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Compare Optimizely Feature Experimentation and VWO Testing 
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At a Glance
Market Segments
Mid-Market (50.9% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
No pricing available
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Optimizely Feature Experimentation
Star Rating
(116)4.3 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Feature ExperimentationVWO Testing
Star Rating
(928)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its Ease of Setup with a score of 8.5, making it a preferred choice for teams looking to implement testing quickly, while Optimizely Feature Experimentation lags behind with a score of 7.2.
- Reviewers mention that VWO Testing's Quality of Support is highly rated at 8.9, indicating a strong customer service experience, whereas Optimizely's support is rated lower at 8.1, which may affect user satisfaction.
- G2 users highlight VWO Testing's superior A/B Testing capabilities with a score of 9.0, suggesting it provides a more robust platform for experimentation compared to Optimizely's score of 8.0.
- Users on G2 appreciate VWO Testing's Segmentation features, scoring 8.8, which allows for more precise targeting, while Optimizely's segmentation features are rated lower at 7.7, potentially limiting user targeting strategies.
- Reviewers say that VWO Testing's Reporting and Analytics features are rated at 8.2, providing comprehensive insights, while Optimizely's analytics capabilities are rated lower at 7.0, which may hinder data-driven decision-making.
- Users report that VWO Testing's Variation Testing functionality shines with a score of 9.3, particularly in its WYSIWYG Editor rated at 8.4, making it user-friendly for non-technical users, while Optimizely's WYSIWYG Editor is rated significantly lower at 6.8.
Pricing
Entry-Level Pricing
Optimizely Feature Experimentation
No pricing availableVWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Optimizely Feature Experimentation
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.1
79
8.5
795
Ease of Use
8.1
85
8.3
804
Ease of Setup
7.0
40
8.6
526
Ease of Admin
7.9
26
8.7
363
Quality of Support
8.1
67
9.0
767
Has the product been a good partner in doing business?
8.7
26
8.9
360
Product Direction (% positive)
7.9
71
9.0
791
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
37
7.8
53
8.5
37
7.8
55
7.6
36
8.4
62
Functionality
8.6
37
8.0
57
8.8
38
8.5
65
7.6
37
8.0
62
Computing
Feature Not Available
8.0
436
6.5
27
6.7
390
7.6
29
7.6
468
Experimental Design
7.7
30
8.4
465
7.7
29
8.6
457
8.0
29
8.2
449
Analytics
7.1
29
8.2
515
Feature Not Available
7.6
478
Agentic AI - A/B Testing
Not enough data
6.4
80
Not enough data
7.1
79
Not enough data
6.7
79
Not enough data
7.2
79
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
8.2
18
9.3
32
Feature Not Available
8.1
27
8.5
18
8.7
30
7.4
18
8.8
30
8.5
17
8.3
30
7.4
18
8.5
28
Reporting
7.3
16
8.6
29
7.9
17
8.6
32
Personalization
7.6
17
8.3
27
7.6
17
8.1
26
7.9
16
8.5
24
Administration
7.5
17
8.5
24
7.6
16
8.3
22
8.5
16
8.9
29
7.4
16
9.0
28
Categories
Categories
Shared Categories
Optimizely Feature Experimentation and VWO Testing are categorized as Feature Management, A/B Testing, Mobile App Optimization, and Personalization
Unique Categories
Optimizely Feature Experimentation has no unique categories
VWO Testing is categorized as Personalization Engines and E-Commerce Personalization
Reviews
Reviewers' Company Size
Optimizely Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.4%
Computer Software
10.3%
Retail
6.0%
Information Technology and Services
6.0%
Real Estate
5.2%
Other
56.0%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
59.0%
Alternatives
Discussions
Is optimizely open source?
1 Comment
MM
No. It is not.Read more
Optimizely Feature Experimentation has no more discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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