Compare Optimizely Content Marketing Platform and Smartsheet 
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (41.1% of reviews)
Entry-Level Pricing
Custom Pricing
$9.00 1 user Per Month
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSmartsheet
Star Rating
(21,447)4.4 out of 5
Market Segments
Mid-Market (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
$9.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Smartsheet excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optimizely Content Marketing Platform. Users appreciate its real-time collaboration features, stating, "I like how you can collaborate and it updates in real-time."
- Users say that Smartsheet's flexibility makes it a go-to tool for organizing tasks and workflows, with one reviewer noting, "I appreciate how flexible it is for building simple task lists or creating detailed workflows." In contrast, while Optimizely offers robust campaign management, it may not match the same level of day-to-day usability.
- Reviewers mention that Smartsheet's implementation process is quick and intuitive, which is a significant advantage for teams looking to get started without a steep learning curve. Users highlighted the ease of use, saying, "I love using Smartsheet for project tracking and task management."
- According to verified reviews, Optimizely Content Marketing Platform shines in managing the entire workflow of a campaign, with users noting its ability to gather all necessary information in one place. One user remarked, "It gathers in a single place all you need to know about a campaign, what are the deadlines, who is in charge..."
- Users report that while both platforms offer good support, Smartsheet's quality of support is slightly lower than that of Optimizely. However, Smartsheet users still find it helpful, with one stating, "I find the dashboards and reports really helpful," indicating that support is complemented by strong reporting features.
- Reviewers highlight that Smartsheet's extensive user base and higher number of reviews lend credibility to its performance, while Optimizely's smaller review count may limit insights into its long-term reliability. Users have expressed satisfaction with Smartsheet's automation features, which enhance productivity, saying, "Plus, the automation features make sharing progress with senior managers simpler."
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Smartsheet
Pro
$9.00
1 user Per Month
For people and teams that want to track, share, and manage projects.
Includes:
- Up to 10 editors (paid license required to edit)
- Unlimited free viewers
- Unlimited sheets, reports, and forms
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
Smartsheet
Free Trial is available
Ratings
Meets Requirements
8.8
60
8.5
18,142
Ease of Use
8.5
61
8.4
18,385
Ease of Setup
8.0
38
8.3
10,176
Ease of Admin
8.9
27
8.5
7,622
Quality of Support
8.9
50
8.3
14,047
Has the product been a good partner in doing business?
9.1
27
8.6
7,071
Product Direction (% positive)
9.6
61
8.6
17,635
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Tasks
Not enough data
8.7
10067
|
Verified
Not enough data
8.8
10070
|
Verified
Not enough data
8.5
9791
|
Verified
Not enough data
8.4
9471
|
Verified
Not enough data
8.1
9275
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9342
|
Verified
Not enough data
8.0
8802
|
Verified
Projects
Not enough data
8.6
9291
|
Verified
Not enough data
8.3
8632
|
Verified
Not enough data
8.2
8748
|
Verified
Not enough data
8.0
8665
|
Verified
Not enough data
8.2
8838
|
Verified
Not enough data
7.6
7602
|
Verified
Not enough data
8.0
8305
|
Verified
Not enough data
8.1
8866
|
Verified
Not enough data
7.8
7844
|
Verified
Not enough data
7.6
7447
|
Verified
Not enough data
7.6
7266
|
Verified
Resource Management
Not enough data
7.6
7742
|
Verified
Not enough data
7.6
7810
|
Verified
Not enough data
8.1
8443
|
Verified
Project Monitoring
Not enough data
7.8
7454
|
Verified
Not enough data
7.7
7563
|
Verified
Not enough data
8.2
8617
|
Verified
Generative AI
Not enough data
6.0
3063
Not enough data
6.1
3047
Agentic AI - Project Management
Not enough data
5.6
925
Not enough data
5.9
924
Not enough data
5.7
919
Not enough data
5.7
916
Not enough data
5.7
915
Not enough data
5.6
912
Not enough data
5.8
915
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Portfolio Management
Not enough data
7.9
4814
Not enough data
8.5
5519
Not enough data
8.0
5000
Not enough data
7.7
4604
Project Management
Not enough data
8.2
5421
Not enough data
8.3
5497
Not enough data
7.7
4624
Resource Management
Not enough data
7.8
4755
Not enough data
7.8
4824
Not enough data
7.9
4774
Data & Analytics
Not enough data
8.0
4985
Not enough data
8.0
5163
Not enough data
8.1
5077
Not enough data
7.5
4447
Strategy - Project and Portfolio Management
Not enough data
6.7
2051
Not enough data
7.6
2082
Not enough data
7.9
2060
Not enough data
7.6
2058
Not enough data
7.8
2052
Not enough data
7.6
2052
Not enough data
7.2
2033
Not enough data
7.6
2047
Not enough data
7.5
2035
Not enough data
7.8
2040
Setup
Not enough data
8.3
5156
Not enough data
Feature Not Available
Not enough data
8.1
5020
Not enough data
8.5
5392
Management
Not enough data
Feature Not Available
Not enough data
8.1
4651
Not enough data
7.5
4366
Generative AI
Not enough data
6.3
1817
Agentic AI - Workflow Management
Not enough data
5.9
406
Not enough data
5.9
408
Not enough data
5.9
403
Not enough data
5.9
399
Not enough data
5.9
398
Not enough data
5.9
400
Not enough data
6.1
401
Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
8.1
12
8.3
1037
8.3
12
8.7
1226
8.3
13
8.5
1167
8.1
12
8.0
1005
8.3
13
8.6
1166
8.3
13
8.7
1192
Content Planning
8.6
13
8.6
1185
9.0
13
8.9
1236
8.5
13
8.6
1117
Marketing Campaign Performance
7.7
13
8.0
882
8.1
13
8.4
1033
Agentic AI - Marketing Calendar
Not enough data
5.1
43
Not enough data
5.2
45
Not enough data
5.1
45
Not enough data
5.0
45
Other Features
7.3
11
7.9
987
8.0
11
8.3
1015
Task Creation
Not enough data
8.7
7311
Not enough data
8.8
7393
Not enough data
8.3
6926
Not enough data
7.8
6116
Task Management
Not enough data
8.5
7069
Not enough data
8.5
6979
Not enough data
8.1
6638
Not enough data
8.2
6464
Generative AI
Not enough data
6.2
2414
Not enough data
6.2
2416
Automation
8.5
17
8.5
4248
8.5
17
8.3
4202
8.1
14
8.1
3937
Administration
8.2
17
8.2
4102
8.3
15
8.1
3883
8.6
17
8.8
4100
Project management
8.5
18
8.7
4166
7.9
17
8.2
3894
8.1
17
8.6
4176
8.2
15
8.3
4027
7.9
15
8.4
3945
7.9
12
8.0
3622
7.3
14
8.3
4065
Workload
7.7
14
8.0
3694
8.0
15
8.3
3936
7.8
13
8.0
3738
7.7
13
7.9
3552
Communication & Collaboration
8.7
15
8.1
3722
8.5
17
8.3
3917
8.3
17
8.8
4115
Cost Management
6.8
14
7.7
3427
6.8
13
7.8
3421
7.4
12
7.5
3232
Integration
7.0
11
7.4
3274
7.1
11
7.4
3324
6.4
12
7.4
3355
Generative AI
Not enough data
6.5
1653
Not enough data
6.5
1659
Agentic AI - Work Management
Not enough data
5.8
363
Not enough data
6.0
361
Not enough data
5.8
361
Not enough data
5.8
359
Communication
Feature Not Available
7.2
5663
8.3
22
7.6
6045
7.6
18
7.5
5801
Feature Not Available
7.7
5827
7.3
16
Feature Not Available
Content & Documents
8.6
23
8.4
7183
8.9
19
8.4
7124
7.4
21
8.0
6870
7.9
21
7.8
6095
Controls
8.6
19
8.0
6467
8.6
16
7.6
5486
8.6
18
8.2
6800
7.7
18
Feature Not Available
8.1
16
7.9
6083
Project Management
9.0
22
8.8
7423
8.7
21
8.7
7296
8.7
20
8.6
7161
7.3
17
7.9
6147
Remote Collaboration
8.8
20
8.4
6557
8.9
19
8.5
6737
8.8
17
8.4
6629
Feature Not Available
Feature Not Available
Generative AI
Not enough data
6.3
2273
Not enough data
6.3
2277
Agentic AI - Project Collaboration
Not enough data
5.7
427
Not enough data
5.6
428
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
Not enough data
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Smartsheet are categorized as Work Management, Marketing Calendar, and Project Collaboration
Unique Categories
Optimizely Content Marketing Platform is categorized as Content Creation, Content Analytics, Digital Asset Management, Marketing Resource Management, and Content Distribution
Smartsheet is categorized as Privacy Impact Assessment (PIA), Workflow Management, Project and Portfolio Management, Task Management, and Project Management
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartsheet
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Financial Services
12.8%
Marketing and Advertising
12.8%
Education Management
5.1%
Telecommunications
5.1%
Other
50.0%
Information Technology and Services
7.6%
Construction
7.2%
Hospital & Health Care
5.2%
Computer Software
4.6%
Marketing and Advertising
4.6%
Other
70.7%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
What can smartsheet be used for?
57 Comments
WA
It has a wide range of functionalities for project management or even asset management. Read more
Why is smartsheet bad?
34 Comments
NK
Complexity: Smartsheet has a fairly steep learning curve, especially for users who are not tech-savvy or unfamiliar with project management tools.
Limited...Read more
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