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Compare Optimizely One and Webflow 
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At a Glance
Market Segments
Mid-Market (38.5% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Optimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneWebflow
Star Rating
(960)4.4 out of 5
Market Segments
Small-Business (70.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansOptimizely One vs Webflow
When assessing the two solutions, reviewers found Optimizely One easier to use. However, Webflow is easier to set up and administer. Reviewers also preferred doing business with Webflow overall.
- Reviewers felt that Webflow meets the needs of their business better than Optimizely One.
- When comparing quality of ongoing product support, reviewers felt that Webflow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Webflow over Optimizely One.
Pricing
Entry-Level Pricing
Optimizely One
No pricing availableWebflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Free Trial
Optimizely One
No trial information availableWebflow
No trial information availableRatings
Meets Requirements
8.5
33
8.6
774
Ease of Use
8.2
34
8.1
816
Ease of Setup
7.3
18
8.4
526
Ease of Admin
8.2
10
8.7
367
Quality of Support
7.9
30
8.5
686
Has the product been a good partner in doing business?
7.8
9
8.9
350
Product Direction (% positive)
7.7
31
8.8
751
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
8.6
307
|
Verified
Not enough data
7.8
314
|
Verified
Not enough data
7.4
216
Not enough data
7.3
287
Not enough data
7.5
206
Not enough data
7.6
271
|
Verified
Not enough data
7.8
303
|
Verified
Not enough data
7.3
284
|
Verified
Not enough data
8.1
296
|
Verified
Design
Not enough data
7.9
285
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.7
297
|
Verified
Not enough data
9.1
308
|
Verified
Platform
Not enough data
8.8
290
Not enough data
8.5
301
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
7.8
293
|
Verified
Not enough data
7.9
274
|
Verified
Not enough data
7.6
256
Not enough data
6.9
252
Not enough data
7.7
271
|
Verified
Agentic AI - Web Content Management
Not enough data
5.6
45
Not enough data
Feature Not Available
Analytics
6.7
20
8.0
27
7.2
19
7.6
27
7.3
21
7.7
27
7.6
22
7.5
27
7.7
18
7.8
27
7.3
17
8.2
27
Content Management
7.1
21
8.1
26
7.0
19
8.6
27
7.5
20
8.2
27
Design & Development
7.0
18
8.3
27
7.0
18
8.7
27
7.1
21
9.1
27
Agentic AI - Digital Experience Platforms
Not enough data
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Translation Support
Not enough data
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Visitor Customization
Not enough data
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Generative AI
Not enough data
6.2
21
Not enough data
Feature Not Available
Page Customization
Not enough data
8.3
242
Not enough data
8.0
240
Not enough data
8.6
242
Not enough data
8.3
240
Page Optimization
Not enough data
6.9
208
Not enough data
8.9
244
Not enough data
7.1
224
Not enough data
8.1
238
Integrations
Not enough data
6.2
205
Not enough data
6.8
210
Not enough data
8.4
224
Generative AI
Not enough data
6.4
169
Agentic AI - Landing Page Builders
Not enough data
6.0
45
Computing
Not enough data
8.1
43
Not enough data
6.9
45
Not enough data
8.0
46
Experimental Design
Not enough data
8.6
46
Not enough data
8.8
47
Not enough data
8.7
45
Analytics
Not enough data
7.5
48
Not enough data
6.2
40
Agentic AI - A/B Testing
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Platform Basics
Not enough data
8.0
280
Not enough data
8.5
285
Not enough data
8.4
291
Not enough data
8.2
283
Platform Additional Functionalities
Not enough data
7.7
261
Not enough data
7.5
257
Not enough data
7.5
269
Agentic AI - Web Design
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Customizations
Not enough data
8.1
323
Not enough data
8.3
344
Not enough data
8.5
342
Not enough data
8.5
324
Growth
Not enough data
8.1
337
Not enough data
6.8
315
Not enough data
7.0
307
Not enough data
5.8
289
Not enough data
8.4
326
Content
Not enough data
6.6
290
Not enough data
8.5
344
Not enough data
8.0
317
Not enough data
5.4
253
Support
Not enough data
8.2
314
Categories
Categories
Shared Categories
Optimizely One and Webflow are categorized as Digital Experience Platforms (DXP) and Web Content Management
Unique Categories
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Webflow is categorized as Personalization, Landing Page Builders, A/B Testing, Website Builder, Web Design, Managed Hosting, and Website Translation Tools
Reviews
Reviewers' Company Size
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Design
18.2%
Marketing and Advertising
13.6%
Computer Software
11.8%
Information Technology and Services
10.7%
Financial Services
4.5%
Other
41.1%
Alternatives
Discussions
Optimizely One has no discussions with answers
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
What framework does Webflow use?
2 Comments
MG
Webflow has it's own unique framework that leverages it's own breakpoints, CSS grid, flexbox, etc. At the end of the day, the code generated is just clean...Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
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