Compare Optimizely Content Marketing Platform and UpContent 
Featured Products
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Small-Business (78.1% of reviews)
Entry-Level Pricing
Custom Pricing
$15.00 Per Month
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformUpContent
Star Rating
(293)4.4 out of 5
Market Segments
Small-Business (78.1% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 5 pricing plansOptimizely Content Marketing Platform vs UpContent
When assessing the two solutions, reviewers found Optimizely Content Marketing Platform easier to use. However, reviewers felt that UpContent is easier to set up and do business with overall. Both products were equally easy to administer.
- Optimizely Content Marketing Platform and UpContent both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that UpContent is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimizely Content Marketing Platform over UpContent.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
UpContent
Sharer
$15.00
Per Month
Source compelling, curated content for your digital marketing strategy
- Unlimited users
- 10 custom topics
- 1 collection
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
UpContent
Free Trial is available
Ratings
Meets Requirements
8.8
60
8.8
225
Ease of Use
8.5
61
8.4
228
Ease of Setup
8.0
38
8.7
129
Ease of Admin
8.9
27
8.9
112
Quality of Support
8.9
50
9.6
209
Has the product been a good partner in doing business?
9.1
27
9.6
112
Product Direction (% positive)
9.6
61
8.7
225
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Content Discovery
Not enough data
8.4
94
Not enough data
8.5
100
Not enough data
8.4
99
Not enough data
8.3
20
Content Curation
Not enough data
8.6
74
Not enough data
8.7
94
Not enough data
8.8
93
Not enough data
7.3
21
Content Distribution
Not enough data
8.7
83
Not enough data
8.4
76
Not enough data
8.7
77
Not enough data
8.5
85
Not enough data
7.2
20
Agentic AI - Content Curation
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.4
6
Not enough data
6.1
6
Content Creation
Not enough data
9.3
29
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
7.9
19
|
Verified
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
8.5
66
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
8.5
66
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and UpContent are categorized as Content Distribution
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Creation, Content Analytics, Digital Asset Management, Marketing Resource Management, and Project Collaboration
UpContent is categorized as Content Experience Platforms and Content Curation
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UpContent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Financial Services
12.8%
Marketing and Advertising
12.8%
Education Management
5.1%
Telecommunications
5.1%
Other
50.0%
Marketing and Advertising
22.2%
Information Technology and Services
7.9%
Financial Services
6.5%
Computer Software
4.3%
Health, Wellness and Fitness
3.6%
Other
55.6%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
Is it possible to embed the curated content on our site?
2 Comments
LC
Yes, they have completely custom code snippets that can match styles, fonts and change layouts.Read more
Where does UpContent get its content?
1 Comment
Official Response from UpContent
UpContent gets its content from millions of blog and news content providers across the internet using our own proprietary crawling and filtering algorithms....Read more
Why should I share someone else’s content?
1 Comment
Official Response from UpContent
There are a variety of goals you can achieve through curating outside content. A successful curation strategy can help you:
- Create opportunities to...Read more
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