Introducing G2.ai, the future of software buying.Try now
Compare Optimizely One and Squiz DXP 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cludo Search
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
SearchStax
Visit Website
At a Glance
Market Segments
Mid-Market (38.5% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Optimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSquiz DXP
Star Rating
(26)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Squiz DXPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Squiz DXP excels in content authoring with a high rating of 9.5, while Optimizely One's content authoring capabilities are not as robust, leading to some frustration among users who seek a more intuitive experience.
- Reviewers mention that Squiz DXP's quality of support is rated at 9.0, significantly higher than Optimizely One's 7.8, indicating that users feel more supported and valued when using Squiz DXP.
- G2 users highlight that Squiz DXP offers superior customization options with a score of 9.3, allowing for more tailored solutions, whereas Optimizely One's customization features are perceived as less flexible, which can limit user creativity.
- Users on G2 note that the ease of setup for Optimizely One is rated at 7.4, which is better than Squiz DXP's 6.9, suggesting that those looking for a quicker implementation may prefer Optimizely One.
- Reviewers mention that Squiz DXP's content scheduling feature is rated at 9.0, making it a strong choice for users who need to manage content timing effectively, while Optimizely One's scheduling capabilities are seen as less comprehensive.
- Users say that while both platforms offer analytics, Squiz DXP's web analytics score of 6.8 is lower than Optimizely One's 7.3, indicating that users may find Optimizely One's analytics tools more effective for tracking performance.
Pricing
Entry-Level Pricing
Optimizely One
No pricing availableSquiz DXP
No pricing availableFree Trial
Optimizely One
No trial information availableSquiz DXP
No trial information availableRatings
Meets Requirements
8.5
33
8.9
25
Ease of Use
8.2
34
8.7
25
Ease of Setup
7.3
18
6.9
18
Ease of Admin
8.2
10
7.7
19
Quality of Support
7.9
30
9.0
24
Has the product been a good partner in doing business?
7.8
9
8.6
18
Product Direction (% positive)
7.7
31
9.1
25
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
9.5
10
|
Verified
Not enough data
9.2
10
|
Verified
Not enough data
9.0
7
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
10
|
Verified
Not enough data
8.7
9
|
Verified
Design
Not enough data
5.5
7
|
Verified
Not enough data
7.7
10
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
9.3
9
|
Verified
Platform
Not enough data
7.4
9
|
Verified
Not enough data
8.7
10
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.1
9
|
Verified
Not enough data
Not enough data
Not enough data
8.8
7
Not enough data
6.9
9
|
Verified
Not enough data
9.3
9
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
6.7
20
Not enough data
7.2
19
Not enough data
7.3
21
Not enough data
7.6
22
Not enough data
7.7
18
Not enough data
7.3
17
Not enough data
Content Management
7.1
21
Not enough data
7.0
19
Not enough data
7.5
20
Not enough data
Design & Development
7.0
18
Not enough data
7.0
18
Not enough data
7.1
21
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Experience Management - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely One and Squiz DXP are categorized as Digital Experience Platforms (DXP) and Web Content Management
Unique Categories
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Squiz DXP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Higher Education
26.9%
Education Management
19.2%
Oil & Energy
7.7%
Public Policy
3.8%
Online Media
3.8%
Other
38.5%
Alternatives
Discussions
Optimizely One has no discussions with answers
Squiz DXP has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
