough data | 9.1 (314 reviews) | 
| **Rich Text Editor** | Not enough data | 8.8 (309 reviews) | 
| **Versioning** | Not enough data | 8.7 (292 reviews) | 
| **Plug-ins/Widgets/Apps** | Not enough data | 7.9 (277 reviews) | 
| **Approval Process** | Not enough data | 8.2 (263 reviews) | 
| **Content Scheduling** | Not enough data | 8.3 (254 reviews) | 
| **Asset Management** | Not enough data | 8.3 (287 reviews) | 
| **Internal Search** | Not enough data | 8.2 (277 reviews) | 
| **Content Repository** | Not enough data | 8.7 (288 reviews) | 

#### Design

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Breadth of Pre-Built Templates** | Not enough data | 7.1 (242 reviews) | 
| **Mobile** | Not enough data | 7.7 (236 reviews) | 
| **Branding/Themes** | Not enough data | 7.9 (240 reviews) | 
| **Customization** | Not enough data | 9.1 (283 reviews) | 

#### Platform

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **User Community** | Not enough data | 8.5 (274 reviews) | 
| **SEO** | Not enough data | 8.5 (258 reviews) | 
| **Flexible Navigation Structures** | Not enough data | 8.8 (276 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (279 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (252 reviews) | 
| **Internationalization** | Not enough data | 8.0 (236 reviews) | 
| **Dashboards and Reports** | Not enough data | 7.6 (240 reviews) | 
| **API / Integrations** | Not enough data | 8.9 (280 reviews) | 

#### Agentic AI - Web Content Management

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **Sanity** | 7.7/10 | 63 |

#### Analytics

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Web Analytics** | Not enough data | 7.0 (35 reviews) | 
| **Campaign Tracking** | Not enough data | 6.3 (33 reviews) | 
| **Audience Insights** | Not enough data | 6.1 (30 reviews) | 
| **Reports & Dashboards** | Not enough data | 6.4 (37 reviews) | 
| **Personalization** | Not enough data | 8.9 (40 reviews) | 
| **Marketing Automation** | Not enough data | 7.4 (31 reviews) | 

#### Content Management

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 8.7 (46 reviews) | 
| **Asset Management** | Not enough data | 8.4 (54 reviews) | 
| **Portals and Sites** | Not enough data | 8.6 (43 reviews) | 

#### Design & Development

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **No-Code App Development** | Not enough data | Feature Not Available | 
| **Low-Code App Development** | Not enough data | Feature Not Available | 
| **Self-Service Capabilities** | Not enough data | 8.8 (48 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.0/10 | 31 |
| **Sanity** | N/A | N/A |

#### Visitor Behavior

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Monitoring** | 7.8 (24 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.5 (26 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 7.6 (22 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Library** | 7.8 (24 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.3 (23 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.4 (24 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Recommendation** | 7.6 (23 reviews) ✓ Verified | Not enough data | 
| **Content** | 7.7 (26 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 7.9 (21 reviews) ✓ Verified | Not enough data | 
| **Search** | Feature Not Available | Not enough data | 
| **Personalization Engine** | 7.5 (20 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 7.0 (19 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 9.0 (24 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.6 (22 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Web** | 8.5 (26 reviews) ✓ Verified | Not enough data | 
| **Email** | 6.9 (20 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.9 (25 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Marketing Campaigns** | 8.0 (22 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.5 (22 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.2 (22 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.1 (23 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.0/10 | 24 |
| **Sanity** | N/A | N/A |

#### Segmentation

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **A/B Testing** | 8.8 (21 reviews) | Not enough data | 
| **Customer Profiles** | 8.1 (14 reviews) | Not enough data | 

#### Targeting

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Behavioral Targeting** | 7.6 (21 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (20 reviews) | Not enough data | 

#### Triggered Content

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Geofencing** | 7.8 (16 reviews) | Not enough data | 
| **Triggered Emails** | Feature Not Available | Not enough data | 
| **Triggered Messages** | 7.4 (13 reviews) | Not enough data | 

#### Personalized Content

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Recommendation Engine** | 8.0 (15 reviews) | Not enough data | 
| **Personalized Discounts** | 8.1 (16 reviews) | Not enough data | 
| **Website Personalization** | 8.7 (18 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.2/10 | 6 |
| **Sanity** | N/A | N/A |

#### Data Sourcing

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Data Enrichment** | 9.3 (5 reviews) | Not enough data | 
| **Expandability** | 8.0 (5 reviews) | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | 7.2 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **Sanity** | 8.7/10 | 38 |

#### Functionality

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Developer Tools** | Not enough data | 9.5 (36 reviews) | 
| **Automation** | Not enough data | 8.8 (33 reviews) | 
| **Website Staging** | Not enough data | 9.1 (35 reviews) | 

#### Management

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Web Content Dedication** | Not enough data | 9.2 (34 reviews) | 
| **Website Hosting** | Not enough data | 7.7 (30 reviews) | 
| **Role-Based Permissions** | Not enough data | 8.9 (34 reviews) | 

#### Support

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **CMS Variety** | Not enough data | 7.8 (37 reviews) | 
| **Multi-CMS Support** | Not enough data | 8.2 (34 reviews) | 
| **Compliance** | Not enough data | 8.7 (29 reviews) | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **Sanity** | 8.0/10 | 483 |

#### Publishing

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Automated Publishing** | Not enough data | 8.6 (355 reviews) | 
| **Multi-language** | Not enough data | 8.1 (316 reviews) | 
| **AR/VR Capability** | Not enough data | 5.7 (218 reviews) | 

#### Development

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Image Management** | Not enough data | 8.4 (433 reviews) | 
| **Reuseable Content** | Not enough data | 8.7 (405 reviews) | 
| **Unlimited Environments** | Not enough data | 8.0 (360 reviews) | 
| **Form Builder** | Not enough data | 7.3 (320 reviews) | 

#### Analytics

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Personalization** | Not enough data | 8.1 (344 reviews) | 
| **Content Performance** | Not enough data | 8.2 (365 reviews) | 

#### Agentic AI - Headless CMS

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 9.3 (5 reviews) | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.1/10 | 29 |
| **Sanity** | N/A | N/A |

#### Management

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Flag Management** | 8.3 (24 reviews) | Not enough data | 
| **Rollout & Rollback Control** | 8.3 (25 reviews) | Not enough data | 
| **Monitoring** | 8.0 (23 reviews) | Not enough data | 

#### Functionality

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Multi-Environment Control** | 8.0 (25 reviews) | Not enough data | 
| **Feature Testing** | 8.5 (26 reviews) | Not enough data | 
| **Low-Code Interface** | 7.6 (26 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 7.6/10 | 73 |
| **Sanity** | N/A | N/A |

#### Computing

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **WYSIWYG** | 7.9 (67 reviews) | Not enough data | 
| **AI/Machine Learning** | 6.4 (61 reviews) | Not enough data | 
| **Little to No Coding** | 7.0 (73 reviews) | Not enough data | 

#### Experimental Design

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Multivariate testing capacities** | 8.4 (70 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (69 reviews) | Not enough data | 
| **Mobile Testing** | 8.7 (69 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Reporting and Analytics** | 8.2 (69 reviews) | Not enough data | 
| **Heatmaps** | 5.8 (62 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **Sanity** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **Sanity** | 8.0/10 | 52 |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### File Management

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **File Type Support** | Not enough data | 8.5 (47 reviews) | 
| **Metadata** | Not enough data | 8.4 (47 reviews) | 
| **OCR Scanning** | Not enough data | 6.1 (35 reviews) | 
| **Versioning** | Not enough data | 8.6 (44 reviews) | 
| **Collaboration** | Not enough data | 9.0 (48 reviews) | 
| **Document Assembly** | Not enough data | 8.2 (43 reviews) | 
| **Form Creation** | Not enough data | 7.7 (42 reviews) | 
| **Portals and Sites** | Not enough data | 7.7 (40 reviews) | 
| **Disposition** | Not enough data | 7.0 (39 reviews) | 
| **Search** | Not enough data | 7.9 (46 reviews) | 
| **Web Interface** | Not enough data | 9.0 (46 reviews) | 
| **Mobile Apps** | Not enough data | 6.6 (40 reviews) | 

#### Workflow

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Process Automation** | Not enough data | 7.9 (43 reviews) | 
| **Conditions** | Not enough data | 8.0 (43 reviews) | 
| **Activities** | Not enough data | 7.9 (38 reviews) | 
| **Records Management** | Not enough data | 8.0 (39 reviews) | 
| **Case Management** | Not enough data | 7.9 (36 reviews) | 

#### Platform

| Feature | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Internationalization** | Not enough data | 8.1 (40 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (45 reviews) | 
| **Reporting and Auditing** | Not enough data | 7.8 (39 reviews) | 
| **System of Record Integration** | Not enough data | 7.3 (38 reviews) | 
| **APIs** | Not enough data | 8.9 (45 reviews) | 

---
## Categories

**Unique to Optimizely Web Experimentation (7):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Configuration Management Tools](https://www.g2.com/categories/configuration-management), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Sanity (5):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Web Content Management Software](https://www.g2.com/categories/web-content-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Optimizely Web Experimentation | Sanity | 
|---|---|---|
| **Small-Business** | 21.1% | 73.0% | 
| **Mid-Market** | 47.8% | 17.9% | 
| **Enterprise** | 31.0% | 9.2% | 

### By Industry

#### Optimizely Web Experimentation

- **Computer Software:** 11.1%
- **Information Technology and Services:** 9.3%
- **Financial Services:** 9.1%
- **Marketing and Advertising:** 8.1%
- **Retail:** 8.1%
- **Internet:** 5.0%
- **Health, Wellness and Fitness:** 3.3%
- **Higher Education:** 2.8%
- **Leisure, Travel & Tourism:** 2.3%
- **Insurance:** 2.0%
- **Other:** 39.0%

#### Sanity

- **Computer Software:** 19.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 6.9%
- **Design:** 4.6%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 2.8%
- **Internet:** 2.7%
- **Financial Services:** 2.2%
- **Program Development:** 2.0%
- **Online Media:** 2.0%
- **Other:** 41.5%

---
## Alternatives

### Alternatives to Optimizely Web Experimentation

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (410 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (226 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (770 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)

### Alternatives to Sanity

- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (587 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (329 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1010 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (195 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (734 reviews)
- [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) — 4.5/5 stars (55 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Prismic](https://www.g2.com/products/prismic/reviews) — 4.3/5 stars (361 reviews)

---
## Top Discussions

### Optimizely Web Experimentation

- Title: [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken..."
- Title: [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline..."

### Sanity

- Title: [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) — 4 comments
  > **Top comment:** "CMS for NextJS application"
- Title: [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) — 3 comments
  > **Top comment:** "Sanity is a flexible, highly customizable content platform used to organize your content into categories, create logical relationships between content types,..."
- Title: [Would it be possible to add to ability to create "Singles" and "Global variables"?](https://www.g2.com/discussions/would-it-be-possible-to-add-to-ability-to-create-singles-and-global-variables) — 1 comment, 1 upvote
  > **Top comment:** "Hi! This is actually possible today using the Structure Builder API. You can follow this tutorial to set it up:..."
- Title: [What’s the best to create localized content using sanity and gatsby?](https://www.g2.com/discussions/what-s-the-best-to-create-localized-content-using-sanity-and-gatsby) — 1 comment, 1 upvote
  > **Top comment:** "Hi! 

There are many ways of localizing content, regardless of where you plan to present it. I would start by reading up on the documentation to figure out..."
- Title: [Can I expect some changes to the HTTP api to be inegrated to the Sanity JS sdk?](https://www.g2.com/discussions/can-i-expect-some-changes-to-the-http-api-to-be-inegrated-to-the-sanity-js-sdk) — 1 comment, 1 upvote
  > **Top comment:** "Hi! Our JavaScript client has always supported full CRUD operations against our APIs. You can check out the documentation here:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/optimizely-web-experimentation-vs-sanity)