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At a Glance
Market Segments
Mid-Market (38.5% of reviews)
Small-Business (53.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Optimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneUmbraco
Star Rating
(942)4.5 out of 5
Market Segments
Small-Business (53.0% of reviews)
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Umbraco excels in content authoring with a score of 8.8, highlighting its intuitive Rich Text Editor and robust versioning capabilities, making it easier for teams to collaborate on content creation.
- Reviewers mention that Optimizely One offers strong marketing automation features, scoring 7.4 in this area, which allows for effective campaign tracking and audience insights, although some users feel it could improve in web analytics with a lower score of 6.8.
- G2 users indicate that Umbraco's ease of setup is a significant advantage, scoring 8.5, with many praising its straightforward installation process and user-friendly interface, while Optimizely One's setup received a lower score of 7.4, with some users finding it more complex.
- Reviewers say that Umbraco shines in developer tools, scoring 8.8, which is appreciated by technical teams for its flexibility and customization options, whereas Optimizely One's developer tools scored lower at 7.2, indicating less satisfaction among developers.
- Users on G2 highlight Umbraco's strong asset management capabilities with a score of 8.0, allowing for efficient organization and retrieval of digital assets, while Optimizely One's asset management scored lower at 7.1, suggesting room for improvement in this area.
- Reviewers mention that Umbraco's multi-language support is impressive, scoring 8.5, which is crucial for businesses operating in diverse markets, while Optimizely One's internationalization capabilities scored slightly lower at 8.4, indicating a competitive but less robust offering.
Pricing
Entry-Level Pricing
Optimizely One
No pricing availableUmbraco
Umbraco CMS
Starting at $0.00
Per Month
This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants
Free Trial
Optimizely One
No trial information availableUmbraco
Free Trial is available
Ratings
Meets Requirements
8.5
33
8.6
756
Ease of Use
8.2
34
8.8
767
Ease of Setup
7.3
18
8.6
632
Ease of Admin
8.2
10
8.9
606
Quality of Support
7.9
30
8.2
640
Has the product been a good partner in doing business?
7.8
9
8.8
520
Product Direction (% positive)
7.7
31
8.8
721
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
8.8
587
|
Verified
Not enough data
8.4
599
|
Verified
Not enough data
7.9
572
|
Verified
Not enough data
7.6
558
Not enough data
7.7
467
Not enough data
8.1
542
|
Verified
Not enough data
7.9
566
|
Verified
Not enough data
7.6
569
|
Verified
Not enough data
8.2
560
|
Verified
Design
Not enough data
6.8
496
|
Verified
Not enough data
7.4
514
|
Verified
Not enough data
7.5
507
|
Verified
Not enough data
8.7
561
|
Verified
Platform
Not enough data
8.4
545
Not enough data
8.3
538
|
Verified
Not enough data
8.5
552
|
Verified
Not enough data
8.6
570
|
Verified
Not enough data
8.3
512
|
Verified
Not enough data
8.3
510
|
Verified
Not enough data
7.5
504
Not enough data
8.2
525
|
Verified
Agentic AI - Web Content Management
Not enough data
5.7
60
Not enough data
5.7
59
Analytics
6.7
20
7.4
29
7.2
19
6.9
28
7.3
21
6.9
27
7.6
22
7.0
28
7.7
18
7.2
28
7.3
17
7.0
27
Content Management
7.1
21
8.6
30
7.0
19
8.2
30
7.5
20
9.0
30
Design & Development
7.0
18
6.4
29
7.0
18
6.8
28
7.1
21
7.5
26
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.8
56
Not enough data
8.4
55
Not enough data
8.8
56
Management
Not enough data
8.7
56
Not enough data
8.7
54
Not enough data
8.8
60
Support
Not enough data
8.7
57
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Publishing
Not enough data
8.6
147
Not enough data
8.6
160
Not enough data
6.3
108
Development
Not enough data
8.1
163
Not enough data
7.9
152
Not enough data
8.5
142
Not enough data
8.1
148
Analytics
Not enough data
7.6
136
Not enough data
7.9
150
Agentic AI - Headless CMS
Not enough data
6.3
10
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely One and Umbraco are categorized as Digital Experience Platforms (DXP) and Web Content Management
Unique Categories
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Umbraco is categorized as WebOps Platforms and Headless CMS
Reviews
Reviewers' Company Size
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Umbraco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Computer Software
17.3%
Information Technology and Services
11.4%
Marketing and Advertising
9.4%
Program Development
3.4%
Government Administration
2.6%
Other
56.0%
Alternatives
Discussions
Optimizely One has no discussions with answers
Can I get some swag? I haven't seen anybody with Umbraco swag in more than 4 years since working with it!
3 Comments
MS
Some Umbraco Swag on Ebay: https://ebay.us/VotDEg Read more
Is umbraco better than WordPress?
2 Comments
CS
Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way.Read more
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